Best Customer Journey Analytics Software

Customer journey analytics software, also known as customer journey orchestration software, facilitates the management and automation of the customer experience across all possible channels. “Journey” is the operative word, as the software tracks, weaves together, and analyzes customer interactions across all channels so that businesses can react in real time and execute behavior-driven strategies.

With customer journey analytics software, companies can better understand their customers’ wants and needs to orchestrate and optimize customer interaction and engagement from start to finish. Customer journey analytics solutions fuse together customer behavioral data and multi- and omnichannel marketing strategies, to create a legitimate, actionable 360-degree view of customers. Customer journey analytics software equips businesses with the tools and strategy necessary to transform them from reactive, out-of-touch behemoths into focused, personalized, and efficient consumer-led organizations. Customer journey analytics software integrates with e-commerce, marketing, and sales solutions, to supplement and leverage the troves of customer data that businesses have amassed over time.

To qualify for inclusion in the Customer Journey Analytics category, a product must:

  • Monitor, track, and analyze lead and/or customer behavior across a multitude of channels
  • Create visualizations or maps of past, current, or future customer journeys based on behavioral data
  • Automate the testing and optimization of customer-facing messaging and campaigns
  • Facilitate the prediction or forecasting of customer behavior
  • Easily and/or seamlessly integrate with marketing, sales, or e-commerce solutions
Compare Customer Journey Analytics Software
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    Customer Journey Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels.

    Verint solutions capture, distill, and analyze complex and underused information sources (such as voice, video, and unstructured text) to help organizations make timely and effective decisions.

    Salesforce Journey Builder delivers cross-channel personalized experiences at every step of the customer lifecycle with B2C journey management.

    Oracle CX Cloud Suite is an integrated set of applications that span the entire customer lifecycle from marketing to sales, and commerce to service.

    When customers get what they want, you get what you need. Show them the way.

    Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across multiple campaigns and channels. As part of the Chameleon™ platform, Campaign Manager orchestrates a fully contextual experience through Omnichannel marketing automation delivering response driven personalization. This is underpinned by unprecedented access to the data and ‘Insights’ capability, enabling the marketer to access the full extent of each customer relationship in a matter of seconds with real-time campaign and customer analytics.

    Apsis offers services and easy to use technology within Email Marketing, Marketing Automation & Lead Management.

    FirstHive is a cross-channel marketing platform that empowers global marketers with deep customer insights. Create, trigger and track Email marketing, bulk SMS marketing, and social media marketing from one single dashboard. Use integrated customer data from across channels to create personalized campaigns.

    UXPressia is an online service for creating professional, editable Customer Journey Maps and Personas. UXPressia is everything you need to design perfect user experience.

    [24]7 Customer Journey Analytics is an easy to use SaaS solution that tracks and analyzes the way customers interact with companies making it easier for enterprises to identify and act on complex customer experience issues across the customer journey.

    Rich multi-touch engagement. Your customers can engage across all devices and channels, mobile and web, giving them what they need, when they need it, how they need it, simply, seamlessly, and in context.

    ClickFox offers a one of a kind big data platform and a suite of solutions that enable enterprises to get the most value out of each customer interaction across all channels.

    Understanding Voice Of Customer has never been easier or faster, thanks to CloudCherry’s Customer Experience Management platform. Used by leading global enterprises today to delight their customers, the platform helps leaders map and capture omni-channel feedback across the customer’s journey (that’s 17 channels as of today), empowers every single person within the organization with data-driven insights and real-time actionability, and integrates with leading Systems of Records to make CX a key driver of growth and profitability. CloudCherry is based out of Salt Lake City, with offices in Singapore, India & Dubai. The company is backed by Vertex Ventures, CISCO Investments, IDG Ventures India, The Chennai Angels and Capillary Technologies. To know more about how your organization can drive Customer Delight, visit

    The brands that stir passion deliver flawless, digital interactions with almost no friction between their customers and the services that they crave.

    Customer Interaction Manager supports an integrated, enterprise approach to planning, developing, and managing your customer communications across multiple channels, product lines, and business locations.

    ENGAGEcx delivers brands a connection to cross-customers - who spend 3x more on average.

