Best Local SEO Software

Local SEO software helps businesses promote their product or services to local potential customers. These tools help businesses to get into the Local 3-Pack, which is a group of listings at the top of a Google page in a separate list and accompanied by a map. Local SEO tools may perform functions such as sending accurate listings to search engines and making mass edits across the board when business information changes. These products are often used by smaller organizations with a brick-and-mortar location who need to increase brand awareness. These tools often integrate with social media tools as Facebook and Twitter. Businesses may want to take advantage of tools such as content marketing software and inbound marketing software, so that customers will visit their page after it pops up in the Local 3-Pack. Organizations hoping to boost their local SEO would also find it beneficial to utilize general SEO software or SEO service providers, which can help identify areas of improvement within a website.

Local SEO Software Grid® Overview

The best Local SEO Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Moz Local
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: SE Ranking
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: SEMrush and Yext
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: BrightLocal
G2 Crowd Grid® for Local SEO
High Performers
Se ranking
Moz local
Market Presence
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