Best A/B Testing Software

Testing and personalization platforms test versions of webpages and digital experiences to promote the best outcomes. Marketers and web developers use A/B testing tools to deploy different versions of digital content, such as calls to action or images, and track which encourages visitors to convert better. Performance results can be combined with segmentation data (such as the visitor’s age, or whether they arrived via social media or search) to personalize experiences to each visitor. Marketers use these tools to improve conversion rates and engage more of the visitors that interact with their brands online. Testing and personalization platforms are deployed on top of web development infrastructure and web content management systems, and they integrate with digital analytics and heat maps software to track visitor behavior.

To qualify for inclusion in the A/B Testing Software category, a product must:

  • Conduct split-traffic experiments with defined, trackable goals to determine best performing web content
  • Deploy multiple versions of any web content in real time
  • Perform split-URL experiments
  • Adjust and manage traffic volume to experiment variations
  • Provide tools for both technical and non-technical users to perform tests

A/B Testing Software Grid® Overview

The best A/B Testing Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
G2 Crowd Grid® for A/B Testing
Leaders
High Performers
Contenders
Niche
Market Presence
Satisfaction
Compare A/B Testing Software
    Results: 50

    Filters
    Features
    Star Rating

    A/B Testing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics.


    What is Unbounce? Convert more prospects into leads, sales and signups with Unbounce’s landing page and conversion marketing platform. You (yes, you) can quickly build, publish and test your own landing pages, popups, and stickybars — no coding skills needed. ✔ BUILD pixel-perfect landing pages, popups, and stickybars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates! ✔ OPTIMIZE your campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement and advanced audience targeting. ✔ INTEGRATE your landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp. ✔ CONVERT more prospects with targeted stickybars and popups that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time. Over 14,000 businesses, including Vimeo, The New York Times, Shopify and Telefonica, use Unbounce to drive leads and revenue. You should join them. Wanna know if your existing landing pages are actually good? Head on over to unbounce.com/landing-page-analyzer to test your page's power and get actionable fixes to make it a high-converting machine. Interested in just jumping in and getting your hands dirty with our builder? You can try it out for yourself in our live preview here: preview.unbounce.com


    Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With over a million landing pages at an average conversion rate of above 22%, Instapage is helping 15,000 customers across 100 countries capture more value from their campaigns. The Instapage platform has five tools that provide an end-to-end solution: landing page builder, integrations ecosystem, publishing tools, optimization & analytics system, and a team/client collaboration layer. Instapage provides the only collaboration solution for streamlining the design review process.


    Optimizely is the world's leader in customer experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely’s impressive customer list includes eBay, FOX, IBM, The New York Times and many more global enterprises. To learn more, visit optimizely.com.


    VWO is world’s leading web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. VWO’s connected platform allows businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. While promoting a culture of experimentation, VWO empowers business leaders to make data-driven decisions and expedite growth for their functions. VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments till date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


    Monetate is the leader in personalization software for consumer-facing brands. Our approach starts with the understanding that each individual is unique. We enable brands to create individualized experiences that surprise and delight customers, improving engagement and business performance. The Monetate platform is open and independent, working seamlessly across your marketing stack. Monetate is real-time too, combining marketer-driven instincts with machine learning to deliver 1-to-1 personalization at scale. Founded in 2008, Monetate influences billions of dollars in annual revenue for QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other market leaders.


    Landingi is an end-to-end landing page platform for digital marketers and agencies. We strongly believe that delivering a platform to build, publish and personalize landing pages as well as traffic sources will significantly help marketers achieve outstanding campaign results and keep costs reasonable. We provide all the tools to speed up and simplify the process of building, publishing, optimizing and managing landing pages on a large scale for the lead generation process. Landingi is integrated with leading marketing tools so that the marketer can take full advantage of his existing marketing stack and deliver high-quality leads.


    AB Tasty is a SAAS application created for e-marketers that enables them to optimize their websites and conversion rates without technical knowledge. They can test several versions of their website to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate. Specialized knowledge no longer required Thanks to our graphical editor, you won't need any technical knowledge to make adjustments to your website. Make any changes you want in just a few clicks. Create any and all testing scenarios You can create all of your tests from the same interface: A/B tests, A/B/C tests, etc., as well as tests on pages behind logins, multi-page tests (tunnel) and multivariate tests (MVT). Precisely define the pages and visitors to include in your tests Combine unlimited criteria, whether by URL, content type, navigation behavior, device type... You can also use your own data for test targeting purposes. Measure everything Define your business indicators, whether it's your visitor engagement, conversion rate, the turnover generated, or average cart value. Put your faith in the figures We save your business indicators for each variation and compare the performance differences with the original. A statistical reliability indicator tells you whether the differences are significant and from what point you can rely on the figures for your decision making. Identify the most effective messages Use the advanced analysis feature to identify the most relevant message for each type of visitor. Deliver the right message, to the right visitor, at the right time Easily personalize the customer experience for different user segments based on information gained from testing. Pricing Information: https://www.abtasty.com/pricing/ Our short video on https://www.youtube.com/watch?v=U0bofkWpx6c


