Best Landing Page Builders

Landing page builders enable non-technical users to deploy web pages designed to drive visitors to a specific conversion goal. Landing pages are usually designed to convert visitors to one specific action like signing up for a newsletter or a free trial, or registering for a subscription service. Landing page builders make it easy for non-developers to test prototypes of pages to discover the impact and reaction of the buyers, customers, and website visitors. Landing page builders are a key part of an organization’s marketing strategies, and marketers can use landing page builders to create, modify, and publish web experiences without the help of IT or developers. Landing page builders integrate directly into existing web development infrastructure and web content management systems to create a seamless web experience, and existing digital analytics solutions to track visitor behavior on landing pages.

To qualify for inclusion in the Landing Page Builders category, a product must:

  • Directly integrate with an existing website
  • Provide pre-designed templates and forms
  • Allow for front-end customization of templates and landing page builders for seamless website/web page integration
  • Integrate with existing analytics, conversion rate optimization, email, or marketing platforms

Landing Page Builders Grid® Overview

The best Landing Page Builders products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: MailChimp, Unbounce, Leadpages, and Instapage
  • High Performers are highly rated by their users, but have not yet achieved the Market Presence of the Leaders. High Performers include: ShortStack, Landing Lion, and Landingi
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: ClickFunnels
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Wishpond
G2 Crowd Grid® for Landing Page Builders
Leaders
High Performers
Contenders
Niche
Market Presence
Satisfaction
Compare Landing Page Builders
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    Landing Page Builders reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    What is Unbounce? Convert more prospects into leads, sales and signups with Unbounce’s landing page and conversion marketing platform. You (yes, you) can quickly build, publish and test your own landing pages, popups, and stickybars — no coding skills needed. ✔ BUILD pixel-perfect landing pages, popups, and stickybars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates! ✔ OPTIMIZE your campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement and advanced audience targeting. ✔ INTEGRATE your landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp. ✔ CONVERT more prospects with targeted stickybars and popups that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time. Over 14,000 businesses, including Vimeo, The New York Times, Shopify and Telefonica, use Unbounce to drive leads and revenue. You should join them. Wanna know if your existing landing pages are actually good? Head on over to unbounce.com/landing-page-analyzer to test your page's power and get actionable fixes to make it a high-converting machine. Interested in just jumping in and getting your hands dirty with our builder? You can try it out for yourself in our live preview here: preview.unbounce.com


    Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With Instapage, marketers can build personalized post-click experiences using Instablocks(TM) and update them with one click. With over a million landing pages at an average conversion rate of above 22%, Instapage is helping 15,000 customers across 100 countries capture more value from their campaigns. The Instapage platform has five tools that provide an end-to-end solution: landing page builder, integrations ecosystem, publishing tools, optimization & analytics system, and a team/client collaboration layer. Instapage provides the only collaboration solution for streamlining the design review process.


    MailChimp is the world’s leading marketing automation platform. Millions of customers, from small e-commerce shops to big online retailers, use MailChimp to reach their customers and grow their business. Our features and integrations allow you to send marketing emails, automated transactional messages, and targeted ad campaigns. And our detailed reports help you see how much money you're making and how many customers you're gaining with each marketing effort.


    Landingi is an end-to-end landing page platform for digital marketers and agencies. We strongly believe that delivering a platform to build, publish and personalize landing pages as well as traffic sources will significantly help marketers achieve outstanding campaign results and keep costs reasonable. We provide all the tools to speed up and simplify the process of building, publishing, optimizing and managing landing pages on a large scale for the lead generation process. Landingi is integrated with leading marketing tools so that the marketer can take full advantage of his existing marketing stack and deliver high-quality leads.


