Best Customer Data Platform (CDP) Software

Customer data platforms (CDP) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from sources such as websites, mobile apps, and email platforms to offer a complete view of your customer. After retrieving this data, a CDP can then help organizations predict the optimum next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be utilized by customer service teams to cater their support to each individual. Email software, data warehouse software, and other platforms that store data can typically integrate with a CDP.

To qualify for inclusion in the Customer Data Platform (CDP) category, a product must:

  • Provide a 360-degree view of the customer
  • Gather data from multiple sources into one platform
  • Unify customer profiles across systems
  • Improve targeting for marketing campaigns
  • Allow users the capability to predict the optimum next move with a customer

Customer Data Platform (CDP) Software Grid® Overview

The best Customer Data Platform (CDP) Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Listrak and Segment
  • High Performers are highly rated by their users, but have not yet achieved the Market Presence of the Leaders. High Performers include: Zaius
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Google Tag Manager
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Lytics
G2 Crowd Grid® for Customer Data Platform (CDP)
Leaders
High Performers
Contenders
Niche
Market Presence
Satisfaction
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    Customer Data Platform (CDP) reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    Segment is customer data infrastructure that collects customer data where it's generated and routes it to over 200 different analytics, marketing, and data warehousing services.


    With Listrak, you get a single, integrated digital marketing platform that is powered by our merchandising cloud, a comprehensive data hub of 360° shopper insights, allowing you to create personalized campaigns that drive incremental revenue and ROI. Listrak is solely focused on the retail industry. We are uniquely qualified to help retailers optimize digital marketing campaigns by engaging customers with timely, relevant, personalized, shoppable messages across multiple channels.


    Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Add and update your own tags for conversion tracking, site analytics, remarketing, and more. Quickly deploy Google and third-party tags. Error checking, security features, and speedy tag loading ensure that all your tags work. Tag Manager improves collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.


    Zaius is a CRM & Marketing Automation platform built for ecommerce brands. By combining a single customer view, real-time, multi-channel marketing automation, and cross-channel attribution, Zaius empowers marketing teams to drive more repeat purchases and maximize customer lifetime revenue - without any IT support. It’s the first CRM built specifically for B2C marketers.


    Lytics enables you to know your customers and have meaningful conversations, in the channels they prefer, using the tools you already have. With Lytics, marketers can focus on strategy, planning and tactics instead of execution details. Rather than relying on complex rules and segments to determine what should go to which people, Lytics automates decisioning for who should get what, when and where through online machine learning powered behavioral analysis and content affinity. Robust customer profiles are kept up to date in real-time through live connections to all your existing marketing tools.


    FullContact is the world's open, cloud-based identity resolution and insights platform that enables people to fully identify, describe, and authentically connect with each other, human to human. Our patented identity graph provides a unified view of people across their personal and professional lives enabling deeper understanding and empathy in every interaction.


    Hull allows sales, marketing and customer success teams to make sense of the whole customer journey and use all customer data that’s otherwise locked up and siloed away in dozens of separate tools and databases. It puts everyone customer-facing in your organization on the same page by creating one common set of customer data across the whole customer journey.


    Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit sprinklr.com, chat with us at @sprinklr, or email info@sprinklr.com.


    Datorama’s marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. With Datorama, customers can: • Automatically connect all their disparate marketing tools and reports in one centralized place • Access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights • Optimize and report on every investment, performance, and outcome across the customer journey Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy, helping them make smarter marketing decisions everyday. Datorama has a global presence with 16 offices worldwide and was recently named a Gartner Cool Vendor and ranks #35 on the Deloitte Fast 500 list. Learn more about how we can help you: datorama.com


    Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through various channels such as email, web, mobile, social and display.


    BlueConic is a customer data platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.


    We founded Blueshift to address problems we encountered first-hand as marketing & machine learning leaders. Our team previously founded Groupon Goods (Mertado), and were early team at WalmartLabs (Kosmix). As marketers ourselves, we noticed that it’s becoming increasingly harder communicate with customers on a 1:1 basis in the era of the perpetually connected customer. Using patented technology, Blueshift’s AI enables consumer marketers at leading consumer brands to launch 1:1 engagement on every channel. ● Visual campaigns & Journeys: Build multi-touch campaigns with a simple visual interface; include advanced testing, content recommendations & filters with just a few clicks. ● Behavioral Segmentation at scale: Segments that update dynamically based on a real-time stream of customer interactions ● Predictive Segmentation: Machine learning based scores for user affinities and propensities ● Product & content recommendations: Build multiple recommendation schemes for merchandising products, categories and content ● Full-funnel measurement with attribution: go beyond opens & clicks, and track custom conversion goals with customizable attribution. ● Cross-channel orchestration: Orchestrate cross-channel campaigns between email, mobile app notifications, SMS, website, Facebook retargeting and more. ● Testing & Optimization: Leverage advanced testing capabilities, including a-b tests, as well as measurement against holdout groups. ● Best-in-class deliverability: Scalable deliverability infrastructure and services.