    Convert Experiences is a fast, flicker free, GDPR & privacy conscious conversion rate optimization tool that doesn’t store any personal data. The preferred choice of SMEs and CRO agencies for the past decade, Convert Experiences offers advanced features for the technically savvy, 4X faster support for all its customers and A/B, split, multi-page, multivariate testing and personalization abilities from one user-friendly dashboard. Continuously updated with fixes and functionalities, Convert Experiences runs on 5000+ websites, has supported over 30 billion Experiences and is associated with brands like Sony, Conversion Rate Experts and Kmart.


    ion interactive empowers organizations to engage, target, and convert higher quality leads using a code-free, data-driven solution. From interactive infographics to landing pages, assessments, quizzes and more, ion interactive helps its customers build and leverage their interactive brand as an opportunity to quickly drive enticing and relevant online experiences and build revenue. Every buyer touchpoint is an opportunity for insight and understanding, and ion capitalizes on this with seamless, design-driven interactive content. In September 2017, ScribbleLive acquired ion interactive, to enhance ScribbleLive’s content solution offering.


    Evergage’s cloud-based platform empowers marketers to increase engagement and conversions of website visitors and users through real-time personalization based on deep behavioral analytics…without the need for developers. The Evergage platform tracks each visitor’s or user’s actions enabling you to understand their needs and intent, and then respond in real time with targeted, relevant content, messages and calls-to-action. You can also A/B test your content for different audiences to optimize conversion rates. Evergage is delivering real-time web personalization to more than 500 million web visitors and users of over 120 organizations, including Rue La La, Publishers Clearing House, Intuit QuickBase, Endurance International Group, and many more.


    Naytev enables clients to optimize the packaging and distribution of their content on social media. If content is part of your conversion funnel, improving its resonance in social feeds is crucial to success. As social networks continue to replace search engines as the dominant driver of content discovery, it's increasingly difficult for your brand to be heard through the noise. Naytev is the market leader in social A/B testing helping brands survive this shift.


    Freshmarketer is an all-in-one conversion rate optimization tool packed with all the powerful features you need to increase website conversions. From heatmaps and A/B testing to running polls and receiving feedback from your website visitors, you’re completely equipped to boost your conversion rate like never before.


    Dynamic Yield’s unified customer engagement platform helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, product/content recommendations, automatic optimization & real-time messaging. Dynamic Yield personalizes the experiences of more than 500 million users globally and counts industry leaders like The New York Times, Europe’s fashion leader LaModa, MakerBot & Liverpool Football Club among its many customers. Based in New York, the company has more than 100 employees in eight offices worldwide.


    Qubit is the leader in highly persuasive personalization at scale. Our software uses data to transform how companies understand and influence their customers. With Qubit Pro, organizations can deliver highly targeted, personalized experiences to increase revenue, build loyalty and improve marketing efficiency. We’re trusted to deliver real impact to the bottom line for the biggest brands in ecommerce, travel and gaming to transform the way they understand and influence their customers. Companies like Net-A-Porter, Farfetch, Topshop, Shiseido, Ladbrokes Coral and Emirates are using Qubit Pro to create persuasive on-site personalization. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S. For more information, please visit: www.qubit.com


    Omniconvert is a conversion rate optimization platform which allows marketers to deploy A/B tests, surveys and personalization experiments with minimum help from the IT The platform has been built with the conversion optimization process in mind: 1. Run on-site surveys in order to find out specific barriers the website users might have (eg. lack of trust, bad UX, no purchase intention etc.) 2. Based on the survey results, create a hypothesis about what can be done in order to improve conversions 3. Create experiments using the A/B Testing tool or the web personalization engine - advanced segmentation (segments from CRM, GTM, weather API, etc) on the webpage or through exit-intent overlays. 4. Easily track KPIs or events such as cart abandonment rate, page engagement, number of clicks on certain links or page elements. 5. Sometimes you win, sometimes you learn: get the knowledge or keep the winning experiments. 6. Save the reports 7. Repeat


    Crazy Egg is like a pair of x-ray glasses that lets you see exactly what people are doing on your website. Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website.


