Marketing account intelligence software is used to develop a list of accounts that fit a user’s ideal customer profile by compiling insightful prospect data that goes beyond contact data. Marketing account intelligence systems are implemented to combat the inefficiencies of the classic “spray and pray” marketing approach. By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. These tools also assist sales teams by providing incisive information such as a prospect’s role within the company hierarchy or a prospect’s company segment.
This software is used primarily by sales and marketing teams to gain a greater understanding of target and current accounts. Marketing account intelligence software is most commonly implemented with other account-based marketing (ABM) tools like marketing account management or account-based content execution software. Some ABM products have functionality that spans across several or all of the ABM-related categories while others are more specifically geared to handle one specific ABM-related function. Additionally, marketing account intelligence software may also integrate with data warehouse tools and news-gathering tools since most marketing account intelligence systems use news to augment the data within them.
To qualify for inclusion in the Marketing Account Intelligence category, a product must:
Marketing Account Intelligence reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.