Want to see who topped the 2019 Best Software Awards?

Best Customer Data Platform (CDP) Software

Customer data platforms (CDP) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from sources such as websites, mobile apps, and email platforms to offer a complete view of your customer. After retrieving this data, a CDP can then help organizations predict the optimum next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be utilized by customer service teams to cater their support to each individual. Email software, data warehouse software, and other platforms that store data can typically integrate with a CDP.

To qualify for inclusion in the Customer Data Platform (CDP) category, a product must:

  • Provide a 360-degree view of the customer
  • Gather data from multiple sources into one platform
  • Unify customer profiles across systems
  • Improve targeting for marketing campaigns
  • Allow users the capability to predict the optimum next move with a customer
G2 Crowd Grid® for Customer Data Platform (CDP)
Leaders
High Performers
Contenders
Niche
Momentum Leaders
Momentum Score
Market Presence
Satisfaction
Filters
Star Rating

Customer Data Platform (CDP) reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Compare Customer Data Platform (CDP) Software
Results: 118
    G2 Crowd takes pride in showing unbiased ratings on user satisfaction. G2 Crowd does not allow for paid placement in any of our ratings.
    Sort By:

    Sidetrade is the most compelling A.I. Software Company shaping the future of Customer Engagement and empowering Marketing, Sales and Finance people to grow sales and accelerate Cash. Sidetrade is now #1 Financial Cloud on the Sales-to-Cash Cycle. Seamlessly integrated with existing CRM and ERP, Sidetrade leverages Artificial Intelligence to disclose untapped new business opportunities, increase upsell, reduce churn, predict customer payments and accelerate cash flow generation. Over 1,500 companies, of all sizes and sectors, in 80 countries, employ AI Sidetrade solutions for sustainable growth. With its Artificial Intelligence platform, Sidetrade use predictive data science to take the guesswork out of the customer relationship. The advanced use of machine learning and human collaboration empowers businesses to proactively improve operational effectiveness of the end-to-end customer cycle via smart sales prospecting, streamlined cash collection and case management processes.


    Sirdata offers audience data enabling publishers to provide targeted and relevant advertisements to their consumers.


    Sito Mobile offers real-time location-based marketing and advertising solutions.


    Spectrum Miner, a powerful predictive analytics solution, helps create a clear picture of your client and identify areas rife with opportunity - and it does it in 3D.


    Splio is an omnichannel marketing platform that combines marketing automation and loyalty marketing. Splio enables marketers to manage their transactional and relationship-based loyalty programs online and offline, as well as coordinate powerful marketing campaigns based on customer knowledge. More than 500 brands around the world use Splio every day, including The Kooples, Kusmi Tea, Givenchy, Le Slip Français, Caudalie, Degrenne, Intersport, Longchamp, Lindt, Air China, and Cache Cache.


    Connect the dots: Detect new opportunities, develop an intimate understanding of customers, partners, and markets, spot trends and back your sales team with next best actions. Squirro delivers these insights in real-time, automatically, in pre-trained enterprise ready applications.


    Make Your Website More Relevant For Every Visitor


    When it comes to customer analytics, Stratifyd is unparalleled in the market because our AI-powered platform is the fastest time to insights, uses unsupervised machine learning and sentiment modeling to unearth unknown insights, and utilizes predictive intelligence to provide accurate CSAT scores and explanations, even when customers don’t respond to surveys. Our platform delivers the most comprehensive insights in the data analytics space.


    The StreamAnalyst project was started in April 2015. It combines innovative technologies to generate quality audience statistics for Internet radio, webTV, VOD and other streaming media. We make reliable, independent, intuitive and accurate audience statistics available to everybody from anywhere at anytime.


    SYNTASA is helping enterprises generate real-time, actionable customer insights to enhance the customer experience and drive conversions.


    Tapad Customer Data Platform (CDP) lets you leverage first-party data in combination with Tapads scaled identity solution to drive results. Its features allow you to build high-performing segments for acquisition, cross-sell, upsell and churn prevention.


    A Marketer Omni-Channel Customer Data Platform with powerful CRM, Customer Engagement Tools, and Loyalty capabilities to build personalized and long-term relationships in real time.


    Usermind provides the first unified platform for orchestrating the customer journey. With Usermind, companies can define and automate customer interactions to improve revenue, retention, and profitability. Built for non-developers, Usermind makes it simple to integrate enterprise applications, map data between them, automate end-to-end processes, measure their impact, and take instant action to improve business outcomes. With this infrastructure in place, enterprises can experiment and execute on customer experience with the agility of a startup.


    The V12 CDP harnesses the power of each of these data sources and blends it with our suite of industry-leading 3rd party data assets to create one single version of the customer truth. Get to know your customers like never before and develop actionable insights to deploy unified customer journeys, wherever and whenever your customers prefer


    Velocidi is a customer data software company headquartered in New York. Our private customer data platform empowers businesses to control first, second and third-party data and unlock the right marketing insights, decisions and actions that drive growth. The Velocidi Private CDP is the first of its kind to combine both media and customer data in either a private cloud or an on-premise deployment. We give brands a holistic view of their customer journey, with superior data privacy and security.


    Verto Analytics measures the complex behavior of multi-screen, mobile consumer on every device, app, screen, and platform they use.


    Webtrekk is an independent premium customer analytics platform that enables unique cross-device solutions. Webtrekk combines market-leading web and app analytics technology with a powerful dashboard engine for impressive visualizations and user-centric, cross-device audience management based on raw data, as well as activation of the data for online marketing purposes in an intuitive complete solution. Artificial intelligence and machine learning make Webtrekk the smartest customer analytics platform of the industry.


    Zylotech is a self-learning customer data and analytics platform that enables clients to cross-sell / up-sell to their customers. Powered by AutoML, the platform continuously unifies internal and external data, and enables ongoing micro-segmentation, non-obvious pattern discovery, and recommendations, which can be activated through a variety of marketing clouds & orchestration engines.