E-commerce personalization software creates experiences tailored to consumers who shop online using e-commerce tools. This type of software captures user behavior in real time across multiple channels and provides personalized messaging to help users discover and buy products or services. E-commerce personalization software is used by marketers and e-commerce professionals to increase online sales.
E-commerce personalization software is usually delivered as a standalone solution that integrates with e-commerce platforms, shopping cart software, and product information management (PIM) software. In addition, some vendors combine e-commerce personalization software with e-merchandising software or multichannel retail software.
To qualify for inclusion in the E-Commerce Personalization category, a product must:
E-Commerce Personalization reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.
At Nosto, we acknowledge that every customer is unique. In fact, that’s what we’re all about! Nosto automatically predicts and delivers the most relevant shopping experiences in real-time to every individual customer. All this to increase your customer engagement and maximize the revenue potential for your business. At the core of it all is our Ecommerce Intelligence Engine™ that uses advanced machine learning algorithms, which unlike other personalization technologies, have exclusively been trained on ecommerce-specific data for the past 7 years. We here at Nosto are also renowned for our professional and friendly customer success managers and their mastery of the ecommerce industry. Their expertise and understanding of your specific business goals ensures that you not only have cutting edge technology at your fingertips, but also the ongoing support on how to leverage it most efficiently! And the results speak for themselves... Customers using Nosto’s full suite see 10-30% average increase in revenue & 7x average return on investment
Emarsys Marketing Platform is a Fully Integrated Marketing Platform, one platform, all the tools you need. Analyze, optimize, personalize. Use the Emarsys Marketing Platform to create a unified profile for each of your customers. Then, automate personalized messages across all channels, optimize for performance, and measure results - all from a single integrated platform. Move beyond segmentation to true one-to-one personalization. Anyone can collect data, but without the right tools to interpret and use it, it’s useless. The Emarsys Marketing Platform goes beyond data collection and segmentation to create unified profiles for every customer. Identify important audience segments and opportunities for repeat business you never knew existed. Then reach out to buyers through truly personalized 1-to-1 interactions with the right message at the right time across the right channel for each individual to drive optimal results. Other marketing platforms and point solutions pressure marketers to become more like data scientists and encourage the addition of more fragmented tools and technologies to their marketing tech stacks. But Emarsys is challenging this way of thinking. Why? Because regardless of your level of technical expertise or the number of point solutions you may have, human-driven personalization doesn’t scale. It never will. But Emarsys Artificial Intelligence Marketing does. It’s time to take a stand. Powered by AI, the Emarsys Marketing Platform leaves the data science to the machine. Our single, integrated platform delivers truly personalized interactions to your customers - at scale - all while allowing you, the marketer, to focus instead on what you really love: strategy, content, and creative.
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their websites and conversion rates without technical knowledge. They can test several versions of their website to identify which one has the greatest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate. Specialized knowledge no longer required Thanks to our graphical editor, you won't need any technical knowledge to make adjustments to your website. Make any changes you want in just a few clicks. Create any and all testing scenarios You can create all of your tests from the same interface: A/B tests, A/B/C tests, etc., as well as tests on pages behind logins, multi-page tests (tunnel) and multivariate tests (MVT). Precisely define the pages and visitors to include in your tests Combine unlimited criteria, whether by URL, content type, navigation behavior, device type... You can also use your own data for test targeting purposes. Measure everything Define your business indicators, whether it's your visitor engagement, conversion rate, the turnover generated, or average cart value. Put your faith in the figures We save your business indicators for each variation and compare the performance differences with the original. A statistical reliability indicator tells you whether the differences are significant and from what point you can rely on the figures for your decision making. Identify the most effective messages Use the advanced analysis feature to identify the most relevant message for each type of visitor. Deliver the right message, to the right visitor, at the right time Easily personalize the customer experience for different user segments based on information gained from testing. Pricing Information: https://www.abtasty.com/pricing/ Our short video on https://www.youtube.com/watch?v=U0bofkWpx6c
Optimizely is the world’s leader in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely’s impressive customer list includes eBay, FOX, IBM, The New York Times and many more global enterprises. To learn more, visit optimizely.com.
iZooto is a retargeting and engagement solution that leverages web push notifications for e-tailers and publishers drive traffic and conversions. iZooto is a catalyst that helps marketers convert users faster and better with personalized push notifications. iZooto is best suited for mid-size retailers and publishers. iZooto also helps publishers with monetization using native content ads.
