Best Customer Data Platform (CDP) Software

Customer data platforms (CDP) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from sources such as websites, mobile apps, and email platforms to offer a complete view of your customer. After retrieving this data, a CDP can then help organizations predict the optimum next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be utilized by customer service teams to cater their support to each individual. Email software, data warehouse software, and other platforms that store data can typically integrate with a CDP.

To qualify for inclusion in the Customer Data Platform (CDP) category, a product must:

  • Provide a 360-degree view of the customer
  • Gather data from multiple sources into one platform
  • Unify customer profiles across systems
  • Improve targeting for marketing campaigns
  • Allow users the capability to predict the optimum next move with a customer
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    Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, over 19,000 companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.

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    We envision a future where online retailers truly understand their customers, resulting in the growth of their businesses’ profitably. Exponea Experience Cloud is our way of bringing this vision to life. Exponea’s very essence is an intelligent union of customer data management and analytics, while cracking the true Single Customer View. Through this, we have enabled marketers to understand their customers and immediately turn such insights into actionable campaigns, all within a single integrated solution. Built on top of cutting edge technology, Exponea empowers marketers to deliver truly personalized, in the moment experiences to their customers at scale through deeply embedded AI-powered capabilities, removing obstacles and leveraging intent to purchase both on your online store or outside of it. True to our vision, we work closely with our clients and mentor them all along the short path to success. We enable the fast transfer of know-how which often results in a change of mindset and is a catalyst for a rapid, profitable growth of emerging e-commerce leaders around the world.

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    As an industry-leading marketing cloud-focused solely on retailers, Listrak delivers results for its clients with the power of 1:1 interactions that drive incremental revenue, engagement, lifetime value and growth. Fueled by artificial intelligence, actual human intelligence, machine learning and predictive analytics, the Listrak platform boasts a comprehensive set of marketing automation and CRM solutions that unify, interpret and personalize data to engage customers across channels and devices. Listrak has more than a decade of digital marketing experience, serves more than 1,000 clients, and works with leading brands. For more information, visit www.listrak.com

    Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit sprinklr.com, chat with us at @sprinklr, or email info@sprinklr.com.

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    Optimove is the science-first relationship marketing hub, used by over 300 customer-centric businesses to drive measurable growth by scaling customer engagement. Optimove combines the art of marketing with the science of data to autonomously generate actionable insight, empowering marketers to deliver highly-effective personalized customer marketing campaigns across multiple channels. The company's unique technology suite helps marketers maximize customer spend, engagement, retention and lifetime value. Optimove is used by leading brands of all sizes, including Staples, Family Dollar, Deezer, Adore Me, Go Compare, and many others. With over 200 employees in New York, London and Tel Aviv, the company's revenue has grown by 60% during the past year.

    Zaius is a CRM & Marketing Automation platform built for ecommerce brands. By combining a single customer view, real-time, multi-channel marketing automation, and cross-channel attribution, Zaius empowers marketing teams to drive more repeat purchases and maximize customer lifetime revenue - without any IT support. It’s the first CRM built specifically for B2C marketers.

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    FullContact is the world's open, cloud-based identity resolution and insights platform that enables people to fully identify, describe, and authentically connect with each other, human to human. Our patented identity graph provides a unified view of people across their personal and professional lives enabling deeper understanding and empathy in every interaction.

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    Tealium AudienceStream Customer Data Platform turns raw event-level data into customer-level insights stored in a dynamic, real-time customer profile. These insights are created and leveraged via business rules that drive action in any integrated system of an organization's tech stack. AudienceStream provides capabilities combining identity resolution, data enrichment and robust cross-channel audience management. It is natively integrated within the Tealium Universal Data Hub (UDH) taking advantage of its customer data infrastructure for data collection and delivery. The Universal Data Hub is comprised of Tealium AudienceStream CDP, Tealium iQ Tag Management System (TMS), Tealium EventStream API Hub and Tealium DataAccess data storage, delivery and analysis. This collection of products unifies management of the data supply chain across the entire lifecycle of data (from collection to enrichment to activation) to deliver significant benefits. With an industry-leading integration marketplace of over 1000 pre-built and customizable integrations, Tealium gives customers unparalleled flexibility to get and deliver data from any technology. The benefits of taking a unified approach to the data supply chain include more comprehensive data, faster data, cleaner and higher quality data, lower costs, operational efficiencies, greater organizational agility and a strategically valuable portable data set. A higher quality data set that is easier to leverage across the organization directly leads to higher quality customer engagement.

    Treasure Data is a Customer Data Platform that includes over 250+ integrations to connect all your data, machine learning and advanced AI, making it easy for anyone to obtain powerful insights quickly.

