Best Email Marketing Software

Email marketing software platforms are designed to directly promote a commercial message to a group of people using email. Email marketing is most often used to acquire new customers, increase customer engagement, or share promotional materials. Products in this category are often used by marketing teams, but many are geared to users in any role or profession. They allow users of varying skill levels to connect with customers, or potential customers, to share their commercial message. An important feature of email marketing tools is the ability to segment user lists to specifically target subsets of the larger user base. Email marketing platforms that integrate with CRM or digital analytics products can enhance the segmentation capabilities of the platform. There are also many free email marketing solutions professionals can research depending on the size of their company.

Email marketing is sometimes purchased as part of a broader marketing automation suite. This category includes products which only offer email marketing functionality. For more information on the email marketing capabilities provided by the marketing suite vendors, please see the marketing automation category page.

To qualify for inclusion in the Email Marketing category, a product must:

  • Enable the creation and sending of emails via HTML or WYSIWYG editor
  • Provide email templates
  • Allow users to preview and send test emails
  • Store, track, segment, and manage email contact lists
  • Provide campaign-based reporting and analytics
  • Not be part of a larger marketing automation suite

Email Marketing Software Grid® Overview

The best Email Marketing Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
G2 Crowd Grid® for Email Marketing
Leaders
High Performers
Contenders
Niche
Salesforce salesforce email studio
Hubspot
Icontact
Aurea list manager
Act
Verticalresponse
Mailchimp
Constant contact
Campaign monitor
Dotmailer
Expresspigeon
Bronto
Aweber
Zoho campaigns
Yesmail360i
Getresponse
Benchmark email
Streamsend
Mad mimi
Mailjet
Sendgrid
Elastic email
Messagegears
Amazon simple email service amazon ses
Whatcounts
Emma
Mailigen
Adestra
Sendinblue
Aurea software aurea email marketing
Delivra
Mailerlite
Iterable
Gold lasso
Pinpointe on demand
Pure360
Bluehornet
Flexmail
Openmoves email marketing platform
Campaigner email
Campayn
Freshmail
Wisestamp
Robly
Flashissue for gmail
Moosend
Sendpulse
Vision6
Customer io
Exponea
Drip
Sendwithus
Klaviyo
Sendx
Market Presence
Satisfaction
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    Email Marketing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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