Content experience software enables companies to create personalized experiences geared toward audience engagement. These tools first provide features focused on the centralization and organization of marketing assets via tagging and categorizing based on audience or use case. Once content is organized, content experience products offer personalization functionality to create custom experiences for audiences with the intent to generate specific business outcomes. These outcomes can include capturing leads, scoring leads, or driving people to a contextual call to action, among others. Content experience software can also offer distribution features and analytics to track content performance and audience insights. Used by content marketing teams, these tools help businesses drive true value from their content and interactions with audiences, pushing them to actively engage.
To qualify for inclusion in the Content Experience category, a product must:
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Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers by integrating industry leading training and coaching software with innovative content solutions. Using the most comprehensive data on successful sales interactions, Showpad fuels Artificial Intelligence to discover, replicate and automate what works for top performers. Showpad serves more than 1,000 customers across the globe, including Johnson & Johnson, BASF, GE Healthcare, Fujifilm, Bridgestone, Prudential, Honeywell and Merck. Founded in 2011, the company has headquarters in Ghent and Chicago with offices in London, Munich, San Francisco and Portland.
We believe content is the most effective way to ignite meaningful relationships. But even the greatest content must be combined with a remarkable experience to reach its full potential. Uberflip is a content experience platform that aggregates all of your content (blog articles, eBooks, videos, whitepapers and more) so you can create, manage and optimize tailored content experiences for every stage of the buyer journey. By providing marketers with the tools they need to boost engagement, generate leads and fuel demand generation they can better leverage content to meet their goals. Uberflip also integrates with the user’s marketing automation platform in order to bridge the gap and improve the process between content and demand generation.
We aspire to make every customer interaction successful. Every email, every meeting, and every presentation should be amazing. ClearSlide provides a complete Sales Engagement Platform that combines content management, integrated communications, engagement analytics, and guided selling to power dynamic engagement with buyers and maximize your existing CRM investment. ClearSlide customers achieve higher seller productivity, increased sales management effectiveness, and stronger customer-facing messaging. ClearSlide customers report: 10%-20% increase in closed deals 25% decrease in time to on-board new reps 50%-80% reduction in selling costs Sales Productivity An intuitive, integrated Sales Engagement Platform – with content, communications, and analytics at your fingertips to guide next step actions. Leader Effectiveness Powerful Engagement Quadrant Dashboards in ClearSlide and CRM improve deal visibility, coaching, and stronger forecasting and business results. Content Impact Recommend and promote content, providing reps the right content and tools at every point in the sales cycle. Refine and optimize messaging based on direct customer engagement and feedback.
The Skyword360 platform puts content at the core of all marketing activities. Skyword360 is designed to ensure all cross-channel planning, content creation, and activation aligns with an enterprise's overall content strategy and marketing goals. With this content-centric approach, marketing leaders are empowered to create unique and aligned customer experiences that differentiate their brands and drive measurable results. Skyword360 provides tools for all of the essential elements of content operations: strategy, planning, creation, collection, activation, personalization, and optimization. With an international freelance community from over 46 countries and the ability to translate the platform into 14 languages, content operations can be seamlessly executed at scale.
PathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click. Content Insight: The path to better marketing decisions To really know if your marketing is working, you need to understand how your prospects are engaging with your content. Unfortunately, most marketers lack objective insight into how their content is moving buyers along the path to purchase. PathFactory provides the decision support required to analyze what is and isn’t working to generate pipeline and revenue, and automates content delivery decisions to remove friction from the buying process. Content Activation: The path to always-on content experiences Buyer education is the key to moving prospects from early stage awareness to loyal customers, but the way most B2B marketing delivers content today fails to connect buyers with the information they need, when they need it. Traditional content delivery methods treat the buyer’s journey as an orderly, linear process when it’s actually a chaotic and messy affair. PathFactory delivers data-driven, personalized content experiences at scale. Connect your buyers with more of the information they need, at the exact moments they need it. The Content Insight and Activation Engine The brain of the PathFactory platform, the Engine gathers external visitor and account data sets, analyzes content using AI, and combines that information with session engagement data to build a full understanding of the role content plays in the buyer’s journey, and its impact on pipeline and revenue. The Engine uses this data and insight to activate content and connect buyers with the most relevant information when they need it. The insights produced by the PathFactory Engine are surfaced in Path Analytics, and provide marketers with a level of insight and decision support never before available. This reporting enables real-time campaign, channel, and content optimization.