    Hull allows sales, marketing and customer success teams to make sense of the whole customer journey and use all customer data that’s otherwise locked up and siloed away in dozens of separate tools and databases. It puts everyone customer-facing in your organization on the same page by creating one common set of customer data across the whole customer journey.

    Evergage’s cloud-based platform empowers marketers to increase engagement and conversions of website visitors and users through real-time personalization based on deep behavioral analytics…without the need for developers. The Evergage platform tracks each visitor’s or user’s actions enabling you to understand their needs and intent, and then respond in real time with targeted, relevant content, messages and calls-to-action. You can also A/B test your content for different audiences to optimize conversion rates. Evergage is delivering real-time web personalization to more than 500 million web visitors and users of over 120 organizations, including Rue La La, Publishers Clearing House, Intuit QuickBase, Endurance International Group, and many more.

    We founded Blueshift to address problems we encountered first-hand as marketing & machine learning leaders. Our team previously founded Groupon Goods (Mertado), and were early team at WalmartLabs (Kosmix). As marketers ourselves, we noticed that it’s becoming increasingly harder communicate with customers on a 1:1 basis in the era of the perpetually connected customer. Using patented technology, Blueshift’s AI enables consumer marketers at leading consumer brands to launch 1:1 engagement on every channel. ● Visual campaigns & Journeys: Build multi-touch campaigns with a simple visual interface; include advanced testing, content recommendations & filters with just a few clicks. ● Behavioral Segmentation at scale: Segments that update dynamically based on a real-time stream of customer interactions ● Predictive Segmentation: Machine learning based scores for user affinities and propensities ● Product & content recommendations: Build multiple recommendation schemes for merchandising products, categories and content ● Full-funnel measurement with attribution: go beyond opens & clicks, and track custom conversion goals with customizable attribution. ● Cross-channel orchestration: Orchestrate cross-channel campaigns between email, mobile app notifications, SMS, website, Facebook retargeting and more. ● Testing & Optimization: Leverage advanced testing capabilities, including a-b tests, as well as measurement against holdout groups. ● Best-in-class deliverability: Scalable deliverability infrastructure and services.

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    Lytics enables you to know your customers and have meaningful conversations, in the channels they prefer, using the tools you already have. With Lytics, marketers can focus on strategy, planning and tactics instead of execution details. Rather than relying on complex rules and segments to determine what should go to which people, Lytics automates decisioning for who should get what, when and where through online machine learning powered behavioral analysis and content affinity. Robust customer profiles are kept up to date in real-time through live connections to all your existing marketing tools.

    Indicative is a behavioral analytics platform designed to help Marketing and Product teams optimize user engagement, conversion, and retention. It's easy to setup and easy to use—no SQL or coding knowledge required—and offers analysts a single view of customer behavior across all digital touchpoints, including web, app, marketing automation, support systems, databases and data warehouses.

    Ensighten enables global brands to simplify the management of their data and technology investments so they can orchestrate smarter interactions across touch points. Ensighten’s leading customer data platform delivers enterprise tag management; robust profile creation and management; and powerful omni-channel data collection capabilities that bridge customer behavior information from web, mobile, digital advertising, Internet of Things (IoT) and offline sources. Using Ensighten, organizations can leverage rich, first-party customer data and profiles to fuel personalization and enhanced insight using their existing technology investments. Ensighten delivers industry best privacy and security safeguards, unparalleled scale and performance, and the deep integration with the broader digital marketing eco-system. For more information, visit www.ensighten.com.

    IgnitionOne Customer Intelligence enables marketers to identify, value, and engage their customers at scale. IgnitionOne Customer Intelligence provides a single platform to leverage customer data from a range of systems to power effective omnichannel targeting and personalization. IgnitionOne Customer Intelligence accumulates data from systems such as the marketer’s website, CRM, point-of-sale, mobile devices, and more -- in real-time -- to enable a true understanding of each individual customer’s real-time interests. IgnitionOne combines these robust, up-to-the-minute customer profiles with advanced machine-learning capabilities to target and engage customers with coordinated, relevant, contextually-aware messaging through online advertising such search, display, social, and metasearch; on your brand’s website; and through digital out-of-home advertising and advanced television. IgnitionOne provides Customer Intelligence for hundreds of leading brands in the travel & hospitality, retail and auto manufacturing sectors -- including leading brands such as Wyndham Worldwide, General Motors, Lowe’s, and many more.

