Creative services include business solutions for the visual and content-related needs of an organization. These services are designed to assist in routine functions of content production and add an outside artistic perspective to both foundational and supplemental tasks. Content, marketing, and development departments can utilize creative services along the production timeline of various products and materials. Creative services can include written content, video production, and graphic design, as well as website and user experience design or consulting. A number of providers offer other creative services such as animation or game design.
Creative services providers use a variety of software tools, including design software and content management systems. Internal creative teams can utilize software, such as digital asset management platforms, to supplement creative services or manage entire creative projects.
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