Conference intelligence software, also known as event intelligence software, is used by business and sales representatives to enhance their presence at conferences and trade shows by connecting them with existing and potential clients. These tools can provide valuable insights before a conference, enabling companies to gauge the value of their attendance. Many products connect conference attendees with potential prospects, further increasing the impact of their attendance. Conference intelligence software often functions as a standalone product, but most solutions will integrate with CRM software.
Conference intelligence software is intended to be used by attendees, not by event planners, to plan their attendance or other activities while at a conference. Event or conference planners will instead want to look at event management platforms for their needs.
To qualify for inclusion in the the Conference Intelligence category, a product must:
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