Customer data platforms (CDP) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from sources such as websites, mobile apps, and email platforms to offer a complete view of your customer. After retrieving this data, a CDP can then help organizations predict the optimum next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be utilized by customer service teams to cater their support to each individual. Email software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
To qualify for inclusion in the Customer Data Platform (CDP) category, a product must:
Customer Data Platform (CDP) reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.
Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, over 19,000 companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.
With Listrak, you get a single, integrated digital marketing platform that is powered by our merchandising cloud, a comprehensive data hub of 360° shopper insights, allowing you to create personalized campaigns that drive incremental revenue and ROI. Listrak is solely focused on the retail industry. We are uniquely qualified to help retailers optimize digital marketing campaigns by engaging customers with timely, relevant, personalized, shoppable messages across multiple channels.
Zaius is a CRM & Marketing Automation platform built for ecommerce brands. By combining a single customer view, real-time, multi-channel marketing automation, and cross-channel attribution, Zaius empowers marketing teams to drive more repeat purchases and maximize customer lifetime revenue - without any IT support. It’s the first CRM built specifically for B2C marketers.
Lytics enables you to know your customers and have meaningful conversations, in the channels they prefer, using the tools you already have. With Lytics, marketers can focus on strategy, planning and tactics instead of execution details. Rather than relying on complex rules and segments to determine what should go to which people, Lytics automates decisioning for who should get what, when and where through online machine learning powered behavioral analysis and content affinity. Robust customer profiles are kept up to date in real-time through live connections to all your existing marketing tools.
Evergage’s cloud-based platform empowers marketers to increase engagement and conversions of website visitors and users through real-time personalization based on deep behavioral analytics…without the need for developers. The Evergage platform tracks each visitor’s or user’s actions enabling you to understand their needs and intent, and then respond in real time with targeted, relevant content, messages and calls-to-action. You can also A/B test your content for different audiences to optimize conversion rates. Evergage is delivering real-time web personalization to more than 500 million web visitors and users of over 120 organizations, including Rue La La, Publishers Clearing House, Intuit QuickBase, Endurance International Group, and many more.
FullContact is the world's open, cloud-based identity resolution and insights platform that enables people to fully identify, describe, and authentically connect with each other, human to human. Our patented identity graph provides a unified view of people across their personal and professional lives enabling deeper understanding and empathy in every interaction.
Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit sprinklr.com, chat with us at @sprinklr, or email email@example.com.
Hull allows sales, marketing and customer success teams to make sense of the whole customer journey and use all customer data that’s otherwise locked up and siloed away in dozens of separate tools and databases. It puts everyone customer-facing in your organization on the same page by creating one common set of customer data across the whole customer journey.
Datorama’s marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. With Datorama, customers can: • Automatically connect all their disparate marketing tools and reports in one centralized place • Access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights • Optimize and report on every investment, performance, and outcome across the customer journey Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy, helping them make smarter marketing decisions everyday. Datorama has a global presence with 16 offices worldwide and was recently named a Gartner Cool Vendor and ranks #35 on the Deloitte Fast 500 list. Learn more about how we can help you: datorama.com
Zeta Hub is an intuitive solution designed for marketers. Creating, launching and measuring lifecycle marketing campaigns is managed in 4 modules: Discover, Design, Deploy and Analyze. Discover: Empower your data in Zeta Hub’s Discover Module. Using the non-technical query tool, data can be leveraged to build customer relationships and improve strategic decision making for your marketing programs. • Access a consolidated 360° view of your customer • Manage business rules & predictive model insights • Slice and dice customer data with drag and drop functionality • Discover and save new segments and analysis for future use Design: After discovering new segments and opportunities in your data, it’s time to optimize that information in lifecycle campaigns. The Design module create multichannel campaign messages, workflows, creative and triggers to nurture and engage your customers throughout their lifecycles. Easily define and manage your business rules and assign right offer and channel for execution. • Build campaigns visually • Target audience segments • Apply exclusions • Define variable content business rules • Assign offers or channels of execution. Deploy: Once the campaign logistics are established, Deploy delivers a campaign approval process which ensures the core components of the campaign are validated before execution. • Proof and approve campaign assets • Control distributed marketing efforts • Schedule & deploy campaigns • Review campaign history Analyze: It’s time to review your achieved results. The Analyze module enables continuous measurement and optimization of your lifecycle campaigns. These insights help you understand how to make future campaigns more impactful. • Enable continuous measurement • Access library of interactive reports & dashboards • Understand campaign & channel performance • Discover new opportunities to achieve marketing goals
Credit.net allows you to quickly obtain credit information on your customers, suppliers, and partners from our database of 15.5 million U.S. and Canadian businesses, including privately owned, small or hard-to-find companies. Credit.net gives you the power to protect your business, before granting credit terms.
