Content analytics software provides users with detailed insights into employee and visitor interactions with published content, such as blogs, articles, and podcasts. Also known as content intelligence, this technology helps users gain visibility that can steer future content strategy. Content analytics solutions may offer metrics such as page views and shares, outbound clicks, search rankings, average time spent on individual posts, and financial impact of content. These platforms may also provide data such as desktop vs. mobile viewership, insights into the particular industries or demographics of viewers, and analyses of which content components are most effective. Content analytics programs often integrate with or have similar qualities to digital analytics and social analytics software.
To qualify for inclusion in the Content Analytics category, a product must:
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