Best Display Advertising Software

Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising. Display advertising functionality may be offered through a best-of-breed product, but is more commonly offered as part of a cross-channel advertising platform, which includes additional channel functionality across search, mobile, social media, or video. Display advertising products may also function as a demand side platform (DSP) to serve ads in real time through a process called real-time bidding (RTB). Display advertising products are paralleled by publisher ad management products, including publisher ad servers and supply side platforms (SSP), that allow website owners to create and sell ad inventory on their websites.

To qualify for inclusion in the Display Advertising category, a product must:

  • Offer tools for uploading or creating display ads such as banners, overlays, or rich media ads
  • Be able to buy and serve display ads to websites via ad networks, ad exchanges, or directly with website publishers
  • Provide workflows for effectively managing and trafficking ads within the platform
  • Track key success metrics reach, conversions, and ROAS

Display Advertising Software Grid® Overview

The best Display Advertising Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
G2 Crowd Grid® for Display Advertising
Leaders
High Performers
Contenders
Niche
Market Presence
Satisfaction
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    Display Advertising reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.


    Sizmek creates impressions that inspire through its people-based creative optimization platform. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions so creative and data work together, optimizing campaigns across all media. When your messages resonate, your impact amplifies, and your business reaches new heights. Sizmek operates its platform in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world, serving over 2.3 trillion impressions each year.


    AdRoll is The Global Leader in Retargeting


    Celtra's Creative Management Platform is a cloud-based, self-service software for managing the entire creative lifecycle of digital advertising - improving advertising effectiveness while reducing operational costs. It offers cutting-edge features for making unique brand experiences for display, video and native formats, and deploys them flawlessly across all channels and devices (mobile, tablet, desktop). The platform offers detailed data for analysis and sophisticated tools for testing and optimization to maximize return on ad spend.


    Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting, and increased digital marketing program ROI.


    Criteo Dynamic Retargeting Maximize sales. See an average of 13X ROAS. Re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers, and designed for measurable performance. Trusted by 18,000 clients worldwide, Criteo Dynamic Retargeting utilizes machine learning to serve up the most relevant ads in real time. Features • Retarget shoppers with personalized video ads. o Reach shoppers at scale with engaging video ads, generated on-demand to showcase your products across the web. • Continuously optimize with machine learning. o Generate an average of 13X return on ad spend. Our machine-learning technology works continuously to improve every campaign’s performance. • Help shoppers find products they haven't seen yet. o Up to 28% of purchases are products that weren’t previously viewed. Our engine can predict items of interest and show shoppers things they might like. • Grow your customer base. o Get maximum reach and premium visibility across web, mobile, and social, and across video and display inventory, through our direct relationships with thousands of publishers. • Connect with shoppers across screens. o Seamlessly connect with every shopper across devices, apps, and the web through insights from our pooled data and the 1.4 billion shoppers we see each month. • Tailor messages to be the most relevant. o Leverage Criteo machine learning to personalize every element of your ads and craft experiences that convert more shoppers into buyers. Kinetic Design helps you deliver on-brand creative that drives performance.


    MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath, which has experienced triple-digit year-over-year growth since inception, has a seasoned management team leading 15 global locations across five continents. Key clients include every major agency holding company, operating agencies, and top brands across verticals.


    Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface.


    Quantcast Advertise is powered by our massive data set of unique real-time customer browsing behaviors. We know your customer's next move, and can get you there first, to deliver the most relevant customers with incredible efficiency. We can also help you amplify your brand story with superior accuracy and scale against any target audience.


    The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.


