Best A/B Testing Software

Testing and personalization platforms test versions of webpages and digital experiences to promote the best outcomes. Marketers and web developers use A/B testing tools to deploy different versions of digital content, such as calls to action or images, and track which encourages visitors to convert better. Performance results can be combined with segmentation data (such as the visitor’s age, or whether they arrived via social media or search) to personalize experiences to each visitor. Marketers use these tools to improve conversion rates and engage more of the visitors that interact with their brands online. Testing and personalization platforms are deployed on top of web development infrastructure and web content management systems, and they integrate with digital analytics and heat maps software to track visitor behavior.

To qualify for inclusion in the A/B Testing Software category, a product must:

  • Conduct split-traffic experiments with defined, trackable goals to determine best performing web content
  • Deploy multiple versions of any web content in real time
  • Perform split-URL experiments
  • Adjust and manage traffic volume to experiment variations
  • Provide tools for both technical and non-technical users to perform tests

A/B Testing Software Grid® Overview

The best A/B Testing Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
G2 Crowd Grid® for A/B Testing
Leaders
High Performers
Contenders
Niche
Google analytics
Ion interactive
Optimizely
Crazy egg
Unbounce
Monetate
Omniconvert
Evergage
Dynamic yield
Vwo
Qubit pro
Convert experiences
Sitespect
Instapage
Brightinfo
Exponea
Google optimize
Landingi
Freshmarketer
Market Presence
Satisfaction
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    A/B Testing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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