Best Digital Analytics Software

Digital analytics software tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites. This analysis provides businesses insights into customer behavior when encountering their brands online and allows reporting on online conversion, demographic, and content-interaction metrics. Digital analytics products are deployed on top of web development and web content management (WCM) platforms, integrate with conversion rate optimization and a/b testing tools to optimize customer experiences, and exchange data with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.

To qualify for inclusion in the Digital Analytics category, a product must:

  • Measure web traffic including visits, sessions, unique visitors, user entry and exit pages, and behavioral funnels
  • Track any tagged digital event or conversion
  • Report on traffic over time and in real time
  • Segment traffic based on demographics, device, acquisition medium, geography, and cohort
  • Be WCM and development platform agnostic
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    Digital Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics.


    Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.


    Adobe Analytics is an industry–leading solution that empowers you to understand your customers as people — what they want, need, and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence.


    No matter your company size or industry, our cloud-based software enables you to overcome today’s most demanding website challenges. Improve content quality, work towards accessibility compliance, drive search engine traffic, meet data privacy requirements, and measure website performance and ROI—all from a single platform. All Siteimprove products enable you to turn those complex, often overwhelming website challenges into manageable tasks. - Content and Accessibility - Analytics - SEO - GDPR Visit the Product page on the Siteimprove website for more detail on the product offerings: https://siteimprove.com/en-us/products/

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    Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Add and update your own tags for conversion tracking, site analytics, remarketing, and more. Quickly deploy Google and third-party tags. Error checking, security features, and speedy tag loading ensure that all your tags work. Tag Manager improves collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.


    Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

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    Mixpanel is a user analytics platform that enables entire companies to deeply understand their users and build customer experiences that drive acquisition, retention, and lifetime value. Innovation happens when companies listen deeply to their customers. With Mixpanel, every team can instantly see how users are engaging with products and campaigns, answer complex questions about user behavior, and take intelligent action to accelerate growth. . With almost 20,000 customers worldwide, and 30% of the Fortune 100, Mixpanel empowers data-driven professionals across product, marketing, analytics, UX, and engineering teams to make smarter decisions, faster. Customers include: DocuSign, OpenTable, BMW, Microsoft, Hinge, Clorox, STARZ. Backed by world-renowned VC firms Andreessen Horowitz and Sequoia Capital, Mixpanel is headquartered in San Francisco and has offices in New York, Seattle, Salt Lake City, London, and Singapore.

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    Amplitude is a product analytics platform that helps companies understand user behavior, ship the right features fast, and drive business outcomes. Whether you want to understand how users are navigating through your application, which features engage them the most, or how to improve long-term user retention, Amplitude helps you answer questions critical to your product development strategy. It’s also the only analytics solution built to meet the needs of modern product teams, with real-time analytics, cross-platform tracking, powerful behavioral analytics, and Enterprise-level security and customer support. Customers include Microsoft, PayPal, Hubspot, Autodesk, Booking.com and Twitter. Amplitude launched in 2014 and is backed by IVP, Battery Ventures, and Benchmark Capital. You can get started with a free account today at https://amplitude.com

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    Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans.

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    StatCounter is a free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.


    Heap automatically captures every user action in your web or mobile app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. It takes just 2 minutes to install Heap. After that, Heap will begin collecting every user action automatically. Whenever you have a question about what users are doing, you can go into Heap, use our point-and-click interface to define events and build a report, and have an answer to your question in seconds. Since we're capturing everything from day one, everything is retroactive–you'll never again think, "I wish we'd been tracking that!" Try Heap for free at https://heapanalytics.com/


    All your marketing and advertising data where you want it. Funnel integrates with all your marketing and advertising platforms (390+ data sources out of the box) and allows you to easily feed your data anywhere you want. No matter where you want to visualize your data Funnel has a solution for you. Power your business intelligence system with all your marketing data, feed it to your data warehouse or dashboard solution or upload it directly to Google Data Studio, Google Sheets or Google Analytics. Stop spending time on gathering data manually, building and maintaining API connections, and use this time to analyze the data instead. The superpower of Funnel is that all your advertising and marketing data is in one place from day one, structured and combined in the way needed to make any sense of it. It does not require IT resources or a business analyst to create a new KPI dashboard or report, anyone can do it within minutes. Yes, it's really that simple. Join the world's best data-driven businesses and book a demo today to get started at Funnel.io


    Chartbeat analytics is a real-time performance analytics tool. Control the story, track a product launch, or exploit an opportunity as it happens.


