Best Customer Data Platform (CDP) Software

Customer data platforms (CDP) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from sources such as websites, mobile apps, and email platforms to offer a complete view of your customer. After retrieving this data, a CDP can then help organizations predict the optimum next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be utilized by customer service teams to cater their support to each individual. Email software, data warehouse software, and other platforms that store data can typically integrate with a CDP.

To qualify for inclusion in the Customer Data Platform (CDP) category, a product must:

  • Provide a 360-degree view of the customer
  • Gather data from multiple sources into one platform
  • Unify customer profiles across systems
  • Improve targeting for marketing campaigns
  • Allow users the capability to predict the optimum next move with a customer
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    Amperity is the Intelligent Customer Data Platform empowering global consumer brands to create unique and personalized experiences by unlocking all their customer data.

    We at Applicata believe that profitable online marketing is for everyone. By empowering agencies and brands to perform more effective online advertising, our software enables businesses of any size to focus on profitability and compete with the biggest online advertisers in the world. Applicata analyzes the data collected during the consumer interactions with the brand and defines the impact and efficiency (ROI) of advertising on consumer behavior. Based on this consumer and advertisement database we can answer all the key questions every brand owner needs to know to manage their advertisement and attract more potential customers, close more sales, make those clients more profitable through time and keep them. Applicata is a Business Intelligence solution that combines state-of-the-art software and guidance of our expert consultants to provide a powerful, customised, online marketing management tool. Applicata focuses on gaining and managing the most profitable consumers. We make profitability simple, on any scale.

    Imagine improving customer insight where you also end up saving time and money. Introducing the Merkle Discovery Platform for all your marketing and customer analytics.

    Ascent360 provides cloud-based software that enables highly targeted, multi-channel communications direct to prospects and customers.

    Our products transform a complex world into simple, intuitive interfaces, that give you all the insights you could possibly need.

    BaynoteONE is a cross-device personalization engine that helps you deliver seamless, personal experiences to your customers.

    BlueVenn enables marketing teams to capitalize on their customer data in order to create unique marketing programs that increase customer loyalty and revenue opportunity. The BlueVenn Customer Data Platform integrates and enhance online and offline marketing channels for a diverse range of companies, including hotels, gaming, finance, retail, media and more.

    The BounceX Consumer ID Graph uses cookie-less technology to identify 40%-70% of your users (industry average is 5-15%) and remembers them across every device and session. This allows you to introduce continuity to your buyer's journey and unlocks People-Based Marketing as a new revenue channel.

    Boxever is a Customer Intelligence Cloud that connects all of your customer, product and operational data – enabling you to personalize 1:1. It allows you to deliver predictive offers across every channel, for every customer journey.

    3 areas of activity 1 - Data Strategy: Frame and optimize strategies Data marketing and CRM Multichannel 2 - Data Factory: Prepare the data, with a new generation CRM platform and turn Big data into agile and agile data Quintessence is a First Party Data Management Platform (DMP), designed and built by Camp de Bases, to improve and manage marketing data, nominatives & Multichannel.

    Canopy Labs helps businesses to track and optimize their customer journey.

    Celebrus provides real-time feeds of individual-level big data from websites, mobile apps & social media.

    Cintell is a cloud-based customer intelligence platform that enables companies to better understand their buyers and make stronger, more customer-centric decisions.

    CityGro is a customer retention tool that offers loyalty marketing solutions for brands to engage and re-engage with their customers.

    ContextIQ is a ready-to-deploy recommendation engine that will suggest relevant and targeted content for each of your site visitors.

    One-stop marketing cloud Digital Marketing Hub, the boost engine for business growth

    CrossEngage allows you to send targeted and personalized CRM and marketing campaigns across all channels using your favorite tools. – Customer Data Platform: Understand every single customer by accessing all relevant data. – Cross-channel campaign management: Send personal messages through the right channel at the right time. – Integration of the best: Use the latest channels and tools while staying flexible and agile. CrossEngage reduces the complexity for marketers faced with an increasing number of data and channels. Our solution supports marketing and CRM teams in automating, personalizing and executing all customer communications on one platform and across all communication channels. Customers can be segmented based on their behavior and automatically receive personalized messages that fit their interests. All existing tools and channels can be integrated without replacing the existing marketing infrastructure.

    Empowers digital teams to transform customer knowledge into marketing campaigns.

    Eulerian Technologies is the French leader in the analysis and real-time optimization of e-marketing operations.

    euro.message is an email, sms and social marketing solution.

    Fospha are the marketing optimisation specialists.

