Best Data Management Platform (DMP) Software

Data management platforms (DMPs) are central hubs that store and analyze all of a company’s customer, audience, and marketing data. DMPs help companies make best use of the massive amounts of data they collect by analyzing data from multiple sources and presenting it in easily digestible ways. DMPs are used by ad agencies, marketers, and publishers to create rich, custom data sets and more effectively target users for online advertising. DMPs pull in data from multiple sources, including first-party software—such as CRM platforms, digital analytics tools, and advertising technology like advertiser campaign management and publisher ad managementproducts, and ad networks—as well as third-party data providers.

To qualify for inclusion in the DMP category, a product must:

  • Pull in and store data from multiple sources such as first-party websites and software, third-party data providers, and offline sources
  • Output data into DSPs, SSPs, and other advertising tools to inform ad buying decisions

Data Management Platform (DMP) Software Grid® Overview

The best Data Management Platform (DMP) Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Google Audience Center
  • High Performers are highly rated by their users, but have not yet achieved the Market Presence of the Leaders High Performers include: Signal, Salesforce DMP, MediaMath TerminalOne Marketing OS™, Lotame, and SAS/ACCESS® 9.4 Interface to PC Files
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Adobe Audience Manager
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: V12 Data and Oracle BlueKai
G2 Crowd Grid® for Data Management Platform (DMP)
Leaders
High Performers
Contenders
Niche
Market Presence
Satisfaction
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    Data Management Platform (DMP) reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.


    SAS/ACCESS is a 9.4 Interface to PC Files that is Seamless, transparent data access., Flexible query language support, Wide range of performance, Metadata integration, Optimization, and Push-down processing to the database


    Salesforce DMP is a global leader in cloud-based Data Management Platform (DMP) for marketers & publishers.


    Signal is the first and only Customer Identity Solution for the enterprise. Signal’s platform transforms the customer experience by providing contextual relevance at all points of engagement, regardless of place or time. Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. Signal has been recognized with numerous awards and honors, appearing on the Inc. 500 list of the fastest growing companies in 2015, 2016 and 2017.


    Lotame helps companies use data to build stronger connections with their consumers. In addition to being the leading independent data management platform (DMP), Lotame offers the most widely used, trusted and comprehensive data exchange in the industry. Committed to innovation, agility and – above all, customer success – the Lotame team aims to continuously find new and meaningful ways to harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off. Lotame is headquartered in New York City, with resources around the world, including Maryland, San Francisco, London, Singapore, Mumbai and Sydney. For more information, visit https://www.lotame.com.


    MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath, which has experienced triple-digit year-over-year growth since inception, has a seasoned management team leading 15 global locations across five continents. Key clients include every major agency holding company, operating agencies, and top brands across verticals.


    Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display.


    BlueKai offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions.


    As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.


    Connecting marketing to sales, we use data science to help brands engage buyers across addressable media via puchase-based insights, targeting & measurement.


    IgnitionOne’s marketing technology and services simplify the task of identifying and engaging your audiences at key moments of influence across channels including search, display, social and more – including the marketer’s own website -- on any device consumers prefer to engage. IgnitionOne’s solutions convert more visitors, improve return on advertising spend, and boost customer lifetime value. At the core of IgnitionOne is its proprietary Score-Powered Marketing (SM) algorithms, which measure the historical and real-time behavior of each individual visitor — including the products and services of most interest, and their likelihood to convert. IgnitionOne then leverages this score to activate audiences across digital channels, personalize website content, and more -- dramatically improving marketing results. You can use the IgnitionOne Platform to power your digital marketing – or use it to enhance the technology that you already use.


