Best Marketing Account Intelligence Software

Marketing account intelligence software is used to develop a list of accounts that fit a user’s ideal customer profile by compiling insightful prospect data that goes beyond contact data. Marketing account intelligence systems are implemented to combat the inefficiencies of the classic “spray and pray” marketing approach. By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. These tools also assist sales teams by providing incisive information such as a prospect’s role within the company hierarchy or a prospect’s company segment.

This software is used primarily by sales and marketing teams to gain a greater understanding of target and current accounts. Marketing account intelligence software is most commonly implemented with other account-based marketing (ABM) tools like marketing account management or account-based content execution software. Some ABM products have functionality that spans across several or all of the ABM-related categories while others are more specifically geared to handle one specific ABM-related function. Additionally, marketing account intelligence software may also integrate with data warehouse tools and news-gathering tools since most marketing account intelligence systems use news to augment the data within them.

To qualify for inclusion in the Marketing Account Intelligence category, a product must:

  • Be able to collect target account data from external sources on a more granular level than contact information
  • Have some capability to score or rank leads to better connect marketers with prospective accounts
  • Integrate with a product that can manage data profiles or have that capability itself

Marketing Account Intelligence Software Grid® Overview

The best Marketing Account Intelligence Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
G2 Crowd Grid® for Marketing Account Intelligence
Leaders
High Performers
Contenders
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Market Presence
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    Marketing Account Intelligence reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    Professionals from all fields, including sales, marketing, recruiting, and finance, rely on ZoomInfo for high quality, actionable contact and company data that keeps pace with ever-changing business needs. With ZoomInfo, you can improve your marketing campaigns and sales outreach, and the quality of your database with highly actionable data, enabling better segmentation, deliverability, and response. You can also shorten the sales cycle and increase revenue with on demand email addresses and direct phone number information, helping you reach decision makers faster. Additionally, ZoomInfo helps recruiters source top candidates, with access to rich, meaningful data necessary for success. Build high-quality, segmented lists based on industry, company location and size, revenue, title, job function, and more using our easy to use, step-by-step wizard. By fueling your campaigns with accurate information, you’re ensuring that your emails reach prospects and that your database is clean and actionable.


    DiscoverOrg is the leading global marketing and sales intelligence tool used by 4,000 of the world's fastest growing companies to accelerate growth. The company itself has been named an Inc. 5000 fastest growing company for the past 7 years, and is consistently recognized as the most accurate provider of B2B sales and marketing data.


    Marketo’s Engagement Marketing Platform allows a marketer to attract the right customer, engage them over time, measure and maximize marketing investment, and plan and coordinate marketing across the team. Marketo is transforming the way that companies are driving personalized, lifelong and meaningful relationships with customers and companies alike.


    D&B Hoovers helps sales teams convert promising prospects into profitable relationships. We’ve combined the Avention OneSource sales acceleration platform with Dun & Bradstreet’s industry-leading global database, creating a real-time business intelligence tool to help you close more deals. Target qualified sales leads, access up-to-date business information, and improve ROI with intuitive analytics. Give your sales team the insights they need with D&B Hoovers.


    Act-On Software is the leader in adaptive marketing solutions that enable marketers to create Adaptive Journeys™ using customer behaviors, preferences and data to intelligently guide the engagement strategy. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Platform features include: • Best-in-class email engine • One-click integration to leading web conferencing and CRM solutions • Tools for website visitor tracking • Lead scoring and lead nurturing • Automated programs; trigger & drip campaigns • Social media listening, prospecting & publishing • Design tools for web forms, landing pages and emails • Inbound tools for advanced SEO, Google AdWord tracking, and blog integration • Act-On Anywhere - a business productivity tool • Account- and contact-based marketing capabilities


    InsideView’s targeting intelligence platform lets you identify the best targets, get relevant insights at the right time, and see exactly who your customers are and what they really need. It delivers consistent, real-time access to data, insights, and connections that unify your siloed systems and align your customer engagement around a single, reliable view of the customer.


    A profile on G2 Crowd helps you educate prospects with additional information, respond directly to customers who have reviewed your product or service and engage with qualified in-market buyers. With over 400,000 validated reviews, we can get your business in front of over 1 million B2B buyers each month and provide the resources you need to gain the competitive edge among your competitors.


    LeanData’s Lead Management Suite helps companies connect leads to account, route to the right rep, and enable them to do advanced analytics and reporting for running ABM campaigns. More than 300 high-growth businesses such as Nutanix, Palo Alto Networks, Marketo and Cloudera rely on our lead-to-account matching and sophisticated routing to increase pipeline, maximize marketing ROI and close more deals. Enable Salesforce to work smarter with: ● Matching - Match leads to accounts for a 360-view of your target accounts ● Routing - Assign leads and contacts in real-time to the right owner every time ● Insights - Measure and optimize the performance of routing processes and campaigns ● Attribution - Uncover insights of campaign influence on pipeline and revenue


    Datanyze is a data provider for B2B companies. We help our customers with account qualification, lead generation, and data enrichment. We offer best-in-class technographic and firmographic data as well as buying signals on millions of companies worldwide. Datanyze is used by 600+ companies around the world and has been recognized as both a Gartner Cool Vendor and G2Crowd High Performer. Check us out at www.datanyze.com.