Oracle Customer Data Management Cloud (CDM) offers customer data management capabilities on a subscription-based SaaS platform. CDM Cloud is a simple, quick, and scalable solution that any company can use to consolidate account and contact data originating from multiple sources, verify addresses, resolve duplicate record issues, and ensure customer profile that can be trusted by the entire organization.
SAS Customer Intelligence 360 enables you to get answers from your digital channels, then take the most effective actions. Marketers can use everything they know about a customer to enable more relevant, targeted and individualized communications on all marketing touch points
We founded Blueshift to address problems we encountered first-hand as marketing & machine learning leaders. Our team previously founded Groupon Goods (Mertado), and were early team at WalmartLabs (Kosmix). As marketers ourselves, we noticed that it’s becoming increasingly harder communicate with customers on a 1:1 basis in the era of the perpetually connected customer. Using patented technology, Blueshift’s AI enables consumer marketers at leading consumer brands to launch 1:1 engagement on every channel. ● Visual campaigns & Journeys: Build multi-touch campaigns with a simple visual interface; include advanced testing, content recommendations & filters with just a few clicks. ● Behavioral Segmentation at scale: Segments that update dynamically based on a real-time stream of customer interactions ● Predictive Segmentation: Machine learning based scores for user affinities and propensities ● Product & content recommendations: Build multiple recommendation schemes for merchandising products, categories and content ● Full-funnel measurement with attribution: go beyond opens & clicks, and track custom conversion goals with customizable attribution. ● Cross-channel orchestration: Orchestrate cross-channel campaigns between email, mobile app notifications, SMS, website, Facebook retargeting and more. ● Testing & Optimization: Leverage advanced testing capabilities, including a-b tests, as well as measurement against holdout groups. ● Best-in-class deliverability: Scalable deliverability infrastructure and services.
FirstHive is a cross-channel marketing platform that empowers global marketers with deep customer insights. Create, trigger and track Email marketing, bulk SMS marketing, and social media marketing from one single dashboard. Use integrated customer data from across channels to create personalized campaigns.
LeadBoxer is a lead generation and lead scoring platform for small to large B2B sales teams. LeadBoxer provides sales teams of any size with valuable insights on what their potential customers are interested in before they even reach out. The software automatically creates visitor profiles for website visitors, captures data on their online behaviour and interactions, and then assigns them a leadscore according to parameters set by the assigned account manager. With LeadBoxer, sales teams are able to track website visitors, page and video views, and document downloads, as well as measure traffic sources. The designated sales person can set the importance of various lead properties (industry, no. of page views, etc.) to in order to influence the leadscore assigned by LeadBoxer. When a lead is ready to be qualified, LeadBoxer reports and notifies the salesperson (or people) responsible. The relevant salesperson can engage with their lead directly via the LeadBoxer app, where leads can be reviewed, assigned, or removed at any time. LeadBoxer integrates with CRMs and other sales tools via an advanced API.