    Nielsen Data Management Platform (Nielsen DMP) helps you better manage, customize, activate and analyze your audience data. You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance. 1. Manage Data: Gain a complete view of customers across devices, from what they watch to what they buy 2. Customize, Model and Adapt Audiences: Choose from 60,000 audience segments; model audiences using Nielsen AI adaptive learning technology 3. Activate Everywhere: Deliver personalized advertising and content across all paid and owned marketing execution channels 4. Analyze Results: Conduct journey analytics and multi-touch attribution to understand and optimize performance across all tactics ACHIEVE A SINGLE VIEW OF YOUR CUSTOMER Nielsen DMP provides a single view of your customers across all offline, online and mobile channels. It enables access to your first-party data as well as Nielsen’s rich set of audience data to help you develop detailed insights across thousands of consumer attributes. You can use these insights to more effectively communicate with existing customers and find new prospects that match your most important customer criteria. Our Insights 360 consumer knowledge application indexes your customers against thousands of attributes including their interests, demographics, personalities, where they shop, what they buy, the media they consume, and their online and mobile behavior. CUSTOM AUDIENCES We’ve created more than 60,000 built-in segments to help you customize key audiences based on your exact marketing needs. Automate your audience model creation with Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology built into Nielsen DMP that analyzes real-time streams of device-linked data. This advanced tool instantly adapts your segments to reflect changes in: 1. Consumer media and buying behavior 2. The consumer path-to-purchase 3. Audience composition across millions of consumer attributes (including demographics, geography, behavior and personality) 4. Market dynamics (including seasonal and local market demand, competitive actions and advertising) ACTIVATE ACROSS ALL PLATFORMS AND CHANNELS With more devices available to consumers than ever before, you need to connect with your audience in the right places and at the right times. Nielsen DMP allows you to activate audience data in real-time across all devices and all digital media, including hundreds of integrated search, social, email, website and content personalization platforms. You can also centrally set frequency caps across all your marketing channels to limit how often your ad is seen and sequence your campaigns and creative across devices based on where your audience is in the consumer journey. ANALYZE RESULTS Nielsen DMP helps you act on campaign analytics and sales attribution insights. Seamlessly connect to Nielsen Marketing Cloud’s journey analytics, multi-touch attribution (MTA) and sales effect applications—provided by Nielsen Catalina Solutions and Nielsen Buyer Insights—to measure and improve performance across all your digital marketing tactics. VISIT OUR SITE FOR MORE INFORMATION: http://www.nielsen.com/us/en/solutions/capabilities/data-management-platform.html


    The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.


    dataxu® helps marketing professionals use data to improve their advertising. Our TouchPoint™ software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at www.dataxu.com.


    OnAudience.com Data Management Platform is a technology platform that helps you take full control of all users data you collect. The platform is used for collecting, organizing and activating big data sets from various sources - from your databases or from your partners’ sources. Thanks to the OnAudience.com DMP you can built any audience segment basing on such attributes as age, gender, income, interests or online behaviour. It allows you to analyse who your clients really are and it makes it possible to create audience segments that are crucial for your online advertising activities and for expanding your business.


    Salesforce Data Management Platform (DMP) captures and activates your data to strengthen consumer relationships across every touchpoint with a powerful data management platform.


    The Simpli.fi Programmatic Marketing Platform enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges.


    Export your Intercom Conversations to CSV format in one-click. Analyse in Microsoft Excel, Google Sheets or Numbers


    Web surveys are great for collecting data from literate, computer-savvy, Internet-connected users. For collecting data from the rest of the world, we’ve built SurveyCTO. SurveyCTO is a professionally supported, cloud hosted data collection software that allows you to conduct surveys on mobile devices, even completely offline and off-the-grid, and is packed with intelligent features relevant for public health, M&E, academic research, humanitarian crises, and clinical research, such as error and fraud detection to monitor surveyors in the field, case management to easily manage cohort studies, and unbreakable encryption for collecting sensitive, identifying data.


    Transform your data into your greatest asset. Audience and behavioral data are the currency of the future. High quality advertising requires a strategic overview and the ability to collect, control and understand your data. Adform Audience Base is our enterprise level Data Management Platform (DMP), which will help you to coordinate and utilize your buckets of siloed data. With the Adform DMP you can confidently capture, categorize, combine and convert your data for real-time decision making with direct top and bottom line growth through effective digital advertising.


    Core Audience is the first software-as-a-service audience management platform built for brands.


