Employee advocacy software enables companies to engage their workforce to share branded content and information via social channels. With these tools, brands are able to build pre-approved content libraries for their employees to access to share via mobile, email, or social media. These tools not only help broaden a company’s social presence by engaging their employees, they also allow social media managers to have more control over company voice and messaging on social channels. Employee advocacy tools often play a part in companies’ social selling strategies, enabling sales reps to effectively communicate with prospects and customers on social channels. Many of these tools offer gamification features to promote a higher volume of sharing amongst employees.
Brand advocacy software tends to be focused on either employee advocacy or customer advocacy, although there are a number of products that provide platforms for engaging both employees and customers.
To qualify for inclusion in the Employee Advocacy category, a product must:
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Hootsuite is the most widely used social media management platform, loved by over 16 million people worldwide and trusted by more than 800 of the Fortune 1000. Our brand promise is to empower all organizations–large and small–to strategically grow their brand, business and customer relationships with social. Our platform brings together your social networks and integrates with over 200 business applications. It’s the one place to build customer relationships, listen to the needs of the market and grow your revenue. From social advertising to employee advocacy, Hootsuite is your all-in-one solution for driving business results.
PostBeyond turns employees into social advocates. In our referral-based world, buying decisions and brand perceptions are heavily influenced by both business and personal connections on social media. At PostBeyond, our mission is to create new opportunities by connecting employees to today’s social customer. We fulfill that mission through leading product thinking and customer success. We are experts, consultants and trusted partners in employee advocacy. We believe in putting the employee first in all that we do. Based in Toronto, Ontario, PostBeyond is a venture-backed software company with 80+ customers across the globe. Keep in touch with us on Twitter: twitter.com/postbeyond
Influitive’s AdvocateHub allows you to build a community and invite advocates— such as your customers, partners and employees—to complete challenges: referrals, product reviews, social media posts, and more. As they complete these challenges, which can be targeted to groups or individuals, they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily report on all activities completed, and integrate with your CRM and marketing automation platform to incorporate advocacy along every step of the customer journey.
Sociabble delivers top of the line, mobile-first enterprise solutions for internal communication, employee advocacy, and employee engagement. A Software as a Service (SaaS), our platform aggregates content sourced from official company channels (social networks, company websites, etc.) and curation platforms, as well as content suggested by platform users (UGC) and administrators. Content is personalized and organized into themed channels and may be viewed on mobile, desktops, intranets, enterprise social networks, and display screens. The authorized content can be shared with one click to the user’s social media profiles. Beyond content consumption, employees can also engage with built-in quizzes and surveys. Sociabble uses gamification, rewards, and recognition on various levels of the user experience to maximize engagement. Sociabble’s unique employee communication and advocacy platform makes communications easy, quick, and engaging. Employees are better informed about company news, updates, and their workplace – leading to a more engaged and influential workforce. Companies can extend Sociabble’s use to their partners, external influencers, or brand fans. Launched in 2014 by a team of experienced entrepreneurs in digital asset management technology, social media, and content marketing, Sociabble is currently used in over 80 countries, and has acquired some of the world’s most prestigious clients, including Microsoft, BNP Paribas, L’Oréal, and PwC. Headquartered in Paris, France, Sociabble also has operations in New York City, London, and Mumbai.
EveryoneSocial provides a social selling & employee advocacy platform designed to help your employees become powerful marketers, sellers, and recruiters. Whether you’re looking to increase brand awareness, drive more qualified leads, better enable your sales team, improve employee engagement, or attract and retain top talent, EveryoneSocial can be deployed for teams ranging from 50 to 50,000+ employees.
Perhaps the biggest sales issue facing enterprise solution providers is that they just don̥t get in front of their target audience enough of the time. FRONTLINE Selling has developed solutions centered around the creation of Meaningful Interactions (MIs) with targeted individuals for the purpose of identifying net new sales opportunities. Staccato Social guides social activities to ensure sales and marketing teams are engaging in the behaviors that will drive results. In addition to daily activity recommendations, Staccato Social allows Marketing to add company-approved content to the Content Library so content posted to social sites amplifies the organization's brand in a consistent way. Staccato Social connects with your CRM and Admins have visibility to all activity, as well as how social activity is influencing the progression and closing of sales opportunities.
