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Best Customer Advocacy Software

Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news.

Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.

Brand advocacy software tends to be focused on either customer advocacy or employee advocacy, although there are a number of products that provide platforms for engaging both employees and customers.

To qualify for inclusion in the Customer Advocacy category, a product must:

  • Provide features to create and manage referral programs in order to find and attract the best advocates for each brand
  • Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates
  • Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement
  • Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it
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Customer Advocacy reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Influitive’s AdvocateHub allows you to build a community and invite advocates— such as your customers, partners and employees—to complete challenges: referrals, product reviews, social media posts, and more. As they complete these challenges, which can be targeted to groups or individuals, they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily report on all activities completed, and integrate with your CRM and marketing automation platform to incorporate advocacy along every step of the customer journey.

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    Yotpo is a customer content marketing platform that helps online businesses collect every type of user-generated content and use it to build a stronger brand and better customer experience. We help brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. With our comprehensive solution and easy-to-use dashboards, you can understand what your shoppers think about your products and identify opportunities to improve customer experience. Yotpo integrates with the best eCommerce platforms and services such as Shopify, Magento, and BigCommerece, to maximize the power of user-generated content. An official partner of Google, Facebook, and Instagram, Yotpo has raised $101 million in funding and has over 300 employees globally.

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    Swagbucks is the fun rewards program that gives you free gift cards and cash for the everyday things you already do online. Earn points when you shop at your favorite retailers, watch entertaining videos, search the web, answer surveys and find great deals. Redeem points for gift cards to your favorite retailers like Amazon and Walmart or get cash back from Paypal. Swagbucks has already paid out over $175 million in cash and free gift cards. Put cash back in your wallet. Join for free today. Headquartered in El Segundo, California, Swagbucks is a subsidiary brand of Prodege, a leading Internet and media company that operates multiple customer engagement brands. For more information please visit www.swagbucks.com


    Ambassador empowers marketers to increase customers, referrals, and revenue by leveraging the power of word-of-mouth. Their marketer-friendly software simplifies referral marketing, automating the process of enrolling, tracking, rewarding and managing your customers, affiliates, influencers, and partners. Consumer brands and B2B companies worldwide are rapidly implementing, scaling, and optimizing their referral marketing programs with Ambassador's pioneering software. Ambassador is also one of the fastest growing private companies in America according to the prestigious Inc. 500, with offices in Metro Detroit and Denver.


    Mention Me is a powerful referral marketing platform, chosen by 300+ leading brands worldwide. Our technology enables customers to share brands with friends and family using a wide range of social channels, plus our unique "share by name" functionality. This enables the referral to be captured in real world conversations and drives up to 30% more referrals. In addition, our AB testing capability ensures that all aspect of the program are fully optimised and supported by our fantastic team of Client Support Managers. Our referral schemes are run on a CPA basis, so that you only pay for performance.


    Advocately is Online Review Management software that helps companies get a continual stream of new 5 star customer reviews every week. Advocately integrates with your existing systems to start generating reviews on the first day. It is the easiest and fastest way to set up a Online Review Management process that get's results. https://advocate.ly/

    Advocately Reviews

    Turning enthusiastic customers into a powerful marketing force, driving recommendations & sales for leading B2B & B2C brands.


    Higher Logic is your organization's secure, private community platform that empowers members, customers, support and product teams and administrators to create and manage meaningful, engaging online communities. It is the industry's premiere community solution, created specifically with the unique goals and needs of member and customer interactions in mind.


    SocialToaster is an enterprise-level fan engagement platform that uses the power of social media to amplify your brand’s message. The SocialToaster platform allows you to identify, recruit and activate your best supporters and vocal enthusiasts who are proud to share your brand’s content to their own personal social networks.


    CustomerAdvocacy.coms cloud based platform gives your team the power to activate your most loyal fans to support your business needs.


    Acquire New Customers & Increase Sales with a Referral Program Run a fully automated, customizable and easy to integrate referral program with ReferralCandy.


    Recognized as "Innovators of Systematic Virality" by CIO Magazine. Viral brand advocacy and community activation platform for amplifying demand, organic acquisition, revenue acceleration, loyalty, engagement, and awareness. Platform integrates gamification, cross-channel social media, actions, data on-boarding, analytics reporting, email automation, and advertising intergration. Queue is flexible to support fan, customer, and employee brand advocacy reward programs, waitlists, and promotions, giveaways, and contest based campaigns.