    Acquisio, a Web.com company, provides easy-to-use software for marketers to launch, manage, optimize and report on digital advertising campaigns using ad platforms such as Google AdWords, Facebook Ads, and Bing Ads. Marketers of any size can benefit from Acquisio’s advanced data science tools designed to automate and optimize most of the processes involved in acquiring new customers online. With our automation solutions saving you hours a week, campaign managers can take on more advertisers without sacrificing performance. Marketers use Acquisio to deliver more clicks at a lower cost per click with Acquisio's groundbreaking AI-powered bid and budget management technology. These unique high frequency algorithms are proven to be 3 times more likely to spend clients’ full daily budget, without going over. More than half our customers see a 22% conversion lift and 10% CPA decrease.* *Based on Acquisio 2017 Performance Report


    ownerIQ, or "The Q" is at the forefront of a digital disruption, helping retailers and brands form natural marketing partnerships and leverage the digital audiences of their marketing partners. Since ownerIQ's inception we have grown to be the leading programmatic solution for retailers and brands and the first of its kind transparent second-party data sharing marketplace offering a full product suite to retailers and brands to experience next level digital advertising through transparency, relevancy and scalability. owneriq, 2017 Digiday’s Signal Award winner for Best Data Management Platform, was also recently named in the Ad Age BtoB Best Awards, as CIOReview Magazine’s Top 50 Retail Solutions, Boston Business Journal's Hottest Tech Companies to Watch, and Editor's Choice Award from Shopper Marketing Magazine. After 157% growth in revenue in just 3 years, The Q is slated for significant growth and looking to increase the Q's footprint in the Fort Point neighborhood in Boston.


    The Simpli.fi Programmatic Marketing Platform enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges.


    The Media Optimizer is a digital marketing optimization solution that helps you forecast the best mix of search, display and social ads based on your budget and automates the execution of your media plan.


    dataxu® helps marketing professionals use data to improve their advertising. Our TouchPoint™ software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at www.dataxu.com.


    Flashtalking is an independent ad serving and attribution technology company, providing best-in-class digital advertising products, service and support for advertisers, media buying and creative agencies. We facilitate the management, delivery and analytics for all digital advertising channels across desktop and mobile.


    SteelHouse provides software for brands, agencies, and direct marketers. The SteelHouse Advertising Suite gives premium brands worldwide everything they need to run retargeting and prospecting campaigns through display, mobile and social – all with complete control and total transparency. Brands can view their audience data in real time, create unlimited segments, build beautiful dynamic creative, and track their performance across all devices with the most comprehensive reporting suite in the industry.


    Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results.


    Kenshoo is a technology company that equips marketers with self-service applications to build their brands and generate demand by executing digital advertising across the world’s leading mobile and desktop publishers. Kenshoo offers the only marketing solution that is deeply integrated across Google, Facebook, Amazon, Bing, Pinterest, Snapchat, Instagram, Yahoo, Yandex, Yahoo Japan, and Baidu through each publisher’s native APIs. Kenshoo’s solutions are architected upon the principles of agile marketing which include audience targeting, optimization algorithms, automation controls, and actionable analytics to allow marketers to quickly and efficiently keep their marketing programs in-step with the ever-changing consumer journey. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit Kenshoo.com for more information.


    TubeMogul is an advertising software company for digital branding. With a single, integrated video ad solution, TubeMogul puts Brands & Agencies in control.


    A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.


    CAKE provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.


    AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. AppNexus powers the ads that power the Internet.


    Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people.


    Perfect Audience is an enterprise-class, self-serve platform for cross-channel retargeting that enables marketers to create, manage, and optimize their retargeting campaigns across Facebook, Twitter, and the Web. Unlike other retargeting platforms, Perfect Audience offers transparent reporting, powerful list segmentation options, and Partner Connect, the first partner retargeting marketplace, giving marketers all the tools they need to drive incremental ROI.


    WideOrbit provides a solutions that help to manage the business of advertising operations - from proposal to order management and scheduling to billing accounts receivable and aging.


    IgnitionOne’s marketing technology and services simplify the task of identifying and engaging your audiences at key moments of influence across channels including search, display, social and more – including the marketer’s own website -- on any device consumers prefer to engage. IgnitionOne’s solutions convert more visitors, improve return on advertising spend, and boost customer lifetime value. At the core of IgnitionOne is its proprietary Score-Powered Marketing (SM) algorithms, which measure the historical and real-time behavior of each individual visitor — including the products and services of most interest, and their likelihood to convert. IgnitionOne then leverages this score to activate audiences across digital channels, personalize website content, and more -- dramatically improving marketing results. You can use the IgnitionOne Platform to power your digital marketing – or use it to enhance the technology that you already use.


