Hashtag monitoring software provides analytical insights into the social media engagement for a particular campaign. Hashtag monitoring software is useful for social media and marketing teams to identify successful marketing efforts and learn how people engage with social media posts. Hashtag monitoring solutions are similar to social media monitoring software and can be used together to gain a unified look into the performance of social media marketing efforts. Hashtag monitoring tools also allow businesses to track hashtags of interest that are unrelated to specific marketing campaigns. This helps monitor brand activity, allows companies to easily identify specific brand-related conversations, as well as positive and negative mentions on social media, and understand the general reputation of the company.
Hashtag monitoring software can be used hand in hand with online reputation management software to obtain additional insights into the viral opinion of a brand. Businesses can monitor well-received and popular hashtags to use in posts in an effort to increase market presence and responsiveness on social media. Businesses can measure the results of influencer-generated campaigns and leverage influencer marketing software alongside hashtag monitoring solutions to keep track of influencers.
To qualify for inclusion in the Hashtag Monitoring category, a product must:
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Sprout Social offers social media management, engagement and analytics solutions for leading agencies and brands, including Hyatt, GrubHub, Microsoft, Uber and Zendesk. Available via web browser, iOS and Android apps, Sprout Social’s engagement platform enables brands to more effectively communicate on social channels, collaborate across teams and provide an exceptional customer experience. Sprout Social’s intuitive platform was designed with the user in mind, making it easy for anyone to publish content, monitor their social presence, engage with their audience and analyze social media efforts across all connected profiles. Teams can be up and running in minutes—Sprout Social does not require up-front investment, has flexible contract terms and there is little-to-no implementation needed. Sprout Social is an Twitter Official Partner, Facebook Marketing Partner, Instagram Partner Program Member, LinkedIn Company Page Partner and Google+ Pages API Partner. Created for small and medium businesses, enterprise and agencies, Sprout features focus on three main functions: publishing, engaging and reporting. Sprout provides solutions for social marketing, social management, customer service and team collaboration. Sprout’s Smart Inbox gives users a unique all-in-one stream of their incoming social messages, and enables users to work from the stream to respond, tag, task or mark messages as complete to achieve inbox zero. Sprout’s collaboration tools and permissions enable multiple users to work within the platform at once without overlapping or encroaching on responsibilities. The Sprout Queue and ViralPost enable you to efficiently upload content and ensures your messages will be sent at the optimal time for maximum reach. Sprout’s ample reporting capabilities provide insightful analytics and enable you to quantify your social communications.
Brand24 is a simple, yet reliable social media monitoring solution. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers and monitor their competition. It's a solid and affordable tool to help you monitor and manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.
Keyhole is the hashtag analytics company. Keyhole's real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity.
Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker's state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.