    DataFox helps you find your best-fit accounts and act on them. DataFox's machine learning algorithms and human analysts verify proprietary insights on millions of businesses to provide robust company data, growth signals and scoring. DataFox is backed by Goldman Sachs, Green Visor, Google Ventures, and Slack, and used by high-growth startups and Fortune 500 companies alike; examples include UPS, Visa, Accel Partners, Twilio, Zendesk and Outreach.


    Infer’s proven predictive platform helps B2B companies win more customers. Its fit and behavioral models analyze buying signals and predict which prospects will go on to become great customers. Infer also offers a Profile Management platform that uses AI to identify high-value segments, make recommendations, and automate the next-best action.


    All-in-One Lead Generation & Sales Automation Growlabs combines lead generation with powerful automation to help their clients grow their businesses via automated sales, at scale. The plaftorm uses machine learning and artificial intelligence to deliver unbeatable results


    Leadspace drives B2B growth with predictive analytics applications for demand generation and account-based marketing (ABM). Chosen by seven of the world’s ten largest enterprise software companies, Leadspace helps marketers increase lead conversion and boost pipeline with net-new lead discovery, on-demand database enrichment and predictive lead scoring, on both the company and individual employee level. Leadspace is trusted by more than 120 leading B2B brands including Oracle, Microsoft, Marketo, RingCentral and BloomReach.


    Lattice enables you to operationalize account-based marketing at scale. Execute hyper-personalized campaigns and sales plays against highest value targets using predictive analytics and data from Lattice. Global companies like Dell, Paypal, Hootsuite, Cisco and CDW use Lattice to drive up to 3x higher conversion rates and 10x higher revenue across all stages of the sales and marketing funnel. Target your campaigns based on the following: - Signals and attributes within the Lattice Data Cloud - which tracks firmographics, technographics, financial data, intent data, growth data, etc. on 250M+ companies globally. - Data from within your enterprise systems including product usage data, CRM data, transaction data, ERP data, etc. - Predictive scores which identify companies most likely to buy and their expected value.


    6sense is a B2B predictive intelligence engine for marketing and sales. Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. 6sense predicts what products prospects will buy, how much they will buy, and when.


    EverString’s AI SaaS solution is designed for B2B sales and marketing professionals to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights – all without the need for an administrator.


    RelPro delivers a unique combination of smart prospecting, quality leads and targeted intelligence for sales, marketing and business development professionals. We analyze data on more than 150 million decision-makers and 7 million companies from trusted sources, social networks and the web. Through SaaS and Data Services solutions, RelPro enables organizations to find leads and generate actionable intelligence on executive-level relationships efficiently and systematically. RelPro is a trusted partner to leading companies, non-profits and universities.


    Leadiro's Data platform enables you to precisely target named accounts across 90 countries and providing insights on: - 32 million B2B executives - Company Intent data - Technology Install Base - Account Based Marketing


    Demandbase’s ABM Platform provides the critical foundation that marketers need to execute on ABM effectively. It serves as a single source of truth for managing audiences of target accounts and measuring the progress of those accounts across the entire funnel. The platform allows marketers to manage and segment target account audiences in a centralized location for key ABM campaigns. Upload existing account lists, export from CRM or leverage Artificial Intelligence technology to identify the accounts showing interest and intent at the very beginning of the buyer’s journey. Once these audiences are created, they are available for use in programs across the buyer’s journey –targeting, engagement and conversion. And you can also drill down into each audience to see its firmographic makeup, how well that audience is performing at each stage of the funnel and what programs are running for that audience. From the Platform, marketers can also access ABM Analytics, which surfaces account-based performance metrics across different stages of the funnel for any audience, enabling them to easily see the progression of their most valued accounts. By comparing against an automatically-generated lookalike control group -or any other audience the marketer chooses -customers can expose which stages of the funnel are underperforming against expectations. Additional layers of insights expose trend and velocity data, and surface recommendations for next best actions to drive higher progression rates through the funnel. The platform also includes integration with 3rd party analytics tools so that you can create detailed website traffic reports based on company names and attributes, enabling you to analyze your performance with specific segments and build targeted campaigns.


    Lead411 provides news-driven sales leads, it intelligence and unlimited exportable company contacts within a simple UI and chrome extension. Our key differentiators are fresh daily triggers, technology install data and 25+ CRM/SaaS integrations. Our mission is to help our clients crush their competition. With no funding we have grown our customer base to 6,300 satisfied clients.


