Best Market Intelligence Software

Market Intelligence Software Grid® Overview

The best Market Intelligence Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: DiscoverOrg and Crunchbase Enterprise
  • High Performers are highly rated by their users, but have not yet achieved the Market Presence of the Leaders High Performers include: BrightFunnel and Contify
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: ZoomInfo, PitchBook, and Factiva
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: iDatalabs
G2 Crowd Grid® for Market Intelligence
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    Market Intelligence reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    DiscoverOrg is the leading global marketing and sales intelligence tool used by 4,000 of the world's fastest growing companies to accelerate growth. The company itself has been named an Inc. 5000 fastest growing company for the past 8 years, and is consistently recognized as the most accurate provider of B2B sales and marketing data.


    Professionals from all fields, including sales, marketing, recruiting, and finance, rely on ZoomInfo for high quality, actionable contact and company data that keeps pace with ever-changing business needs. With ZoomInfo, you can improve your marketing campaigns and sales outreach, and the quality of your database with highly actionable data, enabling better segmentation, deliverability, and response. You can also shorten the sales cycle and increase revenue with on demand email addresses and direct phone number information, helping you reach decision makers faster. Additionally, ZoomInfo helps recruiters source top candidates, with access to rich, meaningful data necessary for success. Build high-quality, segmented lists based on industry, company location and size, revenue, title, job function, and more using our easy to use, step-by-step wizard. By fueling your campaigns with accurate information, you’re ensuring that your emails reach prospects and that your database is clean and actionable.


    Crunchbase Enterprise is a data solution designed to enrich Salesforce accounts, analyze the Crunchbase dataset and pinpoint prospects.


    When you join Dow Jones, you become part of the most dynamic, creative and savvy news and information companies in the world.


    Founded in 2007, and with offices in Seattle, New York and London, PitchBook creates a better way to navigate the VC, PE and M&A landscape. Morningstar acquired the company in 2016. Today, more than 10,000 professionals around the world turn to the PitchBook Platform as an indispensable resource for understanding the private markets. PitchBook is the official data provider of ACG and NVCA. With the PitchBook Platfrom, we can help you with: - Private Market Intel - Fundraising - Due Diligence - Business Development - Networking - Deal Execution Who we work with: - Venture Capital firms - Corporate Development Groups - Investment Banks - Private Equity firms - Limited Partners - Law firms - Accounting firms - Lenders - Commercial Real Estate - Exec Search firms Start your journey at pitchbook.com. Request a free trial today and see what a comprehensive database can do for your business.


    BrightFunnel provides actionable revenue insights for B2B marketers. For the first time, CMOs and their teams can understand the future revenue impact of every decision and make smarter marketing decisions. BrightFunnel empowers data-driven marketers to report on results with confidence and better plan for the future.


    Contify is an award winning Market Intelligence platform. It provides businesses with real time Intelligence on Competitors, Key Accounts, Prospects, and Industries from News, Corporate websites, and the social web including Blogs, Twitter, Facebook, and YouTube.


    iDatalabs provides actionable market intelligence by applying data science and machine learning to big data on technology usage by businesses.


    Compare website traffic, discover valuable insights about competitors’ sites and Identify growth opportunities.


    AMZAlert is an Amazon seller software that monitors all of your ASINs and sends notifications when problems arise so you can fix them before losing sales.


    The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents, partnerships and news mentions to help see tomorrow's opportunities, today.


    Crayon is a market intelligence platform that enables businesses to track, analyze, and act on everything happening outside their four walls.


    Moat is a global analytics provider focused on making brands and publishers more effective. From real-time attention metrics and intelligence to cross-platform measurement and new currencies, Moat offers solutions that make branding and storytelling work better.


    Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels.


    FirstRain by Ignite delivers Enterprise Customer Intelligence that makes every sales and marketing professional an expert in their customer's business and in their market


    ThinkSmart’s marketing databases support timely, data-driven decision making. We consolidate all information available about customers, leads and prospects to deliver fast, flexible merge purge processing as well as integrated analytic tools to drive insights.


