Conversational marketing software, also known as messenger marketing software, engages potential customers with personalized, one-on-one conversations en route to specific product recommendations or offers. Consumer brands leverage this technology to identify interested buyers on social networks or product websites, answer concerns or questions, determine the best possible sales items, and transfer customers to payment gateways or sales representatives to close transactions. Using built-in chatbot and artificial intelligence technology, sales departments can construct intelligent response flows that will guide visitors through helpful conversations at various touchpoints based on user activity and other details. Businesses can then follow up at a later time with interested customers who do not purchase on the spot, picking up the conversation where it left off. Conversational marketing platforms help provide a higher standard of customer service at scale and simplify the overall buying process for potential customers around the world at any time of day. Successful use of these platforms can also generate valuable, qualified leads, provide high-level insights into customer demographics and preferences, and accelerate the sales cycle.
Products in the conversational marketing category typically share features of or integrate with live chat and chatbot software to produce real-time, meaningful dialogues with customers at different points in the buying journey. A number of these solutions involve a combination of automated and live human involvement on the business side—for example, chatbots can ping the appropriate salesperson to take control at critical points in the conversation. These products may also integrate with messengers on major social networks as well as SMS or email; certain visitor behaviors or trends on company social profiles or websites can trigger conversations. Conversational marketing protects may sync with e-commerce platforms or payment gateways to provide detailed product information or complete transactions, respectively. This technology may integrate with or share features of bot platforms to create unique messaging applications suited to the user’s needs. Elements of customer engagement on social networks are comparable to those of social customer service tools.
To qualify for inclusion in the Conversational Marketing category, a product must:
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HubSpot is the world's #1 inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's 18,000 customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leads and business results– not to mention marketing that people love.
Drift is the world's leading conversational marketing and sales platform that helps businesses connect now with the customers who are ready to buy now. With its quickly evolving set of tools and playbooks, Drift is leading businesses through the customer-driven revolution by using conversations to unlock hypergrowth. Customers use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle. After just two years in market, the company has become one of the fastest growing SaaS companies of all-time and was named to the Forbes Cloud 100, LinkedIn Top 50 Startups, Entrepreneur's Top Company Cultures, Boston Business Journal's Best Places to Work, and SaaS Company of the Year by the NEVCA. Get started for free today and join 150,000+ businesses using Drift at drift.com.
Driven by artificial intelligence (AI), Conversica is the only automated software solution that can contact, engage, nurture, qualify and follow-up with leads without the need for human interaction. A custom persona nurtures leads from interest to opportunity via natural, two-way email exchanges and when a lead is ready to purchase, the software alerts the sales representative automatically. This enables sales teams to focus on the leads most likely to convert into opportunities – saving hundreds of sales hours per year. Whether it takes one day, several weeks, or even months, Conversica never abandons a lead. Since Conversica automates engagement with leads, the product integrates seamlessly with where those leads exist today, such as CRM systems, like Salesforce and Microsoft Dynamics, and marketing automation systems, like Marketo, Eloqua, HubSpot and Pardot. That makes it easy to turn Conversica on for your business.
Exceed.ai enables Inside sales and SDR teams to qualify more opportunities by automating lead capturing, qualification and prospect nurturing using automated personalized two-way conversations over email and chat. Customers using Exceed have seen a 47% - 81% increase in qualified opportunities per rep and a dramatic increase to sales pipeline. Exceed is like a virtual assistance to your sales team that works on behalf of the reps. Traditional marketing & sales platforms rely on forms, one-way email campaigns and manual follow-ups. With Exceed.ai, the assistant automatically engages each lead, in a personalized and polite manner, handles objections, answers questions, qualifies and facilitates the scheduling of the meeting with the right rep. With Exceed, reps are relieved from running repetitive and redundant tasks. Reps start booking more meetings, focus on the most qualified leads and revenue generating activities such as: talking on the phone, building relationships, overcoming objections. Stop doing unnecessary research, back and forth endless emails for scheduling meetings, manually responding to each lead.