    Turn more visitors into customers. A suite of integrated products to help you grow your online business. – Analytics: traffic sources, campaign tracking, new visits % – Live Chat: targeted messaging, lead capture, shared team inbox – CRM: automatic lead enrichment, company info


    Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.


    IBM Watson Customer Experience Analytics helps you make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels. Only Watson gives you clarity into end-to-end journeys and their effectiveness while also giving you the ability to visualize the actual customer experience on your digital channels. This macro to micro view gives you both the what and the why behind your performance. The end result? The insight you need to optimize journeys, boost conversion, and maximize profitability. AI-powered customer data analytics Get the customer analytics to know the experiences you need to create to enhance engagement and conversion. Integrate with Watson Marketing or your existing solutions to bring experiences to life. Customer journey optimization Visualize and rank cross-channel customer journeys by performance. Understand precisely how customers interact with your sites and apps. Proven business outcomes AI customer analytics automatically surface opportunities to boost digital revenue and pinpoint struggles that cost you conversions. Attribute revenue to campaigns and touchpoints. Robust data integration Easily exchange customer data between your IBM and third-party solutions for holistic customer insight. Link to automation systems to execute data-driven marketing. Revenue attribution Know what marketing campaigns, touchpoints, and channels drive revenue and other business outcomes. Determine ROI and understand where to invest and what's not working.

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    IBM Digital Analytics, formerly Coremetrics Web Analytics, provides advanced analytics, comparative benchmarks about competitors and advice on how top performers are achieving success. With this solution, you can track and analyze visitor behavior over time, across multiple touch points and channels, and go from insight to personalized marketing action with just a few clicks. Manage digital marketing: Easily manage your digital marketing efforts with flexible web analytics dashboards and benchmarks. Calculate ROI: Quickly calculate the return on investment (ROI) for each marketing channel. Exploit the power of analytics: Employ real-time and ad-hoc analytics for your digital properties and enable performance gains from dynamic adjustments to your various digital channels. Eliminate obstacles to action: Use visitor activity over time to inform and develop a targeted marketing plan across your digital portfolio.


    Quantcast Measure is an audience measurement solution trusted by leading publishers. Available free, for everyone; and with premium features available for our Enterprise customers. By placing the Quantcast Measure tag on your website or mobile app, you can get audience insights including demographics, buying habits, media interests, and more. Quantcast directly measures the behaviors and habits of your audience. We use direct measurement to capture information such as what other sites your visitors have gone to. We then determine your audience’s characteristics through a technique called statistical modeling. We also deliver your audience’s brand preferences, favorite shows, workplaces, and more by combining offline behaviors with online data through partnerships with leading third-party data providers. Quantcast Measure is a SaaS product with a free plan. Use our audience data to tailor user acquisition efforts, improve your content strategy, and support advertising sales efforts. Interested? Sign up to start measuring your audience today! https://www.quantcast.com/user/signup Still not convinced? Visit our website to learn more: https://www.quantcast.com/measure/ Get in touch with our Support Team: https://www.quantcast.com/contact-us/?tab=measure


    UserIQ empowers SaaS companies to deliver what each user needs to be successful in every moment, starting with adoption. Our platform collects user engagement data from your product and allows you to communicate to your users when they are most engaged: within the product itself. As a result, you’ll be able to scale onboarding, increase feature usage, accelerate time-to-value, and ultimately drive more revenue throughout the customer journey.

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    AT Internet provides companies with a comprehensive, real-time, enterprise Digital Analytics solution. Its wide range of features, from multi-device analytics to user-experience optimization, helps companies to drive their performance and presence on web, mobile and social platforms.


    Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention.


    Evergage’s cloud-based platform empowers marketers to increase engagement and conversions of website visitors and users through real-time personalization based on deep behavioral analytics…without the need for developers. The Evergage platform tracks each visitor’s or user’s actions enabling you to understand their needs and intent, and then respond in real time with targeted, relevant content, messages and calls-to-action. You can also A/B test your content for different audiences to optimize conversion rates. Evergage is delivering real-time web personalization to more than 500 million web visitors and users of over 120 organizations, including Rue La La, Publishers Clearing House, Intuit QuickBase, Endurance International Group, and many more.


    Piwik PRO is an analytics platform allowing you to track user behavior even in the most secure areas while staying privacy-complaint. Piwik PRO was created for data sensitive industries (such as banking, finance and governmental organizations) and for compliance with international privacy laws, including GDPR, HIPAA, Chinese Internet Law and Russian law 526-FZ. Track the customer journey across desktop, mobile and secure member areas, and create a single customer view based on first-party data. Explore and visualize data in a hassle-free way by creating reports and charts in seconds with Piwik PRO’s simple drag and drop editor. Respect user privacy and collect consent or anonymize data to track all the visits and stay GDPR-compliant. Piwik PRO started out as an open source analytics platform simply called Piwik. The platform has been and still is recognized and valued for its approach to data ownership, security and privacy. What’s important, Piwik PRO is available on-premises, in a private cloud or on a fully redundant Microsoft Azure infrastructure with 99% SLA and ISO 27001 certified data center.


    Session recording tool. Inspectlet helps companies understand their website visitors' intentions with smarter web analytics.


    A "Web 2.0" analytics tool that makes it easy and fun to discover how people are using your web site.


    Convert website visits into actionable sales leads. Used across dozens of industries and four continents, LeadLander empowers sales and business development teams with the information they need to send targeted messages to pre-qualified leads. LeadLander provides a wealth of information about every visitor to your website. A traditional web analytics system only offers a generalized overview of the traffic visiting your site. LeadLander goes beyond traditional methods, providing specific details about each site visitor — the information most valuable to a sales person and marketing team. LeadLander is the perfect tool for sales people and marketers who want: New leads (even those who do not complete a registration form) Alerts when prospects return to their website Pipeline accuracy Validation of their cold calls and meetings Tie inbound lead flow to marketing campaigns Deliver dynamic website content based on visitor history


    We are a IT/Marketing company from Austria and we have several years of experience in building apps for Amazon sellers. We started with www.bestsellerstool.com, but as number of tools grow, we started www.AMZ.One to be best set of tools for sellers at one place. Some of our tools are: -Keyword Rank Tracking -Best Sellers and Arbitrage -Sales Tracking -Negative reviews notifications -On page analyzer -Keyword research -Email reporting and notifications -Bulk Price Checker (soon) -Bulk Product Listing (soon)


    HarePoint Analytics for SharePoint is a solution for web analytics, the source of detailed information on the performance of SharePoint-based portals and websites. Product reports are covering such aspects as users and their behavior; usage of content, documents, list items and search services. The product is a source of essential information on portal usage for IT management, project managers, web editors, business managers and others.


    Hitsteps Analytics is a powerful real time visitor management and live chat tool. It allows you to view your visitors stream and follow each visitors to know more about each pages they see. It allow you to engage with your visitors using live chat tool. You'll be provided with detailed information about each visitor such as geolocation, their first visit on your site, referer to your site, their browser, OS and device and much more! Advantages over Google analytics includes but not limited to Detailed information of each and all visitors, ability to engage with visitors using live chat tool, heatmap for each pages, carefully pre-generated and categorized reports, real-time analytics on all reports and much more... Visitor aliasing enables you to detect if same (registered user) login back to your website again using another device (another pc, mobile or tablet). What if a user click on your ads on pc and register to your website but don't make any purchase, however this same user login back to your website from another device and complete purchase? Most web analytics would tell you he is a new user! Hitsteps detect if same user login again, and merge new browsing session with previous session making a unique timeline. We also identify user in hitsteps with same nickname they used to register in your website to make it easier for you to identify it. New generation heatmap, Page Analysis: It allows you to view exactly which item in your page, menu, sub menu, carousels or slideshows is attracting and getting how many clicks. View some screenshots in screenshot tab of this plugin.


