Data management platforms (DMPs) are central hubs that store and analyze all of a company’s customer, audience, and marketing data. DMPs help companies make best use of the massive amounts of data they collect by analyzing data from multiple sources and presenting it in easily digestible ways. DMPs are used by ad agencies, marketers, and publishers to create rich, custom data sets and more effectively target users for online advertising. DMPs pull in data from multiple sources, including first-party software—such as CRM software, digital analytics software, and advertising technology like advertiser campaign management software and publisher ad management software products, and ad networks —as well as third-party data providers.
To qualify for inclusion in the DMP category, a product must:
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Nielsen Data Management Platform (Nielsen DMP) helps you better manage, customize, activate and analyze your audience data. You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance. 1. Manage Data: Gain a complete view of customers across devices, from what they watch to what they buy 2. Customize, Model and Adapt Audiences: Choose from 60,000 audience segments; model audiences using Nielsen AI adaptive learning technology 3. Activate Everywhere: Deliver personalized advertising and content across all paid and owned marketing execution channels 4. Analyze Results: Conduct journey analytics and multi-touch attribution to understand and optimize performance across all tactics ACHIEVE A SINGLE VIEW OF YOUR CUSTOMER Nielsen DMP provides a single view of your customers across all offline, online and mobile channels. It enables access to your first-party data as well as Nielsen’s rich set of audience data to help you develop detailed insights across thousands of consumer attributes. You can use these insights to more effectively communicate with existing customers and find new prospects that match your most important customer criteria. Our Insights 360 consumer knowledge application indexes your customers against thousands of attributes including their interests, demographics, personalities, where they shop, what they buy, the media they consume, and their online and mobile behavior. CUSTOM AUDIENCES We’ve created more than 60,000 built-in segments to help you customize key audiences based on your exact marketing needs. Automate your audience model creation with Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology built into Nielsen DMP that analyzes real-time streams of device-linked data. This advanced tool instantly adapts your segments to reflect changes in: 1. Consumer media and buying behavior 2. The consumer path-to-purchase 3. Audience composition across millions of consumer attributes (including demographics, geography, behavior and personality) 4. Market dynamics (including seasonal and local market demand, competitive actions and advertising) ACTIVATE ACROSS ALL PLATFORMS AND CHANNELS With more devices available to consumers than ever before, you need to connect with your audience in the right places and at the right times. Nielsen DMP allows you to activate audience data in real-time across all devices and all digital media, including hundreds of integrated search, social, email, website and content personalization platforms. You can also centrally set frequency caps across all your marketing channels to limit how often your ad is seen and sequence your campaigns and creative across devices based on where your audience is in the consumer journey. ANALYZE RESULTS Nielsen DMP helps you act on campaign analytics and sales attribution insights. Seamlessly connect to Nielsen Marketing Cloud’s journey analytics, multi-touch attribution (MTA) and sales effect applications—provided by Nielsen Catalina Solutions and Nielsen Buyer Insights—to measure and improve performance across all your digital marketing tactics. VISIT OUR SITE FOR MORE INFORMATION: http://www.nielsen.com/us/en/solutions/capabilities/data-management-platform.html
Lotame helps companies use data to build stronger connections with their consumers. In addition to being the leading independent data management platform (DMP), Lotame offers the most widely used, trusted and comprehensive data exchange in the industry. Committed to innovation, agility and – above all, customer success – the Lotame team aims to continuously find new and meaningful ways to harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off. Lotame is headquartered in New York City, with resources around the world, including Maryland, San Francisco, London, Singapore, Mumbai and Sydney. For more information, visit https://www.lotame.com.
Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display.
Mapp Digital is one of the largest independent digital marketing technology companies in the world. Mapp provides a comprehensive suite of software in its all-in-one platform called Mapp Cloud, which includes a sophisticated data management platform (DMP); a marketing automation platform to optimize email, mobile, app, social and web marketing; and a customer data platform (CDP) to provide a single profile view of each customer. Mapp’s Digital Services also help brands with campaign management, email deliverability, and strategy consulting. Mapp Digital was created in July 2016 by the combination of BlueHornet and the digital-marketing applications business purchased from Teradata Corporation. Mapp brings the most sophisticated and specially engineered technology to customers as part of its mission to “simplify complexity.” Mapp is headquartered in San Diego, CA, with operations in Munich, London, Paris, Milan, Copenhagen, Manila, and Raleigh, NC. Mapp has more than 3,000 customers including some of the top brands in the world across a broad range of industries.
MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath, which has experienced triple-digit year-over-year growth since inception, has a seasoned management team leading 15 global locations across five continents. Key clients include every major agency holding company, operating agencies, and top brands across verticals.