Employee Communication and Engagement Platforms are a critical component for the success of world-class organizations at a time of historic, unprecedented change in the global workplace. Successful serial entrepreneurs Russ Fradin, Steve Heyman and Jim Larrison founded the company in 2010 with the mission of establishing stronger bonds between organizations and their employees so great things can be achieved. Today, hundreds of enterprise organizations, including more than 20 percent of the Fortune 100, trust Dynamic Signal to align their organizations and increase productivity by delivering timely, relevant information to millions of employees around the world so they can do their jobs better.
Smarp is the standard for modern employee communication. Their Employee App connects employees to the content they need to be successful in their work, while empowering them to act as brand ambassadors for their employers. Smarp helps employees build their thought leadership and networks, and to stay up to date with their company and industry news by making it easy for them to discover, share and measure the impact of great content. Smarp’s native mobile apps enable companies to push content directly to their employees’ smartphones, making sure employees are always well informed and up to date, regardless of whether they work in an office or are on the go. Smarp is the easiest way to create a well-informed and influential workforce.
SoAmpli is an award-winning advocate marketing and sales SaaS platform. Through a beautiful and user-friendly interface, SoAmpli helps companies turn their sales team into social selling stars increasing sales and powering brands. The SoAmpli platform facilitates the creation of a centralised space for heads of marketing and social media managers to quickly distribute fully-approved, 100% on-brand content to their sales team and employees, making it extremely easy for users to post – or schedule in advance - company content on their personal social media profiles. Users can attach a number of social media accounts to their SoAmpli profile, including Twitter, Facebook, LinkedIn and Instagram. All links are automatically shortened, which allows to follow their journey through the web and bring back information regarding click-throughs, number of shares and overall reach. Companies can then gather unique insight with SoAmpli’s real time statistics and downloadable dashboards to help measure success and showcase social content’s ROI. Within 30 days, SoAmpli can generate 30% more relevant prospecting for companies, boosting and showcasing the ROI of their digital content, while gaining unique insight and accessing new, untapped routes to market on social media. At the same time, SoAmpli helps bridge the highly expensive gap between the marketing and sales disciplines, effectively providing sales team with content ammunition – created by marketing - to close more deals and foster stronger relationships on social media.
SocialToaster is an enterprise-level fan engagement platform that uses the power of social media to amplify your brand’s message. The SocialToaster platform allows you to identify, recruit and activate your best supporters and vocal enthusiasts who are proud to share your brand’s content to their own personal social networks.
MarketBeam is an AI-driven personalized social marketing platform that utilizes untapped executives’ and employees' social networks to 10X your social reach, elevate brand, and nurture leads beyond the usual corporate channels. Gamification encourages content sharing on social networks while building executive branding and individual employee thought leadership. AI-driven analytics constantly learns and identifies top influencers, popular content and social networks to maximize marketing ROI.
SocioAdvocacy is the quintessential Employee Advocacy tool that lets your employees discover your official marketing communication and share it with their external social networks, in turn generating positive conversations and sales for your company. It allows you to make a provision for your employees to earn reward points for engaging with and sharing the content that makes the advocacy program gamified.
Boost your sales and online presence by actively involving the most valuable marketing source you have, being your employees, your happy clients, your partners and resellers, or anyone else who's willing to vouch for you. Thanks to Ambassify, you as a marketeer or HR manager are able to identify your genuine advocates through patent-pending technology. Your goal? Build an army of advocates you can challenge through an exclusive community or via public landing pages. Your advocates can complete challenges like referrals, references, write product reviews, answer polls, engage on social media, co-create ideas and many more. Through advanced gamification, advocates gain points which they can use to unlock perks and rewards.
