Compare Best Marketing SoftwareG2 Crowd helps you compare the best Marketing Software products. You can compare products on the Grid, or by selecting any of the products for a side-by-side comparison.
G2 Crowd Grid for Marketing
Marketing Software Comparison Overview
The best Marketing Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid:
- Leaders offer marketing products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources.Leaders products include: HubSpot, Salesforce Marketing Cloud, Pardot, Hootsuite, Marketo, Oracle Eloqua, Act-On, Sprout Social, Cision, MailChimp, Nimble, Constant Contact, Moz, DialogTech (formerly Ifbyphone), Invoca, Brandwatch, VistaPrint, dotmailer, TweetDeck, iContact, Cvent, Simply Measured, Business Wire, Infusionsoft, and Emma
- High Performers provide products that are highly rated by their users, but have not yet achieved the market share and scale of the vendors in the Leader category.High Performers products include: OutMarket, AgoraPulse, CallRail, Raven Tools, Influitive AdvocateHub, Century Interactive, LeadSquared, NetBase, bitly, Maropost, Salesfusion, Crimson Hexagon, Buffer, Viralheat, SalesLoft, Net-Results, SEMrush, Synthesio, Mention, ONTRAPORT, ThriveHive, Digimind Social, GroSocial, Sendible, MavSocial, Autopilot, Geofeedia, ExpressPigeon, Hatchbuck, OpenMoves Email Marketing Platform, UpCity, Right On Interactive, Talkwalker, Ahrefs, Radarly, CallidusCloud Marketing Automation, CallTrackingMetrics, gShift, Followerwonk, Gold Lasso, eTrigue, GetResponse, Infegy Atlas, ActiveDEMAND, RingDNA, Convirza (formerly LogMyCalls), GreenRope, SharpSpring, and PR Underground
- Contenders have significant market presence and resources, but their products have received below average user satisfaction ratings or have not yet received a sufficient number of reviews to validate their products.Contenders products include: Facebook Pages Manager, Radian6, Eventbrite, PR Newswire, IBM Campaign, Oracle | Responsys, Silverpop, an IBM Company, Falcon Social, Adobe Campaign, and PRWeb
- Niche products do not have the market presence of the Leaders. They may have been rated positively on customer satisfaction, but have not yet received enough reviews to validate their success.Niche products include: Lithium, Campaign Monitor, Bronto, Spredfast, Marketwired, BrightEdge, Launchpad, Sysomos, Unmetric, Tracx, Shoutlet, insidesales.com, Majestic.com, Velocify, WebCEO, Gremln, GatorMail, Plumb5, VerticalResponse, Marchex, Sprinklr, Sailthru, Sales Engine International, Meltwater Buzz, Return Path, Klout, Topsy, SpyFu, Allocadia, Iconosquare, AWeber, Crowdbooster, Teradata Integrated Marketing Management, Bunchball, Visible Intelligence, and BuzzStream