Best Email Deliverability Software

Email deliverability software helps businesses monitor and optimize email campaigns to improve their inbox placement and reputation among recipients. These tools are advantageous within marketing and sales strategies, increasing open rates and conversion opportunities by ensuring emails bypass spam folders and are strategically composed to be perceived as legitimate. Email deliverability tools are used primarily by email marketers or organizational teams involved with sending bulk emails to contact lists and leads. Successful use of these tools can put valuable content or sales opportunities in front of more subscribers and help prevent emails from getting lost in the shuffle or tagged as spam.

Email deliverability software often integrates with email marketing software, and a number of products in the Email Marketing category include features related to email delivery and inbox placement. These tools may similarly function in tandem with marketing automation software. Email deliverability software may offer features related to DMARC software to help ensure emails and email accounts are authenticated to avoid imposter activity that could cause flagging and poor inbox placement. Email deliverability platforms may also integrate with or offer features of email tracking software to monitor email performance, such as open rates, processing time, and email delivery latency.

To qualify for inclusion in the Email Deliverability category, a product must:

  • Provide tools for testing and optimizing emails against up-to-date spam filter analyses
  • Analyze sender accounts for potential flagging or placement issues
  • Provide timely metrics related to email delivery and sender reputation
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    SendGrid makes it simple, seamless and stress-free to communicate with your customers. Our technology and expertise helps senders save time, scale their business and succeed in an ever-changing email landscape. We are trusted by over 78,000 customers globally - big and small - to drive engagement and business growth through their email program. We help marketers send with confidence by providing: SCALABILITY: We’re proven at scale (businesses use our platform to send over 45 billion emails per month) and are trusted by leading senders like Uber, Airbnb, and Spotify DELIVERABILITY: We offer domain whitelisting, compliance coaching, and proactive ISP outreach to ensure our customers are empowered to achieve optimal deliverability EXPERTISE: We pioneered the cloud-based email industry, and continue to invest in expanding our large team of experts so we’re on the cutting edge of what’s next FULL TEAM ENABLEMENT: Our marketer-friendly sending tools and proven APIs are tailored to our customers’ unique sending needs, all on one platform to deliver on the email goals of your whole team. _______ As a marketer, you need to use email to build strong customer relationships and grow your business. The SendGrid platform acts as an extension of your team, helping you achieve — and prove — success. • Get more done with flexible workflows and an intuitive interface • Know what works with actionable analytics and smart testing tools • Rely on support when you need it from our deep bench of email experts Learn more at: sendgrid.com/solutions/email-marketing/ _______ Your business can benefit by optimizing your email sending and delivery. SendGrid Expert Services helps ensure your program is optimized, regardless of whether you are a new customer, a veteran whose business is evolving, or if your email program is experiencing some inbox challenges. • Continually evaluate your sending practices, inbox delivery rates, IP and whitelabel setup, email authentication, and more in our Managed Services offering • Resolve current email delivery challenges and build a plan for improvement with our Delivery Consulting Services • Ensure your account is setup properly with our onboarding services for new senders Learn more at: sendgrid.com/solutions/expert-services _______ SendGrid gives marketers what they most need in an email platform. FRUSTRATION-FREE EMAIL EDITING Gain design