Game localization is the process of modifying a video, computer, or mobile game to adapt to the needs and preferences of players in a different geographic region. Translation solutions are often the main feature of game localization but providers frequently take additional measures to adapt to local regulations or cultural differences. Not all features of game localization are in-game, as changes may occur to game packaging or hardware. Clients can utilize localization services when looking to expand their game to other regions, in a well-functioning form that adapts to the local language, culture, and regulations. For example, aside from translating or dubbing, a game localization service may change an in-game soundtrack when expanding to a region with different music preferences or native language. Localization can be considered essential in order for a game to be accessible for users with a different native language. In cases that do not involve a complete translation, some form of localization may still be seen as useful or welcoming to potential customers and possibly result in a larger userbase. Other types of localization, such as app localization services and marketing localization, are offered in similar services by providers.
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