Brand data management software, also known as location data management or listings management software, gives businesses with brick-and-mortar locations a central hub for managing and updating location data on customer-facing platforms. These listings can include details such as store hours, phone numbers, addresses, and menus, in addition to photos from inside and outside the location. Retail stores, restaurants, and other organizations can leverage these platforms to ensure accuracy of important information, improve visibility, and maximize engagement with customers (at either a single location or across multiple locations). Brand data management tools are commonly used by corporate marketing departments; regional or other high-level management teams who oversee individual or company-wide location listings also utilize the software. Proper use of these platforms helps companies avoid missed business opportunities and forestall upset customers due to a lack of store details or inaccurate and outdated listing information. These products can also offer ways to enhance local listings to further legitimize businesses to potential customers.
Products in the brand data management category may share features of, or integrate with, local SEO software and online reputation management software to improve search rankings and track/engage with local customer reviews on various platforms, respectively. They typically integrate with popular online or mobile app directories, local store webpages, and social networks to ensure brand location data is accurate wherever customers may be searching. In some cases these tools may also provide features of or integrate with business intelligence platforms to produce location-based analytics, as well as various types of marketing software tools to enhance online visibility and improve both website and in-store traffic. Some products in the brand data management category may integrate with website builders or web content management software to create and manage optimized store pages or microsites.
To qualify for inclusion in the Brand Data Management category, a product must:
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Yext is the leading Digital Knowledge Management (DKM) platform. Yext's mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.
Rio SEO simplifies complex local marketing by empowering enterprise brands with solutions that engage customers throughout the search ecosystem. Our heritage as search experts combined with our first-class service drives tangible results for some of the nation’s most recognizable brands. Rio SEO’s professional services, Local Solutions, acts as an extension of your brand offering high-level expertise, local marketing support, and adaptability to the ever-changing SEO industry. Whether it’s search or social, we believe that every brand interaction is an opportunity to create a customer relationship. Our Open Local Platform powers the marketing solutions that multi-location brands need to establish a local presence and connect with customers. From web to mobile, we’re redefining the technology driving the future of local. To learn how Rio SEO can drive search to sales, please visit us at http:/www.rioseo.com.
Brandify is an industry-leading provider of location-based digital marketing solutions providing brands with a better understanding of their connection to their customers. Established in 1997, Brandify (formerly known as Where2GetIt) continues to power more than 500 brands, serving more than 4.5 million brick and mortar locations and reaching millions of consumers around the world . CEO Manish Patel has led Brandify in developing local marketing solutions that include the Brand Score metric, scalable local SEO, local advertising, mobile-local technologies and local-social marketing tools. Brandify specializes in developing, customizing and integrating marketing solutions that will be of value on a local level for enterprise brands. Brandify serves brands across various verticals that will would benefit from geo-targeted and hyper local marketing.
MomentFeed’s mobile customer experience management software helps companies with a lot of stores attract more customers by influencing consumer decisions on mobile. We help clients like Starbucks, Cricket Wireless, and Pizza Hut to engage with consumers 10 times more effectively through the most important mobile networks: Facebook, Google, Apple, Snapchat, and Yelp. When you’re on your phone, every recommendation is based on your location. We use that location to help companies with hundreds of stores manage all the marketing, advertising and customer care activities required to make each of their stores a nearby consumer’s top choice.
uberall powers sales through location data, using the innovative Location Marketing Cloud. We enable companies to manage multi-site information in a centralized tool, enriching and securing data in a global range of directories, maps, social networks and navigation services, providing maximal findability for their stores, and enabling businesses to interact with their customers, wherever the business is mentioned online. Our products, Engage, Listings and Locator empower businesses to transform online interactions into offline sales, all over the world.
Chatmeter helps enterprise retail brands and agencies managing multiple locations increase their revenue. Since being the first Local Reputation platform in 2009, we now analyze and improve over 500,000 storefronts for their reviews, rankings, and listings. We help retailers make a distinct impact on revenue by identifying several areas in their online presence that drives customers to choose their stores over competitors. We take this a step further with the only integrated local visibility rank tracker so you can measure ROI using the most complete local presence management platform in the world. The benefit for our clients is complete online presence management simplified into a single dashboard. We also power a white-label reputation management dashboard for many agencies across the U.S. Some clients include Sears, Verizon Wireless, Comcast, Aaron’s, Kohl’s, Bruegger’s Bagels, Texas de Brazil, and Dickey’s BBQ.
Neustar Localeze is the trusted business listings identity management provider for local search, helping national brands and local businesses take control and improve the visibility of their online business listings and delivering trusted, verified local business information to a broad network of local search platforms.
Qiigo's mission is to build brand unity and success by helping businesses get found locally. Through superior service and a comprehensive technology platform Qiigo solidifies relationships with clients and provides them with successful, measurable and manageable results. As a Digital Expert, Qiigo is always listening, making suggestions, and providing critical feedback for future success. With Qiigo, businesses can unlock their digital potential.
Reputation Loop™ is an online reputation marketing platform. Our goal is to empower local business owners with the ability to control and expand their positive online reputation. The platform was built to create a “hands-off” approach for business owners, allowing them to focus on their company and customers. To achieve this goal, we are constantly innovating, upgrading, and automating our services and processes.
ReviewTrackers is the award-winning review monitoring and reputation management software platform trusted by over 40,000 businesses. Reliable, accurate, and easy-to-use, ReviewTrackers specializes in aggregating and analyzing online reviews from all major review sites, and in helping multi-location businesses discover and interpret key customer insights at a time when word of mouth has gone digital and online review shape business reputation. Features of the Software-as-a-Service platform include customizable review notifications, a centralized monitoring and management dashboard, powerful reporting and analytics, simplified multi-user collaboration and workflow management, and tools for efficient review response and review generation.
With Velocity, national brands can create location-based offers to turn “near me” mobile searches into offline conversions. Velocity includes a powerful local data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and a robust insights platform to inform local content strategies.