Best Loyalty Management Software

Loyalty management software allows businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as gift cards or rewards points so they return to that business. Loyalty management is a key part of any marketing strategy, as it helps to ensure that the right customers are being targeted and incentivized. Many loyalty management tools will have built-in email marketing or marketing automation tools, making it easy to identify potential loyal customers and send them promotions or rewards.

If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing platform, API or add-on for a marketing solution already being used, or one of several marketing tools a team might utilize. Perfect for small businesses, loyalty management software can provide quick marketing solutions for busy business owners.

To qualify as a loyalty management software, a product must:

  • Help identify valuable, loyal, or interested customers
  • Create a loyalty program such as gift cards or rewards points
  • Provide a means to distribute gift cards or other incentives
  • Track engagement with the loyalty program

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    Loyalty Management reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    Our comprehensive Customer Loyalty solution delivers full online, in-store, and app-based loyalty functionality to help engage customers and motivate them to choose your brand no matter where they are shopping. Our experience based approach to loyalty empowers you to reward your customers throughout the customer journey--from purchasing to writing reviews, referring friends, connecting to your social media channels and much more--to build genuine, lifelong loyalty.


    Clutch’s Customer Management Platform helps B2C brands identify, understand and motivate each segment of their customer base. Clutch empowers marketers to discover and identify their most valuable customers on an array of configurable dimensions from behavior to spend to frequency to evangelism, rewarding them with the currency of their choice and fostering true loyalty. Clutch’s loyalty solution offers enterprise-level features for structured, rules-based or points programs as well as unstructured loyalty initiatives. Clutch goes beyond the one size fits all model for loyalty programs, taking a personalized approach that leverages data management, segmentation, scoring and multi channel delivery. Full platform capabilities include: - Data management, segmentation & analytics - Campaign strategy & design - Multi channel delivery (sms, mms, digital wallet, email, direct mail) - Gamified content (scratch-to-win, sweepstakes, referral programs) - Stored value (physical & egift cards, promotions, merchandise credit - Currency management, cross location & franchise settlement


    Belly gives your business a customer–powered marketing solution that works.


    Since 2004, our Preferred Patron™ Loyalty Programs have been serving businesses, small, medium and large, across many diverse industries. Preferred Patron™ incorporates over a decade of hands-on marketing experience, making it simply the best loyalty program available to any business of any size today! Whether you want a tablet solution, a web solution or installed SAAS software , our Preferred Patron™ program has you covered. Implement tiered rewards programs, tiered cash back programs and incentive promotions based on spend and visit behavior! A vast library of marketing capability is available to, for example, pre-emptively stop customer attribution with an automated miss you campaign, gather valuable intel using online interactive survey's or just show your appreciation through campaigns such as birthday, anniversary and best member. Offer rewards from your own inventory, for instant customer gratification and optionally choose to participate in our reward fulfillment service, for access to over a 100,000 lifestyle rewards, from sunglass to Gift Card to vacations! Other features include: mobile application for members, online web portal for members, REST API for integration, and omni-channel communications using email and SMS plus Direct Mail options,


    Como gives you the technology behind the online giants with an end-to-end customer engagement platform inside your POS.


    Loyverse POS is the free POS (free point-of-sale) app perfect for your retail store, cafe, bar, restaurant, coffee shop, beauty salon, kiosk, food truck, car wash or individual business. No ads, no credit card required, no contracts, and no commitments. Use Loyverse POS free point of sale system instead of a cash register and track sales and inventory in real time, manage items, view sales reports. Build your customer database, send them messages and electronic receipts, collect valuable feedback. Loyverse free POS software helps you turn your smartphone or tablet into a complete, easy to use, intuitive point of sale (retail POS) system enriched with customer relationship management (CRM).


    Perkville is a leading retention and referral solution for the health, fitness, salon, spa, and retail industries. Our rewards program integrates directly with POS or scheduling systems and can be custom-tailored for every business. Featured in businesses around the world, the Perkville system can drive referrals, reward clients for return visits and making purchases, and even generate social media posts. Learn how Perkville can help you increase your customer base and grow your business.


