Location intelligence software, also called spatial intelligence software, is a business intelligence solution that analyzes map and spatial data to identify the relationship between certain objects based on their physical locations. Location intelligence tools enable users to see trends on maps and graphics to optimize certain business opportunities. Users are able to derive patterns and trends with the help of such features as density analysis, distance and travel data, and geospatial mapping for determining terrain, among other features.
Location intelligence solutions are mainly utilized by data scientists and analysts who can pull out business insights from the tools. For example, analysts may use location intelligence software to find the ideal location for a new warehouse that can more quickly transport goods to nearby stores or decide exactly where a new restaurant chain should open up due to increased demand in the area, among other use cases. These products may be implemented as part of a bigger business intelligence initiative, alongside business intelligence platforms or self-service business intelligence tools.
Location intelligence software may have similar functionality as GIS software; however, it differentiates in the fact that it can consume big datasets in real time instead of providing a historical snapshot of geospatial data. Additionally, location intelligence software is utilized by data analysts and scientists, as opposed to surveyors and engineers.
To qualify for inclusion in the Location Intelligence category, a product must:
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The CARTO platform empowers everyone, from business analysts to data scientists, to turn location data into business outcomes. Our open, cloud software offers visual insights on where things happen, why they happen and predict what will happen in the future. We accelerate innovation, find efficiencies, power new use cases and disrupt business models through the use of Location Intelligence. CARTO combines spatial and temporal data to power business outcomes. Location data is increasingly powering our personal and work lives. It is changing entire industries and the way companies do business. There is a movement to make location data business critical. We are at the forefront of that movement. We help businesses turn location data into better behavioral marketing, optimized delivery routes, strategic store placements and maximized assets.
ArcGIS is a comprehensive suite of mapping and location intelligence tools and capabilities. ArcGIS can be deployed on local machines (ArcGIS Pro), on your remote or on-premises servers (ArcGIS Enterprise), or as SaaS hosted by Esri (ArcGIS Online). ArcGIS includes focused apps to deliver complete solutions for your business or organization. Along with software, Esri provides a comprehensive collection of data and content to geo-enrich your own data. ArcGIS also provides rich software development tools for you to configure and create your own mapping and location intelligence products.
Alteryx, Inc. is a leader in self-service data analytics. Alteryx Analytics provides analysts with the unique ability to easily prep, blend, and analyze all of their data using a repeatable workflow, then deploy and share analytics at scale for deeper insights in hours, not weeks. Analysts love the Alteryx Analytics platform because they can connect to and cleanse data from data warehouses, cloud applications, spreadsheets, and other sources, easily join this data together, then perform analytics – predictive, statistical, and spatial – using the same intuitive user interface, without writing any code. Thousands of companies and data analysts worldwide rely on Alteryx daily.
geoPlugin is the easiest way for you to geolocate your visitors, allowing you to provide geolocalised content more relevant to their geographical location. Simple examples are redirecting visitors to language-specific pages, providing your product prices in your visitor's local currency, knowing whether European GDPR privacy rules apply, and much more.
Magnify is a powerful, easy to use and economical data visualization tool that is designed to address the demands of today’s rapidly changing demographic landscape. It merges current and relevant demographic information with contemporary mapping capabilities. Magnify not only delivers accurate geo-demographic insights for the US and Canada, but also saves you time and money.
MAPCITE Enterprise provides a feature rich environment for the visualization of large datasets. Data can be uploaded through CSV files but also by connection to other Sql Server databases. This simplifies the ingestion of larger datasets. MAPCITE Enterprise (Big Data) also includes additional algorithms to assist in the visualization of very large datasets.
MapInfo Pro, from GIS giant Pitney Bowes, enables GIS professionals to take control of their spatial analysis. Enhanced in collaboration with users, the latest version (v17) is stronger, smarter and simpler to use. Its user-inspired interface enables the production of compelling maps and advanced analytics. A new welcome-screen delivers one-stop access to tools, tutorials and the robust Li360 user community and you’ll quickly benefit from innovative improvements to mapping and layout themes. With superior speed, plus enhanced processing power and capabilities, you can create better output and uncover answers faster. The latest enhancements include: • A range of quick access tools, layout controls and support functions ensure game-changing ease of use for GIS professionals • Access to value-added data through the Pitney Bowes Software and Data Marketplace plus integrated cloud services, such as geocoding and drive time calculations delivered by the Pitney Bowes Commerce Cloud • With optional raster capabilities within MapInfo Pro v17 Advanced, GIS professionals can map and analyze data with extraordinary speed from small regions to countries and even continents. • Flexible design and compatibility means users can customize MapInfo Pro to the way you work, while accessing flexibility across a range of file, data and map types. In developing the latest version of MapInfo Pro, the firm employed over 300 beta testers, who made over 100 suggested improvements, leading to 50 enhancements that made it to the final product. MapInfo Pro version 17 is available for a free 30-day trial from www.pitneybowes.com/us/mipro-free-trial.html