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Best Brand Advocacy Software

Brand Advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their brand advocates to promote their message, content, or products through word-of-mouth. A brand advocate is a customer or employee of a business who pro-actively shares it via mobile, email, or social media with or without incentive. Brand advocates are eager to share anecdotal evidence about their experiences using products and services, and brand advocacy software programs help to facilitate that sharing process.

Products in this category are used by businesses in a wide-range of industries, most often by marketing or advocacy teams. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.

Brand advocacy software tends to be focused on either employee advocacy or consumer advocacy, although there are a small number of products that provide platforms for both employees and consumers.

To qualify for inclusion in the Brand Advocacy category, a product must:

  • Provide features to create and manage referral programs in order to find and attract the best advocates for each brand
  • Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates
  • Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement
  • Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it
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    Hootsuite is the most widely used social media management platform, loved by over 16 million people worldwide and trusted by more than 800 of the Fortune 1000. Our brand promise is to empower all organizations–large and small–to strategically grow their brand, business and customer relationships with social. Our platform brings together your social networks and integrates with over 200 business applications. It’s the one place to build customer relationships, listen to the needs of the market and grow your revenue. From social advertising to employee advocacy, Hootsuite is your all-in-one solution for driving business results.


    Yotpo is a customer content marketing platform that helps online businesses collect every type of user-generated content and use it to build a stronger brand and better customer experience. We help brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. With our comprehensive solution and easy-to-use dashboards, you can understand what your shoppers think about your products and identify opportunities to improve customer experience. Yotpo integrates with the best eCommerce platforms and services such as Shopify, Magento, and BigCommerece, to maximize the power of user-generated content. An official partner of Google, Facebook, and Instagram, Yotpo has raised $101 million in funding and has over 300 employees globally.

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    Influitive’s AdvocateHub allows you to build a community and invite advocates— such as your customers, partners and employees—to complete challenges: referrals, product reviews, social media posts, and more. As they complete these challenges, which can be targeted to groups or individuals, they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily report on all activities completed, and integrate with your CRM and marketing automation platform to incorporate advocacy along every step of the customer journey.

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    Swagbucks is the fun rewards program that gives you free gift cards and cash for the everyday things you already do online. Earn points when you shop at your favorite retailers, watch entertaining videos, search the web, answer surveys and find great deals. Redeem points for gift cards to your favorite retailers like Amazon and Walmart or get cash back from Paypal. Swagbucks has already paid out over $175 million in cash and free gift cards. Put cash back in your wallet. Join for free today. Headquartered in El Segundo, California, Swagbucks is a subsidiary brand of Prodege, a leading Internet and media company that operates multiple customer engagement brands. For more information please visit www.swagbucks.com


    Advocately is Online Review Management software that helps companies get a continual stream of new 5 star customer reviews every week. Advocately integrates with your existing systems to start generating reviews on the first day. It is the easiest and fastest way to set up a Online Review Management process that get's results. https://advocate.ly/

    Advocately Reviews

    Recognized as "Innovators of Systematic Virality" by CIO Magazine. Viral brand advocacy and community activation platform for amplifying demand, organic acquisition, revenue acceleration, loyalty, engagement, and awareness. Platform integrates gamification, cross-channel social media, actions, data on-boarding, analytics reporting, email automation, and advertising intergration. Queue is flexible to support fan, customer, and employee brand advocacy reward programs, waitlists, and promotions, giveaways, and contest based campaigns.


    Higher Logic is your organization's secure, private community platform that empowers members, customers, support and product teams and administrators to create and manage meaningful, engaging online communities. It is the industry's premiere community solution, created specifically with the unique goals and needs of member and customer interactions in mind.


    GaggleAMP activates your employees to drive digital engagement. Our employee advocacy solution makes it easy and fun for employees to participate in your organization's digital marketing efforts.


    Acquire New Customers & Increase Sales with a Referral Program Run a fully automated, customizable and easy to integrate referral program with ReferralCandy.


    Ambassador empowers marketers to increase customers, referrals, and revenue by leveraging the power of word-of-mouth. Their marketer-friendly software simplifies referral marketing, automating the process of enrolling, tracking, rewarding and managing your customers, affiliates, influencers, and partners. Consumer brands and B2B companies worldwide are rapidly implementing, scaling, and optimizing their referral marketing programs with Ambassador's pioneering software. Ambassador is also one of the fastest growing private companies in America according to the prestigious Inc. 500, with offices in Metro Detroit and Denver.


    CustomerAdvocacy.coms cloud based platform gives your team the power to activate your most loyal fans to support your business needs.


    SocialToaster is an enterprise-level fan engagement platform that uses the power of social media to amplify your brand’s message. The SocialToaster platform allows you to identify, recruit and activate your best supporters and vocal enthusiasts who are proud to share your brand’s content to their own personal social networks.


