Best Marketing Analytics Software

Marketing analytics software encompasses tools and processes which enable an organization to manage, measure, control, analyze, and leverage its marketing efforts by measuring marketing performance. Marketing analytics software simplifies and optimizes a business’s marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) as the software allows businesses to identify effective marketing methods. Marketing analytics considers all marketing efforts across all channels and audiences, collecting insights into customer preferences and history. Marketing analytics products analyze a business’s marketing initiatives over time and across various channels, allowing for better, more successful marketing. Marketing analytics software exist as either open-source or customized, proprietary solutions. Marketing analytics software is bolstered by search engine optimization and paid search marketing, and these products regularly integrate with marketing automation software, CRM platforms, content marketing software, and digital analytics tools.

To qualify for inclusion in the Marketing Analytics category, a product must:

  • Collect data on marketing campaigns distributed across a variety of media channels
  • Monitor marketing campaigns and targeted audiences and identify the results
  • Analyze the results and compile data of marketing campaigns
  • Integrate with sales, marketing, and other analytics software through which users can source marketing data
  • Visualize marketing campaign performance via an analytics dashboard or similar

Marketing Analytics Software Grid® Overview

The best Marketing Analytics Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
G2 Crowd Grid® for Marketing Analytics
Leaders
High Performers
Contenders
Niche
Full circle insights
Mixpanel
Bizible
Thrivehive
Percolate
1460489630
Datorama
Trackmaven
Looker
Brightfunnel
Cake
Trendemon
Hasoffers
Adstage
Pathmatics
Funnel io
Tapclicks
Ninjacat
Affinio
Clickx clickx
Linkedin website demographics
Maroon ai
Market Presence
Satisfaction
Linked in no background

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    Marketing Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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