Best Influencer Marketing Software

Influencer marketing software helps organizations identify, recruit, and communicate with social influencers. Influencer marketing systems are used to locate and manage new and existing brand advocates within a unified platform. These products allow organizations to recruit new influencers with built-in searchable marketplaces. Organizations can filter through influencers by establishing a detailed search criteria. Influencer marketing products also provide features for curating influencer-generated content, creating branded marketing material, and analyzing the performance of social influencer campaigns. Organizations use influencer marketing software to create and manage marketing campaigns that depend on the use of social influencers as representatives of a brand or product. Some influencer marketing products can further facilitate and manage athlete and celebrity sponsorships.

Influencer marketing software is commonly implemented in marketing departments with mature social media marketing strategies. Influencer marketing software streamlines the process of maintaining an active community of brand advocates across social networks and turn those into social influencers. Influencer marketing software is often implemented to complement and support other social media marketing products. Influencer marketing software can be paired with brand advocacy products to convert advocates into social influencers.

To qualify for inclusion in the Influencer Marketing category, a product must:

  • Provide tools that enable users to search for social influencers within an influencer network or across social networks
  • Allow users to filter through and segment influencers according to a series of factors
  • Offer campaign management and communication tools with which users can communicate and manage influencers
  • Provide a dashboard through which users can visualize and evaluate influencer campaign performance
  • Facilitate importing and exporting of influencer data, including contact information

Influencer Marketing Software Grid® Overview

The best Influencer Marketing Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Mention and BuzzSumo
  • High Performers are highly rated by their users, but have not yet achieved the Market Presence of the Leaders High Performers include: Klear, Julius, and Dovetale
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution.
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: GroupHigh, Traackr, Activate, and Upfluence Software
G2 Crowd Grid® for Influencer Marketing
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High Performers
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    Influencer Marketing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    BuzzSumo shows you the most shared links and key influencers for any topic or website. Ideal for content strategy, outreach and competitive research.


    Mention is the easiest media monitoring tool. Create alerts for your company name, your product or your competitors. Get updated in real-time by tracking the most relevant mentions over the web and social web. React, get statistics, collaborate with your team, all on the go!


    Dovetale is a data focused influencer platform for brands looking to grow on social media. With more informative data you can discover online trends, save time and build relationships with people that can drive results. Dovetale is valued by small merchants, as well as large global brands recognized around the world. Dovetale's tools are built for a wide variety of influencer marketing tasks including: Discovery, List Creation, Reporting and even support and storage of IRS compliant payments & W9's. We are proud to be backed by Expa Capital, as well as the founders of Uber and Foursquare.


    Julius is the premier influencer marketing platform providing marketers with rich influencer data, advanced search capabilities, and end-to-end campaign management tools required to organize a successful influencer marketing strategy. Search, contact, activate and report for all your influencer marketing campaigns in one place. Use over 50 filters to narrow your criteria and drive successful campaigns with unrivaled influencer insights and 100% vetted, hand-curated data.


    Klear is one of the world's leading Influencer Marketing platforms. It empowers marketers with powerful yet simple influencer search engine, influencers profiles, campaigns analytics, and social monitoring tools. Klear provides an easy and user-friendly way to become data-driven marketers. The platform provides the deepest available entity-level information on more than 500 million social accounts. Klear’s focus is to show marketer’s data that matters, tie it to a clear call-to-action plan, and provide users with invaluable intelligence that will give their brand a strong competitive edge.


