Best Digital Asset Management Software

Digital asset management (DAM) software catalogues and maintains repositories of media files such as photos, audio files, and video files. By applying metadata taxonomies to assets, users are able to group, search, and distribute files. DAM solutions often come with other features such as powerful import and export functionality, versioning, preview and thumbnail views of assets optimized for processing speed, and automatic conversion of files to different file types or file sizes. DAM systems are often implemented by marketing and operations teams across various industries for help in defining and managing their online brands. These products can also be used to reduce the duplication of an organization’s assets, maintain up-to-date collections, and control security of assets with role-based permissions. Some businesses assign specific individuals as DAM administrators or “librarians” to oversee these assets and ensure they follow established brand-specific guidelines. Many DAM products integrate with other management software like those in our Enterprise Content Management category and Web Content Management category, as well as with various other creative software including website builders and content marketing tools.

To qualify for inclusion in the Digital Asset Management category, a product must:

  • Provide storage for company-wide rich media files, such as photos, sound files, and videos, as well as presentations and graphics, specifically related to company branding
  • Allow users to tag assets and search for and access files as needed
  • Offer tools for managing rights and permissions of media content for external use and embedding on internal or external websites

Digital Asset Management Software Grid® Overview

The best Digital Asset Management Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Widen Collective, Brandfolder, Wiredrive, and Libris
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: IntelligenceBank DAM, Daminion, and Image Relay
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Cumulus by Canto and Flight by Canto
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Webdam and MediaValet
G2 Crowd Grid® for Digital Asset Management
Leaders
High Performers
Contenders
Niche
Cumulus by canto
Flight by canto
Widen collective
Webdam
Brandfolder
Intelligencebank dam
Mediavalet
Daminion
Image relay
Wiredrive
Libris
Market Presence
Satisfaction
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    Widen Collective
    Widen Collective

    Good product, and is easy to use. Widen is great for archiving images and sharing with the company and or putting restrictions on certain images th...

    Digital Asset Management reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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