    Atlas is an ad serving and measurement platform that is based on data from real people and real actions.


    For global advertisers and agencies, BrightRoll is Yahoo’s brand for programmatic advertising technology. The BrightRoll DSP is media-agnostic and provides exclusive access to Yahoo’s wealth of data and insights from one billion users and 165 billion daily data events. BrightRoll’s advanced programmatic technology, coupled with flexible client-service options, empowers advertisers to deliver against complex branding and performance goals.


    Liquidus is a digital marketing company specializing in the creation and distribution of video ads.


    Be where your customers are through our new Yahoo Gemini advertising solution.


    Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request.


    Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach, and accountability into cross device advertising.


    Online advertising can be overwhelming, especially when it's just you against the big boys. Only through BoostSuite can you combine forces with like-minded businesses to cleverly share customers. As a result, you drive valuable traffic to your website and achieve big-time marketing results. BoostSuite delivers 50x performance from Google Display Network (GDN) through a combination of our unique retailer-based targeting data and our proprietary algorithm that automatically selects the right audiences for advertisers in 329 industries. Across 5,808 advertisers using BoostSuite our average clickthrough rate on Google Display Network is 2.12% and our average CPC is $0.07.


    Contobox is an award-winning rich media advertising platform, designed for engagement - built to deliver consumer insights. Contobox Display, Contobox Video and StoryTell allow advertisers to attract an audience, get to know them and expand that audience across any device. Proprietary social features Social Waller™ and Hashtagger™ let brands leverage their content across top social channels. Contobox’s three innovative products deliver advertisers unprecedented engagement, time spent and brand lift, while helping brands gather actionable insights about their target audience.


    ONE by AOL is an open, versatile product suite designed to meet the unique needs of every advertiser. Advertisers have full control of their own data, with the ability to choose plug-in modules to meet specific needs. This unified approach to data and technology increases efficiency, reduces waste, improves performance and drives real results.


    Xaxis is a global digital media platform that programmatically connects advertisers to audiences.


    Adtegrity delivers online advertising solutions through the use of display, mobile and video ads.


    [a•mo•bee] offers marketers, agencies, publishers and operators an innovative digital marketing technology platform and solutions.


    Comprehensive display advertising and retargeting solutions.


    Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.


    7Search is a PPC platform that excels at connecting great advertisers with high-traffic, vertical-specific publishers.



    The Adaptive Advertising Platform.


    AudienceScience is an enterprise digital marketing technology company dedicated to empowering global marketing organizations through AudienceScience Gateway.


    For brands with hundreds or thousands of locations, Balihoo software tackles the daily administrative tasks of local paid search and display so that you can focus on optimization. Leveraging innovative technology, rather than spreadsheet uploads, the Balihoo engine runs continuously, ensuring that your campaigns stay relevant, active, and data-informed, long after setup. Imagine combining your location list with creative templates to produce thousands of localized display ads in minutes. Combine your master keyword list with local attributes for automatic keywords lists for each location. Use data triggers to determine which locations and campaigns run each day, employing true set-it-and-forget reliability. Balihoo users spend 90% less time performing account setup and campaign maintenance. Experience CTR double the industry average and average CPC as low as $0.25. Balihoo customers have seen 500% increases in CTR and 94% decreases in CPC within the first 2 weeks.


    Helping marketers build custom audiences and activate them across all screens.


    Enzymic Content Ads platform provide easy solution for advertisers to create, serve and optimise content ad units.



    Built for viewability and impact at scale, In-Image Ads use GumGum's patented technology to deliver relevant and engaging ads, contextually targeted to the image over which it appears.


    Magnetic takes the risk out of display advertising for acquisition, retargeting and reactivation of customers.


    Manage a website that you're proud to have represent your business. It's secure, fast, ranks well in search and looks great. Build an accurate contact database which shows the journey from a visit to a conversion, and where you can improve. Attract more business and be seen with a suite of tools for publishing via e-mail, social media, SMS and automation. Sell online or offline, manage recurring payments and take advantage of perfect 2-way integration with your accounting software.