    Stop guessing what works for your website and start testing with Google Optimize — for free. Test different variations of your website and then tailor it to deliver a personalized experience that works best for each customer and for your business. Optimize lets you make website changes and get set up to AB test in minutes. Now also integrated with Google Analytics and Google AdWords.


    SiteSpect is leading the advancement of customer experience optimization solutions for the world's most successful digital businesses. Only the SiteSpect's patented solutions enable customers to optimize the entire user experience from the front-end (client-side) to the back-end (server-side) while centrally managing across all channels, business units and product lines from a single platform. Unlike all other A/B testing tools, SiteSpect’s unique technology doesn't use tags or sit on top of the browser, and was built so you’ll never have to fear of data inaccuracies, site speed and flicker issues, limitations on what you can test, or deployment constraints. Instead, SiteSpect sits in the flow of your digital traffic for full visibility of requests and responses allowing for real-time business impact. Our solution is PCI compliant and fully redundant, and can be deployed via private cloud, public cloud or on-premise behind your firewall.


    BrightInfo doubles your conversion rate using a personalization algorithm that automatically analyzes visitor behaviour and serves highly relevant content to each at suitable points during the natural browsing flow. Each visitor on-site experience is made unique, thus fostering interaction between visitors and brand. The content is served through a unique overlaying interface of branded triggers and display units. BrightInfo is completely automated. Once set up (a line of code, that’s all it takes) the algorithm runs autonomously and requires no extra-work from the site operator; there are no rules to set, no audience to segment, no assumptions to assume. The BrightInfo algorithm self-learns how to best use the site’s content assets to prolong and deepen visitors’ engagement, which leads to higher conversion rate. Much higher. A/B testing during free trial ensures BrightInfo’s impact on conversion rate is beyond reproach.


    Appcues lets you publish in-app experiments instantly. Growth-oriented people use Appcues' in-app messages and product tours to improve their user onboarding, activation rate, and new feature adoption.


    Apptimize helps native iOS and Android apps rapidly iterate to make amazing users experiences through A/B Testing, Instant Updates, and Feature Flags. With Apptimize, mobiles apps are no longer trapped by poor data or App Store approvals to quickly improve their product. In a competitive and fragmented mobile marketplace, the Apptimize Platform empowers teams to innovate faster while creating internal operational efficiencies across Product, Marketing, and Engineering. Apptimize’s infrastructure enables continuous iteration at scale to compound wins in conversion and engagement rates, ultimately generating ROI for your business. Our portfolio represents 1.2 Billion downloads of the mobile ecosystem while our technology services both globally-recognized Fortune 100 companies and start-up innovators in the market. On average, companies in the Apptimize portfolio experience double-digit growth against key business metrics within their first 5-10 tests.


    IBM Watson Real-Time Personalization helps digital marketers improve customer experience and makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand. Acquire More Contacts: Respond to visitors’ interests in real time with targeted messages and make a case for them to continue engaging with your brand. Enhance Customer Experience: Enhance customer experiences by delivering personalized content, based on the rules and data you have. Boost Marketing Effectiveness: Use the power of cognitive to learn from every customer interaction and continually improve your customer engagement.


    SiteGainer is a next generation A/B testing and conversion optimization platform.


    Oracle Maxymiser enables the optimization of customer experiences with data science technologies covering multivariate testing, audience-segment discovery, and predictive personalization.


    Concurra is an all-in-one conversion rate optimization technology platform designed specifically around the needs of agencies. Concurra combines A/B testing, session, live mapping and heat mapping, into one easy to use tool that gives marketers the ability to manage multiple website from a single dashboard.


    Yieldify makes it easy for e-commerce businesses deliver customer journeys that convert, through a combination of smart and simple multichannel technology and expert strategy. We've delivered over 50,000 campaigns for over 500 brands on more than 1,000 websites globally, including both growing businesses and the world’s most recognisable brands, including Marks and Spencer, Domino’s Pizza and Anthropologie.


    Bound is an audience profiling, segmentation, and personalization solution. The platform delivers powerful insights by combining data on known and anonymous audience, leveraging over 30 data partners including LinkedIn and Bombora. Combined, the platform and personalization experts empower marketers to build advanced segments and deliver personalized experiences that increase ROI on digital channels, convert leads, upsell, and close deals. Bound counts some of the world’s largest B2B companies, such as HPE, Rockwell Automation, WP Engine, and M-Files, as customers.


    live & breath conversion optimization, analytics and usability


    Reactful is a powerfully simple tool that impacts your business by helping you react to the digital body language of your users in real time. Easily program your sites, landing pages and blogs to react to the real time digital body language of your visitors.


