Best Heat Maps Software

Heat maps and in-page analytic software report on how web visitors behave when interacting within a singular web page on a website. Marketers and web developers use heatmaps and in-page analytics to visualize where on a web page visitors click, hover, and scroll. Heat maps visually represent the recorded clicks and mouse movements of the website visitor, and create in-page data for marketers and UI/UX designers to analyze. This information shows how well or poorly the page’s design draws the viewer’s attention and where designs can be improved, increasing engagement and conversion.

Heatmaps and in-page analytics systems are deployed on top of existing web development infrastructure and web content management systems, and they often integrate with digital analytics and other conversion optimization systems such as A/B testing tools.

To qualify for inclusion in the Heat Maps and In-Page Analytics category, a product must:

  • Create or overlay heat maps of or onto screenshots of existing webpages
  • Track, monitor, and/or record number of clicks on specific elements or areas of a web page
  • Collect data on a per-page or individual user sessions basis
  • Offer report filtration via specific behaviors or visitor demographic

Heat Maps Software Grid® Overview

The best Heat Maps Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Crazy Egg, VWO, Hotjar, and Smartlook
  • High Performers are highly rated by their users, but have not yet achieved the Market Presence of the Leaders High Performers include: EyeQuant
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Clicktale and Freshmarketer
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: IBM Tealeaf
G2 Crowd Grid® for Heat Maps
Leaders
High Performers
Contenders
Niche
Market Presence
Satisfaction
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    Smartlook is a qualitative analytics solution for web and mobile helping over 200,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork. With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions. Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.


    VWO is world’s leading web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. VWO’s connected platform allows businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. While promoting a culture of experimentation, VWO empowers business leaders to make data-driven decisions and expedite growth for their functions. VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments till date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


    Crazy Egg is like a pair of x-ray glasses that lets you see exactly what people are doing on your website. Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website.


    Freshmarketer is an all-in-one conversion rate optimization tool packed with all the powerful features you need to increase website conversions. From heatmaps and A/B testing to running polls and receiving feedback from your website visitors, you’re completely equipped to boost your conversion rate like never before.


    IBM Tealeaf® Customer Experience (CX) is on-premises, on cloud or cloud/on-prem hybrid software that uses customer experience solutions to capture visitor interactions on websites and mobile applications. AI-powered behavioral analytics help you create a digital world that engages customers and keeps them coming back. - Boost conversion: streamline your digital journey. - Increase revenue: enhance CX to drive loyalty. - Enhance profitability: get customers to embrace low-cost digital channels. - Save time: visualize precise steps to optimize CX. Boost conversion and revenue Fully understand your web and mobile experience and know how to make it better with customer data analytics. Your customers will reward you. AI illuminates opportunities & struggles Understand why customers progress or abandon with AI-powered struggle analytics. Capitalize quickly on opportunities. Drive design with behavioral insights Design user-friendly, high-conversion sites and apps. Behavioral insights from customer analytics show you what's working and what's not. Be confident in privacy and security Show regulators and customers you are serious about safety by choosing IBM. Fight fraud Get alerted to fraudulent or other malicious activity. Block and investigate suspect transactions. IBM Tealeaf CX lives on within IBM Watson Customer Experience Analytics, part of IBM Watson Marketing.


    EyeQuant helps you enhance every design decision with AI. It gives you predictive heat maps and quantitative insights on any design with just one click. No technical setup required.


    Clicktale transforms enterprises into experience-centric organizations and helps them achieve wins and savings worth hundreds of millions of dollars. The company’s digital customer experience platform and services provide insights to optimize visitor engagement, improve KPIs, and delight customers. To best connect with customers in the digital world, brands need to understand and respond to the digital body language of their customers. Clicktale provides visibility into customer behavior and decision-making by tracking their every action inside a webpage or app. Specifically, Clicktale’s solution helps brands: • Increase conversions and engagement • Align internal teams with easily-consumable visualizations, creating affinities between analytics, IT and product teams. • Identify opportunities, drill into errors and prioritize tasks based on business impact. • Elevate the testing culture by pinpointing areas for examination and creating tests based on data, rather than guesswork. The Clicktale platform provides a suite of visual reports such as session replays, heatmaps, form and funnel analyses, error reports, and more to help brands see and understand the individuals behind their numbers. Clicktale goes beyond the typical business model of analytics tool vendors by embedding a dedicated Customer Success services team as part of its offering. Clicktale’s customer experience consultants and digital psychologists proactively crystalize actionable feedback for our clients: quick wins as well as in-depth analyses on key business flows. Utilizing the Clicktale platform together with the client’s other eco-system data, Clicktale’s consultants provide specific observations, benchmarks, and recommendations for CX-driven enhancements to the digital channels. Clicktale’s powerful integrations with over 50 analytics, optimization, Voice of Customer and chat tools help brands bridge the datasets from every system to gain a comprehensive picture of the customer journey and experience. In March 2016, Clicktale was awarded the Adobe Marketing Cloud Innovation Partner of the Year in recognition of its deep integrations and customer success stories. Clicktale is also an inaugural Premier Partner in Adobe Exchange. With superior accuracy, limitless scalability, and ironclad security and privacy, Clicktale’s solutions are designed to handle the most complex digital touchpoints, no matter the device. Clicktale’s global customer base includes Walmart, Bank of America, Microsoft, Adobe, CNN, Avis, and MetLife.


    Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With over a million landing pages at an average conversion rate of above 22%, Instapage is helping 15,000 customers across 100 countries capture more value from their campaigns. The Instapage platform has five tools that provide an end-to-end solution: landing page builder, integrations ecosystem, publishing tools, optimization & analytics system, and a team/client collaboration layer. Instapage provides the only collaboration solution for streamlining the design review process.


    SessionCam is a software that provides advanced session replay, heat-mapping and conversion funnel technology to enables user to optimize their on-line user experience and significantly increase conversion rates.


    Hitsteps Analytics is a powerful real time visitor management and live chat tool. It allows you to view your visitors stream and follow each visitors to know more about each pages they see. It allow you to engage with your visitors using live chat tool. You'll be provided with detailed information about each visitor such as geolocation, their first visit on your site, referer to your site, their browser, OS and device and much more! Advantages over Google analytics includes but not limited to Detailed information of each and all visitors, ability to engage with visitors using live chat tool, heatmap for each pages, carefully pre-generated and categorized reports, real-time analytics on all reports and much more... Visitor aliasing enables you to detect if same (registered user) login back to your website again using another device (another pc, mobile or tablet). What if a user click on your ads on pc and register to your website but don't make any purchase, however this same user login back to your website from another device and complete purchase? Most web analytics would tell you he is a new user! Hitsteps detect if same user login again, and merge new browsing session with previous session making a unique timeline. We also identify user in hitsteps with same nickname they used to register in your website to make it easier for you to identify it. New generation heatmap, Page Analysis: It allows you to view exactly which item in your page, menu, sub menu, carousels or slideshows is attracting and getting how many clicks. View some screenshots in screenshot tab of this plugin.


    IBM Watson Customer Experience Analytics helps you make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels. Only Watson gives you clarity into end-to-end journeys and their effectiveness while also giving you the ability to visualize the actual customer experience on your digital channels. This macro to micro view gives you both the what and the why behind your performance. The end result? The insight you need to optimize journeys, boost conversion, and maximize profitability. AI-powered customer data analytics Get the customer analytics to know the experiences you need to create to enhance engagement and conversion. Integrate with Watson Marketing or your existing solutions to bring experiences to life. Customer journey optimization Visualize and rank cross-channel customer journeys by performance. Understand precisely how customers interact with your sites and apps. Proven business outcomes AI customer analytics automatically surface opportunities to boost digital revenue and pinpoint struggles that cost you conversions. Attribute revenue to campaigns and touchpoints. Robust data integration Easily exchange customer data between your IBM and third-party solutions for holistic customer insight. Link to automation systems to execute data-driven marketing. Revenue attribution Know what marketing campaigns, touchpoints, and channels drive revenue and other business outcomes. Determine ROI and understand where to invest and what's not working.


    Big Picture is a platform that enables marketers to setup advanced event tracking on their website without coding.


    ContentSquare is a digital experience analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile and web sites. We compute billions of touch and mouse movements, and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. Using behavioral data, artificial intelligence and big data to provide automatic recommendations, ContentSquare empowers every member of the digital team to easily measure the impact of their actions, and make fast and productive data-driven decisions to optimize the customer journey.


    Meet FullStory, the app that captures all your customer experience data in one powerful, easy-to-use platform. Our tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation – empowering everyone in your organization to help build the best online experience for your customers.


    HumCommerce is a company working on simplifying complex E-commerce insights into easy & actionable reports


    Mouseflow tracks clicks, mouse movement, scrolls, forms, and more. It shows an anonymized recording of the activity from each visitor on your site - just like CCTV


    The Ptengine app helps marketers and webmasters turn more visits into conversions. By "conversions" we mean sales, leads, email subscribers, social shares--whatever goals people have for a website. It's part of a growing movement for websites. Since getting traffic is harder and more expensive than ever, our users are focusing on getting more out of the traffic they already have.


    Wisdom is a website visitor session recorder that allows users to watch their website visitors, live, interacting with their website.


    Zoho PageSense is an A/B testing and website optimization solution, designed to boost website conversions and revenue by tracking the visitor journey. With tools such as funnel analysis, A/B testing, visitor segmentation, forecasting, real-time analytics, third party integrations, and more, Zoho PageSense provides users with a platform to understand how their visitors interact with their website. To help businesses gain a better understanding of their visitors’ journey and how customers interact with their website, Zoho PageSense provides a heatmap feature which highlights which page elements get the most clicks. Complete visitor engagement details are provided including the number of visitors within a certain time period, devices used, and click numbers for each page element. Users can also view scrollmaps to gain insight into how far down each page visitor scrolls and where they spend the most time, with percentages and statistics for each scroll segment. Funnel analysis allows businesses to monitor the visitor journey through their website with statistics on drop-off rates, visitors per page, conversion rates, average journey completion times, and more. In order to aid with data-driven decision making, Zoho PageSense provides A/B testing features to test web page variations and compare results. The visual editor facilitates the editing of web pages with a simple drag and drop format and once complete, page variations can be tested with predefined or custom visitor segments. Reports are generated to analyze clicks, engagement, conversions, pageviews, revenue, and more for each variation, and goals can be set and tracked to monitor the success. Users can also view variation specific heatmaps to monitor clicks across multiple page variations.


    Apache SensSoft is a line of products that provides components needed for tracking, analyzing and visualizing user event data.


    appNeura is a powerful Digital Experience Monitoring tool that helps you to find out exactly why your app is slow or crashing. appNeura tracks all critical performance parameters with ease on its clutter-free dashboard.


    ClickHeat is a visual heatmap of clicks on a HTML page, showing hot and cold click zones. ClickHeat is an OpenSource software, released under GPL licence, and free of charge.


    Decibel Insight reveals exactly how users behave on websites and apps, making it easy for enterprise businesses to quantify and improve the customer experience across every digital touchpoint. Powered by machine learning, our award-winning technology processes hundreds of revolutionary behavioral metrics – from mouse movements and device rotations, to pop-ups and errors – capturing an accurate picture of every user’s on-page experience. The world’s largest brands – including Lego, General Motors, British Airways, and AllState Insurance – use Decibel Insight to pinpoint opportunities to improve the customer experience and collaborate across their organisations to put the customer first.


    Dscout’s research platform captures the reality of your customers’ in-the-moment behaviors and thoughts through mobile video, image, text, and survey feedback.


    Inapptics helps app makers analyze user behavior in their mobile apps. It allows seeing how people actually use your app, where they tap and how they navigate in the app. Unlike traditional analytics tools that provide just quantitive metrics and charts, Inapptics provides the following to help you understand and analyze user behavior: Screen flows - See the actions users perform on each screen, where they tap and how they navigate within your app. Visual funnels - See the percentage of users who complete a set of actions in your app. Discover which navigation paths they take instead of reaching the goal. Heatmaps - Learn where users are tapping on each screen. Understand their browsing habits and improve conversion. Crash replays - Reproduce any crash with just one click and solve even the tiniest bugs that are causing your users to leave your app. Users list - Browse through all the sessions performed by a particular user and see what they did in your app from day one. The SDK is integrated with just one line of code and has no impact on your app’s performance.


    Record and watch your website visitors video + website heatmaps + form analytics + surveys


    Leading B2B and B2C companies are increasing collaboration across their product, marketing, and IT teams to deliver exceptional customer experiences. The Quantum Metric platform has been built with the business user in mind; it delivers value in under a day by automatically identifying, prioritizing, reproducing, and helping resolve digital product defects to avoid negative impact to acquisition, retention, internal operations, and NPS. Quantum Metric’s digital experience analytics suite applies big data analytics and machine learning to 100% fidelity session replay. With Quantum Metric, enterprises gain real-time automated anomaly detection, intelligent issue prioritization based on business impact, increased profitability, and improved digital experience. Quantum Metric’s key differentiation is its primary focus on quickly identifying online customer frustration and quantifying the financial impact of that struggle. Where previous-generation solutions only collect data and enable session replay, Quantum Metric has taken the next step at analysis of customer experience to provide visibility around which customers are struggling and why. The platform automatically identifies frustrated users and quantifies these segments by their value, providing pixel-perfect replay to provide context around behavior analytics.


    ScreenSquid is a website plugin that records what visitors do in a website, it tracks mouse movements, clicks, typing, scrolls, drags, and page changes to allow user increase conversions, find bugs, and provide better support.


    SimpleHeatmaps is an app that makes it simple to generate different types of heatmaps to help analyze how visitors are using tha site.


    UserReplay is a customer experience analytics solution that enables businesses to discover the truth abou customers digital experience, it combines replay of customer journeys with sophisticated analytics that identify customer struggles and monetize their impact and helps companies improve conversion, resolve technical and usability issues more quickly, recover lost customers and prevent fraud.


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