Oracle Content Marketing, formerly Compendium, is a content marketing platform that allows you to create brand equity through compelling content, placed across multiple channels cost-efficiently, and into the minds of the audience members you want to reach.
Percolate's complete web and mobile marketing software increases productivity, elevates your brand and helps you generate more sales. From governance, planning and content creation to audience acquisition, customer management and analytics, Percolate unites your brand, your data and your stories across every team, location, integrated system and customer interaction.
Curata provides two software solutions that have helped 1000s of marketers over the past 10 years to grow leads and revenue with content: Curata CMP (Content Marketing Platform) and Curata CCS (Content Curation Software). Curata CMP includes strategy, production and analytics modules that enables you to: Analyze marketing and sales pipeline impact Streamline your content production process Build a predictable content supply chain With Curata CCS, you can tap into the power of curated content in addition to creating original content to boost lead generation, be a thought leader and publish consistently. Curata CCS enables you to: Discover the best content with our self-learning engine Easily organize and contextualize with just a few clicks Publish and promote your content anytime and anywhere
We empower businesses to plan, create, and publish high-impact content to deliver predictable results. Plan - Build a central content strategy and have it guide everyone on your team who is planning and producing content. Create - Create premium content including infographics, videos, micro content and interactive websites with highly vetted creative professionals. Publish - Create unique, live experiences with UGC, social and original content. ScribbleLive is trusted by over 1200 leading brands, including Red Bull, Oracle, American Express, ESPN, Bank of America, NBA and Visa.
It’s frustrating when you produce great marketing content and it still misses the mark. With Atomic Reach's actionable insights by your side, you save time, produce better content and deliver incredible results. Atomic Reach is a content intelligence platform that helps marketers and agencies create personalized marketing communications that drive more leads and customer loyalty.
SnapApp is an interactive content creation platform that enables marketers to boost results by 2-3x across all their existing marketing programs. SnapApp empowers marketers to create, deploy, manage, and measure a wide range of interactive content across multiple channels, with full customization and design control to ensure content looks great on any device. Rather than one more thing to do, SnapApp lets you do more with what you already have – and get better results. SnapApp customers include Oracle, Atmel, Random House, and EMC among others. SnapApp's powerful yet easy-to-use creation tools give you the flexibility to rapidly create amazing content experiences (such as quizzes, assessments, calculators, interactive videos, brackets, and more) without having to manage a custom development process, product planning cycles, or an expensive agency. SnapApp features extensive templates, asset libraries, formatting palettes, and global account settings to speed your time-to-market but still allow for complete brand control. Add in our rich, responsive design capabilities, support for video, and layering structure and you can see why it is so easy for marketers to build pixel-perfect experiences on any device in under an hour. Like many marketers, you already invest a significant amount of time and money in your marketing automation, CRM, CMS, and analytics. SnapApp quickly and seamlessly integrates with your existing systems and tools to extend and enhance their value so that you get the most out of your investments. Easily sync to your existing systems such as Eloqua, Marketo, Salesforce Marketing Cloud, Pardot, HubSpot, Act-On, and more with our simple front-end and back-end API integrations.
Contentools help business plan, create, distribute and analyze content at scale through an intuitive and integrated content marketing automation platform and a database of talented content professionals (writers, designers, editors, managers, translators). With the cloud-based Contentools CMP, companies and marketing agencies can brainstorm and approve their editorial lines, create content for blogs, social media, and emails, organize and publish through an integrated editorial calendar, keep track of their production and analyze its results from an SEO and social media perspective after publication. In addition to the user-friendly interface, Contentools offers a marketplace of content professionals, segmented by expertise, roles and language available to all customers on the go.