Optimove’s Science-First Relationship Marketing Hub leverages artificial intelligence (AI) to foster emotionally intelligent relationships that maximize the value of every customer. Combining marketing art and data science, Optimove empowers marketers at over 300 brands with the “emotional intelligence” required to communicate with their customers most effectively at all times, via all available channels. By helping brands understand and impact customer behavior, Optimove helps them drive measurable growth through their existing customers. Optimove allows marketers to plan and manage customer marketing plans that automate the delivery of highly-effective personalized customer communications – both pre-scheduled and in response to realtime customer behaviors – across single or multiple channels (email, SMS, push notification, on-site, Facebook, Google Ads, etc.). Optimove is used by leading brands, including 1-800-Flowers, Glossier, B&H, Family Dollar, Lucky Vitamin, lastminute.com, Adore Me, Freshly, Deezer, Stitch Fix, Chubb, Outbrain, bwin.party, Sporting Bet and Leo Vegas. Optimove serves its customers from offices in New York, London and Tel Aviv.
Yeti Data offers a cloud-based "private data exchange" service that solves the marketer's challenge of managing, transforming and analyzing customer data from many disparate sources while managing use-rights and privacy rules. Yeti Data private data exchanges provide an arena for companies to check-in, and frequently exchange data with partners and customers.
Ysance is the provider of a people-based marketing platform, powering the omni-channel marketing strategies in 26 countries for leading retailers such as Auchan, Boulanger, and Yves Rocher. Ysance enables marketing teams to recognize and qualify an unprecedented share of their anonymous digital audience and engage them in meaningful personalized interactions, across all online advertising, web, mobile, in-store and email activation channels. Benefits include optimized media strategies, superior web and mobile conversions, online-to-offline omni-commerce strategies that demonstrably grow in-store revenue, and turbocharged email campaign performance.
Apogee, Infogroup's nonprofit co-operative database, serves all nonprofit sectors as a multi-functional marketing tool with diverse applications. Its proprietary data assets and extensive experience in nonprofit list services and in building transactional databases make this a unique product and opportunity for your organization.
We at Applicata believe that profitable online marketing is for everyone. By empowering agencies and brands to perform more effective online advertising, our software enables businesses of any size to focus on profitability and compete with the biggest online advertisers in the world. Applicata analyzes the data collected during the consumer interactions with the brand and defines the impact and efficiency (ROI) of advertising on consumer behavior. Based on this consumer and advertisement database we can answer all the key questions every brand owner needs to know to manage their advertisement and attract more potential customers, close more sales, make those clients more profitable through time and keep them. Applicata is a Business Intelligence solution that combines state-of-the-art software and guidance of our expert consultants to provide a powerful, customised, online marketing management tool. Applicata focuses on gaining and managing the most profitable consumers. We make profitability simple, on any scale.
BlueVenn enables marketing teams to capitalize on their customer data in order to create unique marketing programs that increase customer loyalty and revenue opportunity. The BlueVenn Customer Data Platform integrates and enhance online and offline marketing channels for a diverse range of companies, including hotels, gaming, finance, retail, media and more.
The BounceX Consumer ID Graph uses cookie-less technology to identify 40%-70% of your users (industry average is 5-15%) and remembers them across every device and session. This allows you to introduce continuity to your buyer's journey and unlocks People-Based Marketing as a new revenue channel.
Boxever is the Customer Intelligence Cloud for marketers. Using artificial intelligence, it acts as the brain within customer-tech ecosystem, taking in all data about the customer, deciding what should happen next and executing that action through the most appropriate channels in real time, as it happens.
CaliberMind offers ABM and Analytics power without the big platform overhead. Our ABM Converter™ & Revenue Analytics solutions - built on top of our leading Customer Data Platform - enables marketers to repurpose their existing CRM and Marketing Automation systems to manage, measure, and report on both Demand Generation and ABM success. Ask about our 30-day FREE trial.
3 areas of activity 1 - Data Strategy: Frame and optimize strategies Data marketing and CRM Multichannel 2 - Data Factory: Prepare the data, with a new generation CRM platform and turn Big data into agile and agile data Quintessence is a First Party Data Management Platform (DMP), designed and built by Camp de Bases, to improve and manage marketing data, nominatives & Multichannel.