Omniconvert is a conversion rate optimization platform which allows marketers to deploy A/B tests, surveys and personalization experiments with minimum help from the IT The platform has been built with the conversion optimization process in mind: 1. Run on-site surveys in order to find out specific barriers the website users might have (eg. lack of trust, bad UX, no purchase intention etc.) 2. Based on the survey results, create a hypothesis about what can be done in order to improve conversions 3. Create experiments using the A/B Testing tool or the web personalization engine - advanced segmentation (segments from CRM, GTM, weather API, etc) on the webpage or through exit-intent overlays. 4. Easily track KPIs or events such as cart abandonment rate, page engagement, number of clicks on certain links or page elements. 5. Sometimes you win, sometimes you learn: get the knowledge or keep the winning experiments. 6. Save the reports 7. Repeat
Pure360 was founded in 2001, we are a UK-based email & SMS marketing provider who specialise in understanding our clients and getting the very best results from their campaigns. We work with over 1,400 organisations including brands such as Wagamama, innocent drinks, The FT, Bravissimo, PayPal and Occam. Our company vision is “redefining email to transform our customers’ digital marketing results”. We allow marketers to send clever, results-driven campaigns without over complicating things. The Pure360 suite of solutions including PureCampaign, PureTargeting, PurePromotions and PureIntelligence empower and bring cutting edge technology and intelligence to the hands of some of the world's leading Ecommerce businesses.
Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at www.bluecore.com.
Here at Personify XP, we have a passion for making everyone’s digital experiences personal. Josh and Ben started Personify XP because we recognized that 95% of people who visit a website are anonymous and receive a generic experience. That’s just not good enough. That’s not because companies haven’t recognised how important these visitors are – it’s just that there has been no great way to do it. For so long companies have focused on ‘knowing the customer’ before they can personalise to them. With GDPR and people becoming much more cautious over sharing data it has become harder to personalise to website visitors as companies know less about their visitors. Even when there is a lot of data available on customers it still takes considerable time within a company to segment their visitors and then manually create the user journeys for each of these segments. Personalisation takes a lot of time and a lot of decisioning – why couldn’t all of this be automated? The Personify Anonymous Experience platform is the first platform to focus exclusively on anonymous visitors. Our AI platform connects great products with shoppers you know nothing about through automating how content and products are shown to which shoppers and when. We provide unique insight into how your anonymous customers shop whilst ensuring your customers data is private and we are GDPR complaint out-of-the-box. We drive 15% additional revenue and 35% higher conversions through our AI technology. We are a privately funded business with significant funding from angel investors. We are delighted to partner with brands such as Hawes & Curtis, Finery London, Ghost and Interhatch to provide incredibly personalised experiences to their anonymous visitors.
YFret is a "marketing assistant for ecommerce". It enables online retailers to showcase their products to the right target audience on the website, social media, email, text messages and browser notifications. The unique value proposition is that it supports personalized 1-1 content as well as curated promotional content, across multiple channels. It also enables a combination of automatic lifecycle campaigns, and campaign suggestions that can be executed in 3 clicks. for the marketers that like control over their campaigns and concerned about automated campaigns looking too "machine-like"
Certona, the leading real-time omnichannel personalization solution and pioneer of AI-driven individualization, powers 73 billion unique experiences each month. Trusted by more than 600 brands in over 70 countries, Certona’s patented technology leverages machine learning and predictive analytics to deliver a fully-orchestrated experience with optimized content and messaging to increase engagement and conversions across all customer touchpoints.
Use Socital Media data to personalize recommendations and email campaigns at your e-shop. Average customer results include: 1. Up to 150% email campaign open rate, 2. 10x faster email database collection, 3. Up to 9x improvement of conversion rate, 4. Decrease of 10-20% of cart abandonment rate, 5. Save up to 25% of your digital marketing spend through better segmentation of audience.
We believe the future of digital commerce will be defined by businesses' ability to collaborate digitally - and therefore build loyalty - with their shoppers. Currently, the tools don't exist to take businesses into the next realm of collaborative commerce by connecting omnichannel technologies. Luckily, we have engineered the modern digital commerce platform to make collaboration not only possible but efficient and effective for every sales associate in an organization. Here's how it works. 4-Tell gathers rich customer and product-centric data through 4-Tell's search, recommendations, and integration of shopper history. 4-Tell's Cognitive Commerce Engine enriches this real-time shopper data and displays it in visual, user-specific profiles through our Collaborative Commerce Platform. In showcasing shopper behavior and buying signals, we inspire sales to collaborate more effectively, online and offline, with every shopper – driving loyalty, inspiring confidence and, ultimately, boosting business results.
Barilliance helps eCommerce sites of any size to increase sales and conversion rates by providing visitors with a personalized omnichannel shopping experience. The Barilliance eCommerce personalization suite includes cross-channel personalized product recommendations, behavioral triggered emails, real-time onsite personalization, and Live social proof notifications.
By combining software solutions and statistical methods, we make every internet presence more effective. This means: measurably more satisfied customers, higher conversions, more turnover. Our Predictive Analytics Platform epicAi examines complex and dynamic behavioral data in real time for similarity structures, cross-connections and trends. It automatically identifies different clusters of users and recommends Quick-Wins for the implementation of machine learning algorithms. The key components are an independent tracking solution (epicPIXEL), a special set of modern statistical methods and a user interface that actively detects new opportunities.
