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Best E-Commerce Personalization Software

E-commerce personalization software creates experiences tailored to consumers who shop online using e-commerce tools. This type of software captures user behavior in real time across multiple channels and provides personalized messaging to help users discover and buy products or services. E-commerce personalization software is used by marketers and e-commerce professionals to increase online sales.

E-commerce personalization software is usually delivered as a standalone solution that integrates with e-commerce platforms, shopping cart software, and product information management (PIM) software. In addition, some vendors combine e-commerce personalization software with e-merchandising software or multichannel retail software.

To qualify for inclusion in the E-Commerce Personalization category, a product must:

  • Monitor user behavior on channels such as mobile, web, or email
  • Provide features to create personalized messaging and product recommendations
  • Target visitors with custom messaging based on behavior and history
  • Define and implement personalization campaigns to target segments of buyers
  • Analyze the efficiency of personalization campaigns across multiple channels
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E-Commerce Personalization reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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Results: 34
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    Emarsys Marketing Platform is a Fully Integrated Marketing Platform, one platform, all the tools you need. Analyze, optimize, personalize. Use the Emarsys Marketing Platform to create a unified profile for each of your customers. Then, automate personalized messages across all channels, optimize for performance, and measure results - all from a single integrated platform. Move beyond segmentation to true one-to-one personalization. Anyone can collect data, but without the right tools to interpret and use it, it’s useless. The Emarsys Marketing Platform goes beyond data collection and segmentation to create unified profiles for every customer. Identify important audience segments and opportunities for repeat business you never knew existed. Then reach out to buyers through truly personalized 1-to-1 interactions with the right message at the right time across the right channel for each individual to drive optimal results. Other marketing platforms and point solutions pressure marketers to become more like data scientists and encourage the addition of more fragmented tools and technologies to their marketing tech stacks. But Emarsys is challenging this way of thinking. Why? Because regardless of your level of technical expertise or the number of point solutions you may have, human-driven personalization doesn’t scale. It never will. But Emarsys Artificial Intelligence Marketing does. It’s time to take a stand. Powered by AI, the Emarsys Marketing Platform leaves the data science to the machine. Our single, integrated platform delivers truly personalized interactions to your customers - at scale - all while allowing you, the marketer, to focus instead on what you really love: strategy, content, and creative.

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    At Nosto, we acknowledge that every customer is unique. In fact, that’s what we’re all about! Nosto automatically predicts and delivers the most relevant shopping experiences in real-time to every individual customer. All this to increase your customer engagement and maximize the revenue potential for your business. At the core of it all is our Ecommerce Intelligence Engine™ that uses advanced machine learning algorithms, which unlike other personalization technologies, have exclusively been trained on ecommerce-specific data for the past 7 years. We here at Nosto are also renowned for our professional and friendly customer success managers and their mastery of the ecommerce industry. Their expertise and understanding of your specific business goals ensures that you not only have cutting edge technology at your fingertips, but also the ongoing support on how to leverage it most efficiently! And the results speak for themselves... Customers using Nosto’s full suite see 10-30% average increase in revenue & 7x average return on investment


    Pure360 was founded in 2001, we are a UK-based email & SMS marketing provider who specialise in understanding our clients and getting the very best results from their campaigns. We work with over 1,400 organisations including brands such as Wagamama, innocent drinks, The FT, Bravissimo, PayPal and Occam. Our company vision is “redefining email to transform our customers’ digital marketing results”. We allow marketers to send clever, results-driven campaigns without over complicating things. The Pure360 suite of solutions including PureCampaign, PureTargeting, PurePromotions and PureIntelligence empower and bring cutting edge technology and intelligence to the hands of some of the world's leading Ecommerce businesses.