Bunchball combines behavioral economics, big data, and gamification to inspire loyalty that lasts. We empower businesses to motivate, engage, and generate true loyalty among customers, partners and employees. This is Loyalty 3.0. We motivate millions of people to take action every day. We know what gets people going: a goal that matters, recognition among peers, and a meaningful reward. We’ve built the best tools and assembled the most experienced team to help you to motivate and engage your most important audiences: employees, customers, online communities and partners.
rFactr’s SocialPort™ gives organizations a way to scale social selling best practices across the entire enterprise. SocialPort helps to empower employee advocacy while preempting conversations with competitors, reducing the cost of customer acquisition and creating a measurable increase in revenue. Social selling techniques can create a competitive advantage but you’ll need a true enterprise-class social selling system in order to ensure results and compliance. SocialPort’s cross-platform interface is a push-button way to seamlessly interface social media with your CRM system delivering measurable social media ROI and tangible sales results. rFactr helps companies deploy SocialPort and even trains sales reps to mine social media in order to close incremental sales.
Drumup is an end to end social media content scheduling and discovery app, and can cut down your social media management effort by up to 90% (works with Twitter, Facebook and LinkedIn). It discovers relevant and engaging stories of interest to your social media audience from around the web, that you can schedule for multiple social media accounts. You can also add custom posts to your content queue for publishing. DrumUp also allows you to link your blog feed on your social accounts. In addition to these features, DrumUp offers a content library, hashtag suggestions, and an employee advocacy program. Features: - Discover fresh relevant content for your themes in an easy shareable format - Schedule posts for multiple accounts in one click - Manage multiple accounts through a single dashboard - Create groups of social media accounts and schedule to them with ease - Link blog feed to post directly to your social accounts - Schedule posts for specific time and date - Chrome extension to discover posts as you browse and to schedule conveniently from within - Mobile app for on-the-go content discovery and social media management - Create text and image custom posts - Link RSS feeds to read them within the app - Get hashtag suggestions - Shorten URLs and track your clicks - View social media engagement analytics - Save files to the content library - Provide specific social media accounts' access to teammates - Set up an employee advocacy program
Fielo’s primary mission is to provide a tool that will enable you to build dynamic, flexible loyalty and incentive programs that can quickly adapt as new customer engagement models develop. This allows our clients to build a highly scalable membership base of loyal customers, motivated partners, inspired employees or a driven sales team. The platform is fully mobile to capture & reward every act of loyalty. Fielo delivers on our customer’s vision to: • Engage Customers & Partners in a more personalized way; • Employ a dynamic technology to manage and evolve customer and partner engagement; • Fully automate platform accessible online or on-site; • Provide an easy-to-use online Member Portal Experience; • Provide a complete Member management of all member activities; • Retire points with an intelligent management system; • Segment and Track member activity; • Track the results of your incentive or loyalty program, understand total Program ROI in real time The inherent flexibility and configurability of Fielo combined with the powerful rules engines, member management, redemption engine, and front-end member portal allows our customers to selectively promote different transactions and redemptions according to configurable rule criteria to maximize engagement. Fielo is a software as a service (SaaS) application, so as new versions of Fielo are released you have immediate access to the additional features. This ensures that you don’t get locked into a limited feature set and don’t need to purchase costly upgrades. Fielo is a complete end-to-end behavioral solution that offers a powerful system enabling you to develop and evolve your program with speed and flexibility.
LoyaltyMatch is a cloud-based loyalty management and gamification platform that offers the fastest path to the development and delivery of loyalty and engagement initiatives revolutionizing the way businesses manage customer value. LoyaltyMatch customers include Clarins USA, I.M.P., Blue Note Entertainment Group, McMenamins and Frontstretch Fest.
The VIP Crowd Engagement Hub makes it fun and easy for your employees and customers to provide feedback and promote your company. Companies use VIP Crowd's Engagement Hub to: *Drive Engagement: Create activities that get your customers and employees talking about your brand, providing feedback, and having fun. *Accelerate Sales: Support your sales and marketing efforts by turning your best customers and employees into brand advocates. *Boost Retention: Show your customers and employees how much you appreciate them and why they should continue to work with you. See how your team can easily join the VIP Crowd community and reward your best customers and employees for having fun: https://vipcrowd.com