CRM Expert Insights

by Matt Heinz

What major trends do you see in the CRM space right now?

Simplification. Smart companies are reducing time spent in CRM to get more out of it.

How do these trends affect companies looking to purchase a CRM platform?

Strategy first. Know your sales process, and how you expect technology to not just track that, but make it faster, more efficient.

At what point should a company consider incorporating a CRM solution into its marketing efforts?


About the Expert
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Matt Heinz
President, Heinz Marketing Inc
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Matt is living through the renovation of a 105-year old historic farmhouse in Kirkland, Washington with his wife, Beth and three young children.