    At ACTIVATE, we partner with brands and influencers to tell engaging and compelling stories across social media, at scale. We are a team of influencer strategists, technologists, data scientists, and operations professionals. Over the last year, we have activated over 75,000 influencers and creators to publish more than 6,500 pieces of collaborated content per month. We’ve come a long way since our inception. Our story began in 2007 when, long before the term ‘influencer’ was a thing, we launched BLOGLOVIN’, an online platform and community for creators, tastemakers, and 12MM+ of their most avid fans. Through BLOGLOVIN’, we learned to identify emerging creators, what makes their content compelling, and how to run influencers partnerships at scale to fuel our own growth. As brands and marketers caught on to the power of these creators and influencers, they began to reach out to us for help in identifying influencers and building partnerships. In 2014, this lead us to formally launch the ACTIVATE technology platform to help our own team and partners to run these influencer collaborations more efficiently. From there, the rest is history.


    1. Search for your Influencers 2. Pick the best fit 3. Contact them at scale! Upfluence Software is an all-in-one influencer marketing platform that allows brands to identify their influencers and launch campaigns in minutes. Features: influencers identification based on multiple criterias such as keywords, geolocation, engagement rates, demographics & more - influencers management and lists - campaigns management - emailing campaigns - reporting.


    Traackr is the leading solution for influencer management. Traackr's technology enables brands to optimize their influencer programs by identifying individuals with the highest signal for a brand or product, uncovering authentic social insights to build meaningful relationships, facilitating the activation of those influencers, and measuring their impact on the brand. With over 5,000 users worldwide, 150 enterprise customers and 40% of leading digital agencies, Traackr's platform is the all-in-one solution leveraged by social, communication, content and product marketing teams, to scale company-wide influencer programs. Traackr is an international company with offices in San Francisco, Boston, New York, and London, conducting business in 11 languages and customers in 34 countries. Visit www.traackr.com for more information; follow Traackr on Twitter and LinkedIn.


    Find the best bloggers and influencers, manage your relationships, and measure the value of your content


    Insightpool, the Social Relationship Intelligence Platform, is the smarter way to drive relationships on social.


    Scrunch is a data-driven influencer marketing platform that is designed to enable brands and agencies to discover the right bloggers and social media influencers. Scrunch has one of the world's largest influencer databases with over 20 million profiles and billions of datapoints.


    Sideqik is a technology solution that helps marketers face the future. Our all-in-one influencer marketing automation platform helps brands discover and activate the right influencers. Then we help our customers quantify their campaigns with end-to-end measurement. Sideqik’s customers — which include CBS Interactive, Logitech, and Coca-Cola — see a 50x to 300x increase in reach and engagement when using the product.


    Reachbird is an intelligent influencer marketing All-in-One solution for marketing professionals. Based on artificial intelligence Reachbird is able to provide high-quality features for the influencer discovery, campaign management, and campaign tracking likewise a keyword-based influencer search engine or individual influencer onboardings.


    Paladin is the essential influencer management platform. Trusted by media companies, brands, and agencies across 5 continents, our technology streamlines talent discovery, influencer management, and campaign reporting. Paladin operates globally, with offices in the North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at https://paladinsoftware.com.


    BrandBacker is a fast growing blogger, vlogger and influencer network that connects brands who want to get exposure on blogs and social networks to over 10,000 bloggers and influencers looking for opportunities.


    Making an impact on social media means having great content, and lots of it. Popular Pays’ platform streamlines the content creation process, allowing you to scale the production of high quality custom content to power your organic & paid media. Our community of creators will take your brand from concept to content in two weeks to reach your audience where they’re most engaged.


    A self-serf platform that helps brands to create marketing campaigns with influencers across all social network and across the globe. It only takes a few minutes to find influencers anywhere in the world, sort them by the needed filters and launch the campaign.The brand does not need to worry about spending a lot of time and resources, finding the right influencers, engaging influencers in the campaign, agreeing to campaign conditions, measuring ROI, analyze influencers performance etc.


    Ahalogy Muse™ is an industry-first software platform to help leading marketers identify and act on changing trends in their category. Powered by a network of 5,500+ premium content creators across the web, the tool is powered by influencer performance data—across their original content and billions of social media posts from Facebook, Instagram, Pinterest, YouTube, and more. Ahalogy provides Muse access at no charge to its clients and their partners. These same insights are leveraged in our Brandables solution as a guide for creative production.