    AB Tasty is a SAAS application created for e-marketers that enables them to optimize their websites and conversion rates without technical knowledge. They can test several versions of their website to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate. Specialized knowledge no longer required Thanks to our graphical editor, you won't need any technical knowledge to make adjustments to your website. Make any changes you want in just a few clicks. Create any and all testing scenarios You can create all of your tests from the same interface: A/B tests, A/B/C tests, etc., as well as tests on pages behind logins, multi-page tests (tunnel) and multivariate tests (MVT). Precisely define the pages and visitors to include in your tests Combine unlimited criteria, whether by URL, content type, navigation behavior, device type... You can also use your own data for test targeting purposes. Measure everything Define your business indicators, whether it's your visitor engagement, conversion rate, the turnover generated, or average cart value. Put your faith in the figures We save your business indicators for each variation and compare the performance differences with the original. A statistical reliability indicator tells you whether the differences are significant and from what point you can rely on the figures for your decision making. Identify the most effective messages Use the advanced analysis feature to identify the most relevant message for each type of visitor. Deliver the right message, to the right visitor, at the right time Easily personalize the customer experience for different user segments based on information gained from testing. Pricing Information: https://www.abtasty.com/pricing/ Our short video on https://www.youtube.com/watch?v=U0bofkWpx6c

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    StoreYa.com is a leading Social commerce platform designed for automatically importing web stores onto Facebook, having them fully customized to fit both the Facebook arena and the original brand's look & feel.


    YFret is a "marketing assistant for ecommerce". It enables online retailers to showcase their products to the right target audience on the website, social media, email, text messages and browser notifications. The unique value proposition is that it supports personalized 1-1 content as well as curated promotional content, across multiple channels. It also enables a combination of automatic lifecycle campaigns, and campaign suggestions that can be executed in 3 clicks. for the marketers that like control over their campaigns and concerned about automated campaigns looking too "machine-like"


    Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications. Dynamic Yield is used by more than 250 brands globally including industry leaders like IKEA, URBN, Stitch Fix, Michael Kors, and more. Headquartered in New York, the company has 200 employees across the globe.


    Qubit is the leader in highly persuasive personalization at scale. Our software uses data to transform how companies understand and influence their customers. With Qubit Pro, organizations can deliver highly targeted, personalized experiences to increase revenue, build loyalty and improve marketing efficiency. We’re trusted to deliver real impact to the bottom line for the biggest brands in ecommerce, travel and gaming to transform the way they understand and influence their customers. Companies like Net-A-Porter, Farfetch, Topshop, Shiseido, Ladbrokes Coral and Emirates are using Qubit Pro to create persuasive on-site personalization. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S. For more information, please visit: www.qubit.com


    Sitecore Experience Commerce (XC) uses everything you know about your customers to deliver shopping experiences that are shaped by their interaction history and context, transforming prospects into lifelong fans.


    Barilliance helps eCommerce sites of any size to increase sales and conversion rates by providing visitors with a personalized omnichannel shopping experience. The Barilliance eCommerce personalization suite includes cross-channel personalized product recommendations, behavioral triggered emails, real-time onsite personalization, and Live social proof notifications.


    Improve user engagement with an easy to use newsfeed and changelog. Use Beamer to announce relevant news, your latest features and updates.


    Bunting is a website personalisation tool that improve visitor engagement and boost e-commerce conversions it promotes sales growth by allowing websites to personalise content around each individual visitor, based on their browsing habits and a powerful set of analytics data.


    Care Cart is an abandoned cart recovery system that converts Shopify stores' lost revenue through intelligent tracking, automated emails, and robust reporting.


    A set of unique features to help you recover up to 5x more online orders than with any other tool or built-in solution.


    Certona, the leading real-time omnichannel personalization solution and pioneer of AI-driven individualization, powers 73 billion unique experiences each month. Trusted by more than 600 brands in over 70 countries, Certona’s patented technology leverages machine learning and predictive analytics to deliver a fully-orchestrated experience with optimized content and messaging to increase engagement and conversions across all customer touchpoints.


    Communicator is email marketing software that powers marketing automation for our customers so they can achieve breakthrough results.