    JetPack Data is a platform which transforms instantly and automatically any data file into analysis.


    Neustar PlatformOne is an integrated marketing solution that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.


    Xaxis is a global digital media platform that programmatically connects advertisers to audiences.


    Wish you had someone working through the night, constantly looking out for you, searching for information to make your days run more smoothly? Accompany delivers all your people and company research right to you so you can be ready for anything. Our proprietary data platform has hundreds of millions of people profiles and tens of millions of rich profiles on public and private companies. We scour billions of pages for data on your contacts and the companies you care about.


    A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.


    Put it Forward connects, manages and enables the control of any platform data needs.


    The SAP® Data Hub solution enables sophisticated data operations management. It gives you the capability and flexibility to connect enterprise data and Big Data and gain a deep understanding of data and information processes across sources and systems throughout the distributed landscape. The unified solution provides visibility and control into data opportunities, integrating cloud and on-premise information and driving data agility and business value. Distributed processing power enables greater speed and efficiency.


    Vin MDM is the multi - domain MDM solution to keep master data clean & consistent across multiple channels Vin MDM helps Retailers, eTailers, CPGs, Manufacturers, 3PLs, and Marketplaces: - Achieve Single Version of Truth/Information - Improve Cross-sell & Up-sell - Transform Master Data into Business Benefits - Enhance Shopping & browsing Customer Experience - Understand their Customers better - Easily Govern the organizational data and workflow for accuracy and accountability - Rely on high-quality data for quick decision making - Seamless integrations with multiple systems and applications


    7suite is a data management stack software that offer data management, tag management, and content personalization functionalities.


    ANTS Programmatic AdX: Display, Video and Mobile exclusive, premium brand-safe inventory and global AdExchanges & SSPs with the best optimization DSP-technology. ANTS ADX leverage multiple data sources including 1st party, 3rd party and exclusive ANTS Insight DMP proprietary data.


    Atlantis Computing Software-Defined Storage (SDS) platform delivered software solution and flash-based, hyperconverged appliance, it has patented technology disrupts traditional approaches to data center design with costs up to 90% less and targets commoditizing storage performance.


    Cohesity delivers a web-scale platform designed to consolidate all secondary storage and data services onto one unified, efficient solution.


    Comarch IBARD (formerly iBard24) is a solution to securely store, backup and synchronize the data in the secure data center in Poland, Germany, and France.


    Cxense collects all aspects of online user behavior, connects it with other data sources, and transforms that raw data into actionable insight about the individual. The Cxense data management platform (DMP) and suite of applications enable publishers, ecommerce retailers and brands to fuse, analyze and activate their own data to deliver truly personalized, 1:1 customer experiences across devices.


    Helping marketers build custom audiences and activate them across all screens.


    Eyereturn improves the way brands connect with their customers online. Our proprietary platform provides unified campaign control, empowering brands through consolidated attribution-based results in a single dashboard. Breaking free from walled gardens, Eyereturn has done away with layers of intermediaries, providing actionable data and insights across search, social and display campaigns. The result is that our clients have the ability to make informed, transparent, real-time decisions everywhere they connect with their audience. With the Eyereturn Audience Data Management Platform, bring big data knowledge to every campaign. Leverage first party data to create behavioral and re-targeting audience segments for use in media buying, optimization, research, reporting, and analytics.


    Gravity4 is the world’s first high-frequency machine-learning marketing OS, built to enhance the advertising and SaaS industries. It collates customer experience so marketers can target a customer throughout the entire purchase journey and across all consumer touch-points, regardless of delivery channel. Its proprietary AI technology, Mona Lisa, builds a consumer persona by aggregating data across channels. The platform’s fluid and constant in-stream of data is sorted into a semantic graph to form connection clusters, using the correlation variables. All through a single click, it empowers agencies and marketers to allow connected software to optimize a manually driven $200 billion global advertising market. The company’s headquarters are in Miami, but it has offices in Sydney, Stockholm, Oslo, Auckland, Madrid, Singapore, Copenhagen, London, Dublin, Amsterdam, Helsinki, Hong Kong, Shanghai, Kuala Lumpur, Christchurch, Taipei and India. #BELIMITLESS


    IRI Voracity is an end-to-end data life cycle management platform product designed for fast, affordable, and ergonomic data curation.