Mintent is the only Project Management Tool Built exclusively for Marketers. Mintent lets your team create, manage, and measure all of your marketing projects in one place. It's free for up to 5 users, and up to 20 content items per month. No credit card required. Please inquire about Enterprise pricing.
Paperflite is the leading marketing collateral and sales enablement software which allows sales and marketing teams to organize, distribute and share their content. With Paperflite, track your content across its entire journey, get deeper insight into what works best when and know how your prospects engage with your content on multiple channels, so you can instantly engage with hot leads and nurture cold ones. With Paperflite's real time engagement analytics, know how end-users interact with the content, when your content is accessed, viewed or shared, so you always know exactly what to do next.
Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.
According to analyst research, sales reps spend 20+ hours per month searching, editing, and creating content. At the same time, 65% of marketing-created sales content goes unused. Docurated is an enterprise sales enablement platform that helps sales reps find, customize and share content, while empowering marketing to measure content effectiveness and revenue contribution. Through easily customizable role-based navigation and content pages, marketers can drive sellers to the right content. The unique DocuRank™ AI technology enables guided selling, recommending the most effective content for each prospect and selling scenario such as opportunity stage, industry or persona. By connecting to existing content repositories within an organization, sales and marketing teams can be productive in a fraction of the time of competing solutions. What’s more, with this connected cross-platform approach, Docurated combines analytics to provides a 360° view of content usage, engagement and revenue attribution of sales content. The result is higher win-rates, shorter sales cycles, and marketing teams producing content that drives revenue.
Visually helps businesses achieve amazing creativity in their content and connect with their customers. The world’s top brands rely on us for premium videos, infographics, ebooks, presentations, web interactives and more. With over 1000 specialized creative professionals, our clients get access to the best designers, writers, researchers, strategists and developers available, with a wide range of skills to support their business needs. Using our easy-to-use online collaboration platform, clients work closely with their creative dream team and enjoy a high-degree of creative control. And they are supported every step of the way—from talent assignment to creative direction—to create effective content and see incredible results.
Zoomforth makes it quick and easy to gather all of your content –from videos to PowerPoints to pricing sheets – into relevant and influential stories for your buyers. Create stand-out content experiences from scratch – no design skills required – and enable your team to customize any part.
The Distribion Distributed Marketing Platform (DMP) is a multi-channel corporate marketing automation solution that empowers local sales and marketing agents to access, personalize and send pre-approved brand campaigns. Packaged in a user-friendly interface, marketers now have a single, accessible platform to house all marketing assets, execute end-to-end marketing campaigns and measure impact with real-time analytics and reporting tools. Visit our website, www.distribion.com to learn more and request a live demo.
Idio makes buyer-centric marketing possible for global B2B enterprises. Idio’s Demand Orchestration platform uses Content Intelligence to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels. Global leaders including Intel, Fitch Ratings, and AllianceBernstein use Idio’s AI & 1st party intent data to automate marketing complexity and engage every buyer individually.
Noosh helps enterprises deliver on Content Marketing game plans by streamlining operations and enabling collaboration with vendors. The company’s products and Marketing Services Partners manage digital and print assets, cost structures, budgets, procurements, projects, and team interaction using an integrated cloud-based approach. Marketers who use Noosh are able to deliver Content Marketing projects at more competitive prices, in less time, and with higher quality.
OneSpot is the leading marketing technology company that delivers content individualization across digital channels, enabling brands to deepen their relationship with customers and prospects. Our machine learning-based technology automates individualization so brands can easily transition from segmentation to a true 1:1 content experience, and increase engagement with minimal effort and no ongoing maintenance. OneSpot’s sophisticated technology and best-in-class managed services are used by customers including Nestlé, L’Oréal, Unilever, Ally Financial, USAA, Under Armour, Campbell’s and other leading marketers.
