Best Influencer Marketing Software

Influencer marketing software helps organizations identify, recruit, and communicate with social influencers. Influencer marketing systems are used to locate and manage new and existing brand advocates within a unified platform. These products allow organizations to recruit new influencers with built-in searchable marketplaces. Organizations can filter through influencers by establishing a detailed search criteria. Influencer marketing products also provide features for curating influencer-generated content, creating branded marketing material, and analyzing the performance of social influencer campaigns. Organizations use influencer marketing software to create and manage marketing campaigns that depend on the use of social influencers as representatives of a brand or product. Some influencer marketing products can further facilitate and manage athlete and celebrity sponsorships.

Influencer marketing software is commonly implemented in marketing departments with mature social media marketing strategies. Influencer marketing software streamlines the process of maintaining an active community of brand advocates across social networks and turn those into social influencers. Influencer marketing software is often implemented to complement and support other social media marketing products. Influencer marketing software can be paired with brand advocacy products to convert advocates into social influencers.

To qualify for inclusion in the Influencer Marketing category, a product must:

  • Provide tools that enable users to search for social influencers within an influencer network or across social networks
  • Allow users to filter through and segment influencers according to a series of factors
  • Offer campaign management and communication tools with which users can communicate and manage influencers
  • Provide a dashboard through which users can visualize and evaluate influencer campaign performance
  • Facilitate importing and exporting of influencer data, including contact information

Influencer Marketing Software Grid® Overview

The best Influencer Marketing Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: BuzzSumo
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: Klear, Julius, Upfluence Software, and Dovetale
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Mention and Traackr
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: GroupHigh and Zoomph
G2 Crowd Grid® for Influencer Marketing
High Performers
Upfluence software
Market Presence
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