Best Inbound Call Tracking Software

Inbound call tracking software attributes inbound phone calls to their sources. By generating different local and 1-800 numbers for advertisements, locations on a website, and pay-per-click campaigns and keywords, organizations can track which sources are generating the most calls. Further, products often provide advanced call routing and interactive voice response systems to qualify leads and provide more granular reporting. Inbound call tracking products are most frequently used by marketing teams to better measure the success of specific marketing campaigns. Inbound call tracking products integrate with digital analytics and digital advertising tools to include offline conversion in overall funnels. They also integrate with CRM products to successfully log and track leads.

To qualify for inclusion in the Inbound Call Tracking category, a product must:

  • Generate unique numbers for different advertising campaigns
  • Track which campaign individual calls are coming from based on unique numbers

Inbound Call Tracking Software Grid® Overview

The best Inbound Call Tracking Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: DialogTech, Invoca, CallRail, Marchex, CallTrackingMetrics, and LeaseHawk
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: RingDNA, Retreaver, NinjaCat, and PhoneWagon
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: CallSource, CallFire, and Call Box
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Convirza (formerly LogMyCalls), Telmetrics, and ActiveDEMAND
G2 Crowd Grid® for Inbound Call Tracking
Leaders
High Performers
Contenders
Niche
Dialogtech
Convirza formerly logmycalls
Invoca
Callsource
Callrail
Callfire
Marchex
Calltrackingmetrics
Call box
Ringdna
Retreaver
Telmetrics
Activedemand
Ninjacat
Leasehawk
Phonewagon
Market Presence
Satisfaction
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    CallRail
    CallRail

    We live in a cross device world where mobile is becoming a stronger tool within the buyer journey. Advertisers must optimize for mobile in order to...

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