efficiencies without sacrificing code access - Edit with drag & drop tools, pure HTML, or a side-by-side combination Design beautiful emails with a custom or pre-built approach - Custom-build from the editor, or choose from an array of responsive templates Escape editing headaches like broken HTML - Markup is isolated into easy-access modules to prevent code breakage POWERFUL YET STRAIGHTFORWARD SEGMENTATION Efficiently manage contacts with bulk editing tools - Add contacts via CSV upload, or auto-add contacts via the Contacts API Easily pinpoint your target based on chosen criteria - Create dynamic segments based on customer data and email engagement Maximize message relevance for individual recipients - Use custom fields to personalize your emails and for bespoke segmentation FLEXIBLE AND INTUITIVE WORKFLOWS Enjoy a highly usable UI, with everything at your fingertips - Manage recipients, scheduling, content, and testing, all from one view Build campaigns your way, with no dependencies to block you - Seamlessly move among tasks without being forced into sequential completion Control every aspect of your creatives and your campaigns - Peruse campaign overviews, then drill down to efficiently make adjustments TOOLS TO METHODICALLY TEST AND LEARN Test multiple variations of every aspect of your email creative - Test changes to subject lines, images, links, copy, button placement, and more Get full benefit of winning email creatives earlier - Automatically deploy your winning variation as soon as results are in Maximize performance based on your objectives - Programmatically optimize by open rate or click rate ACTIONABLE ANALYTICS TO DISCOVER WHAT WORKS BEST Improve your campaigns by spotting trends in key metrics - Track delivery, bounces, spam reports, opens, clicks, unsubscribes and more Easily view campaign stats across key dimensions - Measure engagement across devices, geos, platforms, ISPs and more Monitor performance against your unique priorities - Set custom categories for email types to allow easy comparisons WORLD-CLASS TECH AND TOOLS TO GET YOU TO THE INBOX Avoid deliverability pitfalls with intelligent infrastructure - Enjoy dedicated IPs with auto warmup and AI to adapt to changing ISP rules Use sender authentication to make the grade with ISPs - Choose from options like SPF and DKIM, link branding and reverse DNS Monitor and grow your sending reputation - Get bounce management, blacklist monitoring and list cleaning solutions PERSONAL ATTENTION FROM EMAIL EXPERTS Get dedicated account reps and 24/7 prioritized support - Included with Premier plans; our team is always ready to help Ensure a smooth transition to the SendGrid platform - Get help with technical implementation, IP configuration, and sender authentication setup Get expert consultation to optimize deliverability - Our expert consultants monitor your program and provide in-depth advice INTUITIVE RESOURCES FOR REFERENCE AND LEARNING Quickly find how-tos, code samples and videos - Knowledge Center is designed for efficiency in search and navigation Master key topics in email and customer communications - SendGrid Academy features snackable interactive learning experiences Keep abreast of important trends and best practices - New guides, posts, webcasts, podcasts, and reports are published weekly AUTOMATIONS TO DEEPEN CUSTOMER CONNECTIONS [BETA] Bring your email automation ideas to life, without complexity - Use an elegant UI that walks you through setup with intuitive workflows Trigger personalized campaigns with easy and flexible recipes - Build nurture series or timed triggers while controlling cadence and frequency Visualize recipients’ journey to understand their experience - Access a single view of the content you're sending, when, and to whom NEW WAYS TO REACH CUSTOMERS BEYOND THE INBOX [BETA] Target display ads based on email engagement - Seamlessly use email data to drive targeting on Facebook and Instagram Ensure that non-openers see your message - Reach users who don’t open emails with messages in key social channels Acquire new customers similar to your most engaged users - Effortlessly build an audience of lookalikes of your best email engagers


