Marketing Cloudcast

G2 Crowd featured in Marketing Cloudcast

G2 Crowd CMO, Adrienne Weissman, sat down with Heike Young and Joel Book from Salesforce Marketing Cloud for one of their first episodes of the Marketing Cloudcast. Listen now on SoundCloud or checkout the Marketing Cloudcast website. About Marketing Cloudcast Marketing Cloudcast is a new marketing and business podcast from Salesforce featuring interviews with marketing leaders on real-world marketing challenges and solutions. Subscribe on iTunes for automatic delivery of …

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September is Brand Advocacy Month at G2 Crowd!

If you don’t have an Advocate Marketing program in place, you may be missing out on some serious customer engagement opportunities. This month at G2 Crowd, we’ll be walking you through how to build your customer base with transparent discussions outside of the four walls you call “work” as we focus on Brand Advocacy. How do you identify brand advocates …

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NoSQL Users Struggle to Access their Data

NoSQL databases have become more sophisticated in terms of reliability, performance, ACID-adherence, and scalability in the last half decade since schema-less data models became a popular concept. The various NoSQL models still have decades to go, however, before they can match the longevity of the relational model. Some commentators have declared NoSQL to be a “game-changer” that fundamentally changes the …

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Keeping Tabs: August 2015

You know when your browser has so many tabs open, that you can hardly find the X to close them and Chrome sloughs along like a snorlax going the wrong way on an airport moving sidewalk? Every so often I go through and close out of all the extraneous news stories, editorials, infographics, listicles, tips, wikis, and forums, and I’ve …

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LIVE: Gridscape for Dreamforce ’15

Remember our Dreamforce Gridscape from last year? Well, we’re bringing it back! G2 Crowd will be heading out west again for Dreamforce 2015 – and we’re bringing our big screens with us. Our DF 2015 Gridscape features software products of Dreamforce sponsors with enough reviews on G2 Crowd. Dreamforce sponsors: the time is now to start collecting reviews! Products are arranged by customer satisfaction …

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Research Recap: August 2015

G2 Crowd released eight reports this month to help businesses research and purchase the best software solutions for their company. In case you missed one, here’s your second chance to view real-time Grid℠ rankings or purchase the full reports. In addition toGrid℠ rankings, company profiles, and user satisfaction ratings, buyers can take advantage of G2 Crowd’s free Buying Assistant. The Buying Assistant will help you find …

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Stop Buying Software

G2 Crowd is built on a vision that everyone can make better purchase decisions when businesses openly share and learn from each other’s experiences. To that end, we’re shouting a new idea from the roof tops: Stop Buying (the wrong) Software How? Click through Wally’s story below to learn how G2 Crowd is helping businesses find the right software without relying …

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Business Intelligence: The Skin of the Marketing Tech Stack

The marketing tech stack has evolved to become a carefully orchestrated organism. With each part serving a unique purpose, yet working together to sustain marketing efforts. Not unlike the human body. GoodData shares more on “The Skin,” Business Intelligence. Today’s modern Marketer has so many technologies to understand their customers and measure marketing effectiveness. This explosion of new and innovative tools creates …

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Call Tracking: The Ears of the Marketing Tech Stack

The marketing tech stack has evolved to become a carefully orchestrated organism. With each part serving a unique purpose, yet working together to sustain marketing efforts. Not unlike the human body. Invoca shares more on “The Ears,” Call Tracking. The martech industry is taking off (couple thousand vendors out there), yet none of these technologies speak phone. As consumers increasingly use …

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Digital Asset Management: The Stomach of the Marketing Tech Stack

The marketing tech stack has evolved to become a carefully orchestrated organism. With each part serving a unique purpose, yet working together to sustain marketing efforts. Not unlike the human body. Brandfolder shares more on how the stomach relates to Digital Asset Management. From ice cream to spinach, people can confidently eat many different types of food in large quantities and …

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Marketing Automation: The Brains of the Marketing Tech Stack

The marketing tech stack has evolved to become a carefully orchestrated organism. With each part serving a unique purpose, yet working together to sustain marketing efforts. Not unlike the human body. We asked Act-On, a marketing automation software company, how marketing automation tools relate to the brain. Here’s what they had to say: Digital marketing is an ever-changing entity with seemingly …

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Anatomy of a Marketing Tech Stack

The message bone’s connected to the measurement bone… Want to take the pulse of the tech market? Gauge the temperature of a marketing campaign? Or check the vitals of your marketing initiatives? Knowing the anatomy of an effective marketing tech stack – and how all parts are connected for optimal performance – is best place to start. Here’s your marketing …