    Jabmo is the ABM platform for global manufacturers. The company provides the whole solution to capture anonymous target account buyer activity and execute personalized account-based marketing programs. Jabmo account-data platform and account sensing technology powers personal and relevant account-based IP Advertising, Retargeting, Website Personalization, Analytics and Sales Enablement. Jabmo integrates with Oracle Marketing Cloud, Marketo, Salesforce Marketing Cloud and Microsoft Dynamics. Global Enterprises including Schneider Electric, Sealed Air, Colt Technology and Fives rely on Jabmo to drive more engagement and revenue with key accounts.


    BrightInfo doubles your conversion rate using a personalization algorithm that automatically analyzes visitor behaviour and serves highly relevant content to each at suitable points during the natural browsing flow. Each visitor on-site experience is made unique, thus fostering interaction between visitors and brand. The content is served through a unique overlaying interface of branded triggers and display units. BrightInfo is completely automated. Once set up (a line of code, that’s all it takes) the algorithm runs autonomously and requires no extra-work from the site operator; there are no rules to set, no audience to segment, no assumptions to assume. The BrightInfo algorithm self-learns how to best use the site’s content assets to prolong and deepen visitors’ engagement, which leads to higher conversion rate. Much higher. A/B testing during free trial ensures BrightInfo’s impact on conversion rate is beyond reproach.


    FullContact is the world's open, cloud-based identity resolution and insights platform that enables people to fully identify, describe, and authentically connect with each other, human to human. Our patented identity graph provides a unified view of people across their personal and professional lives enabling deeper understanding and empathy in every interaction.


    Madison Logic helps B2B companies accelerate growth by finding and engaging with the most influential people within the best accounts throughout the buyer journey. Marketers use our account-based marketing platform to find influencers showing research signals, engage them before and after they self-identify, optimize buyer journeys, and measure results.


    Synthio is a new kind of customer data platform that helps B2B sales and marketing teams get to the right people faster. Too many businesses lose millions of dollars in wasted efforts and missed opportunities just because of all the outdated data, whitespace, misinformation, and technical hurdles around customer data. Synthio closes this gap with the accuracy of a people-first approach (that follows the person, not the company), the ease of a selfservice platform, and the promise of white-glove support. Since 2011, we’ve served over 1,500 customers, including global companies such as Oracle, Microsoft, and Gartner. Additionally, we’ve been listed in the Inc. 5000, ranked among Georgia Technology’s Top 40, and named one of Atlanta’s Best and Brightest Companies to Work For. Synthio | Meet people where they are™


    CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. With CloudLead businesses can identify new customer leads, update & improve existing lead database and setup managed outbound email processes.


    Maroon.ai is a predictive intelligence product company for enterprise sales and marketers. The plug and play product integrates with your marketing automation and CRM systems and leverages machine learning and predictive classification to determine the deepest context. Using this context to go enhance the quality of your funnel, be it inbound or outbound. All models a built for efficiency and confidence levels or 70% or higher are standard using this product. Typical problems customers solve using maroon: - Scoring and prioritizing prospects - Segmenting leads based on geographies, target markets and product lines - Discovering buyer intent and enabling personalization - Net new accounts with a named account standard - Predictive channel and marketing insights Customers have been able to realize a 23% lift in L2R within 4 months of product adoption. Maroon started its journey in 2016 and since has successfully served customers across the world. To name a few Tata Communications, Oracle Asia Pacific, Eureqa, Airnet Infotech among others.


    Node’s proprietary artificial intelligence technology revolutionizes the online discovery process by making sense of the relationships between people and companies on the web. Sifting through these connections, Node surfaces people-based intelligence to identify the total market opportunity for leading companies and proactively delivers personalized insights and tactical guidance that leads to bigger, better deals.


    Bombora is an aggregated source of behavioral Intent Data for B2B, creating a data cooperative of premium B2B Media Companies. The company's Content Consumption Monitoring technology fuels this Intent Data Cooperative, which empowers marketers to more efficiently monetize their businesses, delivering data for use cases throughout the sales and marketing funnel.


    Real time intelligence to find and engage your leads


    Radius is the first data intelligence company that enables customers to outperform revenue targets and outpace their competition by mastering a unified data strategy, discovering their next buyers with audience intelligence, and scale every channel to reach modern B2B customers in more meaningful, effective ways. Unlike the fragmented data providers that fail to deliver insights and actionable workflows, or leverage network-effects from ingested customer data, or analytics vendors that require legacy data providers, which limit insights and focus to tactical use cases, Radius is built for enterprises that trust secure end-to-end platforms to connect all their customer data with the largest, most accurate B2B data source so they can find & win more customers.


