Best Lead Capture Software

Lead Capture software is used by companies to find new sales opportunities. Since most markets are very competitive, companies must discover new business opportunities ahead of the competition. Lead Capture software is used by salespeople to identify new customers by using information gathered from various sources including direct from leads, sales reps, marketing practitioners, or customer support agents.

Capturing new business opportunities is only the first step in the sales process. In addition to Lead Capture software, companies need to use other lead generation solutions such as lead mining, lead scoring, and lead intelligence, as well as solutions like sales performance management and sales intelligence, in order to turn opportunities into actual sales.

To qualify for inclusion in the Lead Capture category, a solution must :

  • Provide features to create and manage lists of potential customers based on information gathered about them
  • Allow users to capture leads using different types of devices and using multiple sources like email, website, social media, or events
  • Include options to easily export and import lead data to and from various formats like plain text, spreadsheets, etc.
  • Integrate with sales and marketing software solutions to transfer lead data between them

Lead Capture Software Grid® Overview

The best Lead Capture Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: FormAssembly, ShortStack, Modus, NetLine Corporation, Landingi, and Privy
  • High Performers are highly rated by their users, but have not yet achieved the Market Presence of the Leaders. High Performers include: Avochato and LeadsBridge
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution.
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Found.ly
G2 Crowd Grid® for Lead Capture
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    Lead Capture reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    FormAssembly is an enterprise form solution built to help teams streamline complex processes and drive quality form conversions. Systematize your organization's access and process for creating forms and collecting data. Reduce the overhead cost of purchasing multiple data collection solutions by investing in our one, powerful, flexible form solution. FormAssembly eliminates arduous workflows and manual data entry through unmatched integrations with the systems your company already uses, like Salesforce. From collecting outside data, to streamlining internal processes, FormAssembly is a completely customizable solution that meets all your data collection and integration needs.


    Landingi is an end-to-end landing page platform for digital marketers and agencies. We strongly believe that delivering a platform to build, publish and personalize landing pages as well as traffic sources will significantly help marketers achieve outstanding campaign results and keep costs reasonable. We provide all the tools to speed up and simplify the process of building, publishing, optimizing and managing landing pages on a large scale for the lead generation process. Landingi is integrated with leading marketing tools so that the marketer can take full advantage of his existing marketing stack and deliver high-quality leads.


    ShortStack is a digital marketing platform built for engagement, lead collection & marketing automation. LANDING PAGES: Build and publish mobile-responsive landing pages in minutes, using one of our readymade, customizable templates. CONTESTS & PROMOTIONS: From refer-a-friend and photo-vote contests to hashtag contests and simple sweepstakes, ShortStack has a template that’ll help you meet your goals. You can also build campaigns from scratch. QUIZZES & POLLS: Lean more about customer preferences, crowdsource and collect useful marketing data, using quizzes and polls. FORMS: Collect the data that’s most important to you. EMAIL AUTOMATION: Send autoresponders, follow-up and scheduled emails, right from ShortStack. WEBSITE POPUPS: Embed any ShortStack campaign on your website, or display it as a popup so you can keep people on your most important property -- your website -- longer.


    Successful B2B Marketers Start Here. Promote your content with the #1 B2B Content Syndication Lead Generation Network. B2B Marketers are empowered with self-serve and full-service solutions to achieve lead generation success with content. Here's how it works: • Syndicate content across the largest B2B lead generation network • Reach professional decision makers actively researching business-related topics • Set company and job specific filters (including ABM) • Capture intent-based leads matching your campaign criteria • Access lead analysis reports and strategize with our experts Access the tools every B2B marketer needs to: • Amplify Reach: Drive net new lead generation with the largest B2B lead generation network. • Capture Intent Leads: Identify and generate intent-based leads with AudienceTarget® Technology. • Increase ROI: Optimize your strategy with robust targeting capabilities, advanced reporting, and our team of experts. Create your free account and launch a new campaign in minutes, go to the NetLine Portal: http://portal.netline.com


    Modus provides manufacturers and service providers a complete digital transformation of their sales distribution channel strategy — the critical “Last Mile” of their supply chain Our enterprise digital sales enablement platform helps companies capture more new customers, create compelling content, communicate product differentiation, compare collateral effectiveness, and close more business. More than 70,000 sales and marketing professionals use Modus to conduct 250,000 Critical Customer Conversations everyday.