CrossEngage allows you to send targeted and personalized CRM and marketing campaigns across all channels using your favorite tools. – Customer Data Platform: Understand every single customer by accessing all relevant data. – Cross-channel campaign management: Send personal messages through the right channel at the right time. – Integration of the best: Use the latest channels and tools while staying flexible and agile. CrossEngage reduces the complexity for marketers faced with an increasing number of data and channels. Our solution supports marketing and CRM teams in automating, personalizing and executing all customer communications on one platform and across all communication channels. Customers can be segmented based on their behavior and automatically receive personalized messages that fit their interests. All existing tools and channels can be integrated without replacing the existing marketing infrastructure.
Ensighten enables global brands to simplify the management of their data and technology investments so they can orchestrate smarter interactions across touch points. Ensighten’s leading customer data platform delivers enterprise tag management; robust profile creation and management; and powerful omni-channel data collection capabilities that bridge customer behavior information from web, mobile, digital advertising, Internet of Things (IoT) and offline sources. Using Ensighten, organizations can leverage rich, first-party customer data and profiles to fuel personalization and enhanced insight using their existing technology investments. Ensighten delivers industry best privacy and security safeguards, unparalleled scale and performance, and the deep integration with the broader digital marketing eco-system. For more information, visit www.ensighten.com.
We envision a future where companies truly understand their customers and engage them in a mutually beneficial manner. Exponea is our way of bringing this vision to life. Our Experience cloud helps businesses get maximum value from collecting, analysing, and acting upon customer interactions. Unlike any other cloud solution, we're proud to have built a platform that delivers a one-on-one customer experience in just a few days and allows marketers to run, automate, and evaluate campaigns independent of their IT departments. Companies on five continents have chosen Exponea for its cutting edge customer analyses and predictions, rich API that allows third-party integration, and marketing automation enriched with artificial intelligence. Ready to become the next successful client? Start today, see value tomorrow.
All your marketing and advertising data where you want it. Funnel integrates with all your marketing and advertising platforms (390+ data sources out of the box) and allows you to easily feed your data anywhere you want. No matter where you want to visualize your data Funnel has a solution for you. Power your business intelligence system with all your marketing data, feed it to your data warehouse or dashboard solution or upload it directly to Google Data Studio, Google Sheets or Google Analytics. Stop spending time on gathering data manually, building and maintaining API connections, and use this time to analyze the data instead. The superpower of Funnel is that all your advertising and marketing data is in one place from day one, structured and combined in the way needed to make any sense of it. It does not require IT resources or a business analyst to create a new KPI dashboard or report, anyone can do it within minutes. Yes, it's really that simple. Join the world's best data-driven businesses and book a demo today to get started at Funnel.io
Lemnisk is an intelligent Growth Marketing Platform for Financial Services Enterprises. Marketers in the BFSI industry use Lemnisk CDP to maximize customer engagements and conversions across channels. The key capabilities include: - Algorithms focused on 'right user', 'right channel', 'right message' - Ability to uniquely identify users across 1st, 2nd, and 3rd party data sources and channels - Hyper-Personalization that creates a unique marketing message and experience for each user across multiple marketing touch-points - Intelligent orchestration of each customer's journey based on one's propensity towards a marketing channel and delivers higher engagement
Unify your fragmented data into enriched customer profiles using advanced analytics and the best external data to improve decision making, customer service and marketing. Key features: Unify all data sources Advanced customer analytics Experian enrichment
Marketzone, a suite of customer-centric database solutions, puts business intelligence and powerful customer engagement tools at the fingertips of busy and challenged marketers. Marketzone integrates data from every available online and offline source to create a truly all-encompassing view of the customer.
NextUser is a simple solution to collect all types of user data, analyze and act on it in real time to deliver dynamic, personalized experiences. NextUser was specifically built for consumer companies (eCommerce websites, Web Application) with an "open platform" concept that helps orchestrate communication across all the user channels: Website, Email, Customer Support, CRM, and many more.
Nominow is a Customer Data Platform (CDP) also to be described as a data integration software product. Nominow collects and combines customer data from online and offline Journeys into a Single Customer View (SCV) and therewith enables you to have a relevant dialog with your Customer wherever they are in the Customer Journey.
