Best Account-Based Execution Software

Account-based content execution software facilitates the assembly of custom messaging based on prospect persona by delivering content on an account-by-account basis in several forms such as website personalization, targeted advertising, and more. Marketing content is generally more successful when it’s targeted; this software allows marketing teams to disperse specific messaging to specific prospects. These systems improve the quality of leads that enter the sales pipeline and prevent marketing teams from spending unnecessary resources marketing toward low-quality leads.

Account-based content execution software is deployed by marketing teams in order to increase the efficiency and efficacy of their marketing content. It is often implemented as a part of a larger account-based marketing (ABM) strategy and generally integrates with other ABM tools such as marketing account management or marketing account intelligence. Often times, account-based content execution tools have functionality that qualify it for other ABM categories.

To qualify for inclusion in the Account-Based Content Execution category, a product must:

  • Allow for the assembly of custom messages based on prospect persona
  • Deliver marketing content to external sources on an account-by-account basis
  • Integrate with a product that manages marketing account data or have that capability itself

Account-Based Execution Software Grid® Overview

The best Account-Based Execution Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Printfection, Terminus, and Metadata.io
  • High Performers are highly rated by their users, but have not yet achieved the Market Presence of the Leaders High Performers include: Sendbloom and Sendoso
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Demandbase, PFL, and Madison Logic
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Jabmo, Triblio, and Engagio Playmaker
G2 Crowd Grid® for Account-Based Execution
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    Account-Based Execution reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    Terminus Account-Based Marketing helps B2B marketers orchestrate ABM campaigns to engage key decision-makers at best-fit accounts. No contact data is required. Terminus finds the right people in those companies and serves them ads across the web, mobile, video, and social channels. Easily launch digital advertising campaigns to only target accounts and measure the impact of those efforts on engagement, pipeline, and revenue.


    Printfection is a swag management platform that simplifies the buying, managing, and distribution of swag and branded merchandise. Customers like Drift, HubSpot, Zendesk, and Zapier use us to easily ship swag to customers, leads, and events. This supports your ABM efforts and we can save you hours of time managing swag, helping you realize and measure greater ROI from your swag marketing efforts. WHAT SEPARATES US FROM OTHER SWAG COMPANIES There are literally hundreds of swag companies and swag websites out there. Most offer simple printing and promotional product distributing services, i.e. you can slap your logo on some mugs and a couple t-shirts and then have that sent to your office. Most of these swag companies do NOT provide any technology. There’s no way to strategically gift swag to customers or prospects, no integrations to Salesforce (or any other CRM) and no connections to marketing automation tools like Marketo, HubSpot, Zapier, etc. Printfection is a full service, end-to-end swag management and fulfillment platform where you can not only brand thousands of really creative items, but you can also strategically ship that swag anywhere in the world through your existing tech stack. Every customer also gets a dedicated account manager and swag success team, where we regularly share what swag works best for events, giveaways, customer rewards, etc, and keep you posted on the latest and greatest items. We’re a swag service very few companies have experienced before. SWAG CREATION Browse our extensive catalog featuring hundreds upon hundreds of awesome promotional products, or submit an item research request. We add new items to the catalog all the time based on customer needs. Our item setup process makes it incredibly easy to get your logo and corporate artwork on just about anything: T-shirts, hoodies, onesies, mugs, water bottles, speakers, tech products, puzzles, Jenga sets, you name it. We can brand really fun, creative swag like pinatas, massage tables - go ahead and think outside of the box! SWAG STORAGE AND WAREHOUSING We can of course send swag directly to your office or any location, but the true brilliance behind Printfection is that we’ll store all of your swag for you! No more messy office closet or dungeon. Once you order your swag, the items are shipped to our fulfillment center. You can then log into the platform and view all of your inventory in real-time. When you want to send swag to employees, prospects, customers, partners, or to an event, it’s just a few clicks and we ship and fulfill all the orders for you. It’s that easy. T-SHIRT DROPSHIPPING & PRINTING SERVICES While we brand hundreds of items, we do have some customers who often start with corporate t-shirts. We can print your logo and artwork on many different types of t-shirts, including all sorts of sizes and fabrics. We can dropship any type of custom clothing as well, including hoodies, pants, onesies, etc. We’re one of the most flexible t-shirt dropshipping companies around. SWAG FULFILLMENT It’s never been easier to get your corporate merchandise to your prospects, customers, and employees. You can ship in your own swag into our warehouse for use in campaigns, and any new swag you order through use will be stored for you. With just a few clicks, you can send any item anywhere in the world; whether that’s to a critical account you’re trying to close, or a loyal customer who just renewed or helped you with a case study. CUSTOM PACKAGING (AKA CUSTOM KITS) We make it easy to create awesome custom kits for onboarding new customers, using in your ABM efforts, or delighting new hires. Custom kitting allows you to brand your packaging boxes with your custom artwork, add custom inserts & fillers, and neatly arrange any items of your choice. Perfect for providing the ultimate unboxing experience! EVENT DROPSHIPPING (DROPSHIP PROMOTIONAL PRODUCTS) We make dropshipping swag / promotional products to events incredibly easy. You can send any items you want. Our Event Packing feature means all your apparel items will arrive neatly rolled and labeled by size and gender, so all you’ll have to do is take your shirts out of the box at your booth and you’re ready for showtime. When your event is over, you can simply send any unused swag back to our fulfillment center, drastically cutting down on wasted spend. If you select guaranteed delivery, your items will arrive on a specific date. You'll never have to scramble to get swag to and from an event again! SALESFORCE INTEGRATION & MARKETING TOOLS INTEGRATIONS Let your sales reps request swag right through Salesforce. Or automate swag gifting through Marketo, HubSpot, Intercom, or any number of tools leveraging our Zapier integration. You can also set up a company swag store leveraging our Shopify integration. Printfection is the easiest way to ship swag to anyone anywhere in the world.