    ReferenceUSA is the premier source of business and residential information for reference and research. ReferenceUSA offers the most up-to-date data available in the market.


    Upstream is a solution that keeps users at the source of the latest sector and company insights and provides up to the minute contact details of key decision makers across Senior Management, Marketing, Communications, IT and Digital.


    With Digsite Sprints, marketers and researchers can build a community in as little as one day and get presentation-ready results in just 24 hours. Use Digsite to find your target audience, capture their real-world experiences, ask 'why' questions, and help you optimize and iterate as you learn.


    elium is a knowledge sharing platform that helps you capture, curate and communicate in the digital workplace. It is both a web SaaS & mobile solution. Our purpose is to help Knowledge blossom across corporate silos and connect people and knowledge. The platform enables seamless collaboration, avoiding duplication of effort thus engaging the communities, stimulating knowledge sharing and collective learning.Talent and knowledge flows transcend company & geographic boundaries.


    Event Registry is a system for real-time collection, annotation and analysis of content published by global news outlets.


    Kompyte visits your competitors’ websites, advertisements, social profiles, newsletters, and much more, and you get alerted every time they have a new banner, change prices, launch a new campaign or a new player breaks into the scene.


    Market Logic's Insights Platform enables companies to bring all their unstructured and structured consumer, competitor and market data together for knowledge building and insights mining. The platform continuously ingests new data, extracts relevant meaning and connects the dots to generate insights and recommend actions.


    MarketSight is dedicated to providing powerful and intuitive software solutions for Market Researchers.


    Orbis is a powerful comparable data resource on private companies.


    Q4 specializes in cloud-based investor relations and capital market solutions.


    Amzinsightis a web-based software for research and development for Amazon sellers it Track sales rank, keywords rank, competitor analysis, product reviews and pricing.


    AYTM is an easy yet powerful market intelligence solution with an online market research platform for survey creation, hosting, data analysis, visualization, and automated interpretation. Our clients include Fortune 100 companies, startups, and agencies. With our platform, you can use advanced online surveys to discover your competitive landscape, uncover the personas of your core customers, optimize revenue/sales with automated interpretation, provide concept and user testing to refine your product, test logos, ads, and taglines, determine your ideal retail product mix, gather insights for your next PR campaign, and more. Our own panel offers 2,500+ psychographic data points, and with our partner panels we provide access to over 25 million respondents globally. Enjoy a team of on-call researchers to make your project a snap.


    Captify is a global data activation company and pioneer of Search Intelligence. Captify’s unique Semantic Technology analyses over 33 billion monthly searches to power insights and media across all channels and on every device. Captify’s actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviours and intent signals. To date, Captify has raised $15 million in investment and backed by Panoramic Growth Equity and Smedvig Capital. In NYC, London, Paris, Hamburg and Kiev, a global team of 160+ are powering record company growth and changing the way data is activated by marketers around the world.


    digitGaps is a global market intelligence company that provides market research insights, financial insights, strategic SWOT analysis, market dynamics (drivers, barriers, opportunities, and forecast), mergers and acquisitions, partnerships and investments, competitive intelligence, and news updates across 24 industry verticals and more than 80 markets.


    DueDil is an online tool that combines comprehensive sources of company information to uncover business opportunities and understand risks.


    The Faraday SaaS platform uses data, predictions, and maps to help companies find and reach the right families for important purchases


    Intellizence is an AI-powered market intelligence platform for enterprises that discovers and delivers sales and risk signals about your customers, competitors, prospects, partners and suppliers.


    KnowledgeHound is the data organization and visualization tool for companies buried in piles of market research.


    Lead411 provides news-driven sales leads, it intelligence and unlimited exportable company contacts within a simple UI and chrome extension. Our key differentiators are fresh daily triggers, technology install data and 25+ CRM/SaaS integrations. Our mission is to help our clients crush their competition. With no funding we have grown our customer base to 1,300 satisfied clients.


