Best Account-Based Execution Software

Account-based content execution software facilitates the assembly of custom messaging based on prospect persona by delivering content on an account-by-account basis in several forms such as website personalization, targeted advertising, and more. Marketing content is generally more successful when it’s targeted; this software allows marketing teams to disperse specific messaging to specific prospects. These systems improve the quality of leads that enter the sales pipeline and prevent marketing teams from spending unnecessary resources marketing toward low-quality leads.

Account-based content execution software is deployed by marketing teams in order to increase the efficiency and efficacy of their marketing content. It is often implemented as a part of a larger account-based marketing (ABM) strategy and generally integrates with other ABM tools such as marketing account management or marketing account intelligence. Often times, account-based content execution tools have functionality that qualify it for other ABM categories.

To qualify for inclusion in the Account-Based Content Execution category, a product must:

  • Allow for the assembly of custom messages based on prospect persona
  • Deliver marketing content to external sources on an account-by-account basis
  • Integrate with a product that manages marketing account data or have that capability itself

Account-Based Execution Software Grid® Overview

The best Account-Based Execution Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Terminus
  • High Performers are highly rated by their users, but have not yet achieved the Market Presence of the Leaders. High Performers include: Jabmo, Sendbloom, Metadata.io, and Sendoso
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Demandbase and PFL
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Triblio, Madison Logic, and Engagio Playmaker
G2 Crowd Grid® for Account-Based Execution
Leaders
High Performers
Contenders
Niche
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    Account-Based Execution reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    Terminus Account-Based Marketing helps B2B marketers orchestrate ABM campaigns to engage key decision-makers at best-fit accounts. No contact data is required. Terminus finds the right people in those companies and serves them ads across the web, mobile, video, and social channels. Easily launch digital advertising campaigns to only target accounts and measure the impact of those efforts on engagement, pipeline, and revenue.


    Demandbase’s ABM Platform provides the critical foundation that marketers need to execute on ABM effectively. It serves as a single source of truth for managing audiences of target accounts and measuring the progress of those accounts across the entire funnel. The platform allows marketers to manage and segment target account audiences in a centralized location for key ABM campaigns. Upload existing account lists, export from CRM or leverage Artificial Intelligence technology to identify the accounts showing interest and intent at the very beginning of the buyer’s journey. Once these audiences are created, they are available for use in programs across the buyer’s journey –targeting, engagement and conversion. And you can also drill down into each audience to see its firmographic makeup, how well that audience is performing at each stage of the funnel and what programs are running for that audience. From the Platform, marketers can also access ABM Analytics, which surfaces account-based performance metrics across different stages of the funnel for any audience, enabling them to easily see the progression of their most valued accounts. By comparing against an automatically-generated lookalike control group -or any other audience the marketer chooses -customers can expose which stages of the funnel are underperforming against expectations. Additional layers of insights expose trend and velocity data, and surface recommendations for next best actions to drive higher progression rates through the funnel. The platform also includes integration with 3rd party analytics tools so that you can create detailed website traffic reports based on company names and attributes, enabling you to analyze your performance with specific segments and build targeted campaigns.


    Metadata provides a closed-loop account based marketing solution that amplifies your sales pipeline with opt-in demand. Metadata clients include Cisco, Mulesoft, Payscale, Infoblox, Aerospike and many others. Metadata patented technology pulls historical CRM data, enriches it with 3rd part signals to profile your ideal customer (both company and persona) and generate custom targeted audiences. Finally, it orchestrates hundreds of micro-campaigns for pipeline acceleration & net new prospect targeting in a single turnkey solution. Our targeting engine generates hundreds of paid marketing experiments representing different pieces of collateral (e.g. Whitepaper), creative, audience, channel, and re-calibrates to the most successful experiments based on pipeline and lead Flow KPIs.


    Sendoso’s cloud-based engagement and fulfilment platform centralizes all outreach touches and gives companies the ability to send coffee, lunch, tickets, wine, company swag, handwritten notes, welcome kits, and custom gifts. Sendoso automates delivery/fulfillment, simplifies ROI reporting, intelligently suggests recipients, and includes seamless integrations into Salesforce, Marketo, Engagio, SalesLoft, Eloqua, HubSpot, LinkedIn, Pardot, and many others. Sendoso is the perfect solution for Account-Based Marketing and helps B2B marketers execute online + offline outreach campaigns, measure gifting and offline attribution, and helps marketing teams empower the SDR/AE teams to engage and gift at scale.


    Sendbloom is a data-driven sales automation platform that makes it easy to create hyper-targeted email campaigns.