    Ascend is an innovative conversion rate optimization solution that leverages the power of genetic algorithms to evolve winning website designs. And because Ascend uses artificial intelligence, it does things other CRO tools can't. It's a unique approach to multivariate testing that allows users to test dozens of ideas simultaneously, compressing years worth of testing into a month or less. It lets marketers try all their concepts at once, even across multiple funnel pages, allowing them to leverage their creativity and get results quicker so they can try their next bright ideas sooner. It's more efficient at finding good ideas, pruning away the bad ones, and finding the combination of elements that produces the biggest uplift. Ascend is different. It's not just A/B. It's AI.


    Blix Traffic is a WiFi based location analytics solution providing retailers, banks, auto dealerships, property and tourism venues with anonymous insights into customer engagement and behavior.


    With ConverTiger you can see video recordings of what users do on your website. Spot roadblocks for your users - Fix the money-leaking issues - Convert them into happy customers. You need 0 money and less than a minute to start.


    Convertize is a conversion optimisation software built around consumer psychology to convert more of your visitors into buyers. Add predictive notifications to any page of your website in a single drag and drop, personalise user experience with SmartPlugins™, and implement and A/B test over 250 persuasion tactics using our SmartEditor™.


    Cxense collects all aspects of online user behavior, connects it with other data sources, and transforms that raw data into actionable insight about the individual. The Cxense data management platform (DMP) and suite of applications enable publishers, ecommerce retailers and brands to fuse, analyze and activate their own data to deliver truly personalized, 1:1 customer experiences across devices.


    Decibel Insight reveals exactly how users behave on websites and apps, making it easy for enterprise businesses to quantify and improve the customer experience across every digital touchpoint. Powered by machine learning, our award-winning technology processes hundreds of revolutionary behavioral metrics – from mouse movements and device rotations, to pop-ups and errors – capturing an accurate picture of every user’s on-page experience. The world’s largest brands – including Lego, General Motors, British Airways, and AllState Insurance – use Decibel Insight to pinpoint opportunities to improve the customer experience and collaborate across their organisations to put the customer first.


    Exchange Solutions provides clients access to ES Engage, a cloud based, advanced customer engagement product that helps top enterprise retailers drive customer lifetime value by improving customer behaviors such as greater conversions, higher baskets, and longevity that increases top line revenue growth. Leveraging advanced analytics and machine learning, ES Engage provides automated real-time insights that consider the customers journey, history (if available) and the retailers strategy.


    Kameleoon creates predictive algorithms capable of personalizing websites in real time. Fast, agile and reliable: our personalization(A.I.) and A/B testing SaaS platform was designed so marketing teams can deliver optimized experiences to each of their visitors. It’s built with artificial intelligence capable of handling visitor data in real time and calculating your visitors’ probability to convert. Ranked 1st by “Les Echos” in the IT category of its “Growth Champions 2017” benchmark, Kameleoon records a 3-digit growth in customers, revenue, and employees. More than 400 companies have already successfully implemented Kameleoon’s user experience optimization solutions.


    Maxymizely is a web analytics system that provide general web analytics, A/B/N testing, traffic and crash analytics, it improve conversion rates (CRO) of mobile and web-based applications, for marketers and business owners.


    OpenText Optimost delivers engaging, profitable websites and campaigns with self-service capabilities and white glove consulting that helps you test confidently when the stakes and complexity are highest, immediately when speed is of the essence, and matches the perfect content to every customer. Features include: • Self-service A/B/n testing: Build and launch tests at speed and scale across static and dynamic pages, single page apps, mobile sites, and more. • Multivariate testing and optimization: The most experienced testing experts worldwide tackle your toughest challenges and most profitable opportunities. • Targeting and personalization: Discover and deliver the content that works best for every visitor. • Analytics-as-a-Service: Customize dashboards and reports to your precise requirements. • Advanced segmentation and tracking: Track visits, unique visitors, views, bounce rates, and time spent, sliced by over 30 dimensions. • Integrations: Easily integrate with your analytics platform and pass custom variables into your tests.