    Launch a points, referral, and VIP program all on one platform with the help of the world's largest reward program provider. Smile.io powers over 15,000 rewards programs and serves over 50 million members, having built programs for brands like elf, Topps, and mpix. You can launch a beautiful and customizable rewards program in just a few clicks. Additionally, Smile.io allows you to reward customers for a variety of actions, including social media sharing, product reviews, and more. There are also a growing number of Smile Apps including MailChimp and Klaviyo. These apps allow you to connect your program to tools you already use. Smile.io is available on these app stores: Shopify, Shopify Plus, and BigCommerce. Looking for full control? Access our API with an Enterprise plan to start rewarding your customers on any platform.


    Helping businesses and communities thrive by turning every transaction into a relationship.


    LoopyLoyalty is a customer loyalty software to create digital stamp cards, digital loyalty cards, digital punch cards in AppleWallet and AndroidPay, with blockchain integrity.


    Mass Mobile Apps has created a Mobile Marketing Platform that provides unparalleled ROI to its Merchants, as well as its Re-Seller Partners. Our founders have areas of expertise that will ensure your success, weather you are buying a single app for your business, or you join our growing network of re-sellers. Serving Business owners that are looking for a state of the art solution, at affordable rates. Some of the verticals we serve are; Retail Stores, Salons, Restaurants, Hotels, Marketing Agencies, and more. Our platform is easy to use and easy to manage, and we offer packages for a Business on any budget.


    Smart Loyalty & Marketing for Retail


    CrowdTwist is an industry-leading provider of comprehensive and patented multichannel loyalty and engagement solutions that drive incremental spend, leading to better customer data, stronger insight, and more personalized experiences. We are revolutionizing loyalty, helping top brands including Pepsi, 24 Hour Fitness, and Zumiez develop a deeper understanding of customers.


    flok is a customer connection engine for businesses, powering AI engagements, real-time chat, loyalty, acquisition and personalization.


    Loyalty Gator helps your business maximize customer retention, specializing in loyalty programs, gift cards, marketing tools, and more.


    Zinrelo brings you the world’s best loyalty rewards program, helping to maximize revenue per customer and new customer acquisition through 360-degree customer engagement. It supports omni-channel interactions including desktop web, mobile web, mobile apps and in-store engagements. Zinrelo loyalty rewards program boosts per-customer revenue by 2.4 times and repeat purchases by 80%. It creates fiercely loyal customers that are rewarded for all forms of engagements including purchases, social advocacy, reviews, sign-ups, referrals, photo sharing and more. It is fully customizable and is easy to deploy.


    Paytronix is a loyalty, gift, comp, and messaging technology developed exclusively for restaurants and convenience stores.


    PeopleVine is focused on building its core competency as the Agency’s Platform, enabling marketers, agencies, independents and brands with the power to build engaging experiences for their (clients’) consumers. With the most flexible and integrated platform ever built, we are demonstrating there’s an alternative to building from scratch and encouraging these companies to leverage the PeopleVine Platform as a foundation, allowing them to focus on strategy and design; after all that’s what makes these agencies, brands and marketers unique. PeopleVine is a turnkey platform providing 60+ out-of-the-box pages and experiences to engage further with consumers. PeopleVine users can either leverage the out-of-the-box experience or even build their own experience on the same APIs we used. Flexibility is key to ensuring a consistent and unique branded experience, but also saves developers time by not having to start from scratch. Together with our fully integrated marketing and automation engine, PeopleVine is able to ensure continuous engagement tracked and managed from a single platform. With our updated UX rolling out through Q2 2016, we are set to create an even simpler turnkey platform that helps marketers with execution of their strategies.


    Preferred Patron Loyalty allows you to run your own branded loyalty program. You get an advanced rewards program with incentive campaigns and built-In multi-channel communication with autopilot operation.


    RepeatRewards is a full service, omni-channel marketing provider focused on giving businesses of all sizes the tools need for success in their industry.


    SailPlay Loyalty is an industry leader in Customer Loyalty Software, Loyalty Rewards Programs, Loyalty Marketing and Gift Card Management around the globe. With SailPlay Loyalty you can manage points and rewards, marketing campaigns both on your web site and in your brick and mortar stores.


