Best Marketing Analytics Software

Marketing analytics software encompasses tools and processes which enable an organization to manage, measure, control, analyze, and leverage its marketing efforts by measuring marketing performance. Marketing analytics software simplifies and optimizes a business’s marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) as the software allows businesses to identify effective marketing methods. Marketing analytics considers all marketing efforts across all channels and audiences, collecting insights into customer preferences and history. Marketing analytics products analyze a business’s marketing initiatives over time and across various channels, allowing for better, more successful marketing. Marketing analytics software exist as either open-source or customized, proprietary solutions. Marketing analytics software is bolstered by search engine optimization and paid search marketing, and these products regularly integrate with marketing automation software, CRM platforms, content marketing software, and digital analytics tools.

To qualify for inclusion in the Marketing Analytics category, a product must:

  • Collect data on marketing campaigns distributed across a variety of media channels
  • Monitor marketing campaigns and targeted audiences and identify the results
  • Analyze the results and compile data of marketing campaigns
  • Integrate with sales, marketing, and other analytics software through which users can source marketing data
  • Visualize marketing campaign performance via an analytics dashboard or similar

Marketing Analytics Software Grid® Overview

The best Marketing Analytics Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Bizible, Datorama, TrackMaven, and Looker
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: BrightFunnel, TrenDemon, AdStage, Funnel.io, NinjaCat, and Affinio
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Mixpanel, Signal, Ensighten, and HasOffers
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Full Circle Insights, CAKE, Pathmatics, TapClicks, and Clickx
G2 Crowd Grid® for Marketing Analytics
Leaders
High Performers
Contenders
Niche
Full circle insights
Mixpanel
Signal signal
Bizible
1460489630
Datorama
Trackmaven
Looker
Brightfunnel
Cake
Trendemon
Hasoffers
Adstage
Pathmatics
Funnel io
Tapclicks
Ninjacat
Affinio
Clickx clickx
Market Presence
Satisfaction
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    Looker
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    It isn't the most intuitive of the BI tools, but if you have someone that can dedicate some part time energy towards maintaining and troubleshootin...

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