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    Zeta Hub is an intuitive solution designed for marketers. Creating, launching and measuring lifecycle marketing campaigns is managed in 4 modules: Discover, Design, Deploy and Analyze. Discover: Empower your data in Zeta Hub’s Discover Module. Using the non-technical query tool, data can be leveraged to build customer relationships and improve strategic decision making for your marketing programs. • Access a consolidated 360° view of your customer • Manage business rules & predictive model insights • Slice and dice customer data with drag and drop functionality • Discover and save new segments and analysis for future use Design: After discovering new segments and opportunities in your data, it’s time to optimize that information in lifecycle campaigns. The Design module create multichannel campaign messages, workflows, creative and triggers to nurture and engage your customers throughout their lifecycles. Easily define and manage your business rules and assign right offer and channel for execution. • Build campaigns visually • Target audience segments • Apply exclusions • Define variable content business rules • Assign offers or channels of execution. Deploy: Once the campaign logistics are established, Deploy delivers a campaign approval process which ensures the core components of the campaign are validated before execution. • Proof and approve campaign assets • Control distributed marketing efforts • Schedule & deploy campaigns • Review campaign history Analyze: It’s time to review your achieved results. The Analyze module enables continuous measurement and optimization of your lifecycle campaigns. These insights help you understand how to make future campaigns more impactful. • Enable continuous measurement • Access library of interactive reports & dashboards • Understand campaign & channel performance • Discover new opportunities to achieve marketing goals

    BuyerGenomics is a Predictive Marketing Automation solution. Our mission is to democratize the capabilities we've offered for years to Fortune 500 companies to every sized business. Doing so means refining our the machine intelligence in BuyerGenomics over time to improve our Clients ability to grow customer relationships, increase revenues and profitability, and acquire net-new higher value customer ever more effectively.

    Cooladata is a complete, end-to-end solution, designed from the ground up to provide a full picture of your customers' behavior and their entire journey. Only Cooladata collects and shows your users' paths across multiple assets, such as Facebook, mobile applications, and websites. Cooladata helps companies monetize their users, reduce churn, improve retention, optimize their content, and answer questions about their customers' behavior. Cooladata makes it easy to import events from multiple sources (web, mobile, social) which helps marketers visualize the customer journey, product managers understand churn and data scientists get their data in a single data warehouse.

    Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through various channels such as email, web, mobile, social and display.

    UXPressia is an online service for creating professional, editable Customer Journey Maps and Personas. UXPressia is everything you need to design perfect user experience.

    BlueConic is a customer data platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

    All your marketing and advertising data where you want it. Funnel integrates with all your marketing and advertising platforms (390+ data sources out of the box) and allows you to easily feed your data anywhere you want. No matter where you want to visualize your data Funnel has a solution for you. Power your business intelligence system with all your marketing data, feed it to your data warehouse or dashboard solution or upload it directly to Google Data Studio, Google Sheets or Google Analytics. Stop spending time on gathering data manually, building and maintaining API connections, and use this time to analyze the data instead. The superpower of Funnel is that all your advertising and marketing data is in one place from day one, structured and combined in the way needed to make any sense of it. It does not require IT resources or a business analyst to create a new KPI dashboard or report, anyone can do it within minutes. Yes, it's really that simple. Join the world's best data-driven businesses and book a demo today to get started at Funnel.io

    Credit.net allows you to quickly obtain credit information on your customers, suppliers, and partners from our database of 15.5 million U.S. and Canadian businesses, including privately owned, small or hard-to-find companies. Credit.net gives you the power to protect your business, before granting credit terms.

    Oracle Customer Data Management Cloud (CDM) offers customer data management capabilities on a subscription-based SaaS platform. CDM Cloud is a simple, quick, and scalable solution that any company can use to consolidate account and contact data originating from multiple sources, verify addresses, resolve duplicate record issues, and ensure customer profile that can be trusted by the entire organization.

    Radius (www.radius.com) is the only enterprise customer data platform (CDP) on a mission to power data intelligence across all B2B applications, channels, and users. Built on The Network of Record™ - the world's most accurate and comprehensive B2B data ecosystem - and pioneering AI, Radius helps companies discover, manage and reach their audiences. With Radius, our customers have a single source of truth, a unified view of every possible customer, and the largest reach across more than 500 channels. Radius customers include Comcast, MetLife, Square, and Sam’s Club.

    SAS Customer Intelligence 360 enables you to get answers from your digital channels, then take the most effective actions. Marketers can use everything they know about a customer to enable more relevant, targeted and individualized communications on all marketing touch points

    Simon Data is a next-generation marketing automation platform focused on retention, lifecycle marketing, and data operability.

    Buxton offers customer analytics and predictive analytics solutions designed to help clients in the retail, restaurant, healthcare, private equity and public sectors grow smarter.

    CaliberMind offers ABM and Analytics power without the big platform overhead. Our ABM Converter™ & Revenue Analytics solutions - built on top of our leading Customer Data Platform - enables marketers to grow revenue faster together with sales. FREE to try, easy to buy and use, and 100% #UnMarTech.