    Powerful eCommerce Analytics for Growth MonkeyData is the best analytics solution for your online store. It gives you the perfect insights on how all areas of your business are performing - in one place. This must-have app will change your attitude towards data analytics forever. We’ve made this tool both sophisticated in terms of analysis and easy to use, just the way you need it! Gain Deeper Insights Go one deeper with MonkeyData and truly understand your business. Use all the information we give you to determine which campaigns are working. Watch metrics from Adwords, Amazon, eBay, Facebook and more in clear dashboards. Discover the power of your data thanks to our smart features. You Will Love: - The most important ecommerce metrics & KPIs. - Valuable insights thanks to our smart metrics (predictions, real-time analytics, time period comparison, etc.). - Automated reports that allow you to stay updated on your business. - Sharing for your colleagues. - The absolute security of your data.


    Take your business to the next level with PanTerra's advanced real-time business analytics capability which allows your to monitor, react and adjust to business in real-time!


    FoxMetrics is a marketing analytics and personalization software. It puts powerful conversion tools right at your fingertips. With the ability to collect detailed user data and profiles, segment the data, and trigger personalized messages across a number of channels (via built-in widgets), FoxMetrics doesn't just give you numbers and charts -- it lets you harness your analytics to impact your bottom line.


    A powerful Digital Transformation Solution.


    Angelfish Software is secure, on-premises web analytics software that provides detailed usage reports for anything that runs on a web server: Intranets, public websites, web-based applications..etc .


    CEP Analytics provides an On-Premise Web Analytics that help you to track multiple websites at a go!


    ContentSquare is a digital experience analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile and web sites. We compute billions of touch and mouse movements, and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. Using behavioral data, artificial intelligence and big data to provide automatic recommendations, ContentSquare empowers every member of the digital team to easily measure the impact of their actions, and make fast and productive data-driven decisions to optimize the customer journey.


    Real-time location intelligence and engagement platform. The web-based platform turns movement and location data from connected devices (smartphones, wearables, wifi) into actionable insights and analytics.


    Gauges is a minimalist website analytics tool. It provides the important website metrics without the complexity of other analytics platforms.


    GlobalWebIndex is a technology company that provides audience profiling data across 40 countries to brands, marketing agencies and media organizations.


    Logaholic PHP based Web Analytics Software. Easy-to-use, powerful, performance driven Website Statistics.


    ObservePoint DataAssurance technology not only validates your digital data, but looks for data collection gaps that exist across your entire website.


    Oracle Infinity is an analytics solution that harnesses big data and works in real time to collect, process, and deliver actionable customer intelligence at scale – with unlimited flexibility.