    By combining software solutions and statistical methods, we make every internet presence more effective. This means: measurably more satisfied customers, higher conversions, more turnover. Our Predictive Analytics Platform epicAi examines complex and dynamic behavioral data in real time for similarity structures, cross-connections and trends. It automatically identifies different clusters of users and recommends Quick-Wins for the implementation of machine learning algorithms. The key components are an independent tracking solution (epicPIXEL), a special set of modern statistical methods and a user interface that actively detects new opportunities.


    Formisimo is a Form Analytics platform that shows you deep user-behaviour insights so you improve your form, and prioritise changes to get the best return on investment.


    The leading Real-Time Personalization platform utilizing Augmented Intelligence to help enterprises transform their customer experiences across every touch point. Leveraging powerful machine learning algorithms, LiftIgniter helps clients deliver end to end real-time personalized experiences and true customer centricity. We empower Marketing teams by combining massive machine learning processing power and scale with human insights for continuous A/B testing through Augmented Intelligence. - Real-time marketing and personalization platform leveraging powerful and dynamic machine learning models to continuously process billions of signals at any point in time. - Augmented Intelligence for real-time personalization at scale that transforms the customer experience across every touch point - Continuous A/B testing platform that pairs machine learning with human intuition. CI/CD for the Marketing team. - Our integration is easy and lightweight with no need to port over years of historical data to be successful. - Flexible solution that works well for sparse data sets, recent user behavior, as well as a cold start or new site users.


    Monetate Intelligent Personalization Engine's open architecture means you can connect all of your data sources to make the most intelligent decisions possible regarding your interactions with each customer. The more data you have on a customer, the more relevant and personalized customer experience you can provide.


    Omniconvert is a conversion rate optimization platform which allows marketers to deploy A/B tests, surveys and personalization experiments with minimum help from the IT The platform has been built with the conversion optimization process in mind: 1. Run on-site surveys in order to find out specific barriers the website users might have (eg. lack of trust, bad UX, no purchase intention etc.) 2. Based on the survey results, create a hypothesis about what can be done in order to improve conversions 3. Create experiments using the A/B Testing tool or the web personalization engine - advanced segmentation (segments from CRM, GTM, weather API, etc) on the webpage or through exit-intent overlays. 4. Easily track KPIs or events such as cart abandonment rate, page engagement, number of clicks on certain links or page elements. 5. Sometimes you win, sometimes you learn: get the knowledge or keep the winning experiments. 6. Save the reports 7. Repeat


    Optimizely is the world’s leader in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely’s impressive customer list includes eBay, FOX, IBM, The New York Times and many more global enterprises. To learn more, visit optimizely.com.


    Here at Personify XP, we have a passion for making everyone’s digital experiences personal. Josh and Ben started Personify XP because we recognized that 95% of people who visit a website are anonymous and receive a generic experience. That’s just not good enough. That’s not because companies haven’t recognised how important these visitors are – it’s just that there has been no great way to do it. For so long companies have focused on ‘knowing the customer’ before they can personalise to them. With GDPR and people becoming much more cautious over sharing data it has become harder to personalise to website visitors as companies know less about their visitors. Even when there is a lot of data available on customers it still takes considerable time within a company to segment their visitors and then manually create the user journeys for each of these segments. Personalisation takes a lot of time and a lot of decisioning – why couldn’t all of this be automated? The Personify Anonymous Experience platform is the first platform to focus exclusively on anonymous visitors. Our AI platform connects great products with shoppers you know nothing about through automating how content and products are shown to which shoppers and when. We provide unique insight into how your anonymous customers shop whilst ensuring your customers data is private and we are GDPR complaint out-of-the-box. We drive 15% additional revenue and 35% higher conversions through our patent pending AI technology. We are a privately funded business with significant funding from angel investors. We are delighted to partner with brands such as Hawes & Curtis, Finery London, Ghost and Interhatch to provide incredibly personalised experiences to their anonymous visitors.