    Demandbase’s ABM Platform provides the critical foundation that marketers need to execute on ABM effectively. It serves as a single source of truth for managing audiences of target accounts and measuring the progress of those accounts across the entire funnel. The platform allows marketers to manage and segment target account audiences in a centralized location for key ABM campaigns. Upload existing account lists, export from CRM or leverage Artificial Intelligence technology to identify the accounts showing interest and intent at the very beginning of the buyer’s journey. Once these audiences are created, they are available for use in programs across the buyer’s journey –targeting, engagement and conversion. And you can also drill down into each audience to see its firmographic makeup, how well that audience is performing at each stage of the funnel and what programs are running for that audience. From the Platform, marketers can also access ABM Analytics, which surfaces account-based performance metrics across different stages of the funnel for any audience, enabling them to easily see the progression of their most valued accounts. By comparing against an automatically-generated lookalike control group -or any other audience the marketer chooses -customers can expose which stages of the funnel are underperforming against expectations. Additional layers of insights expose trend and velocity data, and surface recommendations for next best actions to drive higher progression rates through the funnel. The platform also includes integration with 3rd party analytics tools so that you can create detailed website traffic reports based on company names and attributes, enabling you to analyze your performance with specific segments and build targeted campaigns.


    Metadata provides a closed-loop account based marketing solution that amplifies your sales pipeline with opt-in demand. Metadata clients include Cisco, Mulesoft, Payscale, Infoblox, Aerospike and many others. Metadata patented technology pulls historical CRM data, enriches it with 3rd part signals to profile your ideal customer (both company and persona) and generate custom targeted audiences. Finally, it orchestrates hundreds of micro-campaigns for pipeline acceleration & net new prospect targeting in a single turnkey solution. Our targeting engine generates hundreds of paid marketing experiments representing different pieces of collateral (e.g. Whitepaper), creative, audience, channel, and re-calibrates to the most successful experiments based on pipeline and lead Flow KPIs.


    Sendoso’s cloud-based engagement and fulfilment platform centralizes all outreach touches and gives companies the ability to send coffee, lunch, tickets, wine, company swag, handwritten notes, welcome kits, and custom gifts. Sendoso automates delivery/fulfillment, simplifies ROI reporting, intelligently suggests recipients, and includes seamless integrations into Salesforce, Marketo, Engagio, SalesLoft, Eloqua, HubSpot, LinkedIn, Pardot, and many others. Sendoso is the perfect solution for Account-Based Marketing and helps B2B marketers execute online + offline outreach campaigns, measure gifting and offline attribution, and helps marketing teams empower the SDR/AE teams to engage and gift at scale.


    PFL is a Montana born and raised marketing technology company, headquartered just north of Yellowstone National Park. We provide sales enablement and marketing automation solutions, as well as printing, mailing and fulfillment services, to directly connect B2B and B2C organizations with cutting edge solutions that accelerate productivity and drive business forward. Our Solutions: Tactile Marketing Automation® (TMA®) Adding tactile marketing to your existing digital strategies increases the return on your marketing investment. Our TMA® solution seamlessly integrates with your marketing automation platform to trigger the send of direct mail based on user behavior. It makes sending timely, personalized physical mail (sales kits, gifts, marketing collateral and more) as easy as sending an email. A great compliment for your demand generation, lead generation, event marketing, customer loyalty and account based marketing efforts. SwagIQ® While most prospecting voicemails and emails are overlooked, packages will make it to your prospect's desk. Our SwagIQ solution helps your sales team stand out with the send of print collateral, gifts and personalized notes right from Salesforce. Gain competitive advantage at any stage of the sales cycle, from door busting, reigniting stalled deals, to customer appreciation. Personal Marketing Center® Personal Marketing Center offers sales to service transparency by combining Sales and Marketing Cloud under one platform to empower field reps to personalize, manage and execute their own local marketing. The assets they use are locked by marketing, so the message is always on-brand and legally compliant. As a result, field reps will not only save time, but will be able to provide a more high-touch service, improving client satisfaction.