    Piwik PRO is a marketing suite crafted to the needs of enterprise clients. It consists of an analytics, tag management, content personalization and data activation tools designed with great commitment to data privacy. Its main products can be deployed both on-premises and in the cloud. Piwik PRO is fully compliant with strict EU, US, Chinese, and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). The product allows you to not only collect, analyze, and activate your data, but also manage and control your digital marketing efforts from one, centralized platform. These features are especially useful for big data and multi-channel analytics. Piwik PRO Marketing Suite Highlights WEB ANALYTICS Hosted in the cloud or on your infrastructure, Piwik PRO Web Analytics gives full control of your data, no matter where it is hosted. You’ll also have access to a full suite of advanced features like: advanced audience segmentation, content, campaign, and event tracking, Adwords integration, and more. Your data will be unsampled and available real-time so you can make quick, accurate decisions. Seamless integration across the Piwik PRO Marketing Suite (PPMS) means that Analytics will play nicely with all other features. TAG MANAGER You can manage all your tracking pixels and tags across hundreds on websites without constantly editing code, and without extensive technical knowledge. Increase the agility of your marketing efforts with Tag Manager’s simple UI and large library of templates. You can also easily manage your tags in a team environment by using the built-in permissions management system. PERSONALIZATION Create a better experience for your visitors by displaying dynamic content based on their behavior. All the data you have collected and used to segment your audience can also help create a tailor-made experience for your users. With Content Personalization you can deliver hand-picked offers for selected segments and groups of customers. Design each campaign with our ready-to-go messages and pop-ups. Easily implement, change, and test banners, pop-ups and other on-site promotions. CUSTOMER DATA PLATFORM Add value to your segmented audience data by running retargeting campaigns with Piwik PRO Customer Data Platform. Export audience segments to Facebook Ads, Google AdWords, DSPs (such as AppNexus, The Trade Desk, and Adform) or to email marketing and automation platforms. Create single customer views to get even deeper insights into customer behavior. No matter what CDP features you use, you'll retain full ownership and any sensitive data will be protected. CONSENT MANAGER Make your marketing stack GDPR-compliant with Piwik PRO GDPR Consent Manager. Collect visitor consents to respect user privacy and efficiently manage all data subject requests from one place. CUSTOM REPORTS Create advanced reports in seconds, even for websites & apps with more than 2 bln actions. Get answers to your analytics questions with custom tables and charts created with a simple drag and drop editor. To learn more about our products, visit piwik.pro.


    Plytix is on a mission to enable ecommerce growth for brands and retailers worldwide, by providing a no nonsense, fairly-priced, product marketing platform, based on utilizing product data for ecommerce success. We want to make the ecommerce space a more competitive environment, not solely ruled by retail giants, which is why we create products that are accessible to all, plus we offer solutions that are easy to implement from day one - no developers required! Index by Plytix is a Product Information Management (PIM) tool for brands and retailers to centrally manage, optimize and distribute their product content. Scope by Plytix is an ecommerce, product analytics tool that makes it easy to track your product performance across multiple sales channels in one location. These tools are simple and comprehensive, whilst offering the fairest pricing model on the market. No hidden fees. No small print. No extra charges. Just a simple, honest business. We believe that managing product content should be easy and accessible for all businesses, big and small.

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    The Ptengine app helps marketers and webmasters turn more visits into conversions. By "conversions" we mean sales, leads, email subscribers, social shares--whatever goals people have for a website. It's part of a growing movement for websites. Since getting traffic is harder and more expensive than ever, our users are focusing on getting more out of the traffic they already have.


    Leading B2B and B2C companies are increasing collaboration across their product, marketing, and IT teams to deliver exceptional customer experiences. The Quantum Metric platform has been built with the business user in mind; it delivers value in under a day by automatically identifying, prioritizing, reproducing, and helping resolve digital product defects to avoid negative impact to acquisition, retention, internal operations, and NPS. Quantum Metric’s digital experience analytics suite applies big data analytics and machine learning to 100% fidelity session replay. With Quantum Metric, enterprises gain real-time automated anomaly detection, intelligent issue prioritization based on business impact, increased profitability, and improved digital experience. Quantum Metric’s key differentiation is its primary focus on quickly identifying online customer frustration and quantifying the financial impact of that struggle. Where previous-generation solutions only collect data and enable session replay, Quantum Metric has taken the next step at analysis of customer experience to provide visibility around which customers are struggling and why. The platform automatically identifies frustrated users and quantifies these segments by their value, providing pixel-perfect replay to provide context around behavior analytics.


    Refersion is an affiliate tracking program application for online shop that track partners, salespeople, and customer referrals without complex technical implementation.


    SmarterStats is a suite of business analytics tools that help a business manage its online presence, to understand the popularity of a website or storefront.


    Customer Acquisition Analytics for SaaS. Tractionboard calculates your CAC, and other acquisition metrics, for all your campaigns/sources. We get your spend, revenue and campaign data automatically by using integrations with the major providers.


    Yieldbot is a digital media technology designed to connect brands to the real-time intent of consumers.