Conversational marketing software, also known as messenger marketing software, engages potential customers with personalized, one-on-one conversations en route to specific product recommendations or offers. Consumer brands leverage this technology to identify interested buyers on social networks or product websites, answer concerns or questions, determine the best possible sales items, and transfer customers to payment gateways or sales representatives to close transactions. Using built-in chatbot and artificial intelligence technology, sales departments can construct intelligent response flows that will guide visitors through helpful conversations at various touchpoints based on user activity and other details. Businesses can then follow up at a later time with interested customers who do not purchase on the spot, picking up the conversation where it left off. Conversational marketing platforms help provide a higher standard of customer service at scale and simplify the overall buying process for potential customers around the world at any time of day. Successful use of these platforms can also generate valuable, qualified leads, provide high-level insights into customer demographics and preferences, and accelerate the sales cycle.
Products in the conversational marketing category typically share features of or integrate with live chat and chatbot software to produce real-time, meaningful dialogues with customers at different points in the buying journey. A number of these solutions involve a combination of automated and live human involvement on the business side—for example, chatbots can ping the appropriate salesperson to take control at critical points in the conversation. These products may also integrate with messengers on major social networks as well as SMS or email; certain visitor behaviors or trends on company social profiles or websites can trigger conversations. Conversational marketing protects may sync with e-commerce platforms or payment gateways to provide detailed product information or complete transactions, respectively. This technology may integrate with or share features of bot platforms to create unique messaging applications suited to the user’s needs. Elements of customer engagement on social networks are comparable to those of social customer service tools.
To qualify for inclusion in the Conversational Marketing category, a product must:
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Drift is the world’s first and only conversational marketing platform. With its quickly evolving set of tools and playbooks, Drift is leading businesses through the customer-driven revolution by using conversations to unlock hypergrowth. Customers use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle. Based in Boston, Massachusetts, Drift is a venture-backed company founded by serial marketing technology entrepreneurs David Cancel and Elias Torres. Learn more at drift.com.
Driven by artificial intelligence (AI), Conversica is the only automated software solution that can contact, engage, nurture, qualify and follow-up with leads without the need for human interaction. A custom persona nurtures leads from interest to opportunity via natural, two-way email exchanges and when a lead is ready to purchase, the software alerts the sales representative automatically. This enables sales teams to focus on the leads most likely to convert into opportunities – saving hundreds of sales hours per year. Whether it takes one day, several weeks, or even months, Conversica never abandons a lead. Since Conversica automates engagement with leads, the product integrates seamlessly with where those leads exist today, such as CRM systems, like Salesforce, and marketing automation systems, like Marketo and Pardot. That makes it easy to turn Conversica on for your business.
HubSpot is the world's #1 inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's 18,000 customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leads and business results– not to mention marketing that people love.
Exceed.ai enables Inside sales and SDR teams to qualify more opportunities by automating lead capturing, qualification and prospect nurturing using automated personalized two-way conversations over email and chat. Customers using Exceed have seen a 47% - 81% increase in qualified opportunities per rep and a dramatic increase to sales pipeline. Exceed is like a virtual assistance to your sales team that works on behalf of the reps. Traditional marketing & sales platforms rely on forms, one-way email campaigns and manual follow-ups. With Exceed.ai, the assistant automatically engages each lead, in a personalized and polite manner, handles objections, answers questions, qualifies and facilitates the scheduling of the meeting with the right rep. With Exceed, reps are relieved from running repetitive and redundant tasks. Reps start booking more meetings, focus on the most qualified leads and revenue generating activities such as: talking on the phone, building relationships, overcoming objections. Stop doing unnecessary research, back and forth endless emails for scheduling meetings, manually responding to each lead.
Verloop is a conversational automation platform. Whether a simple lead generation bot, or end-to-end customer service automation is your goal, building a bot is as simple as putting together the right recipe via a WYSIWYG point and click interface; no coding required. Further, at Verloop we know that every bot fails at some point. Instead of leaving the customer (and losing one) hanging with an embarrassing response, Verloop transfers conversations to human agents when the bot is unable to answer questions. Finally, once built, the same bot works across platforms, including the Facebook Messenger.
iAdvize is a conversational marketing platform which generates a turnover of more than 1 billion euros each year for more than 600 businesses in 60 countries. With iAdvize, businesses can predict and engage contact opportunities in real-time with their customers and prospects. They are connected via messaging with experts available 24/7. Enthusiastic about products or brands, these experts are selected for their expertise and get paid to share their advice.
Layer is a communications layer toolkit for the Interne, it provides the building blocks for developers to add secure and reliable messaging, voice and video features to any app, sync, message states, push notifications and more - so that developers can focus on innovation and delighting their users.
WhatsHelp is a Messenger Marketing Platform for companies. It helps businesses increase sales, grow the subscriber list and build close relationships with customers via Facebook Messenger by providing automation tools, chatting, broadcasting, create smart bots, and broadcast messages.
LiveWorld is a trusted partner to the world's largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. The LiveWorld solution provides brands a competitive advantage through management of user content in sheer volume, resulting in amplified brand presence, and proven to improve social media marketing and increase customer loyalty.