    Sendbloom is a data-driven sales automation platform that makes it easy to create hyper-targeted email campaigns.


    Jabmo is the ABM platform for global manufacturers. The company provides the whole solution to capture anonymous target account buyer activity and execute personalized account-based marketing programs. Jabmo account-data platform and account sensing technology powers personal and relevant account-based IP Advertising, Retargeting, Website Personalization, Analytics and Sales Enablement. Jabmo integrates with Oracle Marketing Cloud, Marketo, Salesforce Marketing Cloud and Microsoft Dynamics. Global Enterprises including Schneider Electric, Sealed Air, Colt Technology and Fives rely on Jabmo to drive more engagement and revenue with key accounts.


    Madison Logic helps B2B companies accelerate growth by finding and engaging with the most influential people within the best accounts throughout the buyer journey. Marketers use our account-based marketing platform to find influencers showing research signals, engage them before and after they self-identify, optimize buyer journeys, and measure results.


    Orchestrate account-based programs across multiple personas, departments, and channels.


    Triblio provides a single integrated platform for helping Mid to Large Sized organizations launch & Scale their Account - Based Marketing Efforts. Triblio empowers B2B Marketing Organizations to Unify outbound and inbound marketing with "Sales Plays" to grow revenue with “In target” accounts. Using the Triblio ABM Engagement Platform B2B Marketers are able to… 1. Detect both known and unknown visitors to your website properties. 2. Personalize the Digital Experience including website messaging, content, images and CTA offers 3. Notify sales with “real-time insights for MQA’s 4. Target & Re-Target knowns and unknown target accounts with Ad’s 5. Gain Insight with Account Based Metrics & Reporting including attribution, influence and revenue reporting 6. Score & Push Account Activity including View-thru and Click-Thru insights for frequency, recency, and unique stakeholders 7. Gain leads on demand for contacts not in your CRM


    Engagio helps B2B marketers drive new business and expand relationships with high-value accounts. With our marketing orchestration software, you can create and measure engagement, so you get the tools you need for Account Based Marketing in one integrated solution Engagio allows you to execute and measure integrated ABM programs, providing the scale benefits of automation with the personalization benefits of the human touch. It complements Salesforce and existing marketing automation solutions, so getting started is easy!


    Rocket Notes integrates with your CRM platform to send personalized gifts & cards to leads, contacts, existing clients and more. Rocket Notes makes account-based marketing simple and highly personal. Rocket Notes' catalog includes golf balls, water bottles, coffee mugs, gourmet food, apparel, accessories, and much more. All gifts and cards are fully customizable and can be sent directly from your recipient's CRM platform. Leverage Rocket Notes with CRM to nurture relationships, handle employee retention, improve sales cadences, & close more deals. No setup fees, no subscription. Pay-as-you-go pricing.


    Kwanzoo bridges the gaps among martech, sales tech, and ad tech. It is an Account-Based (ABM) experiences platform for global B2B enterprises that leverages precise targeting and personalization to engage the entire account buying group, not just individual buyers; tracks target accounts and visitors visiting a website or microsite from all traffic sources; arms sales teams with deeper reporting and rich, engaged buyer insights to increase sales; and reaches accounts in various global regions including UK and EU, APAC, LATAM, North America, and ANZ. Learn more about us at www.kwanzoo.com


    Lead to Account Matcher (L2A) is a salesforce application aimed at assisting teams that use an account-based marketing (ABM) strategy, streamlining the process of relating leads and converting leads into existing accounts in a database.


    Postalytics is the leading all-in-one direct mail automation tool. Today’s marketer has more options than ever to reach target audiences. Yet it has never been harder to earn attention and engagement. Build unexpected experiences that engage your prospects and accelerate your pipeline. Postalytics has changed direct mail marketing with full automation and real-time analytics. You get unprecedented visibility and power to stay one step ahead of the competition.


    SAS Real-Time Decision Manager combines SAS Analytics with business logic and contact strategies to deliver enhanced real-time recommendations and decisions to interactive customer channels, such as websites, call centers, point of sale (POS) locations and automated teller machines (ATMs).


    We believe content is the most effective way to ignite meaningful relationships. But even the greatest content must be combined with a remarkable experience to reach its full potential. Uberflip is a content experience platform that aggregates all of your content (blog articles, eBooks, videos, whitepapers and more) so you can create, manage and optimize tailored content experiences for every stage of the buyer journey. By providing marketers with the tools they need to boost engagement, generate leads and fuel demand generation they can better leverage content to meet their goals. Uberflip also integrates with the user’s marketing automation platform in order to bridge the gap and improve the process between content and demand generation.


    TERMSCOUT is a kind of research in sales-intelligence software. It helps to delivering friendly hint regularly and access more opportunities rapidly. That advertising can help qualify and support the most encouraging leads by putting them through a dribble crusade.


    Kate from G2 Crowd

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