Influencer marketing software helps organizations identify, recruit, and communicate with social influencers. Influencer marketing systems are used to locate and manage new and existing brand advocates within a unified platform. These products allow organizations to recruit new influencers with built-in searchable marketplaces. Organizations can filter through influencers by establishing a detailed search criteria. Influencer marketing products also provide features for curating influencer-generated content, creating branded marketing material, and analyzing the performance of social influencer campaigns. Organizations use influencer marketing software to create and manage marketing campaigns that depend on the use of social influencers as representatives of a brand or product. Some influencer marketing products can further facilitate and manage athlete and celebrity sponsorships.
Influencer marketing software is commonly implemented in marketing departments with mature social media marketing strategies. Influencer marketing software streamlines the process of maintaining an active community of brand advocates across social networks and turn those into social influencers. Influencer marketing software is often implemented to complement and support other social media marketing products. Influencer marketing software can be paired with brand advocacy products to convert advocates into social influencers.
To qualify for inclusion in the Influencer Marketing category, a product must:
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