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Best Marketing Analytics Software

Marketing analytics software encompasses tools and processes which enable an organization to manage, measure, control, analyze, and leverage its marketing efforts by measuring marketing performance. Marketing analytics software simplifies and optimizes a business’ marketing strategies and activities.

With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) as the software allows businesses to identify effective marketing methods. Marketing analytics considers all marketing efforts across all channels and audiences, collecting insights into customer preferences and history.

Marketing analytics products analyze a business’s marketing initiatives over time and across various channels, allowing for better, more successful marketing. Marketing analytics software exist as either open-source or customized, proprietary solutions.

Marketing analytics software is bolstered by search engine optimization and paid search marketing, and these products regularly integrate with marketing automation software, CRM platforms, content marketing software, and digital analytics tools.

Marketing analytics products access data solely from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use business intelligence platforms and self-service business intelligence software instead, which can also provide companies insights into their data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:
  • Collect data on marketing campaigns distributed across a variety of media channels
  • Monitor marketing campaigns and targeted audiences and identify the results
  • Analyze the results and compile data of marketing campaigns
  • Integrate with sales, marketing, and other analytics software through which users can source marketing data
  • Visualize marketing campaign performance via an analytics dashboard or similar visualization
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Marketing Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    HubSpot is the world's #1 inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's 18,000 customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leads and business results– not to mention marketing that people love.

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    Pathmatics turns the world’s marketing data into actionable insights. As consumption rapidly shifts to digital, media decisions have become too complex and opaque. The Pathmatics marketing intelligence platform creates trust and transparency, giving visibility into the digital ad performance of brands, their competitors, and entire industries. It brings together display, social, video, mobile, and native advertising data, helping users to optimize media and marketing decisions. Brands and agencies get access to the creative used by all advertisers, spend and impression data, and path from publisher to viewer. This empowers them to minimize waste from their budgets, better position their marketing, and predict the next moves of their competitors. Pathmatics data powers Nielsen’s digital ad intelligence offering, Kantar Media’s Facebook intelligence, and is used by agencies like Mindshare, Mediacom and Possible. Pathmatics was founded in 2011 and is headquartered in Santa Monica, California, and is backed by Upfront Ventures, BDMI, and Baroda Ventures.

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    Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.


    Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

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    NinjaCat is an All-in-One Reporting, Monitoring & Call Tracking Solution for Leading Digital Marketing Agencies. NinjaCat integrates with all of the popular PPC, Display, SEO, Social Media, Call Tracking and Reputation Channels providing you all the tools you need to automate your reporting, monitor campaigns and budgets, win new clients and transform existing customers into raving fans. NinjaCat is the reporting platform of choice for the world’s leading agencies.

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    TapClicks, Inc. delivers a complete digital marketing reporting and analytics platform built to answer the needs of digital agencies, media companies, and enterprises. Our flagship product, TapAnalytics, consolidates marketing campaign data and performance metrics into a unified dashboard, complete with automated reporting and analytics. The TapClicks Suite provides a complete view of marketing activities - empowering organizations to make insightful decisions. TapAnalytics marketing analytics and reporting dashboard is a cost-effective, cloud-based solution. TapAnalytics customers benefit from ease of use, scalability, and proven ROI. This unified reporting and analytics dashboard seamlessly connects to over 100 services. -Easily manage thousands of clients in a single dashboard. -Get high-level agency views and custom client views. Provide transparency to your end clients with custom client views. -Utilize white labeling features to add a high touch finish designed to meet each client’s needs. -Get scoring and real-time analytics across all campaigns. Scoring uses sophisticated algorithms to optimize campaign performance and discover actionable insights. -Bring your data to life with data visualization; interactive timelines, pie-charts, geo-mapping, text widgets, and more. -Be the first to know when a campaign needs attention and make executive decisions through alerts. -Save time utilizing auto-scheduled reporting. Send automated email reports in HTML, PDF, and Excel formats. -Agency-Specific Integrations; more than 100 integrations that cater to the needs of agencies of all sizes.

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    Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Salt Lake City, London, and Singapore. With over 26,000 customers worldwide and 30% of the Fortune 100, Mixpanel empowers data-driven professionals across product, marketing, analytics, UX, and engineering teams to make smarter decisions, faster. Customers include: DocuSign, OpenTable, BMW, Microsoft, Hinge, Clorox, STARZ.

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    All your marketing and advertising data where you want it. Funnel integrates with all your marketing and advertising platforms (390+ data sources out of the box) and allows you to easily feed your data anywhere you want. No matter where you want to visualize your data Funnel has a solution for you. Power your business intelligence system with all your marketing data, feed it to your data warehouse or dashboard solution or upload it directly to Google Data Studio, Google Sheets or Google Analytics. Stop spending time on gathering data manually, building and maintaining API connections, and use this time to analyze the data instead. The superpower of Funnel is that all your advertising and marketing data is in one place from day one, structured and combined in the way needed to make any sense of it. It does not require IT resources or a business analyst to create a new KPI dashboard or report, anyone can do it within minutes. Yes, it's really that simple. Join the world's best data-driven businesses and book a demo today to get started at Funnel.io


    LeanData’s Lead Management Suite helps companies connect leads to account, route to the right rep, and enable them to do advanced analytics and reporting for running ABM campaigns. More than 300 high-growth businesses such as Nutanix, Palo Alto Networks, Marketo and Cloudera rely on our lead-to-account matching and sophisticated routing to increase pipeline, maximize marketing ROI and close more deals. Enable Salesforce to work smarter with: ● Matching - Match leads to accounts for a 360-view of your target accounts ● Routing - Assign leads and contacts in real-time to the right owner every time ● Insights - Measure and optimize the performance of routing processes and campaigns ● Attribution - Uncover insights of campaign influence on pipeline and revenue

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    Moat Analytics is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro and Moat Analytics.