    CreatorIQ provides an end-to-end influencer marketing technology platform designed to enable agencies, publishers and brands to invest more time scaling their influencer programs.


    HYPR is an influencer marketing platform providing clients with in-depth audience demographics of social influencers, with access to influencer audience demographic data, reach, gender, location, engagement and direct contact information.


    Influenster is a product discovery and reviews platform that enables consumers to find new products and get advice to make informed purchases.


    Designed to give you back hours in your day, Inkybee helps to manage all of the time consuming but essential work involved in blogger outreach. And, it produces stunning reports for your clients.


    IZEA connects brands with influential content creators and publishers. Our platform enables content marketing and influencer marketing at-scale.


    Linqia combines the science and accountability of online media with award-winning service to deliver guaranteed influencer marketing results for our clients. Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. Linqia Performance Platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media. Founded in 2012, Linqia works with over 300 leading national brands including Black & Decker, Gerber, Herdez, Kimberly-Clark, Mezzetta, McDonald’s, Nestle, Purina, Square, Unilever, Uniqlo, Viacom and Walmart. Linqia is headquartered in San Francisco, CA, with offices in New York, Chicago, and Bentonville.


    Onalytica provide an Influencer Relationship Management software that allow brands & agencies to identify and engage with relevant social influencers.


    Revfluence is a platform that allow brands and content creators to seamlessly discover, manage and analyze the impact of their campaigns.


    Shout Our Biz is an influencer marketing platform with millions of data points on 87,520 influencers.


    Influencer marketing technology powered by an opt-in marketplace of content creators, influencers and over eight years of real-life program data. Through an automated influencer marketing platform, the time consuming, manual tasks are simplified. Instead of spending hours, you’ll spend minutes finding influencers, managing influencer campaigns, executing contracts, payments, and measuring KPIs. Go to: www.tapinfluence.com/self-guide-product-tour/ for a self guided product tour.


    Adly is a Celebrity Social Advertising Platform that help brands partner with influencers and celebrities to reach more of their target audience to generate leads and drive sales.


    Blog Trumpet is a platform designed for content writers get to showcase their content and make it visible to readers.


    Buzzoole is an influencer marketing platform that helps users to improve their social reach & helps brands to generate qualified, easy and fast word of mouth.


    Crowdly's advocate marketing software helps brands increase brand advocacy and word-of-mouth by making it easy to identify and connect with their authentic, passionate advocates.


    Famebit is a marketplace that allow brands and video creators collaborate for branded content that is shared with millions of engaged viewers.


    Markerly is an influencer technology platform that specialize in influencer identification and tracking through Instagram, YouTube, Vine, Snapchat, Blogs and Pinterest.


    SocialBook is an AI powered real-time YouTube influencer performance analytical search engine.


    Socialix is a professional networking platform that offers a complete end-to-end solution for social influencers, bloggers talent agencies and brands that help to develope partnerships, creating content and tracking performance



    Tidal Labs is a platform that powers successful content-driven campaigns by activating influential creators and connecting them with the brands and publishing partners they are passionate about.


    TRIBE is a self-serve marketplace connecting global brands and micro-influencers to generate world-class branded content at scale, speed and a for fraction of the cost.


    Ambassador empowers marketers to increase customers, referrals, and revenue by leveraging the power of word-of-mouth. Their marketer-friendly software simplifies referral marketing, automating the process of enrolling, tracking, rewarding and managing your customers, affiliates, influencers, and partners. Consumer brands and B2B companies worldwide are rapidly implementing, scaling, and optimizing their referral marketing programs with Ambassador's pioneering software. Ambassador is also one of the fastest growing private companies in America according to the prestigious Inc. 500, with offices in Metro Detroit and Denver.


    Social Marketing Automation Solution. Easily personalize messages, offers, and ads based on what your customers are doing and saying across the social web.


