App monetization software helps mobile application developers and publishers earn money from their apps through mobile app advertising. Doing so allows developers to offer their app to users for free, but is also commonly used to supplement other revenue sources such as paid downloads and freemium models. App monetization software is used by the software developers and mobile publishers to create and format ad units inside the app and streamline the selling of the ad space through mobile ad networks and exchanges. App monetization platforms are sold both as best of breed products specifically for selling mobile apps, or as part of a more comprehensive publisher ad management product. App monetization software is paralleled by mobile advertising software that advertisers use to purchase the ad space made available in apps. Ad networks and ad exchanges serve as the bridge between the two sides, and app monetization platforms must integrate with those to ensure ads transition smoothly through the online ad buying process.
To qualify for inclusion in the App Monetization category, a product must:
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