    ListenLoop makes advertising software that complements your account-based marketing (ABM) strategy, giving you unprecedented power and precision to deliver banner ads to the accounts you desire in just a few steps: pick key accounts, upload ads, and launch your campaign.


    CaliberMind is a marketer-managed B2B Customer Data Platform that connects, automates, and analyzes data to help high-growth organizations acquire new buyers and grow revenue.


    LeadGenius uses machine learning and a global network of human researchers to help B2B sales and marketing teams scale their outbound processes. The world's fastest growing companies use LeadGenius to find and connect with lasting customers. LeadGenius offers 3 primary services to B2B sales and marketing teams which can be used separately or as one end-to-end solution: Custom Lead Generation, Lead Enrichment and Managed Email Outreach. With LeadGenius, businesses can identify new customers, update and improve an existing lead database, and remove time-consuming steps from outbound email.


    The insight3 platform from agent3 is a powerful, account-focused tool that delivers automated customer insights to create commercial advantage for both marketing and sales teams. - Real-time insight on target customer contacts – support new and existing relationship development activities - Continuous mapping of customer insights to your portfolio – engage customers by delivering the right content, at the right time -Constant flow of account insights – build historical trend analysis and guidance on future strategic and commercial direction by account - NEW: buyer intent monitoring and alerts – see exactly which topics, solutions and vendors your clients and prospects are researching


    Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels.


    HG Data is the best-in-class leader for technology installation information in the world. B2B technology marketers rely on our accurate technographic insights, based on advanced data science, to build better forecasts and precisely target their campaigns at scale, while innovative OEMs use our intelligence to enhance their product offerings. We offer various ways to access and use our data, including HG Focus, an easy to use prospecting tool for sales teams, and our HG Data for Salesforce app which allows you to see and use our technographics directly in Salesforce for things like creating campaign segments, scoring and prioritizing leads, and deploying workflows and triggers.


    With Hype.News your organisation gets a good looking customised online Newsroom from where your press releases and other news can be published and distributed. You decide which news are told, how they appear and are prioritized. Now journalists, bloggers and other influencers can find your stories and share them with their audience.


    Klood Radar is a B2B SaaS based data intelligence software for strategic decision makers to explore and gain insights from complex data sets.


    Kwanzoo bridges the gaps among martech, sales tech, and ad tech. It is an Account-Based (ABM) experiences platform for global B2B enterprises that leverages precise targeting and personalization to engage the entire account buying group, not just individual buyers; tracks target accounts and visitors visiting a website or microsite from all traffic sources; arms sales teams with deeper reporting and rich, engaged buyer insights to increase sales; and reaches accounts in various global regions including UK and EU, APAC, LATAM, North America, and ANZ. Learn more about us at www.kwanzoo.com


    MarketJoy provides lead generation, market research and business development services to B2B businesses searching for sales enablement. We help companies hit their sales goals by empowering their business development efforts with professional market outreach and expert data research. High Quality Contacts | Account-Based Outreach |Market Research & Data | Business Development Strategy


    Metadata provides a closed-loop account based marketing solution that amplifies your sales pipeline with opt-in demand. Metadata clients include Cisco, Mulesoft, Payscale, Infoblox, Aerospike and many others. Metadata patented technology pulls historical CRM data, enriches it with 3rd part signals to profile your ideal customer (both company and persona) and generate custom targeted audiences. Finally, it orchestrates hundreds of micro-campaigns for pipeline acceleration & net new prospect targeting in a single turnkey solution. Our targeting engine generates hundreds of paid marketing experiments representing different pieces of collateral (e.g. Whitepaper), creative, audience, channel, and re-calibrates to the most successful experiments based on pipeline and lead Flow KPIs.


    Orb Intelligence provides companies with high-quality, reference database of company information that forms the data backbone of a modern B2B data-driven sales and marketing organization. The product includes firmographic data for companies (names, addresses, corporate linkages, industry classification, revenue, number of employees, websites and IP addresses), enabling customers to enrich and manage their sales and marketing data.


    Use the customer lists you already have to quickly build predictive models for different scenarios, so you can target the leads that are most likely to become customers.


    SAS Marketing Optimization enables you to make the most of each individual customer contact by determining how business variables, e.g., resource and budget constraints, contact policies, the likelihood that customers will respond and more will affect outcomes.


    Slice Intelligence lets you zoom into your online retail strategy. Get a closer look at the online shopper, faster.


    By linking “off-site” behavior from your buyer’s trusted content “watering holes” across the web with activity data from your Ad Display, website, MAP and CRM, The Big Willow delivers a more complete picture of your Buyer’s Intent – including who they are, what problem they are trying to solve, the approaches they are pursuing, the other solutions they may be considering, and the timing of their ultimate decision.


    Tidewater is a business audience platform for marketers.


    Kate from G2 Crowd

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