    Blogmint is an automated platform that connects brands and influencers, it helps brands identify and engage targeted influencers to create powerful social and video content.


    Boostinsider is a platform that creates social media buzz about products by connecting brands to online influencers like online celebrities, bloggers, and everyday influencers who can spread the word about new products, apps, and mobile games across social media.


    Brandlive is a live video platform for brands and retailers to interact with their audiences for training, marketing and commerce events. We help you build real relationships in real time.


    Brandnewprovides a Content Creator Platform for brands and agencies that enables marketers to discover Creators, manage relationships, collaborate on high engaging content and measure campaign results.


    Commetric Influencer Network Analysis (INA) is a patented methodology that combines sophisticated natural language search, entity extraction, free-text data mining, and dynamic network mapping technology.


    Dyzio brings your influencer relationships and multi-channel campaigns together in one place.


    Exomatch is a platform that connect influencers with brands, it enable companies to identify who the influencers are to accelerate their brand.


    Exposely is an influencer marketing platform that connects advertisers with online content creators to create, distribute and analyze branded content.


    Grapevine is a platform that help marketers to identify the right creators, facilitate relationships, track performance and become influencer marketing pros.


    Grin isn't a marketplace or a network looking for a cut of your budget. Itʼs simple, subscription-based, software that helps you run influencer marketing campaigns your way. With Grin you get the systems and data you need, while retaining complete control of your influencer relationships.


    HALONET is an all-in-one visual word-of-mouth marketing system designed for creating, sourcing, publishing and engaging with influencers who submit user-generated visuals.


    HireInfluence is a full service influencer marketing agency, specializing in customized promotional campaigns and consulting. Award-winning expertise. Industry-leading results. Proud member of the Forbes Agency Council


    HYP3R is a location-based marketing platform that unlocks a treasure trove of powerful geosocial data. We work with innovative teams who believe in better marketing for businesses and consumers. With HYP3R, marketers can analyze consumer and competitive behavior on-location, engage customers in a delightful way, and acquire high-value customers through hyper-targeted campaigns.


    HypeFactory is an influencer marketing platform that connects more than 15,000 influencers with brands. It uses powerful analytics tools to find best influencers in your niche, and analyze influencers followers.


    Hypetap helps brands tell their story through one of the most sophisticated influencer marketing service in the market.


    Fourstarzz Media is an influencer marketing company that specializes in assisting firms in obtaining influencers through its search engine.


    Influicity is a subscription-based service that allows clients to build and manage their own network of influencers. We collect information on all 1.6 billion social media profiles, and deep analytics on 5 million profiles and growing across YouTube, Instagram, Facebook, Twitter, Vine and others. You select which influencers will work best for your target geography, demographics, psychographics and behavioral attributes. Influicity lets you manage offers, content approvals, influencer communications and reporting to measure the impact of your campaigns.


    InNetwork is comprehensive influencer marketing software that connects brands with influential social media content creators, all vetted by real human eyes for quality, authenticity, activity, reach and engagement, and who are searchable by interest category, geography, demographics, and engagement. A comprehensive social map of each influencer, campaign dashboard, and collaboration features help marketers gain an enterprise view of social partners across multiple brands, rosters, and geographic markets. By adhering to a common playbook and streamlining the approval process and campaign measurement, marketers can easily scale their efforts without compromising the integrity of their influencer relationships and have more time to collaborate on engaging branded content that amplifies their brand message to new receptive audiences.


    Augure software and influencer intelligence is designed to help brands in successfully bridging the gap between traditional PR and influencer marketing. Using Augure, PR and marketing professionals can effectively identify and engage their key influencers, hence increasing brand awareness, build trust and create affinity around their brands. Augure is being used by more than 1,500 brands - including household names such as Nestlé, Renault-Nissan, L’Oréal or Publicis.


    Lefty is an influencer marketing platform with a focus an Instagram.