    Credit.net allows you to quickly obtain credit information on your customers, suppliers, and partners from our database of 15.5 million U.S. and Canadian businesses, including privately owned, small or hard-to-find companies. Credit.net gives you the power to protect your business, before granting credit terms.

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    Evergage’s cloud-based platform empowers marketers to increase engagement and conversions of website visitors and users through real-time personalization based on deep behavioral analytics…without the need for developers. The Evergage platform tracks each visitor’s or user’s actions enabling you to understand their needs and intent, and then respond in real time with targeted, relevant content, messages and calls-to-action. You can also A/B test your content for different audiences to optimize conversion rates. Evergage is delivering real-time web personalization to more than 500 million web visitors and users of over 120 organizations, including Rue La La, Publishers Clearing House, Intuit QuickBase, Endurance International Group, and many more.


    FirstHive is a cross-channel marketing platform that empowers global marketers with deep customer insights. Create, trigger and track Email marketing, bulk SMS marketing, and social media marketing from one single dashboard. Use integrated customer data from across channels to create personalized campaigns.


    LeadBoxer is a lead generation and lead scoring platform for small to large B2B sales teams. LeadBoxer provides sales teams of any size with valuable insights on what their potential customers are interested in before they even reach out. The software automatically creates visitor profiles for website visitors, captures data on their online behaviour and interactions, and then assigns them a leadscore according to parameters set by the assigned account manager. With LeadBoxer, sales teams are able to track website visitors, page and video views, and document downloads, as well as measure traffic sources. The designated sales person can set the importance of various lead properties (industry, no. of page views, etc.) to in order to influence the leadscore assigned by LeadBoxer. When a lead is ready to be qualified, LeadBoxer reports and notifies the salesperson (or people) responsible. The relevant salesperson can engage with their lead directly via the LeadBoxer app, where leads can be reviewed, assigned, or removed at any time. LeadBoxer integrates with CRMs and other sales tools via an advanced API.


    Data Onboarding is the process of connecting customer data to digital marketing applications and media platforms. When you have a high degree of data fragmentation, you miss critical opportunities to connect with your customers, and you operate with a high degree of inefficiency. Acxiom Onboarding Powered by LiveRamp eliminates data silos by connecting your customer data to your marketing applications and media platforms in a privacy-compliant manner. When your data is portable, so much more is possible. We enable you to use your preferred technologies to run more efficient marketing programs through smarter measurement, targeting, and experience optimization strategies. Acxiom Onboarding Powered by LiveRamp is the leading data onboarder, offering integrations to more than 120 applications and serving hundreds of leading brands.


    NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences.

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    Optimove’s Science-First Relationship Marketing Hub leverages artificial intelligence (AI) to foster emotionally intelligent relationships that maximize the value of every customer. Combining marketing art and data science, Optimove empowers marketers at over 300 brands with the “emotional intelligence” required to communicate with their customers most effectively at all times, via all available channels. By helping brands understand and impact customer behavior, Optimove helps them drive measurable growth through their existing customers. Optimove allows marketers to plan and manage customer marketing plans that automate the delivery of highly-effective personalized customer communications – both pre-scheduled and in response to realtime customer behaviors – across single or multiple channels (email, SMS, push notification, on-site, Facebook, Google Ads, etc.). Optimove is used by leading brands, including 1-800-Flowers, Glossier, B&H, Family Dollar, Lucky Vitamin, lastminute.com, Adore Me, Freshly, Deezer, Stitch Fix, Chubb, Outbrain, bwin.party, Sporting Bet and Leo Vegas. Optimove serves its customers from offices in New York, London and Tel Aviv.


    SAS Customer Intelligence 360 enables you to get answers from your digital channels, then take the most effective actions. Marketers can use everything they know about a customer to enable more relevant, targeted and individualized communications on all marketing touch points


    Simon Data is a next-generation marketing automation platform focused on retention, lifecycle marketing, and data operability.


    Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.


    Yeti Data offers a cloud-based "private data exchange" service that solves the marketer's challenge of managing, transforming and analyzing customer data from many disparate sources while managing use-rights and privacy rules. Yeti Data private data exchanges provide an arena for companies to check-in, and frequently exchange data with partners and customers.

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    ActionIQ is an innovative Enterprise Customer Data Platform for marketers, analysts, and technologists.

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    AgilOne delivers insight into customer data across all channels (customer data, web activity, social behavior, in-store purchase, mobile, and more), and recommends immediate actions to increase revenue.