    SoAmpli is an award-winning advocate marketing and sales SaaS platform. Through a beautiful and user-friendly interface, SoAmpli helps companies turn their sales team into social selling stars increasing sales and powering brands. The SoAmpli platform facilitates the creation of a centralised space for heads of marketing and social media managers to quickly distribute fully-approved, 100% on-brand content to their sales team and employees, making it extremely easy for users to post – or schedule in advance - company content on their personal social media profiles. Users can attach a number of social media accounts to their SoAmpli profile, including Twitter, Facebook, LinkedIn and Instagram. All links are automatically shortened, which allows to follow their journey through the web and bring back information regarding click-throughs, number of shares and overall reach. Companies can then gather unique insight with SoAmpli’s real time statistics and downloadable dashboards to help measure success and showcase social content’s ROI. Within 30 days, SoAmpli can generate 30% more relevant prospecting for companies, boosting and showcasing the ROI of their digital content, while gaining unique insight and accessing new, untapped routes to market on social media. At the same time, SoAmpli helps bridge the highly expensive gap between the marketing and sales disciplines, effectively providing sales team with content ammunition – created by marketing - to close more deals and foster stronger relationships on social media.


    Bambu by Sprout Social is an employee advocacy platform that gives your employees a simple way to share curated, pre-approved content across their social networks.


    Mention Me is a powerful referral marketing platform, chosen by 300+ leading brands worldwide. Our technology enables customers to share brands with friends and family using a wide range of social channels, plus our unique "share by name" functionality. This enables the referral to be captured in real world conversations and drives up to 30% more referrals. In addition, our AB testing capability ensures that all aspect of the program are fully optimised and supported by our fantastic team of Client Support Managers. Our referral schemes are run on a CPA basis, so that you only pay for performance.


    Pay with a Tweet is a social media referral tool that drives reach through social shares. Publishers can incentivize their users by offering products or content in exchange for a social post. This will generate additional website traffic and sales. Using social media as a referral technique is a grat way to get new customers. Pay with a Tweet offers the tool to do just that! It's Plug and Play!


    ePrize is a digital engagement agency specializing in mobile, social media, and web campaigns. Last year, more than half of Fortune 100 companies and many world-class agencies relied on ePrize's creative, technology and legal services. Since 1999, ePrize has grown into the largest online promotions platform, providing incentive-based promotional and loyalty programs in 44 countries for clients like Coca-Cola, Microsoft, The Gap, HSN, Miller/Coors, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices in New York, Chicago, Los Angeles and Seattle.


    Referral SaaSquatch is a trusted referral marketing partner for leading enterprise marketing teams. We believe that the modern marketer needs a software solution that constantly improves the customer experience. Our company is dedicated to helping marketers reach their company goals year after year.


    Our comprehensive Customer Loyalty solution delivers full online, in-store, and app-based loyalty functionality to help engage customers and motivate them to choose your brand no matter where they are shopping. Our experience based approach to loyalty empowers you to reward your customers throughout the customer journey--from purchasing to writing reviews, referring friends, connecting to your social media channels and much more--to build genuine, lifelong loyalty.


    Employee Communication and Engagement Platforms are a critical component for the success of world-class organizations at a time of historic, unprecedented change in the global workplace. Successful serial entrepreneurs Russ Fradin, Steve Heyman and Jim Larrison founded the company in 2010 with the mission of establishing stronger bonds between organizations and their employees so great things can be achieved. Today, hundreds of enterprise organizations, including more than 20 percent of the Fortune 100, trust Dynamic Signal to align their organizations and increase productivity by delivering timely, relevant information to millions of employees around the world so they can do their jobs better.


    EveryoneSocial provides a social selling & employee advocacy platform designed to help your employees become powerful marketers, sellers, and recruiters. Whether you’re looking to increase brand awareness, drive more qualified leads, better enable your sales team, improve employee engagement, or attract and retain top talent, EveryoneSocial can be deployed for teams ranging from 50 to 50,000+ employees.


    LeadDyno is a trouble-free, automatic system for operating an affiliate program and tracking from where their leads are coming.


    MarketBeam is an AI-driven personalized social marketing platform that utilizes untapped executives’ and employees' social networks to 10X your social reach, elevate brand, and nurture leads beyond the usual corporate channels. Gamification encourages content sharing on social networks while building executive branding and individual employee thought leadership. AI-driven analytics constantly learns and identifies top influencers, popular content and social networks to maximize marketing ROI.