    Our comprehensive Customer Loyalty solution delivers full online, in-store, and app-based loyalty functionality to help engage customers and motivate them to choose your brand no matter where they are shopping. Our experience based approach to loyalty empowers you to reward your customers throughout the customer journey--from purchasing to writing reviews, referring friends, connecting to your social media channels and much more--to build genuine, lifelong loyalty.


    Pay with a Tweet is a social media referral tool that drives reach through social shares. Publishers can incentivize their users by offering products or content in exchange for a social post. This will generate additional website traffic and sales. Using social media as a referral technique is a grat way to get new customers. Pay with a Tweet offers the tool to do just that! It's Plug and Play!


    ePrize is a digital engagement agency specializing in mobile, social media, and web campaigns. Last year, more than half of Fortune 100 companies and many world-class agencies relied on ePrize's creative, technology and legal services. Since 1999, ePrize has grown into the largest online promotions platform, providing incentive-based promotional and loyalty programs in 44 countries for clients like Coca-Cola, Microsoft, The Gap, HSN, Miller/Coors, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices in New York, Chicago, Los Angeles and Seattle.


    Referral SaaSquatch is a trusted referral marketing partner for leading enterprise marketing teams. We believe that the modern marketer needs a software solution that constantly improves the customer experience. Our company is dedicated to helping marketers reach their company goals year after year.


    A SaaS platform that automates referral programs that run as a consistent channel for high quality lead generation by incentivizing current customers, partners, and employees to reach out to their network of peers and invoke the trust of previously cultivated relationships. Amplifinity gives marketers the ability to create an outbound marketing program that yields inbound marketing results and gives sales and customer success teams the information needed to strengthen customer and partner relationships with repeated opportunities for positive engagement.


    NextBee's advocacy program management tools can help accelerate word of mouth reach for brands through catchy, compelling and branded social widgets, programmable rewards and recognition rules, and group challenges.


    Aklamio empowers the Refer-a-Friend, Member-Gets-Member, and Employee-Gets-Member campaigns of more than 3.000 brands, generating sales uplifts of 20 percent and more. Market leaders like PayPal, Vodafone, E.ON, REWE, Telefonica, El Pais, AXA and others are using Aklamio’s technology.


    Boost your sales and online presence by actively involving the most valuable marketing source you have, being your employees, your happy clients, your partners and resellers, or anyone else who's willing to vouch for you. Thanks to Ambassify, you as a marketeer or HR manager are able to identify your genuine advocates through patent-pending technology. Your goal? Build an army of advocates you can challenge through an exclusive community or via public landing pages. Your advocates can complete challenges like referrals, references, write product reviews, answer polls, engage on social media, co-create ideas and many more. Through advanced gamification, advocates gain points which they can use to unlock perks and rewards.


    LeadDyno is a trouble-free, automatic system for operating an affiliate program and tracking from where their leads are coming.


    Perkville is a leading retention and referral solution for the health, fitness, salon, spa, and retail industries. Our rewards program integrates directly with POS or scheduling systems and can be custom-tailored for every business. Featured in businesses around the world, the Perkville system can drive referrals, reward clients for return visits and making purchases, and even generate social media posts. Learn how Perkville can help you increase your customer base and grow your business.


    RevTrax is an one-to-one digital promotions company that specializes in leveraging shopper intelligence to deliver smart, personalized offers in real time.


    Launch a points, referral, and VIP program all on one platform with the help of the world's largest reward program provider. Smile.io powers over 15,000 rewards programs and serves over 50 million members, having built programs for brands like elf, Topps, and mpix. You can launch a beautiful and customizable rewards program in just a few clicks. Additionally, Smile.io allows you to reward customers for a variety of actions, including social media sharing, product reviews, and more. There are also a growing number of Smile Apps including MailChimp and Klaviyo. These apps allow you to connect your program to tools you already use. Smile.io is available on these app stores: Shopify, Shopify Plus, and BigCommerce. Looking for full control? Access our API with an Enterprise plan to start rewarding your customers on any platform.