    SendinBlue empowers businesses to build and grow relationships through automation, marketing and transactional emails, and SMS messages. Over 60,000 customers around the world choose SendinBlue because we offer competitive pricing, active customer support, and an all-in-one solution for marketing automation, email marketing, SMS marketing, and sending transactional messages via email and SMS. Many leading apps, ecommerce platforms, and CMS tools integrate directly with SendinBlue including: WordPress, Magento, Drupal, Shopify, PrestaShop, WooCommerce, Zapier, OptinMonster, and more. Our robust API also gives you the power to create custom integrations via a variety of popular programming languages. SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. SendinBlue offers free accounts that allow you to send up to 300 emails per day (9,000 emails per month) 100% free. As your business grows, you can upgrade to a plan that meets your needs without breaking the bank. Send up to 120,000 emails per month for just $66 -- or send even more emails at low prices. Learn more about our paid plans, pay-as-you-go options and pricing for SMS credits here: www.sendinblue.com/pricing.


    SendGrid makes it simple, seamless and stress-free to communicate with your customers. Our technology and expertise helps senders save time, scale their business and succeed in an ever-changing email landscape. We are trusted by over 78,000 customers globally - big and small - to drive engagement and business growth through their email program. We help developers send with confidence by providing: SCALABILITY: We’re proven at scale (businesses use our platform to send over 45 billion emails per month) and are trusted by leading senders like Uber, Airbnb, and Spotify DELIVERABILITY: We offer domain whitelisting, compliance coaching, and proactive ISP outreach to ensure our customers are empowered to achieve optimal deliverability EXPERTISE: We pioneered the cloud-based email industry, and continue to invest in expanding our large team of experts so we’re on the cutting edge of what’s next FULL TEAM ENABLEMENT: Our proven APIs and marketer-friendly sending tools are tailored to our customers’ unique sending needs, all on one platform to deliver on the email goals of your whole team. _______ As a developer, we know you have a lot on your plate and you need an email solution that just works. With SendGrid, you can trust our customizable APIs and intuitive interface to help you get the job done. • Integrate and accomplish your goals quickly and easily in your preferred code language • Make smarter decisions with real-time data and analytics • Benefit from our ongoing compliance, MTA, and security advances Learn more at: sendgrid.com/solutions/email-api/ Your business can benefit by optimizing your email sending and delivery. SendGrid Expert Services helps ensure your program is optimized, regardless of whether you are a new customer, a veteran whose business is evolving, or if your email program is experiencing some inbox challenges. • Continually evaluate your sending practices, inbox delivery rates, IP and whitelabel setup, email authentication, and more in our Managed Services offering • Resolve current email delivery challenges and build a plan for improvement with our Delivery Consulting Services • Ensure your account is setup properly with our onboarding services for new senders Learn more at: sendgrid.com/solutions/expert-services


    Return Path is the world’s leading email data solutions provider. Every minute of every day, our clients and partners trust our data and insights to help them build closer, safer, and smarter relationships with their customers. Our solutions provide the insight companies need to build better relationships, drive more response, and increase revenue. Through the Return Path Data Exchange, we’ve brought together the world’s most comprehensive source of data from the email ecosystem. We partner with more than 70 providers of mailbox and security solutions, covering 2.5 billion inboxes—approximately 70 percent of the worldwide total. Also feeding into this data platform is our consumer network of more than 2 million consumers and purchase receipts from 5,000 retailers around the world, delivering unparalleled insight into purchase behavior, brand affinity, and consumer preferences. Return Path was founded in 1999. Headquartered in New York, we have offices in Denver, Sunnyvale, Austin, Indianapolis, Toronto, London, Paris, Munich, Hamburg, Sydney, and Sao Paulo.


    SparkPost is the world’s #1 email infrastructure provider and the most performant email delivery service available. Our customers send over 3 trillion messages a year, more than 25 percent of the world’s non-spam email. Several SparkPost customers—including the largest social networks—send over a billion emails a day, making us the fastest-growing email delivery service provider on the market. For more than a decade, we’ve developed the leading technology in the email industry and the first email delivery service truly architected for the cloud. From the finely-tuned Momentum MTA to today’s fully elastic cloud email delivery service, we provide our customers with proven highest inbox delivery rates, easy setup and launch, and the most comprehensive analytics and insight. Built on the AWS platform, we give our customers the reliability and scalability they demand—and more. There’s never been a better way to send email. Our technology is powerful, but SparkPost’s most valuable asset is our people—the most talented and experienced email experts in the industry. From deliverability experts to a community of developers to dedicated Technical Account Managers for enterprise customers, our team is there with you every step of the way. Whether you are just starting out building an app; a large, complex enterprise; or somewhere in between, there’s a SparkPost service to match your email delivery needs.