    In today’s connected world, customers are in the driver’s seat. Customers want the flexibility to communicate with businesses across any channel and when they do, their experiences need to be personalized, instant, and always on. Facing increasing customer demands, sales, marketing, and customer support teams must rise to the occasion. Fortunately, Avochato makes it easy for all teams to connect with customers and deliver a seamless and efficient experience along every step of the way from lead capture and nurturing to after the sale support. The result: You increase engagement with your customers close more deals, faster than ever before.


    Integrate your CRM or Email software with your Lead Generation sources through LeadsBridge LeadsBridge integrates over 240 tools and provides a top-notch support service to help marketers avoid any flow interruption. LeadsBridge makes it easy to sync your CRM or Email software with your favorite solutions. Eight brand new tools to turn your Lead Gen system into a solid environment of high-performing tools. Thanks to MeetingLeads you can sync Google Calendar and other appointment scheduler software with your CRM or Email software and take the most out of your meetings. EventLeads syncs contacts you collect from EventZilla and any other platform you use to sell and promote your events, into your CRM or Email software. WebinarLeads will help you storing your Webinar attendees into your CRM or Email software. To sync your online sheets with your CRM or Email software you can use DocumentLeads. And much much more! CRM retargeting with Custom Audience sync Retargeting is the most effective strategy to bring more sales to your business. LeadsBridge allows you to get the best out of your campaigns on Facebook with custom audience sync. Sync segments of contacts on your CRM or Email software with custom audiences on Facebook to retarget, upsell or exclude them from your offers. LeadsBridge will act like a mirror, keeping the Facebook Custom Audiences constantly updated for evergreen retargeting campaigns. Lookalike audiences are going to benefit from this automation as well: a Lookalike audience created on top of a synced Custom Audience will keep being refreshed as well.


    Found.ly uses search engines to build lists of targeted leads including their email, phone and social records.


    GROW YOUR EMAIL LIST Create beautiful displays with easy to use targeting and triggers designed to get people to join your list and buy from your store. Learn more. REDUCE CART ABANDONMENT Launch targeted pop ups and flyouts with exit intent and special discounts to close the sale before people go away. Learn more. DRIVE REPEAT VISITS & SALES Send autoresponders, coupon reminders, and welcome series that drive people back to your site to learn more or make a purchase.


    Justuno is a suite of website conversion tools used to turn daily website traffic into email subscribers, sales, and social fans. Convert a higher percentage of your visitors using website pop ups, sign up bars, exit pop ups, and timely on-site messaging. So much time and money is spent on driving traffic to your website but the tough reality is that, on average, only 2% of traffic converts into a lead or sale. This is frustrating and you should have more control over your conversion rates. Here’s where Justuno helps you. Justuno’s conversion rate optimization tools engage and convert your traffic for you so you can focus on other key aspects of your business. Increased traffic conversion can also improve ROI from paid traffic, email marketing, and social marketing campaigns, making your marketing incredibly efficient.


    PX is an advanced performance marketing platform designed to streamline, automate, and manage lead generation activities. Backed by patented lead scoring technology and ping post capabilities, PX provides solutions to grow and scale efficiently. The company is the result of 6 years of development and boasts a team of 22 developers, one of the largest in the industry. With an ecosystem of over 20 technology partners, marketers and sales reps can seamlessly integrate PX into their existing marketing strategy. We are Building the Future of Performance Marketing - Patented Lead Scoring - Real-time Bidding and Leads - Sophisticated Filtering and Targeting - Predictive Pricing for Optimization - Maximizing ROI with Powerful Analytics Visit px.com or call 1-800-263-6896 to learn how we can take your lead generation efforts to the next level


    etailinsights is designed to provide certified accurate eCommerce Leads including email addresses.