    Data Onboarding is the process of connecting customer data to digital marketing applications and media platforms. When you have a high degree of data fragmentation, you miss critical opportunities to connect with your customers, and you operate with a high degree of inefficiency. Acxiom Onboarding Powered by LiveRamp eliminates data silos by connecting your customer data to your marketing applications and media platforms in a privacy-compliant manner. When your data is portable, so much more is possible. We enable you to use your preferred technologies to run more efficient marketing programs through smarter measurement, targeting, and experience optimization strategies. Acxiom Onboarding Powered by LiveRamp is the leading data onboarder, offering integrations to more than 120 applications and serving hundreds of leading brands.


    Combine online & offline data and metrics within MarketView and unlock a true 360º Customer View with tools for advanced segmentation, campaign creation/management/tracking, business intelligence, data analytics, lead scoring, custom reporting, data export and more...


    The nugg.ad Smart Audience Platform offers cutting edge real-time technology for multichannel audience targeting, data management platform solutions and efficient brand advertising for direct sales or programmatic platforms.


    OPC Expert is a software application that enable that automation personnel to easily view and manipulate OPC information.


    PRISYM 360 provides organizations with complete label integrity to meet the strictest compliance requirements for FDA & EU regulations, specifically FDA 21 CFR Parts 11, 810, and 820.


    At Relationship One, we empower organizations to modernize their marketing through strategy, technology and data. With a core staff of experienced marketing consultants, integration specialists, data analysts and development gurus, we have a well-respected track record for delivering solutions that meet our customers’ unique business needs. Our mission is simple – inspire success. We support companies to maximize their marketing investment through a combination of people, process and technology solutions. Consulting service categories include: - Marketing strategy - Oracle Marketing Cloud implementations, best practices, custom training, integration, executional support - Data and analytics Relationship One also develops free, premium and private applications that integrate with the Oracle Marketing Cloud to increase functionality. Visit us at www.relationshipone.com for more information about our consulting services and product offerings.


    Relay42’s Intelligent Journey Orchestration empowers businesses to create meaningful customer relationships by utilizing smart technology to transform fragmented interactions into seamless journeys.


    Richpanel is a Customer Data Platform that helps businesses to understand and extract value from their data


    Spocto is a Data Analytics integrated digital marketplace that helps brands create personalized content and better relationships with customers.


    Stradl is a data management and optimization solution for cloud-native applications and data stored in public clouds such as AWS, Google and Microsoft Azure. The solution can reduce your monthly public cloud costs by approximately 30 percent. Stradl runs in the cloud and compresses and deduplicates customers' data and automatically tiers them based on usage and access specified by user selected criteria and policies. Stradl increases cloud application performance, dev/ops efficiency and decreases customers' cloud storage costs.


    A single approach to managing data across teams, vendors, and customer touchpoints in real time


    Tubular empowers publishers, agencies and brands to succeed in the rapidly changing world of video


    Conversion Rate Optimization for e-commerce


    Vizion OE is an easy to manage operational excellence tool with an intuitive interface. Have all your performance metrics, indicators, limit sets and targets intelligently organized and ready to track. Note: Offered as a STAND-ALONE PRODUCT or INTEGRATED WITH YOUR Operational Intelligence SOFTWARE. Concise Scorecards to show business health and help drive continuous improvement / HTML5 Web based forms to manually enter / update indicators, limits and target definitions / My Indicators dashboard mode – list of your indicators, status indication, link to detail view and analytics view. https://itvizion.com/operational-excellence-tool-vizion-oe/


    COA for Banking is an opportunity management platform with combined CRM, sales force, and marketing automation functionality for banking sector.


    Weborama Audience Manager is a DMP (Data Management Platform) used by over 60 companies in the world. This platform distinguishes itself particularly by a high level interconnexion with the adtech & martech ecosystem and a transparent access to the database intelligence


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