    Gravito is a customer data platform and a service that allows collection of observed data from various digital touchpoints, backend systems or offline sources and merging it with personal data secure way, resulting up-to-date single-point-view to customer. End users are in full control of consenting companies to collect, process and use their data or not. Gravito also provides marketing automation tools for omnichannel communication with consumers, within one tool or integrating data management and orchestration capabilities with systems businesses already have in their portfolio.

    The Hive Marketing Cloud is an agile marketing platform that encompasses a Customer Data Platform (CDP) powered by the Hive Keychain, analysis and insight features, customer journey automation and reporting dashboards.

    IDStar, from IDentity Software, is a tool that enables organizations to become more customer focussed. It builds and maintains a real-time repository, indexed on customer name and address, which matches customer records from many disparate systems.

    Incentiwised is an AI-powered loyalty marketing suite for businesses across multiple domains such as Retail, Hospitality, Automotive, and Healthcare. that tracks the complete journey of a customer with a brand and make sure they are hooked for long. It is the brainchild, a product of Hyperspace consulting- A corporation based in the UK, which is a leader of the tech-consulting business. Incentiwised ensures you stay at the top of your marketing game with the amalgamation of tech- geniuses and industry experts bringing the best of both worlds to curate effective solutions and amplify your existing customer retention levels to a new high.

    Apogee, Infogroup's nonprofit co-operative database, serves all nonprofit sectors as a multi-functional marketing tool with diverse applications. Its proprietary data assets and extensive experience in nonprofit list services and in building transactional databases make this a unique product and opportunity for your organization.

    Marketzone, a suite of customer-centric database solutions, puts business intelligence and powerful customer engagement tools at the fingertips of busy and challenged marketers. Marketzone integrates data from every available online and offline source to create a truly all-encompassing view of the customer.

    Interactions provides Intelligent Virtual Assistants that seamlessly combine artificial intelligence and human understanding.

    Personagraph is a mobile first Audience Platform-as-a-Service for advertisers and publishers.

    Jetlore is the first CRM solution for B2C enterprises, enabled by a powerful Artificial Intelligence.

    Lattice’s advanced suite of AI-based marketing and sales solutions are built to drive 1-to-1 experiences across the entire buyer’s journey. Our platform helps customers personalize digital experiences to increase the efficiency of their sales and marketing teams by prioritizing contacts for lead and account-based (ABM) programs, identifying net new contacts, implementing cohesive omni-channel campaigns and increasing customer lifetime value. With an unrivaled track record of success and expertise, Lattice is the leader in providing AI-enabled ABM solutions. Customers including Dell, Adobe, PayPal, and SunTrust Bank use Lattice to personalize their marketing and sales conversations with thousands of accounts at scale. Target your campaigns based on the following: - Signals and attributes within the Lattice Data Cloud - which tracks firmographics, technographics, financial data, intent data, growth data, etc. on 250M+ companies globally. - Data from within your enterprise systems including product usage data, CRM data, transaction data, ERP data, etc. - AI-powered scoring which identify companies most likely to buy and their expected value.