    Spring is a powerful loyalty and marketing analytics platform that offers a simple and seamless way for businesses to acquire new customers and better engage with their current ones. The platform connects to the credit and debit cards consumers already use everyday. When members swipe their cards, Spring tracks their spend in real-time, enabling you to reach the right customers with relevant messaging and time-sensitive incentives or rewards.


    Stampt is a mobile app that helps businesses turn consumers into loyal customers.


    500friends is a loyalty marketing platform that helps you retain, engage, understand, and connect to your customers.


    Automated Platform for managing the Loyalty Program of any level of complexity, which is designed for flexible management, data collecting and processing, launching the advertising campaigns, and preparing reports.


    Agility Loyalty is designed to convert even the most casual customers into lifelong fans.


    Aimia can help you design, deploy and manage your loyalty program, to help you meet and master these challenges.


    Apex Loyalty is a cloud-based loyalty marketing & incentive automation app developed on Salesforce.com platform. With Apex Loyalty, global companies engage & stay connected with channel partners to drive more sales and to create brand advocacy.


    Binkt offers a reward and deals App to help restaurants run loyalty programs that offers its clients a loyalty program with access to customers data and allowing for more direct follow ups, restaurants retain existing customers with a loyalty program and gain new ones with deals.


    LoyaltyOnDemand was purpose-built to solve this problem. With LoyaltyOnDemand, you have the speed and dexterity of an out-of-the-box solution, with the full marketing capabilities and analytics of a customized solution.


    Captain Up maximizes user engagement and lifetime value, using gamification, social and communication tools.


    Comarch Loyalty Management is a mobile application allows users to enrich loyalty program or customer retention program, reach customers, and influence behavior anywhere, anytime.


    Currency Alliance operates the Loyalty Ecosystem , a cloud-based platform enabling loyalty programs to connect with brands to issue, redeem and exchange loyalty currencies.


    Use "Rollover Ads" to include large graphics, stylized text and links with any promotion. When a shopper moves their mouse over the Daily Deal Bar the Rollover Ad will drop down, providing even more punch to your promotion


    DataCandy is a leading North American provider of customer loyalty and gift card software solutions for retailers and restaurants of all sizes. The company's simple, scalable, secure and affordable platform is used at over 10,000 locations across Canada and the United States by companies such as the ALDO Group, Irving Oil, The Source and 40 of the MTY Food Group's restaurant brands. Contact us to learn how better data insights can improve your business and customer relationships.


    Digitaleo, the communication and customer loyalty platform that brings and returns customers to points of sale.


    Gives you an insight into a real-time analytics of your customers' feedbacks and provides methods to react to them instantly.


    FlexIncentives makes it easy to reward or thank customers, employees, partners and others with a digital gift card that goes straight into their inboxes. Take advantage of our ordering and fulfillment process to ensure that your recipients get their rewards, instantly.


    Gofindo - Customer Engagement & Free Loyalty Rewards Platform, helps global retail brands, shopping malls, and retail chains build rewarding and long lasting relationships with their customers. Gofindo is so much more than just any other loyalty platform. It’s a feature rich mobile customer engagement and marketing platform. The Gofindo mobile customer engagement solution uses proximity sensors, push notifications, email, SMS marketing to run automated marketing campaigns for your store, allows global retailers and brands to acquire new, engage the existing, and retain the loyal consumer. That’s the Gofindo recipe to drive Customer Engagement! Gofindo was designed to address key concerns: 1.Provides a seamless omnichannel experience to end users while collecting actionable data and insights 2.Enables mobile payment options and transactions, reducing merchant’s credit card fees 3.Reduces marketing effort and spend needed to manage offers via traditional online marketing 4.Eliminates the need for retailers to invest significantly in their own standalone mobile application 5.Dashboard and analysis of collected purchase and marketing data provides insight and opportunity for a retailer to increase their store’s revenue potential.


    Goody combines leading loyalty program software, marketing and CRM in one bundle, to create a feature-rich rewards program used by only the biggest brands.



    Hero Points for Dynamics RMS is a customer loyalty system which helps merchants around the world to retain customers and increase sales


    Hot Frog SMS is simple and easy to use for both customers and staff.


    iDiscount is a Saas loyalty tool for small and medium companies, designed to allow users to issue digital loyalty cards and create loyalty solutions.