    Smarp is the standard for modern employee communication. Their Employee App connects employees to the content they need to be successful in their work, while empowering them to act as brand ambassadors for their employers. Smarp helps employees build their thought leadership and networks, and to stay up to date with their company and industry news by making it easy for them to discover, share and measure the impact of great content. Smarp’s native mobile apps enable companies to push content directly to their employees’ smartphones, making sure employees are always well informed and up to date, regardless of whether they work in an office or are on the go. Smarp is the easiest way to create a well-informed and influential workforce.


    Sociabble delivers top of the line, mobile-first enterprise solutions for internal communication, employee advocacy, and employee engagement. A Software as a Service (SaaS), our platform aggregates content sourced from official company channels (social networks, company websites, etc.) and curation platforms, as well as content suggested by platform users (UGC) and administrators. Content is personalized and organized into themed channels and may be viewed on mobile, desktops, intranets, enterprise social networks, and display screens. The authorized content can be shared with one click to the user’s social media profiles. Beyond content consumption, employees can also engage with built-in quizzes and surveys. Sociabble uses gamification, rewards, and recognition on various levels of the user experience to maximize engagement. Sociabble’s unique employee communication and advocacy platform makes communications easy, quick, and engaging. Employees are better informed about company news, updates, and their workplace – leading to a more engaged and influential workforce. Companies can extend Sociabble’s use to their partners, external influencers, or brand fans. Launched in 2014 by a team of experienced entrepreneurs in digital asset management technology, social media, and content marketing, Sociabble is currently used in over 80 countries, and has acquired some of the world’s most prestigious clients, including Microsoft, BNP Paribas, L’Oréal, and PwC. Headquartered in Paris, France, Sociabble also has operations in New York City, London, and Mumbai.


    Turning enthusiastic customers into a powerful marketing force, driving recommendations & sales for leading B2B & B2C brands.


    Aklamio empowers the Refer-a-Friend, Member-Gets-Member, and Employee-Gets-Member campaigns of more than 3.000 brands, generating sales uplifts of 20 percent and more. Market leaders like PayPal, Vodafone, E.ON, REWE, Telefonica, El Pais, AXA and others are using Aklamio’s technology.


    Boost your sales and online presence by actively involving the most valuable marketing source you have, being your employees, your happy clients, your partners and resellers, or anyone else who's willing to vouch for you. Thanks to Ambassify, you as a marketeer or HR manager are able to identify your genuine advocates through patent-pending technology. Your goal? Build an army of advocates you can challenge through an exclusive community or via public landing pages. Your advocates can complete challenges like referrals, references, write product reviews, answer polls, engage on social media, co-create ideas and many more. Through advanced gamification, advocates gain points which they can use to unlock perks and rewards.


    Bunchball combines behavioral economics, big data, and gamification to inspire loyalty that lasts. We empower businesses to motivate, engage, and generate true loyalty among customers, partners and employees. This is Loyalty 3.0. We motivate millions of people to take action every day. We know what gets people going: a goal that matters, recognition among peers, and a meaningful reward. We’ve built the best tools and assembled the most experienced team to help you to motivate and engage your most important audiences: employees, customers, online communities and partners.


    CustomerCENTER helps you manage customer profiles, loyalty program details, promotional campaigns and analysis in real-time to cultivate customer loyalty and obtain higher ROI.



    Friendbuy is a SaaS platform powering referral programs for the world’s most recognizable e-commerce companies.  Our clients include disruptors such as Dollar Shave Club, Glossier, Hims, ClassPass, AWAY and Casper, as well as global Fortune 100s such as Walmart, Intuit, Disney and Nestle.  Friendbuy is a technology-first company, enabling brands to scale efficiently and deepen customer loyalty. Our mission is to empower growth marketers through innovation.


    iRefer helps you get more customers by helping set up a customizable referral program on your website or SaaS product. Grow your customer list with our powerful plug-and-play referral marketing solution. Seamlessly integrates with your SaaS application or website. iRefer automates the referral tracking and rewards process for your business. Turn your customers into your promoters. Gain more customers, build brand loyalty and cultivate customer advocacy with a refer-a-friend program.


    OSI Affiliate Software is a web-based platform that helps you create and manage an affiliate program for your business.


    RevTrax is an one-to-one digital promotions company that specializes in leveraging shopper intelligence to deliver smart, personalized offers in real time.


    Perhaps the biggest sales issue facing enterprise solution providers is that they just don̥t get in front of their target audience enough of the time. FRONTLINE Selling has developed solutions centered around the creation of Meaningful Interactions (MIs) with targeted individuals for the purpose of identifying net new sales opportunities. Staccato Social guides social activities to ensure sales and marketing teams are engaging in the behaviors that will drive results. In addition to daily activity recommendations, Staccato Social allows Marketing to add company-approved content to the Content Library so content posted to social sites amplifies the organization's brand in a consistent way. Staccato Social connects with your CRM and Admins have visibility to all activity, as well as how social activity is influencing the progression and closing of sales opportunities.