    Convert social & mobile actions into loyalty & rewards


    CustomerCENTER helps you manage customer profiles, loyalty program details, promotional campaigns and analysis in real-time to cultivate customer loyalty and obtain higher ROI.



    Extole helps marketers acquire more customers and better customers at scale with our referral marketing platform. With Extole’s turnkey SaaS platform, marketers create a complete, efficient, and reliable acquisition channel by encouraging their customers to refer new customers on site, in app, and offline. Focused on creating the most advocates from existing customers, Extole powers refer-a-friend programs for Vistaprint, Advance Auto Parts, Lands’ End, Petco, Shutterfly, Starbucks and more.


    Forewards is an easy to use platform that helps online retailers convert happy customers into an army of brand advocates. Online retailers can drive organic customer acquisition through word of mouth recommendations spread through social media, and drive improved customer loyalty by rewarding their most vocal customers.


    Friendbuy is a SaaS platform powering referral programs for the world’s most recognizable e-commerce companies.  Our clients include disruptors such as Dollar Shave Club, Glossier, Hims, ClassPass, AWAY and Casper, as well as global Fortune 100s such as Walmart, Intuit, Disney and Nestle.  Friendbuy is a technology-first company, enabling brands to scale efficiently and deepen customer loyalty. Our mission is to empower growth marketers through innovation.


    iRefer helps you get more customers by helping set up a customizable referral program on your website or SaaS product. Grow your customer list with our powerful plug-and-play referral marketing solution. Seamlessly integrates with your SaaS application or website. iRefer automates the referral tracking and rewards process for your business. Turn your customers into your promoters. Gain more customers, build brand loyalty and cultivate customer advocacy with a refer-a-friend program.


    OSI Affiliate Software is a web-based platform that helps you create and manage an affiliate program for your business.


    ChickAdvisor is a leading brand advocacy platform working with brands, their creative departments, and their marketers, to develop better consumer products and customer experiences.


    The SocialTwist platform enables diverse solutions for customer acquistion through social referrals.


    rFactr’s SocialPort™ gives organizations a way to scale social selling best practices across the entire enterprise. SocialPort helps to empower employee advocacy while preempting conversations with competitors, reducing the cost of customer acquisition and creating a measurable increase in revenue. Social selling techniques can create a competitive advantage but you’ll need a true enterprise-class social selling system in order to ensure results and compliance. SocialPort’s cross-platform interface is a push-button way to seamlessly interface social media with your CRM system delivering measurable social media ROI and tangible sales results. rFactr helps companies deploy SocialPort and even trains sales reps to mine social media in order to close incremental sales.




    Promoto is a B2B brand advocate marketing SaaS solution with a mission to convert customers into brand advocates.


    Affilae is an affiliate platform that empowers advertisers, networks, & buyers to create their own dedicated & secure affiliate network.


    AffiliateWP is a reliable affiliate marketing system for your WordPress website.


    Join our global affiliate network to connect with consumers worldwide and earn commission from online content.


    SOCIAL CONTENT, AMPLIFIED. Real-time, hyper-local social content capture, display, and analytics.


    Antavo is a loyalty management platform for B2C retailers & brands to create gamified loyalty programs where customers can earn points and redeem those points for rewards.


    AppVirality offers easy to use growth tools to run referral programs for E-commerce and SaaS businesses.


    The Buyapowa platform powers innovative refer-a-friend programs for some of the worlds biggest brands and retailers including GAP, Sprint, boohoo, ASOS, Virgin, and hundreds more. The technology allows brands and retailers to identify their biggest advocates, and then motivates and rewards them for bringing in new customers. It plugs seamlessly into your existing website/app and does more than merely ask customers to refer friends, but incentivizes and equips them to share again and again.


    Campaigned is a SaaS solution helping companies run promotions and referral programs to drive recommendations and sales.


    Reward your fans & customers for sharing your content on Facebook, Instagram, and Twitter.


    DoubleNet provides affiliate marketing solution to create value and profit for advertisers and affiliates.


    Duel is a Customer Advocacy Marketing platform, helping brands and retailers sell more by turning their customers into advocates. It then uses this advocacy to build emotional connection and make every element of their marketing, advertising, and eCommerce more effective.