With Maglr we offer marketeers and designers a publishing tool to convert content into a visually interactive story. Used for individual articles, complete magazines, landing pages or business presentations. We focus on two different users: Marketeers choose from an extensive set of ready-to-use responsive templates, styled in own colours & typography. For every type of story a template is available which can be provided with own content using drag & drop content blocks. For professional designers who want to take a step further, we offer the Pro editor. You are not stuck to a template but start with an empty worksheet. You determine the design, layering and interaction of the page yourself. We offer all the extensive possibilities to create your own idea, without technical knowledge, on multiple screen formats. * Easy for the marketeer, extensive options for the designer. No technical knowledge required. * Large library 150+ ready-to-use responsive templates for the marketer with easy-to-use drag & drop editor * Pro editor offers all the extensive options for the graphic designer * Add text, buttons, images, video, slideshows, embeds and audio * Pro - Make use of layering, groups and interaction between elements * Pro - Animation options based on timing, scroll and mouse movement * Pro - Extensive custom keyframe animations * Pro - Divide your story into pop-ups or in vertically animated scenes * Make specific adjustments for the mobile view * Create a single article or complete publication *Share your article via social media or embed within your own website * Published result visible on multiple screen sizes
Rallyverse is a SaaS content platform that helps teams discover, create and share great content. Rallyverse’s proprietary technology powers content marketing programs at every level of your organization. The Rallyverse platform integrates with existing assets and platforms to create ready-to-send posts for Facebook, Twitter, LinkedIn, blogs, email, websites and beyond. Founded in 2010 and based out of New York City, Rallyverse helps brands like Microsoft, ADP, LinkedIn and Intuit scale their marketing efforts and reach broader audiences. For more information, visit Rallyverse.com or send an email to firstname.lastname@example.org.
Create engaging content, proposals, presentations and more with Brojure, the most intuitive visual storytelling software. Brojures template designs and simple interface make it easy to create, share, and track captivating visual stories for your brand and your clients - without needing a designer.
Edition Digital publishing software unites all five crucial points of effective digital publishing; CREATING, MANAGING, DISTRIBUTING, MONETISING and ANALYSING. Create interactive and engaging content without coding and distribute it across all platforms – tablets, mobile and desktop.
Triblio provides a single integrated platform for helping Mid to Large Sized organizations launch & Scale their Account - Based Marketing Efforts. Triblio empowers B2B Marketing Organizations to Unify outbound and inbound marketing with "Sales Plays" to grow revenue with “In target” accounts. Using the Triblio ABM Engagement Platform B2B Marketers are able to… 1. Detect both known and unknown visitors to your website properties. 2. Personalize the Digital Experience including website messaging, content, images and CTA offers 3. Notify sales with “real-time insights for MQA’s 4. Target & Re-Target knowns and unknown target accounts with Ad’s 5. Gain Insight with Account Based Metrics & Reporting including attribution, influence and revenue reporting 6. Score & Push Account Activity including View-thru and Click-Thru insights for frequency, recency, and unique stakeholders 7. Gain leads on demand for contacts not in your CRM
vWriter is a content marketing software platform that enables business owners and marketers to systemize, automate and delegate their content marketing activities, and "Be Everywhere" for their target market. Imagine for example if every time you publish say a new blog post, a huge network of content spread across the web, all linking back and driving traffic to your business. This is what vWriter is designed to help your business with. Here's some of what vWriter can do: - Systemize content creation: have a regular outflow of content based on your requirements, and delegated to your in-house team, outsourced staff, or hire writers directly through the platform. Manage your entire content repurposing funnel, with automated delegation, task assignment delays, completion deadlines, and more. - Automate content distribution: the content you create can be automatically published to social profiles, blogs and other authority content sites. - Systemize social updates: as soon as you have content published through a channel, auto-assign people on your team to create social update(s), including multiple Tweets auto-scheduled out over time for maximum exposure. - Grow visibility and traffic with powerful social tools: optimized auto-scheduling to reach your audience when they are most responsive, cross-profile publishing, social management, content curation tools, drip-fed social updates - Build efficiency with team and workflow management tools In effect, businesses use the software to create a publishing system that markets their business around the web 24/7 through the use of content, building their authority, credibility and visibility. See the video at vWriter.com for how this works.