ONEcount is a customer data platform (CDP) coupled with DMP capabilities specifically designed for media companies. Leveraging a mature history of identity resolution, data consolidation and advanced identification and targeting tools, ONEcount delivers a simple-to-manage ecosystem while streamlining the tech stack. It’s real-time dashboards, secure advertiser data feeds, IVT mitigator, integration with leading ESPs, banner platforms, social sign-on abilities, and a host of other tools are built-in to drive cross-sell and upsell initiatives, increase conversions and decrease waste to grow incremental sales and revenue.
Merchants use Polytab Analytics ( https://polytab.com ) for marketing attribution to guide their marketing spending and optimize shopping experiences across all channels. The underlying technology is a customer data platform that builds the complete view of the shopper journey across all channels, all touch points (online and offline). Polytab analytics is used for marketing attribution across paid search, organic, affiliates, display advertising, TV/radio advertising as well as social channels.
VOZIQ offers cloud-based machine learning and big data analytics solutions to quickly uncover breakthrough customer churn intelligence from millions of customer interactions and historical records. VOZIQ offers a unique synergy of technology, built-in intelligence operationalization, and on-demand professional support, that guarantees consistent and demonstrable customer retention gains.
QuickPivot's Customer Data Platform allows marketers to aggregate, clean, mine and unify their data in such a way that marketers can finally have a 360° view of the customer. With this unified view of the customer, marketers can provide true one-to-one personalization for their customers. So, what makes us unique? We excel at making customer data actionable. With QuickPivot, marketers have the ability to seamlessly create and extend segmented customer data into the most intuitive campaign planning tool on the market, and then execute cross-channel campaigns through our integrated ESP. We also offer the only customer data platform that can easily segment your catalog and direct mail customer data into a full mail plan, seamlessly bringing all offline and digital data together. Truly, no more silos. This is why top marketers chose QuickPivot as their trusted customer data management and marketing partner.
Reachpeople is a Customer Data Platform that helps deep understanding customer behaviors and boosting revenues. Start marketing journey without losing more time and money with Reachpeople. No complex SQL queries required. Just the answers teams need to make smarter decisions, fast. Now, that's data-driven.
Related Marketing Cloud (RMC) is a personalisation and marketing automation tool for data-driven Omni-channel marketing. One-to-one consumer relationships powered by all in one platform to drive higher revenue, improve customer lifetime value, grow audience, and boost performance. We are proud to provide you the following services: Customer Data Platform, Email Marketing, Mobile Marketing, Web Targeting, Product Recommendation, Customer Journey Manager
Splio is an omnichannel marketing platform that combines marketing automation and loyalty marketing. Splio enables marketers to manage their transactional and relationship-based loyalty programs online and offline, as well as coordinate powerful marketing campaigns based on customer knowledge. More than 500 brands around the world use Splio every day, including The Kooples, Kusmi Tea, Givenchy, Le Slip Français, Caudalie, Degrenne, Intersport, Longchamp, Lindt, Air China, and Cache Cache.
Usermind provides the first unified platform for orchestrating the customer journey. With Usermind, companies can define and automate customer interactions to improve revenue, retention, and profitability. Built for non-developers, Usermind makes it simple to integrate enterprise applications, map data between them, automate end-to-end processes, measure their impact, and take instant action to improve business outcomes. With this infrastructure in place, enterprises can experiment and execute on customer experience with the agility of a startup.
The V12 CDP harnesses the power of each of these data sources and blends it with our suite of industry-leading 3rd party data assets to create one single version of the customer truth. Get to know your customers like never before and develop actionable insights to deploy unified customer journeys, wherever and whenever your customers prefer
Velocidi is a customer data software company headquartered in New York. Our private customer data platform empowers businesses to control first, second and third-party data and unlock the right marketing insights, decisions and actions that drive growth. The Velocidi Private CDP is the first of its kind to combine both media and customer data in either a private cloud or an on-premise deployment. We give brands a holistic view of their customer journey, with superior data privacy and security.
ZyloTech is an MIT spin-off , offering an award-winning AI-powered Customer Analytics Platform for omni-channel marketing operations. The platform uses machine learning to solve data quality issues and analyze all customer data continuously and in near real time for superior insights in support of omni-channel marketing operations.