    EmailMeForm benefits at a glance: - Built for non-tech savvy users, no coding required - DIY intuitive form and survey builder interface - Drag & drop fields ready for immediate implementation and customization - Unlimited number of forms you can create at no cost - Advanced features like autoresponder, form logic, email notifications, security data encryption, reports, personalization, collaboration, file upload, and more. - 100+ free editable templates for quick setup - Bespoke solutions like custom form design and integration with 3rd party apps by our experts - Free and secure cloud storage in your EmailMeForm account - Shareable data reports with various grids, tables, and charts - Enhanced security through SSL, data, and field encryption - Payment integration with PayPal, Stripe, BrainTree, Freshbooks, Authorize.net and more web merchants enables smooth online payment collection through your forms - 3rd party app integrations for automated data flows - Social integration with Facebook, Twitter and blogs - Team collaboration and sharing options - Exceptional customer support EmailMeForm is a trusted online form solution that supports easy creation and sharing of web forms for free. Since 2006, we’ve been helping businesses, organizations, public institutions, entrepreneurs, and individuals collect and distribute valuable data quickly and painlessly. With our intuitive drag & drop interface, users can create online forms and surveys from scratch or choose from a variety of editable free templates we provide. For those requiring next level solutions, our team is available to craft custom forms and integrate them with 3rd party business apps you use.


    LeadFox: The control center of your online marketing strategies. [http://bit.ly/2mj2mMJ] With LeadFox, our marketing automation software, you can deploy and maximize ALL your marketing tactics including emails, advertising, landing pages, pop-ups, banners, A/B tests. Used in more than 40 countries, LeadFox is THE affordable, easy-to-use, automated, all-in-one marketing platform. Our mission is to help small and medium-sized businesses enter the world of digital marketing through accessible, easy-to-use solutions and training. More info on our website: http://bit.ly/2mj2mMJ


    Linkelead is a lead generation tool that automates sales in Linkedin. Just install Linkelead extension to your Chrome browser and automatically view hundreds of profiles, send connection invitations and follow-up messages to the list of chosen contacts. All the users profile data is saved in CRM system and can be exported as CSV file.


    Lead generation tool with email finder. Just select your search criteria and our tool will give you list of leads with names, corporate email, position, Linkedin url, company name, website, industry and more!


    Popup and Sender all in one solution


    Collecting and processing leads from events is broken. Akkroo is the Event Lead Capture solution that connects your events, sales and marketing. No more unqualified and lost leads. No more delays in follow up. No more missed opportunities. Engage and capture event leads from your smartphone or tablet device. Integrate event qualified leads into your CRM and/or Marketing Automation systems. Power data-driven decisions on when and where to exhibit in the future. Our growing customer base spans across a wide range of sectors including the likes of IBM, Aston Martin, Sony, Promega, PayPal and LogRhythm.


    On average, our clients double their email sign-ups after they start using our dynamic pop-up lightboxes. We give you the option to customize when forms are shown, who sees them, and what content is displayed. No two visitors are the same, so why show the same pop-up form to everyone? Our forms can be personalized based on behaviors including: Traffic source Specific product pages visited Shopping cart totals Geographic location New or existing customer Exit intent Design customizations are easy with our intuitive drag-and-drop editor and template library. We even offer custom design support to all our clients. A/B testing and analytics are built-in, so that you can easily optimize for the highest conversions. Concerned about linking Digioh to your e-mail marketing software or CRM system? We offer built-in integrations to hundreds of software platforms. And if your provider isn't already on our list of current integrations, we'll set up a custom integration for you (included in any of our plans).


