AR (augmented reality) integrates a digitally created 3D image into a real-world location via a mobile device with a camera. VR (virtual reality) is a completely computer-generated, 3D simulation in which a user can immerse themselves using a headset and possibly handheld controllers. AR/VR allows businesses to entertain users, connect to customers in new ways, immersively train employees, and more. Integrating AR/VR technology enables businesses to expand their functionalities in ways they may have never imagined in the past. Many of the AR/VR software solutions currently on the market focus on giving developers the tools to create AR/VR experiences.
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