    It’s where sales and marketing theories play out in practice. Where you can find out what’s really going on at the coalface of consumer choice – in stores, on shelves, in service, on price tags


    RealityMine develops technology tools for market research designed to help research and marketing professionals achieve unique insights into the mobile and digital lives of consumers.


    Resonate Analytics is a consumer intelligence-to-activation software leveraging advanced data science and tech to help marketers fully understand and reach consumers.


    Second Measure transforms credit card transactions into actionable insights for investors.


    Talismatic is a competitive intelligence tool designed to empower recruiters and talent acquisition strategists to make optimal hiring plans.


    Upinion is a messaging app for market research.


    Vennli helps businesses optimize product differentiation strategies by identifying and understanding how customers make decisions. Pinpoint how you differentiate from your competitors in ways that matter to your customers. Use the customizable dashboards for cohort segmentation analysis to identify meaningful differences. Vennli empowers you to make decisions backed with data and targeted for growth. Request a demo to see our platform in action.


    Assortify is a software that provides actionable, competitive intelligence that focuses on product assortment comparisons within the online retail industry, it help online retailers to measure the effectiveness of the product assortment by comparing it to their competitors and analyzing trends in the marketplace.


    AsteroidIQ is a tool that help business intelligence professionals to capture changes in their competitors' web properties in one place, in a single click, ita enable analysts, market researchers, and those in charge of global strategic insights to maintain a clear log of their competitive landscape.


    Barchart provides market data to the global financial, media, and commodity industries.


    CabinetM is a discovery platform designed to help connect marketers to the marketing technology they need and help marketing companies find the best customers for their products.


    Understanding your audience and their needs is the key to creating content that engages and converts. The majority of marketing content doesn’t convert, and most marketers can neither create nor measure effective content. The Ceralytics content intelligence platform will help you create and promote your most effective content with technology that: - Clarifies your audience’s needs - Shows how to customize your customers’ content path - Identifies content that converts - Uncovers your positioning against competitors You work hard. Ceralytics optimizes the fruits of your labor to ensure your content does its job, too. Understand your audience, topic relevance, and competitors in ways never before possible so you can drive bottom-line business results.


    CivicScience provides strategic insight services to decision-makers at brands, media companies, and investment firms while giving consumers a trusted, convenient way to affect change.


    Track, analyze, & act on everything happening outside the four walls of your company.


    This simple and free step-by-step wizard will guide you through the process of creating your own personalised buyer persona, company profile, and in addition, it also shows you the size of your market


    The Dow Jones DNA platform aggregates content from Dow Jones publications with premium and licensed third-party sources.


    FirstLight is the marketing intelligence portal tailored to how your organization aggregates, analyzes, manages and distributes strategic, competitive and market insights.


    FunnelWise integrates with CRMs and marketing automation platforms to help companies gain focused, deep insight into their revenue funnel. The FunnelWise solution allows both marketing and sales to: - Drill-down into key funnel metrics shared by marketing and sales: movement, velocity, conversions and aging - Determine revenue drivers to optimize efforts - Attribute marketing effort and view funnel leakage - Understand marketing’s impact on revenue - Identify missed revenue with cross-funnel comparisons - Diagnose issues and quickly course correct with an early warning system - Set and monitor progress to goals with daily indicators - Eliminate manual reporting and data manipulation - Accelerate growth with intelligent recommendations - Compare performance by funnel stage and data segments FunnelWise offers more than a software solution, it comes with a methodology and funnel expertise to maximize the investment. The FunnelWise team works closely with clients to ensure the solution drives future growth.