    Intuitive B2B lead generation tool. Suitable for all B2B companies, from solo - trader to multinational corporations. Leady 2.0 serves marketing managers with in-depth behavior data on website visitors and email recipients, allow them to monitor 360 - degree view of the customer lifecycle. Subsequently provides detail contact information on leads to sales managers. Let us help you to collect data on anonymous website visitors, enhance data on your existing customers and users and organize them into actionable datasets. So you can spend more time focusing on things you love.


    Turns prospects into new customers with a data management platform (DMP) ensuring Mapp clients can leverage all their paid, owned, and earned channel data to identify new customer segments and deliver personalized digital experiences


    Publicate is a SaaS application that helps content marketers leverage curated content to drive new leads and real marketing results. Create curated content assets like email newsletters, roundup blog posts, resource hubs, and branded social shares in minutes - then add a lead capture form to any piece of content. It's simple: curate content, generate leads.


    ActiveProspect is a software suite that consists of LeadConduit, TrustedForm, and SuppresionList. Our tools are designed to enable marketers to efficiently and effectively source leads while guaranteeing legal compliance. LeadConduit, our flagship program, is an integration hub that can capture leads from any source, enhance leads with data from 3rd party vendors, and deliver qualified leads to any CRM or marketing automation platform. TrustedForm is the original lead certification program, created in 2010 to aid businesses in providing proof of consent when dealing with potential litigation from the TCPA or CASL. SuppressionList allows for lead buyers to determine, prior to purchasing a lead, if it is already in their database so they can avoid duplicates. Lead vendors can use this tool to "pre-ping" a potential buyer's database to determine if they already have the lead, and reroute it to a customer that might not. All ActiveProspect solutions act in real time in order to provide businesses with the data and proof of consent they need to scale their lead acquisition efforts without slowing down operations.


    Leadscampus offers a lead management system designed to find quality leads, verified B2B list, consumer leads and others.


    BetterleadGen helps b2b firms identify companies that are visiting your website with over 11 points of critical data to help you drive sales.


    BlueConic is a customer data platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.


    FormCrafts is a drag-and-drop form and survey builder.


    Infonyze is a B2B lead generation, prospecting, and list building platform, designed to easily find influencers and create complete B2B prospecting lists in moments.


    Our customized insurance agent websites are an ideal solution for agents or brokers that want to establish a professional and effective website, improve their search engine rankings, and increase conversions.


    LeadCandy is a sales lead-generation tool, where you can search for prospects and find their business email as well as your mutual contacts - so, you can either directly email the person, or get an intro via mutual contact.


    LinkedProspect is proud to be recognized as the world's leading software for automating invites, auto-responders and bulk message campaigns on LinkedIn.


    ManyContacts is an attention-grabbing contact form sitting on top of your website that converts visitors into leads.


    Adenzo is a B2B business development and lead generation solution.


    AgencyLeadsPro is the leading platform for digital agencies to find hot leads.


    Provides a dedicated sales team, whose primal goal is to target YOUR prospects, design account-based sales campaigns and convert pre-qualified prospects into qualified Sales Appointments.


    Bullseye’s Lead Manager is a cloud-based lead capture and routing mechanism that allows brands and manufacturers to get inquiries and requests quickly into the hands of the individual dealer, location, or distributor for faster follow-up and higher sales conversion.


    Click2Mail.com provides Web browser-based tools for creating, personalizing, and proofing mailpieces and for acquiring, building, and managing mailing lists. Our system virtually eliminates the need for sorting, labeling, applying postage, and transport to a post office and does it for not much more than the cost of postage alone. In short, mail made easy.


    Inbound Marketing Platform for SMBs / Harvest more from your website traffic.


    Emojics is a feedback and lead generator tool.


    With Equifax B2B Marketing Lists, you get access to current, relevant market-leading business information, advanced analytics and proprietary technology to help you identify, reach and connect with your target audience, boost your marketing qualified leads and ultimately generate a higher marketing ROI.


    Gatsby is a smart promotion that sits on any ecommerce site. It's highly social, automated, and data-rich.