    TruEffect is a digital advertising services company and the only company able to seamlessly deploy First-Party data web-wide to achieve unmatched performance.


    ZetaActions is a world-class results-driven customer acquisition engine that operates in the highest value verticals. Actions combines patented technology with cutting edge tools and techniques to drive scalable, repeatable demand generation for fortune 1000 and middle market brands.


    AcuityAds is a leading technology company that provides marketers a powerful and holistic solution for digital advertising across all ad formats and screens to amplify reach and Share of Attention throughout the customer journey.


    Ad3 Media provides a video and display advertising platform with a 100% built-in advertiser demand fill combined with next-generation ad technology.


    Adadyn removes the barrier of entry into programmatic advertising, making it simple and affordable for marketers and agencies of all sizes to get started without up-front fees or minimum spend requirements. By unifying media buying, dynamic creative and audience management into one easy-to-use platform, now anyone can launch a campaign and achieve programmatic display advertising performance. With offices in California, New York, India and Singapore, Adadyn offers dedicated customer support and global reach. For more information, visit www.adadyn.com or follow @adadyn on Twitter.


    addLauncher.com is designed for brands, smes or large enterprises oriented to manage and customize their advertising management decisions with its multilevel advertisement options access generated directly from only media owners.


    The Adform Demand Side Platform is part of Adform's advertiser platform. The DSP can be purchased as either a stand alone service, or in concert with Adform's other advertiser platform products which include a powerful ad server and robust data management platform. Adform has regularly been ranked as one of the world's premier DSPs and is one of the only DSPs built seamlessly alongside a robust DMP. The company's European heritage combined with global reach and presence has resulted in a unique approach to servicing the needs of clients and made Adform an industry leader on topics such as data privacy and security.


    Making display advertising simple, relevant, and rewarding for advertisers, agencies and publishers.


    AdMachine is a self-serve Demand side platform with a large inventory volume from 50+ Supply side platforms connected. Display, Native, Video and Pop traffic. AdMachine also provides a White Label DSP solution. 24/7 Monitored Reliable Infrastructure AdMachine Ad Exchange Simple SSP and DSP integrations Self-serve platform for Advertisers and Publishers Dedicated Support Team Customizable UI Custom Domains Migration help


    Advertise.com is an advertising platform for Contextual PPC, Display, Mobile, Video, and Remarketing traffic, enabling advertisers to reach a wider audience through our exclusive network of publisher properties.


    Altitude Digital offers the perfect solution for agencies or advertisers who want to utilize the power of programmatic media buying. Our technology simplifies and streamlines the planning and buying process, allowing you to focus on what matters most – performance.


    Performance Advertising platform


    Gravity4 is the world’s first high-frequency machine-learning marketing OS, built to enhance the advertising and SaaS industries. It collates customer experience so marketers can target a customer throughout the entire purchase journey and across all consumer touch-points, regardless of delivery channel. Its proprietary AI technology, Mona Lisa, builds a consumer persona by aggregating data across channels. The platform’s fluid and constant in-stream of data is sorted into a semantic graph to form connection clusters, using the correlation variables. All through a single click, it empowers agencies and marketers to allow connected software to optimize a manually driven $200 billion global advertising market. The company’s headquarters are in Miami, but it has offices in Sydney, Stockholm, Oslo, Auckland, Madrid, Singapore, Copenhagen, London, Dublin, Amsterdam, Helsinki, Hong Kong, Shanghai, Kuala Lumpur, Christchurch, Taipei and India. #BELIMITLESS


    Premium site-specific marketing solutions for advertisers and publishers.


    Campaigns allows the creation and management of targeted digital and mobile promotional campaigns either independently, or integrated into existing campaign management systems.


    MightyHive is a programmatic solutions provider that simplifies the complicated world of programmatic media buying for online advertising organizations.


    Mixpo is a digital advertising company that combines technology with human expertise to improve how publishers sell, produce and manage superior digital ad campaigns. Our technology makes it easy to create video, mobile, social, and rich media ads that engage audiences and deliver more value to advertisers. Our people provide the tools and expertise to streamline campaign management and boost digital sales so our customers–which are among the world’s most influential publishers–can continue to provide free access to quality information.


    mypixel is a digital advertising platform designed to help small businesses retarget their audience anywhere, at any time. Whether you’re building your first campaign or you’re already familiar with online advertising, mypixel’s got you covered.


