Customer data platforms (CDP) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from sources such as websites, mobile apps, and email platforms to offer a complete view of your customer. After retrieving this data, a CDP can then help organizations predict the optimum next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be utilized by customer service teams to cater their support to each individual. Email software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
To qualify for inclusion in the Customer Data Platform (CDP) category, a product must:
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We at Applicata believe that profitable online marketing is for everyone. By empowering agencies and brands to perform more effective online advertising, our software enables businesses of any size to focus on profitability and compete with the biggest online advertisers in the world. Applicata analyzes the data collected during the consumer interactions with the brand and defines the impact and efficiency (ROI) of advertising on consumer behavior. Based on this consumer and advertisement database we can answer all the key questions every brand owner needs to know to manage their advertisement and attract more potential customers, close more sales, make those clients more profitable through time and keep them. Applicata is a Business Intelligence solution that combines state-of-the-art software and guidance of our expert consultants to provide a powerful, customised, online marketing management tool. Applicata focuses on gaining and managing the most profitable consumers. We make profitability simple, on any scale.
BlueVenn enables marketing teams to capitalize on their customer data in order to create unique marketing programs that increase customer loyalty and revenue opportunity. The BlueVenn Customer Data Platform integrates and enhance online and offline marketing channels for a diverse range of companies, including hotels, gaming, finance, retail, media and more.
The BounceX Consumer ID Graph uses cookie-less technology to identify 40%-70% of your users (industry average is 5-15%) and remembers them across every device and session. This allows you to introduce continuity to your buyer's journey and unlocks People-Based Marketing as a new revenue channel.
3 areas of activity 1 - Data Strategy: Frame and optimize strategies Data marketing and CRM Multichannel 2 - Data Factory: Prepare the data, with a new generation CRM platform and turn Big data into agile and agile data Quintessence is a First Party Data Management Platform (DMP), designed and built by Camp de Bases, to improve and manage marketing data, nominatives & Multichannel.
CrossEngage allows you to send targeted and personalized CRM and marketing campaigns across all channels using your favorite tools. – Customer Data Platform: Understand every single customer by accessing all relevant data. – Cross-channel campaign management: Send personal messages through the right channel at the right time. – Integration of the best: Use the latest channels and tools while staying flexible and agile. CrossEngage reduces the complexity for marketers faced with an increasing number of data and channels. Our solution supports marketing and CRM teams in automating, personalizing and executing all customer communications on one platform and across all communication channels. Customers can be segmented based on their behavior and automatically receive personalized messages that fit their interests. All existing tools and channels can be integrated without replacing the existing marketing infrastructure.
Gravito is a customer data platform and a service that allows collection of observed data from various digital touchpoints, backend systems or offline sources and merging it with personal data secure way, resulting up-to-date single-point-view to customer. End users are in full control of consenting companies to collect, process and use their data or not. Gravito also provides marketing automation tools for omnichannel communication with consumers, within one tool or integrating data management and orchestration capabilities with systems businesses already have in their portfolio.
Apogee, Infogroup's nonprofit co-operative database, serves all nonprofit sectors as a multi-functional marketing tool with diverse applications. Its proprietary data assets and extensive experience in nonprofit list services and in building transactional databases make this a unique product and opportunity for your organization.
Marketzone, a suite of customer-centric database solutions, puts business intelligence and powerful customer engagement tools at the fingertips of busy and challenged marketers. Marketzone integrates data from every available online and offline source to create a truly all-encompassing view of the customer.
Lattice’s advanced suite of AI-based marketing and sales solutions are built to drive 1-to-1 experiences across the entire buyer’s journey. Our platform helps customers personalize digital experiences to increase the efficiency of their sales and marketing teams by prioritizing contacts for lead and account-based (ABM) programs, identifying net new contacts, implementing cohesive omni-channel campaigns and increasing customer lifetime value. With an unrivaled track record of success and expertise, Lattice is the leader in providing AI-enabled ABM solutions. Customers including Dell, Adobe, PayPal, and SunTrust Bank use Lattice to personalize their marketing and sales conversations with thousands of accounts at scale. Target your campaigns based on the following: - Signals and attributes within the Lattice Data Cloud - which tracks firmographics, technographics, financial data, intent data, growth data, etc. on 250M+ companies globally. - Data from within your enterprise systems including product usage data, CRM data, transaction data, ERP data, etc. - AI-powered scoring which identify companies most likely to buy and their expected value.
Unify your fragmented data into enriched customer profiles using advanced analytics and the best external data to improve decision making, customer service and marketing. Key features: Unify all data sources Advanced customer analytics Experian enrichment
NextUser is a simple solution to collect all types of user data, analyze and act on it in real time to deliver dynamic, personalized experiences. NextUser was specifically built for consumer companies (eCommerce websites, Web Application) with an "open platform" concept that helps orchestrate communication across all the user channels: Website, Email, Customer Support, CRM, and many more.
