Best Display Advertising Software

Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising. Display advertising functionality may be offered through a best-of-breed product, but is more commonly offered as part of a cross-channel advertising platform, which includes additional channel functionality across search, mobile, social media, or video. Display advertising products may also function as a demand side platform (DSP) to serve ads in real time through a process called real-time bidding (RTB). Display advertising products are paralleled by publisher ad management products, including publisher ad servers and supply side platforms (SSP), that allow website owners to create and sell ad inventory on their websites.

To qualify for inclusion in the Display Advertising category, a product must:

  • Offer tools for uploading or creating display ads such as banners, overlays, or rich media ads
  • Be able to buy and serve display ads to websites via ad networks, ad exchanges, or directly with website publishers
  • Provide workflows for effectively managing and trafficking ads within the platform
  • Track key success metrics reach, conversions, and ROAS

Display Advertising Software Grid® Overview

The best Display Advertising Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
G2 Crowd Grid® for Display Advertising
High Performers
Marin software
Doubleclick digital marketing
Kenshoo infinity suite
Ignitionone platform
Perfect audience
Adobe media optimizer
Mediamath terminalone marketing os
Amobee dsp
Appnexus console
The trade desk
Rubicon project for buyers
Simpli fi
Quantcast advertise
Celtra creative management platform
Steelhouse advertising suite
Market Presence
Linked in no background
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    Display Advertising reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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