Best Content Marketing Software

Content marketing software programs are used by marketing teams to optimize and manage the creation, curation, distribution, monitoring, sharing, and sourcing of content. These content pieces can include written content, images, infographics, and videos. Promoting collaboration and cohesion among marketing teams, content marketing products help to plan, track, and manage activities by both internal and external parties, allowing businesses to optimize their marketing strategies across multiple channels.

Companies use this type of software to execute a content strategy that presents information in targeted ways that engage readers. This content is commonly used by marketing or other customer-facing departments to make content available to groups such as prospects, customers, distributors, and resellers. In order to present the right information to appropriate audiences, companies use content marketing software which enables them to create, manage, and distribute content. These solutions can help businesses address content marketing challenges such as creating different types of content (written content, images, infographics, and videos) for each communication channel (website, social media, conferences and exhibitions, etc.) or managing who has access to which type of content.

To qualify for inclusion in the Content Marketing category, a product must:

  • Provide features to create and manage different types of marketing content (brochures, product sheets, reports, case studies, etc.)
  • Include workflows and business processes to streamline content marketing activities, as well as promote collaboration and cohesion among marketing teams
  • Allow users to share marketing content on multiple channels (web, social media, etc.) and target customer segments with personalized content
  • Track content performance and interactions between content consumers and the company
  • Optimize marketing content activities based on insights and recommendations on what content works best for which type of customer and/or channel

Content Marketing Software Grid® Overview

The best Content Marketing Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
G2 Crowd Grid® for Content Marketing
Leaders
High Performers
Contenders
Niche
Savo sales enablement
Ion interactive
Clearslide
Oracle content marketing
Scoop it
Managewp
Myblogguest
Viral content bee
Techvalidate
Uberflip
Percolate
Wyng
Kapost
Atomic ai
Curata
Sniply
Outbrain amplify
Taboola
Snapapp
Scribblelive
Flippingbook
Upcontent
Lookbookhq
Addthis
Ceros
Showpad
Pressly
Tint
Coschedule
Contently
Skyword
Divvyhq
Zerys
Brandpointhub
Sorc d
Sparkle
Clearvoice
Outgrow
Opinion stage
Joomag
Paper li paper li
Flockrush
Instant magazine
Market Presence
Satisfaction
Linked in no background

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    Content Marketing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Kate from G2 Crowd

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