Verloop is a conversational automation platform. Whether a simple lead generation bot, or end-to-end customer service automation is your goal, building a bot is as simple as putting together the right recipe via a WYSIWYG point and click interface; no coding required. Further, at Verloop we know that every bot fails at some point. Instead of leaving the customer (and losing one) hanging with an embarrassing response, Verloop transfers conversations to human agents when the bot is unable to answer questions. Finally, once built, the same bot works across platforms, including the Facebook Messenger.
iAdvize is a conversational marketing platform which generates a turnover of more than 1 billion euros each year for more than 600 businesses in 60 countries. With iAdvize, businesses can predict and engage contact opportunities in real-time with their customers and prospects. They are connected via messaging with experts available 24/7. Enthusiastic about products or brands, these experts are selected for their expertise and get paid to share their advice.
Layer is a communications layer toolkit for the Interne, it provides the building blocks for developers to add secure and reliable messaging, voice and video features to any app, sync, message states, push notifications and more - so that developers can focus on innovation and delighting their users.
LiveWorld is a trusted partner to the world's largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. The LiveWorld solution provides brands a competitive advantage through management of user content in sheer volume, resulting in amplified brand presence, and proven to improve social media marketing and increase customer loyalty.
WhatsHelp is a Messenger Marketing Platform for companies. It helps businesses increase sales, grow the subscriber list and build close relationships with customers via Facebook Messenger by providing automation tools, chatting, broadcasting, create smart bots, and broadcast messages.
Hustle is a one-to-one texting platform that lets organizations connect personally through the most effective communication channel. Hustle enables organizations to use conversations to build relationships, boost the effectiveness of other communication channels, and drive real action at scale.
Siftrock is a simple, passive way to clean your database and find fresh leads for B2B and ABM. It works by automatically mining the email replies and auto-responders that come back from your marketing campaigns. Siftrock works behind the scenes, and syncs data with Marketo, Eloqua, Hubspot, or Act-On, based on the rules you set. Top B2B marketers like Citrix, Avalara, SurveyMonkey, Glassdoor, RingCentral, and Payscale use Siftrock to improve database quality, find new leads, and save time. --------------------------------------------------------------------------- ***Why Email Replies & Auto-Responders Matter?*** --------------------------------------------------------------------------- 2-3% of emails get a reply and these replies (including those pesky OOO auto-responders) contain tons of useful data for marketing & sales. By passively mining email replies, you can answer: - Who has left their company? - Who replaced that person? - Who else can I contact when my prospect is on leave or vacation? - Which emails are no longer valid? ------------------------- ***Case Study:*** ------------------------- Payscale recognized value in replies, but was manually sifting through thousands of messages each week. Payscale's solution: Siftrock for Marketo - the simple way to mine every email reply,automatically clean or append data, and uncover fresh leads. The Results: - 15x ROI on Siftrock. - 6,500 new fresh contacts added to Marketo. - 5,000 job changes found & updated records. - 8+ hours/month saved for marketing ops. "Siftrock delivers high quality contact data and surfaces opportunities that we wouldn’t have seen in the past." -- Nichole Marsano, Director of Demand Generation, Payscale
Whisbi provides a mobile-first conversational sales & marketing platform for B2C enterprises. Our solution creates an opportunity for Sales & Marketing professionals to increase sales conversion, improve live engagement and provide a differentiating online customer experience. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers. Enhanced by a BI engine, Whisbi provides the right channel for the right customer at the right time. The Whisbi solution easily integrates with existing infrastructures, ranging from call centers to physical stores and virtual showrooms. A simple inclusion of the solution on websites provides the ability to drive a truly omnichannel customer experience that significantly increases online conversion rates. We offer a world-class conversational platform for sales & marketing and are able to share industry-specific insights & expertise. We have unparalleled experience working closely with global enterprises in telecommunications, automotive, travel, and insurance & banking. Our solutions have managed over: 700M impressions, 47M clicks, 18M call requests, 10M conversations To date, we have delivered over 1.5M sales to our clients globally. And we’re just getting started! Whisbi puts human interactions at the center of the online customer experience and increases the ROI of digital marketing campaigns. It allows brands to better capitalize on their website traffic, increase their NPS score, differentiate through CX and sell more online. We integrate with the best marketing & sales solutions including Salesforce, Google Adwords, Google Analytics & Adobe Marketing Cloud, helping to deliver more powerful insights into the full customer journey. In essence, Whisbi enables modern marketing and sales teams to deliver multichannel experiences that support & complement existing digital commerce systems.