    A simple survey tool with efficient analytics. Irrespective of the industry type you belong to, OPINIA Census will assist you in analyzing your target audience and work productively in the right direction. One platform, multiple solutions. So, not only you can draw decisions for your organization using this tool but also manage your survey recipients, broadcast them e-mails, SMS and send them rewards, little perks are justified for customer retention. It captures feedback from multiple channels; on premises & offline (Tablets & Smartphones) and on the web (Link, QR code, Unique code, in App). One can design intuitive surveys and quizzes from scratch in no time by simple import options or choose from our rich template gallery. Customize surveys, add rewards, get instant alerts, view real-time drill-down reports, broadcast E-Mail and SMS to respondents & resolve issues in no time.


    Personyze is a comprehensive personalization toolkit that provides everything you need to create engaging experiences on your website and across channels, using a powerful combination of behavioral targeting, interest-based recommendations, and personalized email broadcasting. Personyze works on any website regardless of platform and can integrate with any CRM, any third-party email solution, and any analytics solution, and comes with Google Analytics integration and internal analytics out-of-the-box. The first component of Personyze is the dynamic targeting tool, which allows you to define your visitor segmentation and use the magic of Personyze to show them any content you can imagine, ranging from simple visual edits on the site to targeted emails, popups, or banners, targeted using any behavior or user variable that is technologically available, including behaviors on the site, referral source, landing page, integrated CRM data, known interests, and more. The second component is the dynamic AI-generated product/content recommendations, which are displayed anywhere on your site or in your emails, using completely customizable display widgets. With an algorithm for any situation, you can combine individual and crowd data to present recommendations like Most Popular from User Interests, View It Again, Buy It Again, Your Abandoned Cart (email or on site), Replenish Your Stock, Latest Content by Your Favorite Authors, and more. Combine this with the ability to send targeted email drips with content/product recommendations, detailed internal analytics, reporting, and KPI tracking, A/B Testing, and you have a complete solution for personalization.


    Enterprise grade full-service tag management platform at flat annual fee with free implementation and migration so your team can focus on boosting the bottom line.


    Taplytics builds the world’s best Mobile Optimization Platform through best in class A/B testing, Push Notification and Analytics software for iOS, Android and Web. Our platform will help you build better products by helping you test and validate data-informed product decisions quickly and easily.


    Triggerbee allows you to put together a Growth Stack of marketing tools without having to resort to large, monolithic cloud suites or platforms. By tying together best-of-breed tools you can collect data from your website, forms, chats, email marketing, CRM, E-Signing services and get deep customer insight which can be used for predictions, automations and targeted cross-channel communication. Triggerbee consists of 3 products: - Insights - Engage - Automate --------------------- Triggerbee Insights: With Triggerbee Insights, you can analyze the behavior of your customers, visitors and leads and see what they are interested in. The insights on their own are very useful for B2B companies looking to identify business opportunities and new leads, because you can identify what company visits your site, if they have a record in your CRM, and how they first found your website. You can for example send all the information from a visitor session along with their activity directly into your CRM and notify one of your sales people. --------------------- Triggerbee Engage: Triggerbee Engage lets you identify anonymous website visitors and turn them into business opportunities. You can create Conversion Widgets which lets you display a personalized message to your visitors based on their previous behavior, their segment, completed goals or based on referral sources. For eCommerce businesses: Get repeat business, send out reminders to previous customers who have abandoned their shopping cart or collect e-mail addresses from people who wants to buy a product currently out of stock. Give your best customers a special offer by displaying a popup only for them, or entice new visitors to act quickly by giving them an offer they can't refuse (because it's expiring soon!) --------------------- For B2B: Identify leads and business opportunities and send them to you sales team to follow up on. If you have sent out any proposals, include a tracking link to see what your prospect are mostly interested in. --------------------- For Publishers: Direct traffic across your network of websites to build new brands or display personalized messages to new readers to get them on your e-mail list. --------------------- Triggerbee Automate: Streamline your marketing and sales with workflows to bring your website, apps and customer data together. Fire a transactional mail when a visitor clicks a button or completes a specific goal, add a label on visitors who came from a specific campaign or send any lead into your integrated CRM or E-mail system with the click of a few buttons.


    UsabilityTools is a set of online tools that help optimize websites for higher conversion and better user experience.


    Designed to provide actionable insights, increase customer engagement and boost revenue.


    WEVO is a platform for digital marketers that lets them test & improve website conversion before going live, leveraging AI and crowdsourcing.


    Wigzo is an omnichannel personalization suite that works on artificial intelligence and advanced machine learning.


    ZoomLean is the all-in-one web enhancement suite. This platform features includes Email campaigning, Ad Retargeting, Content Discovery, Live Chat and Support Tools, Site Analytics & much more.


    Kate from G2 Crowd

    Learning about A/B Testing?

    I can help.
    Get FREE professional recommendations in just a few minutes.