    Personyze is a comprehensive personalization toolkit that provides everything you need to create engaging experiences on your website and across channels, using a powerful combination of behavioral targeting, interest-based recommendations, and personalized email broadcasting. Personyze works on any website regardless of platform and can integrate with any CRM, any third-party email solution, and any analytics solution, and comes with Google Analytics integration and internal analytics out-of-the-box. The first component of Personyze is the dynamic targeting tool, which allows you to define your visitor segmentation and use the magic of Personyze to show them any content you can imagine, ranging from simple visual edits on the site to targeted emails, popups, or banners, targeted using any behavior or user variable that is technologically available, including behaviors on the site, referral source, landing page, integrated CRM data, known interests, and more. The second component is the dynamic AI-generated product/content recommendations, which are displayed anywhere on your site or in your emails, using completely customizable display widgets. With an algorithm for any situation, you can combine individual and crowd data to present recommendations like Most Popular from User Interests, View It Again, Buy It Again, Your Abandoned Cart (email or on site), Replenish Your Stock, Latest Content by Your Favorite Authors, and more. Combine this with the ability to send targeted email drips with content/product recommendations, detailed internal analytics, reporting, and KPI tracking, A/B Testing, and you have a complete solution for personalization.


    PureClarity is an online e-commerce website personalization tool that offers intelligent site search, merchandise recommendations, and reporting capabilities. The solution enables e-commerce organizations to create a website that is optimized for accessed from any device, including smartphones, and tablets. PureClarity offers buyers a personalized experience and helps B2C and B2B online retailers improve sales, engage with lost customers, and increase the purchase frequency of buyers.


    Qubit Aura curates products and categories for every visitor. As people shop, Aura instantly adapts based on their actions and predicted preferences.


    Reflektion’s unified engagement platform understands and influences the intent of each customer in real time and instantly delivers the most relevant content across the touchpoints that matter most – including Web, merchandising, site search and email. Reflektion’s platform is driving dramatic growth and revenue increases for the world’s best brands, such as Disney, TOMS, Marmot, Sur la Table and Godiva. Founded in 2012 by pioneers in deep learning, Reflektion is bringing the strength of artificial intelligence to bear on the retail and ecommerce industry. It’s platform uniquely combines individual shopper insights, product intelligence and deep learning to create more intimate and impactful commerce experiences. Reflektion is backed by leading investors including Battery Ventures, Hasso Plattner Ventures, Clear Ventures and Intel Capital.


    Lifecycle email marketing software for online retailers. The easiest way for online retailers to turn abandoned carts into customers.


    RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle.


    Founded in 2010, behavioral marketing company SaleCycle help digital marketers turn website visitors into customers. SaleCycle work with companies to help inspire, shape and support the conversions that exist within every customer journey. From the moment someone lands on their website for the first time, through to following-up purchases in style and ensuring the journey is truly cyclical. With offices in the USA, UK, France and Singapore, SaleCycle fuel the growth of over 700 companies, including the likes of Ralph Lauren, IKEA and Virgin Atlantic. SaleCycle's on-site, email and SMS solutions help the world's biggest brands to: - Increase Conversion Rates - Recover Abandoned Sales - Drive Customer Loyalty - Manage Marketing Permissions


    The Hybris Marketing Convert analyzes customer events in real-time. It lets you follow up with one-to-one email and ad promotions, based on an individual's behavior and interests. Unlike audience- or segment-based technologies, Hybris Marketing Convert optimizes timing, content and channels for every single visitor.


    UpSellits robust reporting engine provides marketers with all of the metrics they need to evaluate performance, analyze visitor behavior and optimize marketing efforts for maximum impact across every channel


    Ve's knowledge-backed products help businesses of all sizes & sectors attract and convert the right audience, with the right message at the right time.


    Yusp is a cloud-based personalization and recommendation engine powered by machine learning algorithms, designed for small and medium sized eCommerce businesses. Shopify, PrestaShop, WooCommerce, and Magento are supported, alongside custom-built online stores. Recommendations are fully automated and can be generated for store home pages, category pages, product pages, and cart pages. Personalized recommendations can be displayed to returning visitors, and used to upsell products and increase average order values. Additional features include predictive search with product recommendations, and personalized email marketing.