    PFL is a Montana born and raised marketing technology company, headquartered just north of Yellowstone National Park. We provide sales enablement and marketing automation solutions, as well as printing, mailing and fulfillment services, to directly connect B2B and B2C organizations with cutting edge solutions that accelerate productivity and drive business forward. Our Solutions: Tactile Marketing Automation® (TMA®) Adding tactile marketing to your existing digital strategies increases the return on your marketing investment. Our TMA® solution seamlessly integrates with your marketing automation platform to trigger the send of direct mail based on user behavior. It makes sending timely, personalized physical mail (sales kits, gifts, marketing collateral and more) as easy as sending an email. A great compliment for your demand generation, lead generation, event marketing, customer loyalty and account based marketing efforts. SwagIQ® While most prospecting voicemails and emails are overlooked, packages will make it to your prospect's desk. Our SwagIQ solution helps your sales team stand out with the send of print collateral, gifts and personalized notes right from Salesforce. Gain competitive advantage at any stage of the sales cycle, from door busting, reigniting stalled deals, to customer appreciation. Personal Marketing Center® Personal Marketing Center offers sales to service transparency by combining Sales and Marketing Cloud under one platform to empower field reps to personalize, manage and execute their own local marketing. The assets they use are locked by marketing, so the message is always on-brand and legally compliant. As a result, field reps will not only save time, but will be able to provide a more high-touch service, improving client satisfaction.


    Jabmo is the ABM platform for global manufacturers. The company provides the whole solution to capture anonymous target account buyer activity and execute personalized account-based marketing programs. Jabmo account-data platform and account sensing technology powers personal and relevant account-based IP Advertising, Retargeting, Website Personalization, Analytics and Sales Enablement. Jabmo integrates with Oracle Marketing Cloud, Marketo, Salesforce Marketing Cloud and Microsoft Dynamics. Global Enterprises including Schneider Electric, Sealed Air, Colt Technology and Fives rely on Jabmo to drive more engagement and revenue with key accounts.


    Orchestrate account-based programs across multiple personas, departments, and channels.


    Madison Logic helps B2B companies accelerate growth by finding and engaging with the most influential people within the best accounts throughout the buyer journey. Marketers use our account-based marketing platform to find influencers showing research signals, engage them before and after they self-identify, optimize buyer journeys, and measure results.


    Triblio provides a single integrated platform for helping Mid to Large Sized organizations launch & Scale their Account - Based Marketing Efforts. Triblio empowers B2B Marketing Organizations to Unify outbound and inbound marketing with "Sales Plays" to grow revenue with “In target” accounts. Using the Triblio ABM Engagement Platform B2B Marketers are able to… 1. Detect both known and unknown visitors to your website properties. 2. Personalize the Digital Experience including website messaging, content, images and CTA offers 3. Notify sales with “real-time insights for MQA’s 4. Target & Re-Target knowns and unknown target accounts with Ad’s 5. Gain Insight with Account Based Metrics & Reporting including attribution, influence and revenue reporting 6. Score & Push Account Activity including View-thru and Click-Thru insights for frequency, recency, and unique stakeholders 7. Gain leads on demand for contacts not in your CRM


    Engagio helps B2B marketers drive new business and expand relationships with high-value accounts. With our marketing orchestration software, you can create and measure engagement, so you get the tools you need for Account Based Marketing in one integrated solution Engagio allows you to execute and measure integrated ABM programs, providing the scale benefits of automation with the personalization benefits of the human touch. It complements Salesforce and existing marketing automation solutions, so getting started is easy!


    Rocket Notes integrates with your CRM platform to send personalized gifts & cards to leads, contacts, existing clients and more. Rocket Notes makes account-based marketing simple and highly personal. Rocket Notes' catalog includes golf balls, water bottles, coffee mugs, gourmet food, apparel, accessories, and much more. All gifts and cards are fully customizable and can be sent directly from your recipient's CRM platform. Leverage Rocket Notes with CRM to nurture relationships, handle employee retention, improve sales cadences, & close more deals. No setup fees, no subscription. Pay-as-you-go pricing.


    Kwanzoo bridges the gaps among martech, sales tech, and ad tech. It is an Account-Based (ABM) experiences platform for global B2B enterprises that leverages precise targeting and personalization to engage the entire account buying group, not just individual buyers; tracks target accounts and visitors visiting a website or microsite from all traffic sources; arms sales teams with deeper reporting and rich, engaged buyer insights to increase sales; and reaches accounts in various global regions including UK and EU, APAC, LATAM, North America, and ANZ. Learn more about us at www.kwanzoo.com


    Lead to Account Matcher (L2A) is a salesforce application aimed at assisting teams that use an account-based marketing (ABM) strategy, streamlining the process of relating leads and converting leads into existing accounts in a database.


    Postalytics is the leading all-in-one direct mail automation tool. Today’s marketer has more options than ever to reach target audiences. Yet it has never been harder to earn attention and engagement. Build unexpected experiences that engage your prospects and accelerate your pipeline. Postalytics has changed direct mail marketing with full automation and real-time analytics. You get unprecedented visibility and power to stay one step ahead of the competition.


    SAS Real-Time Decision Manager combines SAS Analytics with business logic and contact strategies to deliver enhanced real-time recommendations and decisions to interactive customer channels, such as websites, call centers, point of sale (POS) locations and automated teller machines (ATMs).


    We believe content is the most effective way to ignite meaningful relationships. But even the greatest content must be combined with a remarkable experience to reach its full potential. Uberflip is a content experience platform that aggregates all of your content (blog articles, eBooks, videos, whitepapers and more) so you can create, manage and optimize tailored content experiences for every stage of the buyer journey. By providing marketers with the tools they need to boost engagement, generate leads and fuel demand generation they can better leverage content to meet their goals. Uberflip also integrates with the user’s marketing automation platform in order to bridge the gap and improve the process between content and demand generation.


    Kate from G2 Crowd

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