The FORTVISION Lead-Gen Interactive Content Suite helps you amplify your message through awesome, engaging, interactive formats and unique placements that enhance, not distract, the user experience. No coding required! With our plug in, you can create endless interactive content on any page of your site, within any post, sidebar, or pop-up, and in any format—all that matches your specific branding. We offer a wide range of fully responsive and well-designed interactive content and lead-form templates. Forget static content. Express yourself in animated, interactive, and engaging formats. Quizzes (personality, trivia, true/false, multiple-choice, etc.) Polls Interactive Videos Story-formats Image and Text Carousels Flipboxes Product Sliders How it Works: Choose from awesome, interactive formats. Create your message with a variety of interactive elements. Add form to capture leads. Amplify your message with a small, non-intrusive call-to-action visible on your homepage (or anywhere else you want to direct your traffic to!) Check on your analytics to understand your users better: Where your leads are coming from, what devices are they using, if they are new or returning users, and a slew of other behavioral data points not available in other analytics providers. Features Personalization and Triggering: Show awesome content according to each visitor’s unique behavior, including exit intent trigger, display after time spent on the website, scrolling trigger, display after X pages visited, display after X clicks, URL targeting (page level on-site targeting), device targeting, geo-location (by country), IP block lists, days and hours, new vs returning visitors (based on cookies), traffic source (Facebook, Google, Google Adwords Youtube, Reddit, Ads, Twitter, Pinterest and any site you want), on-click popup display Customization: Add custom images and backgrounds, HTML elements, entry effects, CTA, change the height and width of your popups, control the display location (header and footer, all sides and corners). Integration: Integrate with your email provider, CRM or marketing automation platform. Lead-Generation Landing Form Pages: Each has its own unique landing page link that can be sent via email, message or post it on social networks. Mobile-Friendly: Content is responsive and mobile friendly, which means that users will experience the same rich, interactive content on computers, smartphones and tablets alike. FAQ What are the different formats and elements you offer? There are tons of ways to show off your message that guarantees more engagement (quiz, poll, story-format, animated flip boxes, image and text carousels, interactive video, + more added weekly!) How much control do I have over how the interactive content looks? 100 percent control. With our premium plan, you can customize every single element (you have control over every single layer in your design). How can I contact you with more questions? Hit us up any way that is most convenient for you! We’re around on linkedin, facebook, twitter, or you can email us directly at firstname.lastname@example.org.
The leading Real-Time Personalization platform utilizing Augmented Intelligence to help enterprises transform their customer experiences across every touch point. Leveraging powerful machine learning algorithms, LiftIgniter helps clients deliver end to end real-time personalized experiences and true customer centricity. We empower Marketing teams by combining massive machine learning processing power and scale with human insights for continuous A/B testing through Augmented Intelligence. - Real-time marketing and personalization platform leveraging powerful and dynamic machine learning models to continuously process billions of signals at any point in time. - Augmented Intelligence for real-time personalization at scale that transforms the customer experience across every touch point - Continuous A/B testing platform that pairs machine learning with human intuition. CI/CD for the Marketing team. - Our integration is easy and lightweight with no need to port over years of historical data to be successful. - Flexible solution that works well for sparse data sets, recent user behavior, as well as a cold start or new site users.
PureClarity is an online e-commerce website personalization tool that offers intelligent site search, merchandise recommendations, and reporting capabilities. The solution enables e-commerce organizations to create a website that is optimized for accessed from any device, including smartphones, and tablets. PureClarity offers buyers a personalized experience and helps B2C and B2B online retailers improve sales, engage with lost customers, and increase the purchase frequency of buyers.
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle.
Founded in 2010, behavioral marketing company SaleCycle help digital marketers turn website visitors into customers. SaleCycle works with companies to help inspire, shape and support the conversions that exist within every customer journey. From the moment someone lands on their website for the first time, through to following-up purchases in style and ensuring the journey is truly cyclical. With offices in the USA, UK, France and Singapore, SaleCycle fuel the growth of over 700 companies, including the likes of Ralph Lauren, Nike and Carlson Rezidor. SaleCycle's on-site, email and SMS solutions help the world's biggest brands to: - Increase Conversion Rates - Recover Abandoned Sales - Drive Customer Loyalty - Manage Marketing Permissions
The Hybris Marketing Convert analyzes customer events in real-time. It lets you follow up with one-to-one email and ad promotions, based on an individual's behavior and interests. Unlike audience- or segment-based technologies, Hybris Marketing Convert optimizes timing, content and channels for every single visitor.
SheerID helps brands create digital trust, instantly. SheerID's digital verification platform verifies a consumers eligibility to redeem a brand's gated offer. By using authoritative data sources to verify consumer credentials in real-time, SheerID delivers a seamless customer experience that improves customer acquisition, reduces churn and fuels loyalty and revenue growth.