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    AllSight is the first Customer Intelligence Management system that addresses the reality of the customer data and analytics market,that customer data always evolves.

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    Amperity is the Intelligent Customer Data Platform empowering global consumer brands to create unique and personalized experiences by unlocking all their customer data.

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    Apogee, Infogroup's nonprofit co-operative database, serves all nonprofit sectors as a multi-functional marketing tool with diverse applications. Its proprietary data assets and extensive experience in nonprofit list services and in building transactional databases make this a unique product and opportunity for your organization.

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    Ascent360 provides cloud-based software that enables highly targeted, multi-channel communications direct to prospects and customers.


    BlueVenn enables marketing teams to capitalize on their customer data in order to create unique marketing programs that increase customer loyalty and revenue opportunity. The BlueVenn Customer Data Platform integrates and enhance online and offline marketing channels for a diverse range of companies, including hotels, gaming, finance, retail, media and more.

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    Boxever is the Customer Intelligence Cloud for marketers. Using artificial intelligence, it acts as the brain within customer-tech ecosystem, taking in all data about the customer, deciding what should happen next and executing that action through the most appropriate channels in real time, as it happens.

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    BuyerGenomics is an automated predictive marketing and customer intelligence platform for retailers and etailers.


    CaliberMind is a marketer-managed B2B Customer Data Platform that connects, automates, and analyzes data to help high-growth organizations acquire new buyers and grow revenue.


    3 areas of activity 1 - Data Strategy: Frame and optimize strategies Data marketing and CRM Multichannel 2 - Data Factory: Prepare the data, with a new generation CRM platform and turn Big data into agile and agile data Quintessence is a First Party Data Management Platform (DMP), designed and built by Camp de Bases, to improve and manage marketing data, nominatives & Multichannel.

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    conDati applies machine learning and data science techniques to developing out-of-the-box solutions that transform massive volumes of customer, event, and transaction data into accessible insights and usable information.

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    CrossEngage allows you to send targeted and personalized CRM and marketing campaigns across all channels using your favorite tools. – Customer Data Platform: Understand every single customer by accessing all relevant data. – Cross-channel campaign management: Send personal messages through the right channel at the right time. – Integration of the best: Use the latest channels and tools while staying flexible and agile. CrossEngage reduces the complexity for marketers faced with an increasing number of data and channels. Our solution supports marketing and CRM teams in automating, personalizing and executing all customer communications on one platform and across all communication channels. Customers can be segmented based on their behavior and automatically receive personalized messages that fit their interests. All existing tools and channels can be integrated without replacing the existing marketing infrastructure.


    Ensighten enables global brands to simplify the management of their data and technology investments so they can orchestrate smarter interactions across touch points. Ensighten’s leading customer data platform delivers enterprise tag management; robust profile creation and management; and powerful omni-channel data collection capabilities that bridge customer behavior information from web, mobile, digital advertising, Internet of Things (IoT) and offline sources. Using Ensighten, organizations can leverage rich, first-party customer data and profiles to fuel personalization and enhanced insight using their existing technology investments. Ensighten delivers industry best privacy and security safeguards, unparalleled scale and performance, and the deep integration with the broader digital marketing eco-system. For more information, visit www.ensighten.com.


    Eulerian Technologies is the French leader in the analysis and real-time optimization of e-marketing operations.

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    Fospha are the marketing optimisation specialists.

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    All your marketing and advertising data where you want it. Funnel integrates with all your marketing and advertising platforms (390+ data sources out of the box) and allows you to easily feed your data anywhere you want. No matter where you want to visualize your data Funnel has a solution for you. Power your business intelligence system with all your marketing data, feed it to your data warehouse or dashboard solution or upload it directly to Google Data Studio, Google Sheets or Google Analytics. Stop spending time on gathering data manually, building and maintaining API connections, and use this time to analyze the data instead. The superpower of Funnel is that all your advertising and marketing data is in one place from day one, structured and combined in the way needed to make any sense of it. It does not require IT resources or a business analyst to create a new KPI dashboard or report, anyone can do it within minutes. Yes, it's really that simple. Join the world's best data-driven businesses and book a demo today to get started at Funnel.io


    Interactions provides Intelligent Virtual Assistants that seamlessly combine artificial intelligence and human understanding.

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    Lexer dashboards help drive Customer Engagement, Personalisation and Insight throughout a business; while ensuring security, privacy and high user engagement thanks to simple visualisations and turnkey integrations with other Engagement, Personalisation and Insight platforms.


    Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimize email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created in July 2016 by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation. Mapp brings the most sophisticated and specially engineered technology to customers as part of its mission to “simplify complexity.” Mapp is headquartered in San Diego, with European Operations in Munich, and R&D and sales/customer support centers in Paris, London, San Francisco, Raleigh, N.C., Kraków, Tel Aviv, Stockholm, Copenhagen, Milan, Madrid, Peking, Ontario and Sydney. Mapp has more than 3,000 customers including some of the top brands in the world across a broad range of industries.


    Marketzone, a suite of customer-centric database solutions, puts business intelligence and powerful customer engagement tools at the fingertips of busy and challenged marketers. Marketzone integrates data from every available online and offline source to create a truly all-encompassing view of the customer.

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    mParticle is a customer data platform.

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    The NectarOM platform was built to meet the needs of Enterprises looking to build, operate, and scale their personalization function end-to-end.

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    NextUser is a simple solution to collect all types of user data, analyze and act on it in real time to deliver dynamic, personalized experiences. NextUser was specifically built for consumer companies (eCommerce websites, Web Application) with an "open platform" concept that helps orchestrate communication across all the user channels: Website, Email, Customer Support, CRM, and many more.

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    Nominow is a Customer Data Platform (CDP) also to be described as a data integration software product. Nominow collects and combines customer data from online and offline Journeys into a Single Customer View (SCV) and therewith enables you to have a relevant dialog with your Customer wherever they are in the Customer Journey.

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    ONEcount is an identity-driven advertising and targeting platform that was specifically designed for media companies. The software features a powerful targeting engine that can be used to target content and banners against both behavior and identity.


    Plainflow is the simplest way for SaaS companies to integrate services and create behavioural based customer journeys.


    Merchants use Polytab Analytics ( https://polytab.com ) for marketing attribution to guide their marketing spending and optimize shopping experiences across all channels. The underlying technology is a customer data platform that builds the complete view of the shopper journey across all channels, all touch points (online and offline). Polytab analytics is used for marketing attribution across paid search, organic, affiliates, display advertising, TV/radio advertising as well as social channels.


    Qmeter is a solution that helps you to understand your customer needs and their opinion about your business. It gives you a real-time portrait of your service and shows you where you rock, also what is waiting for your improvement.


    The QuickPivot platform combines big data analytics, discrete customer insights, intuitive visual segmentation, and simple customer journey mapping in one unified SaaS offering.

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    Our Marketing Automation tool, driven by an advanced SCV database, helps you to deliver market leading results

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    SessionM is a customer engagement platform empowering the world's most innovative brands to forge stronger and more profitable customer relationships. The platform scales for the enterprise, globally.

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    Connect data silos, attribute marketing activities and optimize on insights from unrivaled analyses of your marketing data across the customer journey

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    SPLIO offers an all-in-one marketing platform built for the needs of retailers that combines e-commerce and store sales for an optimal omni-commerce customer experience.

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    SYNTASA is helping enterprises generate real-time, actionable customer insights to enhance the customer experience and drive conversions.

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    TagCommander is a tag management system that helps you manage technical resources, marketing activites, and campaign preformance.


    Treasure Data is a Customer Data Platform that includes over 250+ integrations to connect all your data, machine learning and advanced AI, making it easy for anyone to obtain powerful insights quickly.


    Usermind provides the first unified platform for orchestrating the customer journey. With Usermind, companies can define and automate customer interactions to improve revenue, retention, and profitability. Built for non-developers, Usermind makes it simple to integrate enterprise applications, map data between them, automate end-to-end processes, measure their impact, and take instant action to improve business outcomes. With this infrastructure in place, enterprises can experiment and execute on customer experience with the agility of a startup.


    UXPressia is an online service for creating professional, editable Customer Journey Maps and Personas. UXPressia is everything you need to design perfect user experience.


    The Velocidi customer data platform empowers businesses to control first, second and third-party data and unlock the right marketing insights, decisions and actions at scale. The Velocidi CDP is the first of its kind to combine both media and customer data in either a private cloud or an on-premise deployment. We give brands a holistic view of their customer journey, with airtight data privacy and security.


    Ysance is the provider of a people-based marketing platform, powering the omni-channel marketing strategies in 26 countries for leading retailers such as Auchan, Boulanger, and Yves Rocher. Ysance enables marketing teams to recognize and qualify an unprecedented share of their anonymous digital audience and engage them in meaningful personalized interactions, across all online advertising, web, mobile, in-store and email activation channels. Benefits include optimized media strategies, superior web and mobile conversions, online-to-offline omni-commerce strategies that demonstrably grow in-store revenue, and turbocharged email campaign performance.


    ZyloTech is an MIT spin-off , offering an award-winning AI-powered Customer Analytics Platform for omni-channel marketing operations. The platform uses machine learning to solve data quality issues and analyze all customer data continuously and in near real time for superior insights in support of omni-channel marketing operations.


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