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    MailUp is the #1 email marketing solution in Italy. The platform combines advanced features with an industry-leading flat-rate Pay per Speed pricing, helping you reach your targeted audience. In a few clicks you can create, send and track your email marketing campaigns with the editor drag&drop BEE. The platform has a wide range of free web services with which to link external databases, CRMs, CMSs, ecommerce systems, ERPs, web analytics and business intelligence systems. As a Saas solution, you don’t need to install any software and can access MailUp anywhere there’s an internet connection, even on your iPad! MailUp is chosen by SMEs and large companies used for creating, sending and monitoring newsletters, email and texts. With more than 25 billion messages sent each year and over 8,000 clients (direct and indirect), MailUp is the leader in the Italian ESP sector in terms of both the number of emails sent and number of clients 700 vendors, many of whom are located abroad, have chosen to share MailUp's culture of professional and responsible email marketing, nourished by skills, discussion and continuous research. Set up more than 10 years ago in Cremona, MailUp now has offices in Milan and San Francisco through MailUp Inc. MailUp does not sell and does not rent email addresses.


    The company is dedicated to the science of deliverability; the largest, and yet most often-overlooked, barrier to conversion.. emails not reaching inboxes. SendForensics is the most advanced email deliverability system in the world. For the first time, deliverability can be accurately measured and optimised down to the individual components of an email’s content and infrastructure, regardless of sending-platform. Trusted by responsible senders worldwide.


    Email deliverability issues damage the brand experience for consumers resulting in decreased loyalty and revenue. Test, monitor, and fix inbox placement issues with 250ok Inbox.


    AY Mail is an email marketing software helps to send looking email messages, runs newsletters or targeted marketing campaigns.


    BetterMail is an NZ based email service provider with tools to create, send, share and track marketing emails.


    eDataSource is the premier source of email performance insights and deliverability technology. eDataSource pioneered the use of live consumer inboxes to analyze email success metrics. This behavior-based approach continues to be the gold-standard in email analysis, far outpacing seed-based methods in accuracy, scale, and richness of data. With an organically-grown panel of 3 million real consumer inboxes, eDataSource tracks over 60 million emails daily across 190,000 brands. This leading-edge technology empowers marketers with the deepest, most precise, and easily accessible information to improve critical success metrics of their email marketing programs. eDataSource provides tools and services for the world's leading brands, agencies, and service providers.


    G-Lock EasyMail7 is email marketing automation software for Windows.


    Everything you need for powerful email delivery is built in. We've taken care of the difficult details.


    MailMonitor's email monitoring software has every essential tool you need to optimize your email marketing campaigns and ensure you're always following email marketing best practices.


    MDirector has a strong experience in the technical aspects of deliverability and strong relationships with the top ISPs and E-mail providers.


    SMTP has been the leader in email delivery for 22 years. From transactional emails to email marketing campaigns, SMTP ensures your emails land in inboxes, that your sender reputation remains intact and that your emails reach on time.


    Email is what we do. Making sure your message gets delivered is our top priority. Here at SocketLabs, we’ve perfected the art and science of easy, reliable delivery for your emails. Regardless of the size or nature of your business, we have a plan that will meet all of your email needs. You want simplicity? Well, we’ve struck just the right balance between a feature-rich outgoing mail server delivery solution, an easy-to-use dashboard interface, and an even easier setup. You can be set up and running in minutes. Outgoing mail servers, advanced analytics, and top notch customer support are all part of the SocketLabs experience. Our products and services insure that you can: - Use our outgoing mail servers to avoid the spam filter - Gain greater insight into how your email is performing - Rely on knowledgeable staff to resolve issues - Save money by using our reliable infrastructure - Capture and store email in a secure database With over 15 years of experience, we know how to get emails delivered right – and reliably – each and every time. Our proven strategies and outgoing mail server technology help you send marketing, transactional, or person-to-person emails with ease.


    StreamSend offers an easy-to-use, affordable and dependable email marketing software solution designed to help businesses make the most of their time and money.


    WhatCounts is an email service provider helping you send what counts with an amazing platform and full-service agency to back it up. We partner with companies to drive more revenue by leveraging our savvy email experts and a sophisticated email marketing platform. We provide data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences. The WhatCounts team works hard to make sure your subscribers always receive meaningful messages.