    Promoto is a B2B brand advocate marketing SaaS solution with a mission to convert customers into brand advocates.


    A SaaS platform that automates referral programs that run as a consistent channel for high quality lead generation by incentivizing current customers, partners, and employees to reach out to their network of peers and invoke the trust of previously cultivated relationships. Amplifinity gives marketers the ability to create an outbound marketing program that yields inbound marketing results and gives sales and customer success teams the information needed to strengthen customer and partner relationships with repeated opportunities for positive engagement.


    SOCIAL CONTENT, AMPLIFIED. Real-time, hyper-local social content capture, display, and analytics.


    Antavo is a loyalty management platform for B2C retailers & brands to create gamified loyalty programs where customers can earn points and redeem those points for rewards.


    AppVirality offers easy to use growth tools to run referral programs for E-commerce and SaaS businesses.


    The Buyapowa platform powers innovative refer-a-friend programs for some of the worlds biggest brands and retailers including GAP, Sprint, boohoo, ASOS, Virgin, and hundreds more. The technology allows brands and retailers to identify their biggest advocates, and then motivates and rewards them for bringing in new customers. It plugs seamlessly into your existing website/app and does more than merely ask customers to refer friends, but incentivizes and equips them to share again and again.


    Convert social & mobile actions into loyalty & rewards


    ClearView Social business professionals can share to LinkedIn and Twitter without leaving their inbox. Message Amplified. Results Measured.


    Drumup is an end to end social media content scheduling and discovery app, and can cut down your social media management effort by up to 90% (works with Twitter, Facebook and LinkedIn). It discovers relevant and engaging stories of interest to your social media audience from around the web, that you can schedule for multiple social media accounts. You can also add custom posts to your content queue for publishing. DrumUp also allows you to link your blog feed on your social accounts. In addition to these features, DrumUp offers a content library, hashtag suggestions, and an employee advocacy program. Features: - Discover fresh relevant content for your themes in an easy shareable format - Schedule posts for multiple accounts in one click - Manage multiple accounts through a single dashboard - Create groups of social media accounts and schedule to them with ease - Link blog feed to post directly to your social accounts - Schedule posts for specific time and date - Chrome extension to discover posts as you browse and to schedule conveniently from within - Mobile app for on-the-go content discovery and social media management - Create text and image custom posts - Link RSS feeds to read them within the app - Get hashtag suggestions - Shorten URLs and track your clicks - View social media engagement analytics - Save files to the content library - Provide specific social media accounts' access to teammates - Set up an employee advocacy program


    Duel is a Customer Advocacy Marketing platform, helping brands and retailers sell more by turning their customers into advocates. It then uses this advocacy to build emotional connection and make every element of their marketing, advertising, and eCommerce more effective.


    ExpertVoice grows brands, improves results, and creates better consumer buying experiences through expert recommendations.


    Extole helps marketers acquire more customers and better customers at scale with our referral marketing platform. With Extole’s turnkey SaaS platform, marketers create a complete, efficient, and reliable acquisition channel by encouraging their customers to refer new customers on site, in app, and offline. Focused on creating the most advocates from existing customers, Extole powers refer-a-friend programs for Vistaprint, Advance Auto Parts, Lands’ End, Petco, Shutterfly, Starbucks and more.


    Fabl is a new visual storytelling platform (SaaS) that drives content and social marketing campaigns, making it easy for you to create and publish compelling content and engage with your customers in an authentic way.


    Fielo’s primary mission is to provide a tool that will enable you to build dynamic, flexible loyalty and incentive programs that can quickly adapt as new customer engagement models develop. This allows our clients to build a highly scalable membership base of loyal customers, motivated partners, inspired employees or a driven sales team. The platform is fully mobile to capture & reward every act of loyalty. Fielo delivers on our customer’s vision to: • Engage Customers & Partners in a more personalized way; • Employ a dynamic technology to manage and evolve customer and partner engagement; • Fully automate platform accessible online or on-site; • Provide an easy-to-use online Member Portal Experience; • Provide a complete Member management of all member activities; • Retire points with an intelligent management system; • Segment and Track member activity; • Track the results of your incentive or loyalty program, understand total Program ROI in real time The inherent flexibility and configurability of Fielo combined with the powerful rules engines, member management, redemption engine, and front-end member portal allows our customers to selectively promote different transactions and redemptions according to configurable rule criteria to maximize engagement. Fielo is a software as a service (SaaS) application, so as new versions of Fielo are released you have immediate access to the additional features. This ensures that you don’t get locked into a limited feature set and don’t need to purchase costly upgrades. Fielo is a complete end-to-end behavioral solution that offers a powerful system enabling you to develop and evolve your program with speed and flexibility.