    Groovejar helps entrepreneurs increase revenue, email sign ups, and sales online. You'll have access to a wide range of website optimization widgets and pop ups that will help turn visitors into customers.


    Hushly, is a simple, yet powerful marketing technology that is delivered as a SaaS solution and integrates with any web or landing page with no programming required. Hushly’s technology is a non-traditional Conversion Rate Optimization (CRO) solution that detects when a visitor will abandon a webpage and re-engage that visitor. In essence Hushly intercepts the abandoner and provides a preview of the asset just before they try to leave. By showing a content preview they engage with the asset and are asked only for a business email to gain full access to that content and anything else on the company's website (video’s, case studies, product documentation, etc.). The benefits of Hushly’s marketing platform don’t just include human verified leads and being able increase your leads by 51%. Hushly also ensures all of those leads are GDPR and CASL compliant via a double opt-in to ensure you and your company are compliant with all EU and Canadian laws that are in effect. Essentially we have four brand promises: • Increase landing page conversion by 51% or more • Increase content engagement by 3x • Capture 100% human-verified double opt-in business contact leads (no fake or Mickey Mouse emails) • Do all this for 1/3 or less of your current acquisition cost


    iLeads is the first and most widely used lead retrieval app for exhibitors. The app works on iOS devices and Android phones and tablets and offers users a superior experience that includes: * Contact management that can capture leads anytime, anywhere * Customizable notes added to lead records * Real-time data and reports for event organizers and exhibitors * On-demand lead analyis backed up and synched on a secure webiste * Ability to scan 1D and 2D barcode types: PDF 417, QR Code, Code 39, Code 128, UPC and EAN All exhibitor leads synch to LeadsLightning, their personal online dashboard. Exhibitors can segment and distribute leads immediately and customize their follow-up using specified demographics and qualifiers. Users can view useful data and generate reports with graphs that export all popular file types.


    Inforama provides document automation, creation, and collaboration tools. Web forms can be developed to communicate with customers and other parties. Inforama provides a cloud environment which integrates easily to other platforms.


    Juvo Leads is a full-service lead platform combining hosted chat, call tracking, & form tracking into one easy to use reporting platform.


    Lead generating landing pages, opt-in forms, and launch pages for everyone. Get a Viral Boost with built-in referral tracking & email marketing. Power up email collection for your newsletters, contests, launches, events, discounts, and more.


    Kompass is a B2B marketing data provider that offer an online digital directory.


    Generate High Quality Leads by Tracking Your Anonymous Website Visitors LeadBase provides a completely new way for you to generate more high quality leads by discovering, tracking and converting your anonymous website visitors.The Demand Cloud monitors the over-the-funnel activity by your suspects and prospects who could buy your service and provides you opportunities to convert them. The net result is to increase high quality leads and increasing return on investment on your inbound website traffic. Visit www.leadbaseapp.com for more information.


    LeadCrunch[ai] is a predictive lookalike marketing platform that uses artificial intelligence to help you target the optimal audience. We also outreach to this audience and syndicate your thought leadership content to engage and nurture relevant buyers.


    Enabling B2B Marketers to manage Marketing Data effectively to deliver meaningful engagements with Prospects and Customers


    Leadium.io is a customer acquisition channel driven by a global workforce of lead generation and sales experts.


    Leadpipe is an automated lead generation solution that helps you produce more high-quality sales leads and get more deal closure with less manual effort. Automated lead generation reduces the busy work so that you can focus on the quality and creativity of your messaging and offers. With Leadpipe you can: - Track leads and companies in one handy place; - Get insights of contextual personalized interaction with leads; - Receive up-to-date alerts and sales triggers; - Provide real-time monitoring; - Automatically track changes from over the 100+ sources. Service is highly customizable and can send all information to the: CRM, marketing automation tool or just as a CSV file. This automated software will make personalization and account-based marketing much easier. Thus, by adopting Leadpipe solution into your business, you will gain more interest, more leads, and more revenue.