Signal is the first and only Customer Identity Solution for the enterprise. Signal’s platform transforms the customer experience by providing contextual relevance at all points of engagement, regardless of place or time. Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. Signal has been recognized with numerous awards and honors, appearing on the Inc. 500 list of the fastest growing companies in 2015, 2016 and 2017.
As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.
dataxu® helps marketing professionals use data to improve their advertising. Our TouchPoint™ software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at www.dataxu.com.
IgnitionOne’s marketing technology and services simplify the task of identifying and engaging your audiences at key moments of influence across channels including search, display, social and more – including the marketer’s own website -- on any device consumers prefer to engage. IgnitionOne’s solutions convert more visitors, improve return on advertising spend, and boost customer lifetime value. At the core of IgnitionOne is its proprietary Score-Powered Marketing (SM) algorithms, which measure the historical and real-time behavior of each individual visitor — including the products and services of most interest, and their likelihood to convert. IgnitionOne then leverages this score to activate audiences across digital channels, personalize website content, and more -- dramatically improving marketing results. You can use the IgnitionOne Platform to power your digital marketing – or use it to enhance the technology that you already use.
OnAudience.com Data Management Platform is a technology platform that helps you take full control of all users data you collect. The platform is used for collecting, organizing and activating big data sets from various sources - from your databases or from your partners’ sources. Thanks to the OnAudience.com DMP you can built any audience segment basing on such attributes as age, gender, income, interests or online behaviour. It allows you to analyse who your clients really are and it makes it possible to create audience segments that are crucial for your online advertising activities and for expanding your business.
Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.
Web surveys are great for collecting data from literate, computer-savvy, Internet-connected users. For collecting data from the rest of the world, we’ve built SurveyCTO. SurveyCTO is a professionally supported, cloud hosted data collection software that allows you to conduct surveys on mobile devices, even completely offline and off-the-grid, and is packed with intelligent features relevant for public health, M&E, academic research, humanitarian crises, and clinical research, such as error and fraud detection to monitor surveyors in the field, case management to easily manage cohort studies, and unbreakable encryption for collecting sensitive, identifying data.
Transform your data into your greatest asset. Audience and behavioral data are the currency of the future. High quality advertising requires a strategic overview and the ability to collect, control and understand your data. Adform Audience Base is our enterprise level Data Management Platform (DMP), which will help you to coordinate and utilize your buckets of siloed data. With the Adform DMP you can confidently capture, categorize, combine and convert your data for real-time decision making with direct top and bottom line growth through effective digital advertising.
Wish you had someone working through the night, constantly looking out for you, searching for information to make your days run more smoothly? Accompany delivers all your people and company research right to you so you can be ready for anything. Our proprietary data platform has hundreds of millions of people profiles and tens of millions of rich profiles on public and private companies. We scour billions of pages for data on your contacts and the companies you care about.
Cxense collects all aspects of online user behavior, connects it with other data sources, and transforms that raw data into actionable insight about the individual. The Cxense data management platform (DMP) and suite of applications enable publishers, ecommerce retailers and brands to fuse, analyze and activate their own data to deliver truly personalized, 1:1 customer experiences across devices.
The SAP® Data Hub solution enables sophisticated data operations management. It gives you the capability and flexibility to connect enterprise data and Big Data and gain a deep understanding of data and information processes across sources and systems throughout the distributed landscape. The unified solution provides visibility and control into data opportunities, integrating cloud and on-premise information and driving data agility and business value. Distributed processing power enables greater speed and efficiency.
Vin MDM is the multi - domain MDM solution to keep master data clean & consistent across multiple channels Vin MDM helps Retailers, eTailers, CPGs, Manufacturers, 3PLs, and Marketplaces: - Achieve Single Version of Truth/Information - Improve Cross-sell & Up-sell - Transform Master Data into Business Benefits - Enhance Shopping & browsing Customer Experience - Understand their Customers better - Easily Govern the organizational data and workflow for accuracy and accountability - Rely on high-quality data for quick decision making - Seamless integrations with multiple systems and applications
ANTS Programmatic AdX: Display, Video and Mobile exclusive, premium brand-safe inventory and global AdExchanges & SSPs with the best optimization DSP-technology. ANTS ADX leverage multiple data sources including 1st party, 3rd party and exclusive ANTS Insight DMP proprietary data.
Atlantis Computing Software-Defined Storage (SDS) platform delivered software solution and flash-based, hyperconverged appliance, it has patented technology disrupts traditional approaches to data center design with costs up to 90% less and targets commoditizing storage performance.