    Incentivefox makes it easy for local businesses to collect more referrals, re-engage with their customer base and improve employee retention to drive more revenue with less hassle.


    Kangaroo Rewards is the easiest, fastest, and most affordable way to grow your business and your brand.Kangaroo provides local merchants with the ability to engage, reward, and market to their customers in ways that are far more effective than what they use today.


    Whether you're launching a new program, refreshing an existing program, or enhancing your customers experience, Kobie Marketing is here to help you


    LoyalTree is a loyalty development Customer Relations Management (CRM) mobile application.


    The Loyalty and Rewards product gives you digital vouchers, coupons, loyalty value and payments, all in one slick transaction, speeding up the time at the till and giving customers a better experience. Our cloud based product analyses basket data, to determine if product or SKU level deals are present, enabling specific rewards and personalised customer loyalty programs to run at scale across the retail and hospitality store footprint.


    LoyaltyOne’s unparalleled track record delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership.


    LoyaltyPlant helps offline businesses worldwide create meaningful connections with their customers.Its proprietary platform offers a powerful CRM system, a white-label app and POS integration.


    LoyaltyTrac is a rewards-based loyalty and retention platform that may be points-based, activity-based, incentive-based, or based upon online rewards.


    LoyaltyXpert is a Loyalty Solution Provider managed by Ecosmob Technologies Pvt. Ltd. It delivers the solution that best fits your needs. Develop remarkable loyalty program solutions and witness a rapid growth in your business. LoyaltyXpert is an eminent loyalty program solution provider that offers commendable solutions integrated with powerful retention strategies.


    Loyalzoo is a digital loyalty card service for small/medium size retailers and eateries. Loyalzoo offers an affordable, subscription based system to allow retailers of any size run their own in-store loyalty program.


    Customer management and loyalty for SMB's


    Build customer engagement and loyalty. Pobuca Loyalty (ex. Marera) is a platform that develops and grows repeat customers. It enables you to identify customers in all sales and marketing channels, map their journey, engage with them by using an omni-channel strategy, reward loyalty and predict future buying behaviors. Benefits: - Enhance customer experience Get a 360o view of customer profiles using data collected from all types of sales and marketing channels. Take advantage of our machine-learning algorithms that score and segment customers to maximize their experience throughout the customer journey. - Increase engagement Target the right customer with the right message via personalized campaigns. Choose the best channel - email, text message, push notification & Chat Bot - for each campaign and gain insights into its effectiveness via detailed reports. - Boost loyalty Implement your loyalty strategy end-to-end according to your own business needs. Offer incentives, such as ‘extra points’ or ‘refer a friend’ and reward your loyal customers, for both sales actions and marketing interactions, with digital coupons, discounts and gifts. - Gain Insights Review the progress of the loyalty program through monthly KPIs that measure sales and reward transactions. Gain insights into campaign execution, personalized website analytics and survey statistics. Predict customers’ next steps and fine-tune future actions to achieve your goals.


    Maritz Motivation Solutions empowers leading global companies to motivate and champion human achievement and connection through forward thinking and next generation solutions.


    bLoyal helps you build profitable, lasting customer relationships through powerful loyalty technology, automation, and integration across sales channels and devices.


    NAB Velocity, based in Denver Colo., turns the complex simple by providing software developers and businesses with secure and customizable payment solutions. These solutions include credit and debit card processing, ACH processing, and gift/loyalty card programs from an ecosystem of world-class payment service providers. As a division of North American Bancard Holdings, LLC (NAB), a leading industry partner with over 20 years of experience and knowledge of servicing merchants, enabling agents, and supporting partners, NAB Velocity is the omnichannel platform to an integrated system of payment and merchant services.


    One Loyalty customer user interface is developed keeping in mind simplicity and positive user experience of your customers is key for success of your loyalty program. It ensures high usage by the customers and enhances your brand value.