ONEcount is a customer data platform (CDP) coupled with DMP capabilities specifically designed for media companies. Leveraging a mature history of identity resolution, data consolidation and advanced identification and targeting tools, ONEcount delivers a simple-to-manage ecosystem while streamlining the tech stack. It’s real-time dashboards, secure advertiser data feeds, IVT mitigator, integration with leading ESPs, banner platforms, social sign-on abilities, and a host of other tools are built-in to drive cross-sell and upsell initiatives, increase conversions and decrease waste to grow incremental sales and revenue.
Piwik PRO is a analytics suite crafted to the needs of enterprise clients. It consists of an analytics, tag management, content personalization and data activation tools designed with great commitment to data privacy. Its main products can be deployed both on-premises and in the cloud. Piwik PRO is fully compliant with strict EU, US, Chinese, and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). The product allows you to not only collect, analyze, and activate your data, but also manage and control your digital marketing efforts from one, centralized platform. These features are especially useful for big data and multi-channel analytics. Piwik PRO Analytics Suite Highlights WEB ANALYTICS Hosted in the cloud or on your infrastructure, Piwik PRO Web Analytics gives full control of your data, no matter where it is hosted. You’ll also have access to a full suite of advanced features like: advanced audience segmentation, content, campaign, and event tracking, Adwords integration, and more. Your data will be unsampled and available real-time so you can make quick, accurate decisions. Seamless integration across the Piwik PRO Marketing Suite (PPMS) means that Analytics will play nicely with all other features. TAG MANAGER You can manage all your tracking pixels and tags across hundreds on websites without constantly editing code, and without extensive technical knowledge. Increase the agility of your marketing efforts with Tag Manager’s simple UI and large library of templates. You can also easily manage your tags in a team environment by using the built-in permissions management system. ON-SITE RETARGETING Create a better experience for your visitors by displaying dynamic content based on their behavior. All the data you have collected and used to segment your audience can also help create a tailor-made experience for your users. With On-site Retargeting you can deliver hand-picked offers for selected segments and groups of customers. Design each campaign with our ready-to-go messages and pop-ups. Easily implement, change, and test banners, pop-ups and other on-site promotions. CUSTOMER DATA PLATFORM Add value to your segmented audience data by running retargeting campaigns with Piwik PRO Customer Data Platform. Export audience segments to Facebook Ads, Google AdWords, DSPs (such as AppNexus, The Trade Desk, and Adform) or to email marketing and automation platforms. Create single customer views to get even deeper insights into customer behavior. No matter what CDP features you use, you'll retain full ownership and any sensitive data will be protected. CONSENT MANAGER Make your marketing stack GDPR-compliant with Piwik PRO GDPR Consent Manager. Collect visitor consents to respect user privacy and efficiently manage all data subject requests from one place. CUSTOM REPORTS Create advanced reports in seconds, even for websites & apps with more than 2 bln actions. Get answers to your analytics questions with custom tables and charts created with a simple drag and drop editor. To learn more about our products, visit piwik.pro.
Merchants use Polytab Analytics ( https://polytab.com ) for marketing attribution to guide their marketing spending and optimize shopping experiences across all channels. The underlying technology is a customer data platform that builds the complete view of the shopper journey across all channels, all touch points (online and offline). Polytab analytics is used for marketing attribution across paid search, organic, affiliates, display advertising, TV/radio advertising as well as social channels.
VOZIQ offers cloud-based machine learning and big data analytics solutions to quickly uncover breakthrough customer churn intelligence from millions of customer interactions and historical records. VOZIQ offers a unique synergy of technology, built-in intelligence operationalization, and on-demand professional support, that guarantees consistent and demonstrable customer retention gains.
QuickPivot's Customer Data Platform allows marketers to aggregate, clean, mine and unify their data in such a way that marketers can finally have a 360° view of the customer. With this unified view of the customer, marketers can provide true one-to-one personalization for their customers. So, what makes us unique? We excel at making customer data actionable. With QuickPivot, marketers have the ability to seamlessly create and extend segmented customer data into the most intuitive campaign planning tool on the market, and then execute cross-channel campaigns through our integrated ESP. We also offer the only customer data platform that can easily segment your catalog and direct mail customer data into a full mail plan, seamlessly bringing all offline and digital data together. Truly, no more silos. This is why top marketers chose QuickPivot as their trusted customer data management and marketing partner.
Reachpeople is a Customer Data Platform that helps deep understanding customer behaviors and boosting revenues. Start marketing journey without losing more time and money with Reachpeople. No complex SQL queries required. Just the answers teams need to make smarter decisions, fast. Now, that's data-driven.
Related Marketing Cloud (RMC) is a personalisation and marketing automation tool for data-driven Omni-channel marketing. One-to-one consumer relationships powered by all in one platform to drive higher revenue, improve customer lifetime value, grow audience, and boost performance. We are proud to provide you the following services: Customer Data Platform, Email Marketing, Mobile Marketing, Web Targeting, Product Recommendation, Customer Journey Manager