    Industry choice network giving access to innovative affiliates, global Internet retailer brands, expert support & technologies to grow your affiliate program.


    LinkTrust gives you the ability to inspire, influence and accurately attribute real-time results across multiple channels, methods and engagements.


    Lissted is a platform that helps user discover and monitor relevant people online using real world authority to engage more effectively.


    Lumanu is a content marketing curation & discovery tool. It crawls content across web and social channels, adds metadata, surfaces in a searchable visual interface. You can curate & publish directly to Buffer or social channels


    An Influencer's Favorite Tool to Create Money Making, Ready-to-Shop Product Links to Share Across Social Platforms. MagicLinks is solving affiliate marketing for the social media influencer.


    Macrck is a platform that powers brands to discover and activate thousands of their most influential customers to distribute content and drive conversions across social networks.


    An AI-powered solution designed to increase following, engagement rates and convertibility of products and services, promoted via Instagram.


    Influencer Marketing Made Easy.Meet the influencer marketing platform connecting brands with social media influencers.


    Contact influencers, work with brands, create contracts and measure engagement


    Qoruz is an influencer marketing platform that equips brands with the data and technology to discover, connect, and collaborate with the most relevant online influencers for their business.


    Reelio is the only end-to-end influencer marketing platform that combines powerful data-driven technology with award-winning campaign execution. The Right Talent Finding influencers, let alone working with working with them, is a challenge even the largest brands face. Reelio recommends influencers based on their performance data, audience data and more, so you partner with the best talent for your brand. Track ROI Historical performance data empowers marketers to deliver high-performance campaigns that drive ROI. Taking it a step further, Reelio’s pricing tool ensures efficient spend. Additionally, dedicated specialists constantly analyze your content, giving actionable insights along the way. Manage & Scale Get real transparency & accountability with a 24/7 view into your campaign on the Reelio Platform. You don’t have to wonder about your results, or waste hours manually tracking every piece of content. Brands that trust Reelio to deliver: Google - Visa - Clinique - Verizon - Ulta Beauty - Target - Herbal Essences - Jamba Juice - Audible - ThredUp - Anki + hundreds more


    RhythmInfluence is a platform that maximize ROI by authentically connecting brands with consumers.


    ROI Influencer Media is a Media Solution that allow brands access to influential people on influential platforms including hollywood celebrities, vloggers, bloggers and social media all-stars.


    SalesCamp is a powerful referral marketing tool that allows you to set up and launch Refer a Friend type campaigns for your business.


    Influencer marketing platform and network, connecting advertisers with social media influencers.


    Social Seeder is an employee advocacy and social media engagement solution that gives your ambassadors a simple way to amplify your brand’s reach by sharing your stories across their social networks.


    SocMetrics is a platform that help agencies and brands leverage the potential of social media to get their message out. whether for product launches, lead generation, crisis response, etc. it create a systematic and accurate way to find and engage highly targeted influencers.


    Speakr is a marketing platform for social influencers on Twitter, Instagram, Vine, Snapchat, and Facebook.


    StarNgage enables content marketing and influencer marketing at scale. Discover the best Influencers to endorse your products on Instagram. Work with Micro-Influencers.


    Surgge is a SaaS platform for marketers that enable to launch native marketing campaigns with influencers across the social web & through high engagement content marketing portals, demonstrating value by measurable ROI & the ability to launch campaigns at scale.


    With over 35,000 registered bloggers from UK, Europe, USA and Australia, it is fast becoming the industry tool to manage and coordinate blogger outreach. By collaborating with bloggers, brands can reach new audiences through these trusted influencer’s social posts, videos and reviews.


    Vazoola is a marketplace designed to connect advertisers to key online influencers. It's content creators write articles, make videos, share on social, and run promotions, and use that influence to promote their advertisers.


    Woomio helps marketers and agencies excel in influencer marketing by providing the tools necessary to discover influencers, predict campaigns and measure ROI



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