Digital asset management (DAM) software catalogues and maintains repositories of media files such as photos, audio files, and video files. By applying metadata taxonomies to assets, users are able to group, search, and distribute files. DAM solutions often come with other features such as powerful import and export functionality, versioning, preview and thumbnail views of assets optimized for processing speed, and automatic conversion of files to different file types or file sizes. DAM systems are often implemented by marketing and operations teams across various industries for help in defining and managing their online brands. These products can also be used to reduce the duplication of an organization’s assets, maintain up-to-date collections, and control security of assets with role-based permissions. Some businesses assign specific individuals as DAM administrators or “librarians” to oversee these assets and ensure they follow established brand-specific guidelines. Many DAM products integrate with other management software like those in our Enterprise Content Management category and Web Content Management category, as well as with various other creative software including website builders and content marketing tools.
To qualify for inclusion in the Digital Asset Management category, a product must:
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