App monetization software helps mobile application developers and publishers earn money from their apps through mobile app advertising. Doing so allows developers to offer their app to users for free, but is also commonly used to supplement other revenue sources such as paid downloads and freemium models. App monetization software is used by the software developers and mobile publishers to create and format ad units inside the app and streamline the selling of the ad space through mobile ad networks and exchanges. App monetization platforms are sold both as best of breed products specifically for selling mobile apps, or as part of a more comprehensive publisher ad management product. App monetization software is paralleled by mobile advertising software that advertisers use to purchase the ad space made available in apps. Ad networks and ad exchanges serve as the bridge between the two sides, and app monetization platforms must integrate with those to ensure ads transition smoothly through the online ad buying process.
To qualify for inclusion in the App Monetization category, a product must:
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Appodeal is the leading intelligent ad mediation solution for mobile apps. We enable publishers to maximize their revenue by engaging the entire ad ecosystem in real-time competition for every ad impression through the Appodeal marketplace. Publisher ad inventory is showcased to all available buyers on the market including all major ad networks, RTB exchanges, and DSP. Our exclusive flat waterfall bidding model serves the highest paying ads first regardless of their position in the waterfall.
DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.
AerServ is the leading inventory and audience monetization technology for mobile publishers. AerServ helps thousands of mobile publishers increase revenue through AerServ's ad mediation platform, and increase yield by delivering brand-based ads from the aerMarket ad exchange. AerServ's mediation layer is powered by OpenAuction technology, the industry's first true, comprehensive unified and simultaneous auction. AerServ's entire platform and infrastructure is built with a publisher-first objective and provides best in class support from account managers and software engineers. The company was founded in 2013 and has offices in Irvine, California. Visit AerServ at www.aerserv.com or follow us on Twitter at @AerServ
Leadbolt is a high-performance mobile advertising platform, helping advertisers and app publishers achieve exceptional results. Powered by direct relationships and dynamic ad-serving technology, Leadbolt allows app marketers to reach and acquire quality users at scale. For app developers, high impact mobile ad solutions and our award-winning Direct Deals Marketplace optimize inventory and campaign partner matching to drive maximum app returns. Leadbolt delivers more than 10 billion ads a month, across 65,000 apps worldwide. Leadbolt is privately held and headquartered in Sydney, Australia with offices in Los Angeles, San Francisco and Bangalore. For more information, visit www.leadbolt.com
Tapjoy maximize the value of every user for freemium mobile app publishers with its Marketing Automation and Monetization Platform for mobile apps uses market leading data science, user segmentation and predictive analytics to drive deeper engagement and optimize revenue from every user.
ONE by AOL: Publishers enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from Advertising.com and ONE by AOL: Ad Server, leveraging over 15 years of global experience in non-reserved, yield optimization and ad serving technology.
Free Cross Promotion. Buy and sell mobile ads directly with other developers in the Direct Deals marketplace. Plus the largest mobile games-only ad network with interstitial and mobile video ads. All with unprecedented transparency and data to help you drive intelligent decisions.
PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, PubMatic’s focus on data and technology innovation has fueled the growth of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 11 offices and six data centers worldwide.
The Admitad company was established by Alexander Bachmann on October 1, 2009, and officially launched on March 1, 2010. Such advertisers as AliExpress, Booking.com, GearBest, Qatar Airways, ASOS, Papa John's, and many others, entrust Admitad with maintenance of their affiliate programs.
Mobfox is a world leading data-driven mobile SSP and exchange, providing publishers with all the tools they need to manage their ad serving, data layers, and monetization stack efficiently, transparently, and automatically. The Mobfox offering includes automated mediation, managed deals and private marketplace, data-based tailored audiences, access to over 200 demand sources, and a wide range of formats for in-app advertising including video, native, rich media and display.
Nexway MONETIZE allows you to monetize your audience & increase you are per customer revenue. Nexway MONETIZE is a collection of digital services driving commerce and enabling business, working across all types of devices and supporting sales driven in-app, on the web or via any digital interface.
Clickky is a full-stack platform for user acquisition and mobile monetization, which offers both programmatic and performance solutions, while currently focusing on developing its own SSP and RTB Marketplace. Clickky works with the world's top DSPs, along with more than 2900 direct media sources. The Platform offers global reach, access to premium iAB-compliant inventory and top-performing ad formats, both in-app and in-web. Via its RTB Marketplace, Clickky serves up to 100 million impressions daily.
dJAX Mobile Ad Server is a powerful Mobile Advertising Solution that accomplishes buying and selling of digital ad inventory specifically for Mobile Publishers and Advertisers. Its supports for all types of Ad Formats and delivers these on both mobile Web pages and Applications.
At InMobi, we are reimagining advertising to deliver real value for mobile consumers. Be it innovative ad formats that elevate the mobile experience, or contextual & personalized recommendations that drive discovery, our products are designed to inspire, engage, and delight mobile users.
PUBLISHERS maximize eCPM through technology, transparency, and innovation with an advanced business intelligence identifies the most relevant campaigns for your users while designed ad units capture user attention in a way that enhances the user experience instead of taking away from it.