    Lead Retrieval Application is a lead generating machine for exhibitors and sponsors.


    Lead Vikings is an experienced team of specialists, who deliver made-to-measure sales campaigns.


    Listagram is an email list building tool which increases opt-in conversion rates by turning opt-in forms into an interactive game


    ListJenny™ is a search tool which finds sales leads & prospects for you. Say you need Marketing Managers in Transport from Sydney. Or Software Testers from California. Or HR Managers in Manufacturing from London. Voice Actors in Perth...the choice is yours


    MailOptin is a lead generation, customer acquisition and email automation solution for WordPress sites. MailOptin converts your website visitors into email subscribers and customers, nurture and engage them with beautifully designed automated event triggered emails.


    Distribution Engine makes lead routing easy in Salesforce.


    Engage prospects and customers online


    Personizely is a conversion marketing toolkit used to make the most of every website visitor by collecting their contact info, increasing average order value and boosting sales with targeted popups. It makes it simple to create the high-converting popup with its easy to use builder which gives you the full freedom of design. Whereas using website personalization tool you can easily edit your website according to visitor's activity history, referral source, geolocation, device, cart value, order history and many more splitting the website into variations with its visual on-site editor.


    The Pivian Resource Center is search engine and mobile optimized "out-of-the-box" and customizable: Use your own branding and domain, integrate it into your website and get started in minutes! The Pivian Marketing Cloud – consisting of the Pivian Resource Center, Pivian Lead Database and Pivian Marketing Analytics – will push your inbound content marketing and Marketing ROI a bit further.


    Qwardo is an intelligent customer engagement and personalization platform that empowers marketers to capture higher quality leads and drive revenue.


    Retainly is a marketing automation software designed to help internet businesses, SaaS products, media publishers to convert more leads and retain customers using email, SMS, push and in-app messaging.


    Rocketism specializes in offering sales development support.


    SalesStream is one of the best Lead Generation service provider. That provides companies with an accurate, efficient and simplest way to build lists of prospects based on need.


    Salezeo is a lead generation solution designed to identify unknown web visitors.


    SeniorVu is a integrated marketing and lead-generation platform designed for senior communities in search of future residents.


    Vendisys delivers sales lead solutions powered by artificial intelligence and designed to help marketing and sales teams meet their lead gen goals.


    Visiblee identifies anonymous website visitors and provides high quality leads for B2B companies. The Visiblee proprietary technology gathers information about website visitors by identifying IP-addresses, cookies, and metadata via a script installed on the website. Additional relevant business information is gathered in real-time by powerful search engines from external web sources and databases. Taking into account our clients’ specific target market and customer behavior the leads are scored by our machine learning algorithms.Thus the sales pipeline is immediately fed with multiple high quality and scored leads. The additional information gathered really makes a difference and turns anonymous visitors into actionable leads. Each lead is automatically integrated into an email nurturing program, which guarantees the visibility of the customer’s brand and reinforces the ROI.


    Woobox helps you easily create powerful contests, sweepstakes, coupons, and more to grow your fans and amplify your marketing.


    Youreka is a Salesforce-Native forms application that is perfect for field sales visits, inspections, surveys, and assessments. Youreka enables data capture of all types and help reps make better decisions while in the field and offline. Youreka forms for data capture are easy to create! Sales - Youreka forms pre-fill with relevant Salesforce data and tell field sales reps in real time the next best actions to take while they’re on site. Youreka enhances how field sales reps cold call, do data collection, qualify leads, and sell. Salesforce Communities & Web Forms (Web-to-Anything) - Your customers, applicants, and partners deserve smart surveys, assessments, and forms too! Host forms on your website or send a form directly to your external Salesforce contacts or community. Customer & Field Service Management – Youreka forms simplify data collection for your customer service reps when they’re in the field and offline. It guides reps through service inspections, surveys, and assessments to help them make better decisions.


    ZOE is a full life-cycle Enterprise Lead Engagement software robot.


    Kate from G2 Crowd

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