    ShortStack is a digital marketing platform built for engagement, lead collection & marketing automation. LANDING PAGES: Build and publish mobile-responsive landing pages in minutes, using one of our readymade, customizable templates. CONTESTS & PROMOTIONS: From refer-a-friend and photo-vote contests to hashtag contests and simple sweepstakes, ShortStack has a template that’ll help you meet your goals. You can also build campaigns from scratch. QUIZZES & POLLS: Lean more about customer preferences, crowdsource and collect useful marketing data, using quizzes and polls. FORMS: Collect the data that’s most important to you. EMAIL AUTOMATION: Send autoresponders, follow-up and scheduled emails, right from ShortStack. WEBSITE POPUPS: Embed any ShortStack campaign on your website, or display it as a popup so you can keep people on your most important property -- your website -- longer.


    At Leadpages, we create elegant software that helps businesses grow by collecting more leads and driving more sales. Our platform offers more ways to engage potential customers than anyone in the industry, and it’s the only one that enables sign-ups via landing pages, websites, social media, email, and text messaging. We believe compelling online marketing doesn’t need to be time-consuming. In fact, anyone can use Leadpages to create and deploy landing pages in minutes without touching a line of code. We support and celebrate DIY marketers and large enterprises alike—anyone who values the ability to launch new marketing ideas almost instantly.


    Clickfunnels is a website builder that allows user to create everything from membership websites, sales funnels, lead generation systems, to product launch pages, landing pages, squeeze pages, and e-commerce systems all with drag and drop ease.


    Landing Lion has everything you need to convert ad clicks: best-in-class page builder, library of free designer-made templates, smooth drag and drop editing, domains, unlimited free secure hosting, SEO, A/B split tests, lead generation, conversion optimization, visitor tracking, 24/7 full support and more - all bundled up into one platform.


    Wishpond is a platform of simple tools for lead generation and marketing automation used by more than 5,000 businesses: Landing Pages: Build, publish & A/B split test mobile-responsive Landing Pages in minutes. Website Popups: Convert more website visitors into leads with website popup forms. Forms: Embed Lead-Generation Forms on your website and blog. Contests & Promotions: Run Facebook Sweepstakes, Photo Contests, Instagram Hashtag Contests and more. Marketing Automation: Trigger personalized emails to your Leads based on their activity and personal detail. Email Marketing: Personalize your emails to each Lead based on any activity or personal details. Lead Management: Create Lists based on your Leads’ activity on your site & campaigns. Lead Scoring: Score your leads based on their activity and personal details to see which one are ready to buy. Lead Profiles: Get insight into your Leads. View their website activity, emails they’ve opened & more.


    iCreate is a complete performance marketing platform.


    BitBlox is an online tool designed to make landing page creation easy and it comes with an end-to-end solution: landing page builder, integrations app, publishing tools, analytics tool.


    Lander is a landing page building software that enables Internet Marketers to quickly build, customize and publish pages for marketing campaigns. Choose from over 60 templates or build your very own template for your needs. Whether you are marketing for an e-commerce store, lead generation, webinars, ebooks or email marketing - we've got a template for you. Lander offers A/B testing and Facebook landing pages with all plans. Additional features include Dynamic Text Replacement, auto-fill forms, integrations with Marketo, Salesforce, Mailchimp and much more.


    Pagewiz is the do-it-yourself landing page platform that lets you create, publish, and split-test landing pages on the fly.


    More than just a landing page builder. Easily build, split-test, segment, personalize, and auto-optimize landing page experiences.


    Locality.ai is a landing page hosting software designed to help boost conversion rates by 40% or more.


    Madyourself is an user-friendly Ad Builder designed to make HTML5 rich media ads production fast and easy.


    Landing page management software for B2B marketers. Create, update & analyze dozens to thousands of mobile responsive landing pages at one time rather than one-by-one. Build a landing page in 2 seconds at go.pagemutant.com/demo-page.


    RallyMind offers automated landing page management for brand to local, channel marketing, and Co-op advertising campaigns.


    UsabilityTools is a set of online tools that help optimize websites for higher conversion and better user experience.


    Woobox helps you easily create powerful contests, sweepstakes, coupons, and more to grow your fans and amplify your marketing.


    Kate from G2 Crowd

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