    B2B CMOs, demand gen leaders, and marketing ops warriors rely on Hive9’s cloud-based solution to get one view of all plans and budgets, actively engage their prospects and customers, and measure what matters to get real-time visibility into performance and revenue impact. Unlike static spreadsheets and disparate, out-of-sync tools, Hive9’s cloud-based solution provides always-on marketing performance intelligence by connecting to leading CRM, marketing automation, finance, and project management systems. Hive9 customers include Zebra Technologies, TD Ameritrade, and Sage Software, and the company is based in Austin, Texas.

    INTOUCH is the first completely new CCM solution in years and is 100% cloud (SaaS) software, no desktop applications required. It has a modern, microservices-based architecture and uses only the latest technologies.

    Kitewheel is a cloud-based Customer Journey Hub orchestrates intelligent customer journeys by making decisions across all touchpoints and channels, to provide seamless customer experiences that drive real-time revenue as well as long term loyalty.

    Get a robust all-in-one platform that features CRM, e-commerce,and billing capabilities. Develop, engage, and manage paid reader content across multiple print and digital products with a variety of business models for subscribers and non-subscribers. is a cloud-based platform for the exchange and collaboration of data from different systems. Mintea provides the data in your preferred system so that it can be further processed at will.

    NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences.

    NICE Customer Journey Solutions enable you to understand how to drive value from your customer data.

    Olono is Sales Activity Automation for B2B Sales B2B reps and first line managers use Olono to address sales issues including pipeline visibility, sales process adoption and rep ramp time. Olono provides prescriptive next steps based on your buyer’s journey to improve close rates. With Olono organizations: - Understand and leverage ALL sales activity, from ANY and ALL sales and marketing applications. - Know how each activity, and the combination of multiple activities, impact pipeline movement and stage conversion. - Generate suggested next actions, customized by role, defined by best practices, custom processes and machine learning. - Automate signal and data capture, getting your reps out of the data clerk business and giving you more complete and accurate customer information than ever before. - Easily identify opportunities at risk, or progressing well. Know exactly where to focus your time for the most impact to your quota and forecast.

    Thunderhead is leading the movement to transform customer engagement, enabling brands for the first time to understand each customers INTENT and orchestrate personalized journeys for millions of customers across billions of touchpoints, seamlessly and in real-time. With Thunderhead’s ONE Engagement Hub it’s now possible for brands to deliver exceptional engagement for every customer across every journey. Across a wide range of industries ONE helps to drive topline growth, reduce cost to serve, increase customer happiness and build customer lifetime value. A recognised global leader in the customer engagement market, Thunderhead is headquartered in London and has it’s development HQ in Boston. Thunderhead. Customer Engagement just got personal.

    Pointillist is a customer journey analytics platform that makes it easy for marketers and CX professionals to discover and optimize the journeys that matter to your customers, so you can dramatically improve customer experience and drive results.

    Pulse gives your web data real business context. Now you can visualize the full path, from first touch to deal close and everything in between. Know who engaged with your content, how they engaged with it, and what impact it had on the business – from every angle.

    Survaider is an online SaaS customer experience management platform which lets businesses understand the voice of customers and hence act on it. Understanding customer feedback from all online and offline channels and acting on it in real time is hard. Survaider applies machine learning and NLP techniques to unlock huge stores of unstructured customer data that are trapped in different mediums like social conversations, review websites, and feedback forms. Businesses are using Survaider to: - Identify key parameters that are important for quantifying customer satisfaction. Rank and benchmark all your business outlets on these parameters. - Get notified in real time about any unfavourable response that a customer shares anywhere, resolve from within the app. Send generated tickets to your customer support or helpdesk softwares. - Experiment in the real world. Implement any temporary changes in just one of your outlets and measure customer satisfaction reacting to that change in real time. Survaider differentiates itself by combining solicited feedback with unsolicited feedback to give an aggregate view of customer opinion across departments. Survaider's propriety AI algorithm allows the businesses to customize aspects that they want to measure and optimize it accordingly. For example, what’s important for a guest at a hotel near an airport could be very different from a beachside resort.

    The Platform for Designing Experiences. Design, collaborate, and share your experiences with the world.

    Usermind provides the first unified platform for orchestrating the customer journey. With Usermind, companies can define and automate customer interactions to improve revenue, retention, and profitability. Built for non-developers, Usermind makes it simple to integrate enterprise applications, map data between them, automate end-to-end processes, measure their impact, and take instant action to improve business outcomes. With this infrastructure in place, enterprises can experiment and execute on customer experience with the agility of a startup.

    Kate from G2 Crowd

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