    The Lexer Customer Data Platform is an all-in-one segmentation and targeting hub. Orchestrate personalised marketing across paid & owned channels to reduce wastage, improve customer experience and drive conversions. Key Benefits: ALL YOUR CUSTOMER DATA TOGETHER AT LAST Lexer’s Customer Data Platform (CDP) brings all your data together so you can save time and effort to understand your true relationship with every customer. 360° CUSTOMER PROFILES ACCESSIBLE ANYTIME, ANYWHERE Easy to understand profiles with advanced analytics you can actually use – improve marketing relevance and results faster. SIMPLE DASHBOARDS FOR SELF-SERVE INSIGHT Making gut decisions without data is a thing of the post, with powerful tools to surface the insight you need to make great decisions. CREATE AND MODIFY VALUABLE SEGMENTS IN SECONDS Say goodbye to anonymous audiences – the Lexer CDP creates real, addressable segments that matter. ALWAYS-ON AUDIENCES ON ANY CHANNEL UPDATED IN REAL-TIME In 3 clicks your audience is available and always up-to-date on any digital channel. KNOW THE TRUE ROI WITH HOLISTIC REPORTING With 360° data you’ll know how much every segment spends, redeems and converts. Key Features: REAL-TIME SINGLE CUSTOMER VIEW Transform fragmented, raw information into customer data that marketers can understand and use. > Combine all of your purchase, product, loyalty and engagement data into unified customer profiles. > Predict lifetime value, their next likely spend date or which product they’ll buy next with Machine Learning. > Enrich your data with third-party demographic, location and propensity data – or wash your data with partners to create a holistic customer view. > Updated in real-time, accessible across channels so you can create meaningful omni-channel experiences. ENHANCED CUSTOMER PROFILES Turn complex, inconsistent data into simple to use attributes that predict customer behaviour, purchase patterns and summarise their whole relationship with you. > Intelligent profiles summarise products purchased, campaigns they’ve engaged with, how many orders they’ve made, where they shop and more. > Predicted attributes like lifetime spend, next purchase prediction, channel preference and churn risk mean you understand customers better than ever. > Simple attributes built from advanced analytics and presented simply – spend more time thinking, less time chasing data. CREATE ACTIONABLE SEGMENTS Use best practice segments or easily build your own to create groups of real people, using real data. > Segment by product interest, churn risk, buyer behaviour, campaign or channel preference. > Find and profile high value customers – to build targeted acquisition lookalike audiences. > Understand purchasing behaviour to identify opportunities to target customers with specific products. > Identify inactive & lapsed customers for re-activation and active high-value customers for retention. EFFORTLESS TARGETING Quickly activate your segments in paid & owned channels in as little as 3-clicks. Combine or exclude audiences to rapidly deploy highly targeted campaigns. > Send audiences to every channel to deliver omni-channel targeting. Audiences auto-update while you work, optimising always- on and campaign results. > All in real-time. A customer buys a product, exclude them from the campaign in every channel. They open a campaign email, target them on social advertising. > Don’t miss an opportunity to target them in their preferred channel. Target email opt-out customers in paid media. MARKETER-FRIENDLY DASHBOARDS Identify acquisition and growth opportunities in just a few clicks. No need to be a data scientist. Use marketer-friendly dashboards to self-serve insight to inform your marketing strategy. Understand if your sales are coming from new or returning customers and how your marketing impacts them. Compare groups of customers by purchases, online/offline transactions, marketing engagement, external data and online behaviours to uncover powerful insights to drive your strategy. REAL-TIME BOTTOM LINE REPORTING Go beyond media metrics by using purchase behaviour to understand bottom line impact of any campaign. Analyse spend, demographic, loyalty and channel of every customer in your campaign. With these powerful metrics in your hands you can confidently communicate impact. Use these insights to drive your next strategy, optimise your segments or tailor your message to easily improve results. > Did a campaign drive immediate sales? > Did it appeal to new or old customers? > Did they engage on email or paid media? > Did they skew female or male?

    Combine online & offline data and metrics within MarketView and unlock a true 360º Customer View with tools for advanced segmentation, campaign creation/management/tracking, business intelligence, data analytics, lead scoring, custom reporting, data export and more...

    MetaRouter is a data engineering company with a mission to realize the robust and sustainable systems of the future. We create data routing solutions for all sizes, from our private cloud enterprise edition to our accessible hosted cloud offering. Cloud Edition enables users to start collecting and routing their customer data to one or more of our many destinations in just a few clicks. With a growing list of integrations and a flexible infrastructure, MetaRouter is helping companies to unify their data pipeline and get to results quickly.

    The NectarOM platform was built to meet the needs of Enterprises looking to build, operate, and scale their personalization function end-to-end.

    NextUser is a simple solution to collect all types of user data, analyze and act on it in real time to deliver dynamic, personalized experiences. NextUser was specifically built for consumer companies (eCommerce websites, Web Application) with an "open platform" concept that helps orchestrate communication across all the user channels: Website, Email, Customer Support, CRM, and many more.

    NGDATA helps brands achieve data-driven customer centricity and digital transformation. Our AI-powered Customer Data Platform (CDP) & Digital Transformation services and solutions enable our clients to deliver, connected and timely customer experiences.

    Ometria is a customer insight and cross-channel marketing platform designed to enable retailers to send personalised, relevant marketing messages throughout the customer lifecycle.

    ONEcount is a customer data platform (CDP) coupled with DMP capabilities specifically designed for media companies. Leveraging a mature history of identity resolution, data consolidation and advanced identification and targeting tools, ONEcount delivers a simple-to-manage ecosystem while streamlining the tech stack. It’s real-time dashboards, secure advertiser data feeds, IVT mitigator, integration with leading ESPs, banner platforms, social sign-on abilities, and a host of other tools are built-in to drive cross-sell and upsell initiatives, increase conversions and decrease waste to grow incremental sales and revenue.

