Advertising agencies offer marketing services such as digital advertising, traditional advertising, and experiential advertising. After utilizing tools, such as focus groups and surveys, to ensure effectiveness, these firms create unique advertisements and marketing materials for diverse businesses across many industries. Generally, businesses that may not have an in-house marketing department or that are looking for a specialized advertising campaign partner with advertising agencies. Some firms offer comprehensive services across multiple advertising disciplines, while others are highly specialized and may only operate with specific marketing tools. Advertising agencies will often track the effectiveness of their campaigns with marketing analytics.
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