    Open Loyalty is a technology for loyalty. It's 100% customizable loyalty platform with ready-to-use gamification and loyalty features, easy to set up and customize, ready to work on-line and off-line


    Everything you need to keep your customers coming back to you. Identify your best customers, engage with them across all touchpoints; online, in-store, and app-based and convert them into repeat buyers


    QR Loyalty Cards enables you to reward your customers for doing things that grow your business; not just the "Buy 10 Get 1 Free" behavior that Punch Cards are able to encourage and reward. For instance, you can reward customers for coming regularly, or multiple times a day, for bringing friends, family and coworkers, for sharing your specials and events on Facebook or returning after a long absence.


    Recognized as "Innovators of Systematic Virality" by CIO Magazine. Viral brand advocacy and community activation platform for amplifying demand, organic acquisition, revenue acceleration, loyalty, engagement, and awareness. Platform integrates gamification, cross-channel social media, actions, data on-boarding, analytics reporting, email automation, and advertising intergration. Queue is flexible to support fan, customer, and employee brand advocacy reward programs, waitlists, and promotions, giveaways, and contest based campaigns.


    ReUp helps you to create your own custom customer engagement, payment, and loyalty app.


    RoboRewards loyalty program software automates marketing and increases customer base, purchase frequency and purchase volume.


    Social Spiral is a customer loyalty software that is simple,tracks traditional marketing as well as your digital marketing efforts.


    Sparkfly is a turnkey, patent protected, technology platform that connects the digital and physical worlds in real-time and allows you to bypass your outdated POS technology.


    Splick.it is a technology platform that powers custom branded mobile apps and responsive design websites that feature ordering, payment, 1:1 marketing and loyalty for restaurants, hotels, airports, campuses and more.


    Spoonity is a customer engagement platform offering mobile loyalty, payments and ordering to thousands of restaurants and retailers. The platform offers merchants to have a customized white-label mobile application for their customers.


    Payment Processing. Customer Engagement Tools. No Fuss. The SpotOn platform is an all-in-one payment processing solution designed so you can get the most from your business. Save money with industry-low payment processing fees Streamline the checkout process with your choice of cutting-edge payment hardware Grow revenue and save time with built-in tools to connect with your customers Rest easy knowing there’s no long-term contract or commitment The SpotOn platform is an all-in-one payment processing solution designed so you can get the most from your business. It all starts with your choice of state-of-art hardware and industry-low credit card fees, meaning you can accept payments your way, and save money doing it. On top of that, your SpotOn platform is fully integrated with a powerful, easy-to-use software app that helps you connect with customers in a variety of ways and grow revenue. You also get the SpotOn promise: no hidden “junk” fees and no long-term contract. All you have to pay is one low monthly platform fee, which in many cases pays for itself, thanks to the proven effectiveness of the customer engagement tools.


    Built to work for your business, motivate your customers, and drive the behavior you desire, Tally is different. It is seamless systems and intuitive incentives plus experts behind the scenes, tailoring programs to match the way your customers think.


    Bringing you loyal guests when you need them.


    Simple yet powerful customer retention and acquisition platform. Build you your own branded rewards program.


    TIBCO Reward Reward integrates all marketing point solutions and tackles the ever-increasing volume, variety, and velocity of customer data in an easy-to-use SaaS loyalty management platform.


    Total Loyalty builds custom mobile apps so you can connect with customers instantly, share content easily and generate results immediately


    Voucherify is a developer friendly API and an intuitive user interface that can managed and tracked all of your coupons , vouchers and promo codes all in one place.


    Walmoo is a simple on-demand platform with tools that makes custom QR / NFC solutions development much more easier, quicker, affordable and available for everyone even without coding.


    WaveToGet Personalized Loyalty and Rewards Program can be and do anything to help reach your business goals. The combination of the gift, loyalty and rewards program works for every business industry that wants to expand their revenues and reduce costs in branding and advertising.


    Our platform provides businesses with tools to develop and maintain special relationships with their customers. We're not here to promote our program or network; we're here to shine the best light on what you do, help you win over customers, and get our of the way.


    With Xeno you can earn points and get rewards. It's fun. All at the places you love.


    Zegafone provides intuitive tools and analytics for managing campaigns. Powerful campaign monitoring and customer engagement can drive sales. Zegafone is the ultimate viral sales platform.