    Take person profiles that have very little information or that are inaccurate and receive back 100+ data fields on that person. No usage restrictions on the data, unlimited free rate limit, and extreme flexibility in working with you.

    Piwik PRO is a analytics suite crafted to the needs of enterprise clients. It consists of an analytics, tag management, content personalization and data activation tools designed with great commitment to data privacy. Its main products can be deployed both on-premises and in the cloud. Piwik PRO is fully compliant with strict EU, US, Chinese, and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). The product allows you to not only collect, analyze, and activate your data, but also manage and control your digital marketing efforts from one, centralized platform. These features are especially useful for big data and multi-channel analytics. Piwik PRO Analytics Suite Highlights WEB ANALYTICS Hosted in the cloud or on your infrastructure, Piwik PRO Web Analytics gives full control of your data, no matter where it is hosted. You’ll also have access to a full suite of advanced features like: advanced audience segmentation, content, campaign, and event tracking, Adwords integration, and more. Your data will be unsampled and available real-time so you can make quick, accurate decisions. Seamless integration across the Piwik PRO Marketing Suite (PPMS) means that Analytics will play nicely with all other features. TAG MANAGER You can manage all your tracking pixels and tags across hundreds on websites without constantly editing code, and without extensive technical knowledge. Increase the agility of your marketing efforts with Tag Manager’s simple UI and large library of templates. You can also easily manage your tags in a team environment by using the built-in permissions management system. ON-SITE RETARGETING Create a better experience for your visitors by displaying dynamic content based on their behavior. All the data you have collected and used to segment your audience can also help create a tailor-made experience for your users. With On-site Retargeting you can deliver hand-picked offers for selected segments and groups of customers. Design each campaign with our ready-to-go messages and pop-ups. Easily implement, change, and test banners, pop-ups and other on-site promotions. CUSTOMER DATA PLATFORM Add value to your segmented audience data by running retargeting campaigns with Piwik PRO Customer Data Platform. Export audience segments to Facebook Ads, Google AdWords, DSPs (such as AppNexus, The Trade Desk, and Adform) or to email marketing and automation platforms. Create single customer views to get even deeper insights into customer behavior. No matter what CDP features you use, you'll retain full ownership and any sensitive data will be protected. CONSENT MANAGER Make your marketing stack GDPR-compliant with Piwik PRO GDPR Consent Manager. Collect visitor consents to respect user privacy and efficiently manage all data subject requests from one place. CUSTOM REPORTS Create advanced reports in seconds, even for websites & apps with more than 2 bln actions. Get answers to your analytics questions with custom tables and charts created with a simple drag and drop editor. To learn more about our products, visit

    Plainflow is the simplest way for SaaS companies to integrate services and create behavioural based customer journeys.

    Merchants use Polytab Analytics ( ) for marketing attribution to guide their marketing spending and optimize shopping experiences across all channels. The underlying technology is a customer data platform that builds the complete view of the shopper journey across all channels, all touch points (online and offline). Polytab analytics is used for marketing attribution across paid search, organic, affiliates, display advertising, TV/radio advertising as well as social channels.

    VOZIQ offers cloud-based machine learning and big data analytics solutions to quickly uncover breakthrough customer churn intelligence from millions of customer interactions and historical records. VOZIQ offers a unique synergy of technology, built-in intelligence operationalization, and on-demand professional support, that guarantees consistent and demonstrable customer retention gains.

    PreScouter gathers the vital information you need for your specific challenge.

    Qmeter is a solution that helps you to understand your customer needs and their opinion about your business. It gives you a real-time portrait of your service and shows you where you rock, also what is waiting for your improvement.

    QuickPivot's Customer Data Platform allows marketers to aggregate, clean, mine and unify their data in such a way that marketers can finally have a 360° view of the customer. With this unified view of the customer, marketers can provide true one-to-one personalization for their customers. So, what makes us unique? We excel at making customer data actionable. With QuickPivot, marketers have the ability to seamlessly create and extend segmented customer data into the most intuitive campaign planning tool on the market, and then execute cross-channel campaigns through our integrated ESP. We also offer the only customer data platform that can easily segment your catalog and direct mail customer data into a full mail plan, seamlessly bringing all offline and digital data together. Truly, no more silos. This is why top marketers chose QuickPivot as their trusted customer data management and marketing partner.

    Reachpeople is a Customer Data Platform that helps deep understanding customer behaviors and boosting revenues. Start marketing journey without losing more time and money with Reachpeople. No complex SQL queries required. Just the answers teams need to make smarter decisions, fast. Now, that's data-driven.