Best Cross-Channel Advertising Software

Cross-channel advertising software helps businesses advertise across multiple digital advertising channels such as search, display, mobile, social, and video. Cross-channel advertising software offers capabilities across three or more of these channels. Cross-channel advertising software allows businesses to diversify their digital advertising strategies through a single software product. Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits. Cross-channel advertising software may also consist of or integrate with a DSP to allow it to buy ads in real time. Cross-channel advertising platforms also integrate with ad networks, publisher ad servers, SSPs, or app monetization software that website publishers use to sell their available inventory.

To qualify for inclusion in the Cross-Channel Advertising category, a product must:

  • Manage and serve ads across three or more of the following digital advertising channels: search, display, mobile, social, video
  • Offer features for uploading or creating online advertisements
  • Provide workflows for effectively managing and trafficking ads within the platform
  • Track key success metrics including reach, conversions, and ROAS

Cross-Channel Advertising Software Grid® Overview

The best Cross-Channel Advertising Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
G2 Crowd Grid® for Cross-Channel Advertising
Leaders
High Performers
Contenders
Niche
Marin software
Doubleclick digital marketing
Adroll
Kenshoo infinity suite
Ignitionone platform
Perfect audience
Adobe media optimizer
Criteo
Mediamath terminalone marketing os
Amobee dsp
Dataxu
Appnexus console
1465309993
Sizmek
Flashtalking
Tubemogul
Yume for advertisers
Brightroll dsp
The trade desk
Rubicon project for buyers
Acquisio
Conversant
Quantcast advertise
4c
Celtra creative management platform
Cake
Choozle
Owneriq
Wideorbit
Market Presence
Satisfaction
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    Cross-Channel Advertising reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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