Best Digital Analytics Software

Digital analytics software tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites. This analysis provides businesses insights into customer behavior when encountering their brands online and allows reporting on online conversion, demographic, and content-interaction metrics. Digital analytics products are deployed on top of web development and web content management (WCM) platforms, integrate with conversion rate optimization and a/b testing tools to optimize customer experiences, and exchange data with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.

To qualify for inclusion in the Digital Analytics category, a product must:

  • Measure web traffic including visits, sessions, unique visitors, user entry and exit pages, and behavioral funnels
  • Track any tagged digital event or conversion
  • Report on traffic over time and in real time
  • Segment traffic based on demographics, device, acquisition medium, geography, and cohort
  • Be WCM and development platform agnostic

Digital Analytics Software Grid® Overview

The best Digital Analytics Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Google Analytics, Adobe Analytics, Google Analytics 360, and Google Tag Manager
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: Piwik, Exponea, and Amplitude Analytics
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution.
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: IBM Digital Analytics and Kissmetrics
G2 Crowd Grid® for Digital Analytics
Leaders
High Performers
Contenders
Niche
Google analytics
Ibm digital analytics
Kissmetrics
Piwik
Adobe analytics
Google analytics 360
Exponea
Amplitude analytics
Google tag manager
Market Presence
Satisfaction
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    Google Analytics
    Google Analytics

    As we all know quality of support from google is amazing.. I love the support.. I love the Unique Website Design and its performance i will recomme...

    Digital Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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