Customer data platforms (CDP) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from sources such as websites, mobile apps, and email platforms to offer a complete view of your customer. After retrieving this data, a CDP can then help organizations predict the optimum next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be utilized by customer service teams to cater their support to each individual. Email software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
To qualify for inclusion in the Customer Data Platform (CDP) category, a product must: