Influencer marketing software helps organizations identify, recruit, and communicate with social influencers. Influencer marketing systems are used to locate and manage new and existing brand advocates within a unified platform. These products allow organizations to recruit new influencers with built-in searchable marketplaces. Organizations can filter through influencers by establishing a detailed search criteria. Influencer marketing products also provide features for curating influencer-generated content, creating branded marketing material, and analyzing the performance of social influencer campaigns. Organizations use influencer marketing software to create and manage marketing campaigns that depend on the use of social influencers as representatives of a brand or product. Some influencer marketing products can further facilitate and manage athlete and celebrity sponsorships.
Influencer marketing software is commonly implemented in marketing departments with mature social media marketing strategies. Influencer marketing software streamlines the process of maintaining an active community of brand advocates across social networks and turn those into social influencers. Influencer marketing software is often implemented to complement and support other social media marketing products. Influencer marketing software can be paired with brand advocacy products to convert advocates into social influencers.
To qualify for inclusion in the Influencer Marketing category, a product must:
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Mention is the easiest media monitoring tool. Create alerts for your company name, your product or your competitors. Get updated in real-time by tracking the most relevant mentions over the web and social web. React, get statistics, collaborate with your team, all on the go!
Dovetale is a data focused influencer platform for brands looking to grow on social media. With more informative data you can discover online trends, save time and build relationships with people that can drive results. Dovetale is valued by small merchants, as well as large global brands recognized around the world. Dovetale's tools are built for a wide variety of influencer marketing tasks including: Discovery, List Creation, Reporting and even support and storage of IRS compliant payments & W9's. We are proud to be backed by Expa Capital, as well as the founders of Uber and Foursquare.
Julius is the premier influencer marketing platform providing marketers with rich influencer data, advanced search capabilities, and end-to-end campaign management tools required to organize a successful influencer marketing strategy. Search, contact, activate and report for all your influencer marketing campaigns in one place. Use over 50 filters to narrow your criteria and drive successful campaigns with unrivaled influencer insights and 100% vetted, hand-curated data.
Keyhole is the hashtag analytics company. Keyhole's real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity.
At ACTIVATE, we partner with brands and influencers to tell engaging and compelling stories across social media, at scale. We are a team of influencer strategists, technologists, data scientists, and operations professionals. Over the last year, we have activated over 75,000 influencers and creators to publish more than 6,500 pieces of collaborated content per month. We’ve come a long way since our inception. Our story began in 2007 when, long before the term ‘influencer’ was a thing, we launched BLOGLOVIN’, an online platform and community for creators, tastemakers, and 12MM+ of their most avid fans. Through BLOGLOVIN’, we learned to identify emerging creators, what makes their content compelling, and how to run influencers partnerships at scale to fuel our own growth. As brands and marketers caught on to the power of these creators and influencers, they began to reach out to us for help in identifying influencers and building partnerships. In 2014, this lead us to formally launch the ACTIVATE technology platform to help our own team and partners to run these influencer collaborations more efficiently. From there, the rest is history.
1. Search for your Influencers 2. Pick the best fit 3. Contact them at scale! Upfluence Software is an all-in-one influencer marketing platform that allows brands to identify their influencers and launch campaigns in minutes. Features: influencers identification based on multiple criterias such as keywords, geolocation, engagement rates, demographics & more - influencers management and lists - campaigns management - emailing campaigns - reporting.
Klear is one of the world's leading Influencer Marketing platforms. It empowers marketers with powerful yet simple influencer search engine, influencers profiles, campaigns analytics, and social monitoring tools. Klear provides an easy and user-friendly way to become data-driven marketers. The platform provides the deepest available entity-level information on more than 500 million social accounts. Klear’s focus is to show marketer’s data that matters, tie it to a clear call-to-action plan, and provide users with invaluable intelligence that will give their brand a strong competitive edge.
Traackr is the leading solution for influencer management. Traackr's technology enables brands to optimize their influencer programs by identifying individuals with the highest signal for a brand or product, uncovering authentic social insights to build meaningful relationships, facilitating the activation of those influencers, and measuring their impact on the brand. With over 5,000 users worldwide, 150 enterprise customers and 40% of leading digital agencies, Traackr's platform is the all-in-one solution leveraged by social, communication, content and product marketing teams, to scale company-wide influencer programs. Traackr is an international company with offices in San Francisco, Boston, New York, and London, conducting business in 11 languages and customers in 34 countries. Visit www.traackr.com for more information; follow Traackr on Twitter and LinkedIn.
Scrunch is a data-driven influencer marketing platform that is designed to enable brands and agencies to discover the right bloggers and social media influencers. Scrunch has one of the world's largest influencer databases with over 20 million profiles and billions of datapoints.
Sideqik is a technology solution that helps marketers face the future. Our all-in-one influencer marketing automation platform helps brands discover and activate the right influencers. Then we help our customers quantify their campaigns with end-to-end measurement. Sideqik’s customers — which include CBS Interactive, Logitech, and Coca-Cola — see a 50x to 300x increase in reach and engagement when using the product.
Grin is the #1 influencer marketing solution to help brands and agencies run influencer marketing programs at scale. Use our advanced tools to: Find high-quality influencers, automate email outreach and follow-up, activate campaigns, grow influencer relationships with CRM, and track and report campaign results and ROI. Manage the entire influencer marketing process from start to finish with Grin.
Reachbird is an intelligent influencer marketing All-in-One solution for marketing professionals. Based on artificial intelligence Reachbird is able to provide high-quality features for the influencer discovery, campaign management, and campaign tracking likewise a keyword-based influencer search engine or individual influencer onboardings.
Paladin is the essential influencer management platform. Trusted by media companies, brands, and agencies across 5 continents, our technology streamlines talent discovery, influencer management, and campaign reporting. Paladin operates globally, with offices in the North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at https://paladinsoftware.com.
Making an impact on social media means having great content, and lots of it. Popular Pays’ platform streamlines the content creation process, allowing you to scale the production of high quality custom content to power your organic & paid media. Our community of creators will take your brand from concept to content in two weeks to reach your audience where they’re most engaged.
A self-serf platform that helps brands to create marketing campaigns with influencers across all social network and across the globe. It only takes a few minutes to find influencers anywhere in the world, sort them by the needed filters and launch the campaign.The brand does not need to worry about spending a lot of time and resources, finding the right influencers, engaging influencers in the campaign, agreeing to campaign conditions, measuring ROI, analyze influencers performance etc.
Ahalogy Muse™ is an industry-first software platform to help leading marketers identify and act on changing trends in their category. Powered by a network of 5,500+ premium content creators across the web, the tool is powered by influencer performance data—across their original content and billions of social media posts from Facebook, Instagram, Pinterest, YouTube, and more. Ahalogy provides Muse access at no charge to its clients and their partners. These same insights are leveraged in our Brandables solution as a guide for creative production.
CreatorIQ powers the leading enterprises in influencer marketing. The platform of choice for companies like Airbnb, National Geographic, CVS, FOX, Disney, Ralph Lauren, Refinery29, and others, CreatorIQ offers a true end-to-end solution for social brand advocacy. Key platform features include: - Industry-leading creator discovery - Campaign management and workflow tools - An enterprise-grade talent CRM - Beautiful social reporting - Complete white-labeling - A robust API - Fraud analysis - Talent approval sheets - Much, much more
Linqia combines the science and accountability of online media with award-winning service to deliver guaranteed influencer marketing results for our clients. Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. Linqia Performance Platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media. Founded in 2012, Linqia works with over 300 leading national brands including Black & Decker, Gerber, Herdez, Kimberly-Clark, Mezzetta, McDonald’s, Nestle, Purina, Square, Unilever, Uniqlo, Viacom and Walmart. Linqia is headquartered in San Francisco, CA, with offices in New York, Chicago, and Bentonville.
Founded in 2009, Onalytica specialises in providing Influencer Relationship Management software and supporting professional services to help brands scale 1-to-1 Influencer Relationship Management results. We work with Marketing, Communication, Digital & PR professionals to help configure bespoke influencer programmes so that they can better automate and streamline influencing activity as well as identify on-going engagement opportunities.
Influencer marketing technology powered by an opt-in marketplace of content creators, influencers and over eight years of real-life program data. Through an automated influencer marketing platform, the time consuming, manual tasks are simplified. Instead of spending hours, you’ll spend minutes finding influencers, managing influencer campaigns, executing contracts, payments, and measuring KPIs. Go to: www.tapinfluence.com/self-guide-product-tour/ for a self guided product tour.
mCart is and cloud-based marketplace platform as a service that unlocks the power of omnichannel influence marketing. Customers license this software to bring content and commerce together, making their world shop-able. The mCart platforms bring shoppers, influencers, brick & mortar retailers and content producers together to create an ecosystem. The customers can help brick & mortar partners, millions of influencers (including media outlets, bloggers stylists and celebrities and shoppers create an effective and transparent value chain, leveraging blockchain to tokenize affiliate sales attribution models. With the advent of blockchain and smart contracts, the platform allows brands to easily track marketing-to-sales dollars without needing middlemen to score the value transfers. It’s like an Uber for retail sales, where retailers can directly reward millions of influencers who promoted their products and transactions, leveraging mCart token and its integrated micropayment system — in real-time and without transaction fees — to remove entirely the need for paperwork, back-office burdens and colossal transaction fees. Potential customers of the mCart platform as a service are media institutions, malls, the procurement industry and CPGs, among others who want to monetize their user base, content or influence for acquisition, retention and monetization.
Ambassador empowers marketers to increase customers, referrals, and revenue by leveraging the power of word-of-mouth. Their marketer-friendly software simplifies referral marketing, automating the process of enrolling, tracking, rewarding and managing your customers, affiliates, influencers, and partners. Consumer brands and B2B companies worldwide are rapidly implementing, scaling, and optimizing their referral marketing programs with Ambassador's pioneering software. Ambassador is also one of the fastest growing private companies in America according to the prestigious Inc. 500, with offices in Metro Detroit and Denver.
HYP3R is a location-based marketing platform that unlocks a treasure trove of powerful geosocial data. We work with innovative teams who believe in better marketing for businesses and consumers. With HYP3R, marketers can analyze consumer and competitive behavior on-location, engage customers in a delightful way, and acquire high-value customers through hyper-targeted campaigns.
Influicity is a subscription-based service that allows clients to build and manage their own network of influencers. We collect information on all 1.6 billion social media profiles, and deep analytics on 5 million profiles and growing across YouTube, Instagram, Facebook, Twitter, Vine and others. You select which influencers will work best for your target geography, demographics, psychographics and behavioral attributes. Influicity lets you manage offers, content approvals, influencer communications and reporting to measure the impact of your campaigns.
InNetwork is comprehensive influencer marketing software that connects brands with influential social media content creators, all vetted by real human eyes for quality, authenticity, activity, reach and engagement, and who are searchable by interest category, geography, demographics, and engagement. A comprehensive social map of each influencer, campaign dashboard, and collaboration features help marketers gain an enterprise view of social partners across multiple brands, rosters, and geographic markets. By adhering to a common playbook and streamlining the approval process and campaign measurement, marketers can easily scale their efforts without compromising the integrity of their influencer relationships and have more time to collaborate on engaging branded content that amplifies their brand message to new receptive audiences.
Augure software and influencer intelligence is designed to help brands in successfully bridging the gap between traditional PR and influencer marketing. Using Augure, PR and marketing professionals can effectively identify and engage their key influencers, hence increasing brand awareness, build trust and create affinity around their brands. Augure is being used by more than 1,500 brands - including household names such as Nestlé, Renault-Nissan, L’Oréal or Publicis.
Reelio is the only end-to-end influencer marketing platform that combines powerful data-driven technology with award-winning campaign execution. The Right Talent Finding influencers, let alone working with working with them, is a challenge even the largest brands face. Reelio recommends influencers based on their performance data, audience data and more, so you partner with the best talent for your brand. Track ROI Historical performance data empowers marketers to deliver high-performance campaigns that drive ROI. Taking it a step further, Reelio’s pricing tool ensures efficient spend. Additionally, dedicated specialists constantly analyze your content, giving actionable insights along the way. Manage & Scale Get real transparency & accountability with a 24/7 view into your campaign on the Reelio Platform. You don’t have to wonder about your results, or waste hours manually tracking every piece of content. Brands that trust Reelio to deliver: Google - Visa - Clinique - Verizon - Ulta Beauty - Target - Herbal Essences - Jamba Juice - Audible - ThredUp - Anki + hundreds more
SocMetrics is a platform that help agencies and brands leverage the potential of social media to get their message out. whether for product launches, lead generation, crisis response, etc. it create a systematic and accurate way to find and engage highly targeted influencers.
With over 35,000 registered bloggers from UK, Europe, USA and Australia, it is fast becoming the industry tool to manage and coordinate blogger outreach. By collaborating with bloggers, brands can reach new audiences through these trusted influencer’s social posts, videos and reviews.