    Custora is a retail marketing platform that makes it easy to learn about your customers and automatically leverage those insights across marketing touchpoints. Simply put, our software powers sustainable growth by driving revenue from repeat customers. Custora is the only software that identifies, prioritizes, and automates repeatable programs to increase ROI - all with a focus on enabling marketers to more effectively collaborate with their merchandising, finance, CRM, and creative teams.

    FirstHive is a cross-channel marketing platform that empowers global marketers with deep customer insights. Create, trigger and track Email marketing, bulk SMS marketing, and social media marketing from one single dashboard. Use integrated customer data from across channels to create personalized campaigns.

    Hariken is a platform that uses predictable analytics to Analyze, Segment, Trade, Activate and Predict web-site traffic data, generating insights and optimizing the efficiency of digital marketing, more specifically through statistics and programmatic media.

    Interana is the fast and scalable event-based analytics solution to answer critical business questions about how customers behave and products are used.

    LeadBoxer is a lead generation and lead scoring platform for small to large B2B sales teams. LeadBoxer provides sales teams of any size with valuable insights on what their potential customers are interested in before they even reach out. The software automatically creates visitor profiles for website visitors, captures data on their online behaviour and interactions, and then assigns them a leadscore according to parameters set by the assigned account manager. With LeadBoxer, sales teams are able to track website visitors, page and video views, and document downloads, as well as measure traffic sources. The designated sales person can set the importance of various lead properties (industry, no. of page views, etc.) to in order to influence the leadscore assigned by LeadBoxer. When a lead is ready to be qualified, LeadBoxer reports and notifies the salesperson (or people) responsible. The relevant salesperson can engage with their lead directly via the LeadBoxer app, where leads can be reviewed, assigned, or removed at any time. LeadBoxer integrates with CRMs and other sales tools via an advanced API.

    Lemnisk is an intelligent Growth Marketing Platform for Financial Services Enterprises. Marketers in the BFSI industry use Lemnisk CDP to maximize customer engagements and conversions across channels. The key capabilities include: - Algorithms focused on 'right user', 'right channel', 'right message' - Ability to uniquely identify users across 1st, 2nd, and 3rd party data sources and channels - Hyper-Personalization that creates a unique marketing message and experience for each user across multiple marketing touch-points - Intelligent orchestration of each customer's journey based on one's propensity towards a marketing channel and delivers higher engagement

    mParticle is the fastest, most efficient way to keep customer data in sync everywhere. From marketing to analytics to customer support, mParticle empowers different teams to execute on their KPIs independently while understanding the customer holistically.

    NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences.

    Nominow is a Customer Data Platform (CDP) also to be described as a data integration software product. Nominow collects and combines customer data from online and offline Journeys into a Single Customer View (SCV) and therewith enables you to have a relevant dialog with your Customer wherever they are in the Customer Journey.

    Best in class customer content marketing platform. Enables high growth retailers to capture and showcase all types of customer content including ratings, reviews, profiles, photos, videos, questions, answers and comments.

    Q is a customer intelligence platform to help business teams answer more of their own questions with data, collaborate with peers around insights, and ease the burden on central IT teams.

    Yeti Data offers a cloud-based "private data exchange" service that solves the marketer's challenge of managing, transforming and analyzing customer data from many disparate sources while managing use-rights and privacy rules. Yeti Data private data exchanges provide an arena for companies to check-in, and frequently exchange data with partners and customers.

    Ysance is the provider of a people-based marketing platform, powering the omni-channel marketing strategies in 26 countries for leading retailers such as Auchan, Boulanger, and Yves Rocher. Ysance enables marketing teams to recognize and qualify an unprecedented share of their anonymous digital audience and engage them in meaningful personalized interactions, across all online advertising, web, mobile, in-store and email activation channels. Benefits include optimized media strategies, superior web and mobile conversions, online-to-offline omni-commerce strategies that demonstrably grow in-store revenue, and turbocharged email campaign performance.

    4INFO provides mobile advertising technology for the placement and tracking of advertisements.

    ADvance is an audience engagement platform that enables publishers to create, market, package and fulfil orders, to a target audience.

    ActionIQ is an innovative Enterprise Customer Data Platform for marketers, analysts, and technologists.

    Discover your customers through data.

    AgilOne delivers insight into customer data across all channels (customer data, web activity, social behavior, in-store purchase, mobile, and more), and recommends immediate actions to increase revenue.

    AllSight is the first Customer Intelligence Management system that addresses the reality of the customer data and analytics market,that customer data always evolves.

    Amperity is the Intelligent Customer Data Platform empowering global consumer brands to create unique and personalized experiences by unlocking all their customer data.