    Natify is a DMP for B2B enterprises with complex sales process. Natify enables company targeted advertising on native display, Facebook and Google and transparent verification of marketing impact to sales revenue.


    Nextperf is an online advertising service paltform that offers diverse audience targeting and retargeting solutions.


    NT is a programmatic platform that leverages data to power advertising campaigns across display, video, mobile & social mediums. Nominal Technology, Ltd. is an international IT company and an expert in the field of big data and algorithmic buying. In the modern world, where processes are becoming increasingly complex, and there is a lack of time, powerful analytical tools are necessary for effective management of communications. The goal of our company is to design tools and algorithms that help companies to effectively implement their marketing activities, as well as to build strong and mutually beneficial relationships with their customers. The main goal is development of your business and increase of ROI. We maximize the effectiveness of advertising campaigns and help to increase your income.


    Perfectbanner is a self-managed tool that automatically optimizes how display ads look. The banner's creative elements like colors, images, headlines are changed to increase conversions. It's a test-based algorithm fueled by suggesting changes in bulk into a visual editor. Perfectbanner integrates with your existing traffic sources and your banner starts to auto-enhance against a live audience.


    Pocketmath aggregates all mobile real-time bidding (RTB) inventory into one self-serve platform. In other words, it is a mobile demand side advertising platform that’s integrated with a large number of renowned inventory partners. More than any of its peer competitors, Pocketmath platform can target a wide range of mobile users. With real time bidding, Pocketmath is able to bid on individual impressions on apps and mobile web, within 100 milliseconds, dynamically and aggressively pricing each impression to optimize your ad spend. Pocketmath helps brands and businesses advertise across thousands of the hottest mobile apps, games, and popular mobile websites to millions of smartphone and tablet users: all in real-time. Our company mission is ‘Reinventing Advertising”. We aim to help people by providing more accurate and relevant targeting solutions at scale, so much so that brands and businesses can reach out to the right person, at the right time, right place, and with the right message.


    RTB House is a global company that provides state-of-the-art retargeting technology for top brands worldwide. Its proprietary ad buying engine is the first and only in the world to be powered entirely by deep learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals. Founded in 2012, RTB House serves over a thousand campaigns across EMEA, APAC and the Americas regions with main locations in New York, London, Tokyo, Singapore, São Paulo, Moscow, Istanbul, Dubai and Warsaw.


    SeeLocal is a local online advertising solution.


    Sentic Technologies is a data-driven marketing automation platform that integrates real-time signals (ie. social trends, news, inventory, and weather patterns) to make more impactful optimizations at scale towards paid search initiatives.


    SmartyAds, a full-stack programmatic company offers massive self-serve DSP (demand-side platform) for agencies and extensive SSP (supply side platform) for publishers that allow conducting large-scale transactions, which are mutually beneficial for both parties. In this collaborative partnership between DSP and SSP publishers can maximize the value of their advertising inventory and agencies can purchase impressions that are time and place relevant to the correct target audience. SmartyAds dedicated team offers varied programmatic types of campaign metrics including CPM, CPA, CPC and CPI. By using Big Data machine learning algorithms for automating and optimizing ad buying process, we maximize engagement with the brand and boost revenues while minimizing the CPA (cost per acquisition).


    Specless can automatically optimize ads for the ad space, device and market to look perfect every single time


    Spoutable is a machine learning company delivering website monetization through engaging digital advertising experiences.


    Taykey is a real-time audience data company that analyzes hundreds of conversations per day across social platforms and websites to understand what specific audiences are talking about, sharing, and engaging with. Taykey's Trend Advertising platform discovers the most relevant articles and videos for your audience in real-time and targets these placements at scale, via our programmatic or managed service solutions.


    Visible Measures provides an end-to-end solution for capturing consumer attention programmatically through video and native media.


    Kate from G2 Crowd

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