    Knowledge360® is an enterprise competitive intelligence and knowledge management software that enables smarter and faster decision-making through a revolutionary approach to gathering, organizing and analyzing information. The subscription-based, software-as-a-service platform enables corporate development, marketing, sales, and product development teams to quickly find, view and share insights that inform strategic decisions. Features & Benefits - Customizable Dashboards - Collaboration & Sharing Tools - Knowledge Management with automated tagging - Configurable Alerts & Notifications - Trending & Analytics - Reporting & Exporting Data Collection & Enrichment - Enriched News & Press Releases - Social Media Monitoring - Job Postings and Trends - Premium Financial Data - Glassdoor Profiles - Patents, Adverse Events, & Clinical Trials


    Automating sales prospecting. Capture leads, discover contact information, and enrich leads within seconds.


    Manzama's Intelligence Platform helps professionals discover and share insights from news, social and other online media sources to strengthen client relationships and drive new business. www.manzama.com


    The Marketing Genetics Database is sourced from more than 2,000 catalogers/retailers, subscriptions and donations over the past two years. These data sources are then enhanced with Infogroup's proprietary and partner demographic and psychographic assets, making it the powerful targeting database available today.


    Marketrac provides lenders, title companies and builders with an interactive, robust means to measure competitive market share and volumes by geographic area, transaction and loan type


    Mattermark helps deal makers use company data and growth signals to find their ideal customers. Below is more information on our suite of products: Mattermark Pro: - Search, filter, sort, and export targeted lists of companies from our database of 1.6 million Chrome Browser Extension: - Quickly view qualifying company information right from any company's website. iOS Mobile App: - Instantly lookup companies to see the most important information while on the go Salesforce Enrichment: - Enable SDRs and Account Execs to gain the most complete picture of leads and accounts Excel and Google Sheets: - Automatically populate spreadsheets with up-to-date company information Developer API: - Deliver Mattermark data into your internal applications, or republish to your customer


    Using MightySignal for Business Intelligence, you can spot gaps in the market that no one else can see. Then, you can create high-level strategies to attack those gaps and profit.


    Nice Insight is a business division of That's Nice LLC that offers marketing intelligence reports to give clients a clear understanding of how their industry perceives their business


    Monitor hundreds and thousands of companies daily, both public and private on business-critical topics.


    Orb Intelligence provides companies with high-quality, reference database of company information that forms the data backbone of a modern B2B data-driven sales and marketing organization. The product includes firmographic data for companies (names, addresses, corporate linkages, industry classification, revenue, number of employees, websites and IP addresses), enabling customers to enrich and manage their sales and marketing data.


    Price2Spy is a price monitoring and comparison tool that help eCommerce professionals to track and analyze their competitors or retailers pricing.


    Qadium is an automated Internet intelligence company.


    Red Flag Alert is a business information database with records on every UK and Northern Ireland business. Red Flag Alert allows you to effectively assess the financial health of a business with detailed business reports, monitors any changes in circumstances in a business through real-time e-mail alerts, identifies and targets your ideal business prospects through an online search function with options for basic and advanced bsuiness demographics search.


    Sapphire, a proprietary marketing database offered by Infogroup Media Solutions, is the powerful collection of email, telemarketing, and postal addresses in the marketing industry.


    Social Standards allows you to objectively measure your brand’s health and performance in comparison to the market so you can discover and deliver actionable business insights. By tapping into the largest unfiltered consumer data set, social media, Social Standards will help you identify brand sentiment, new opportunities, partners and audiences for targeted promotions. Social Standards then provides you with powerful analytics to answer the two most important questions: how effective were my efforts and why?


    SpotLite is a price tracking solution for retailers and brands of any industry, size and geography. It can track prices of any online retailer as well as Amazon and eBay sellers and stores.


    StreetWise empowers you to outsmart your competition. We use data-driven insights from your network and our in-house industry expertise to deliver qualified customers and more sales opportunities.


    Suzy is how leading companies harness collective insights from millions of consumers worldwide to gather realtime intelligence.


    Venturesource provides a comprehensive database of focused research on the VC industry


    Zirra is a pioneer in data driven insights and artificial intelligence, which provides in-depth company analysis. The insights are compiled into Premium Insights Report and are complemented with personalized commentary derived from our expert community and ecosystem surveys


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