    Zaius is a CRM & Marketing Automation platform built for ecommerce brands. By combining a single customer view, real-time, multi-channel marketing automation, and cross-channel attribution, Zaius empowers marketing teams to drive more repeat purchases and maximize customer lifetime revenue - without any IT support. It’s the first CRM built specifically for B2C marketers.

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    We created OWOX BI to help you consolidate, process, analyze and extract insights from data. OWOX BI Pipeline Automatically import cost, click, and impression data from non-Google advertising services to Google Analytics and Google BigQuery. Based on daily updates, learn how the ads on different platforms perform as compared to each other, discover new areas for improvement, and optimize your advertising investments. OWOX BI Pipeline also lets you upload raw non-sampled user behavior data from Google Analytics to Google BigQuery. Then, you can unite this data with ad cost data and transactions data from your CRM system and get the end-to-end analytics reports. Once you’ve got the metrics you need in Google BigQuery, you can use OWOX BI Pipeline to send the data back to GA and build more detailed remarketing audience segments. OWOX BI Attribution Evaluate the efficiency of your advertising campaigns based on how they contribute to the customers’ journey through the conversion funnel. The funnel-based attribution model takes into account the mutual influence of each channel in the funnel, including ad mediums, online, and offline events. You can customize the funnel steps and make the attribution model fit your business exactly. OWOX BI Smart Data Smart Data lets you get an array of easily-customizable report presets, by asking questions in plain English. Using OWOX BI you can manage the access to your data at any time. The data safety is ensured by the use of official APIs and the OAuth authentication. We guarantee that no unauthorized person can access your data.


    DemandJump’s customer acquisition platform enables marketers to find and target new customers with precision by locating qualified traffic three steps before they reach you and more importantly, your competitors, across all digital channels.


    "Adverity makes you smart with data. Created for advertisers and agencies in mind, Adverity's innovative platform enables you to easily connect and work with your entire media, marketing and e-commerce ecosystems. By leveraging the largest data source library on the market, you can automate your entire data integration process. Your data will be harmonised into a consistent structure, allowing you to easily analyse data from different platforms alongside each other. Stop jumping between platforms and start empowering your team to quickly generate meaningful insights. This all-in-one platform is your perfect 360° marketing intelligence and analytics solution for more efficient reporting, better decision making and an improved marketing performance."

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    BrightFunnel provides actionable revenue insights for B2B marketers. For the first time, CMOs and their teams can understand the future revenue impact of every decision and make smarter marketing decisions. BrightFunnel empowers data-driven marketers to report on results with confidence and better plan for the future.

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    AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and optimize campaigns at scale. - With AdStage Report, marketers can measure and report on campaign performance in a fraction of the time. Save countless hours previously spent pulling and prepping data in spreadsheets! - With AdStage Automate, marketers can gain more control of their campaign & cut the time needed to manage ads. Create advanced rules & alerts using the metrics you care about. - With AdStage Data API, marketers can pull their paid search, paid social, and web analytics data into their BI tool, data warehouse, and more.


    Datorama’s marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. With Datorama, customers can: • Automatically connect all their disparate marketing tools and reports in one centralized place • Access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights • Optimize and report on every investment, performance, and outcome across the customer journey Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy, helping them make smarter marketing decisions everyday. Datorama has a global presence with 16 offices worldwide and was recently named a Gartner Cool Vendor and ranks #35 on the Deloitte Fast 500 list. Learn more about how we can help you: datorama.com


    Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.


    Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste. Insider is a technology company with offices in London, Singapore, Tokyo, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta, Istanbul, Kiev, Sydney, Seoul, Ho Chi Minh City, Bangkok, Hong Kong and Taipei. Insider was listed as one of the 100 Hottest Startups by WIRED Magazine and won Red Herring Top 100 Europe in 2017. Cb has recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top three women CEOs outside of the US. Helping world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 300 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Huawei, Samsung, Orange, Puma, Ticketmaster, Newsweek, Air Arabia, Media Markt, AVIS, Allianz, BBVA, Domino’s, McDonald’s, Avon and CNN.


    TrenDemon helps you understand the impact of your content marketing efforts on your business goals. Uncover actionable insights into how your users interact with your content to support your content creation and demand gen efforts.


    An Enterprise Ad Agency Reporting & Dashboards software, Reportgarden provides a full spectrum of marketing tools that seamlessly integrate with the workflow of an agency. An agency account manager/executive should be able to start right away on this, it's that intuitive! 1000+ Top Agencies use ReportGarden to automate the most time consuming tasks like Client Reporting, Data Dashboards, SEO Keyword tracking, PPC Account Health Monitoring etc.


    Affinio is an award-winning interest analytics platform that leverages the interest graph to understand today’s consumer. Founded in 2013, Affinio empowers the world’s leading brands, agencies, media & entertainment companies, and publishers to redefine the way they research, plan, and execute relevant marketing strategies. Behind Affinio is an advanced, incredibly powerful, and unique technology that mines the billions of relational network connections that exist within any audience. Using our deep learning and custom network engine, Affinio analyzes those connections to identify a cultural fingerprint for each user and segment them into interest-based clusters. By leveraging the interest graph (what or who an audience chooses to follow) Affinio is able to extract knowledge and cultural insights from an entire social audience — not just the vocal minority. This sheds light for the first time on who each audience segment is, what they are influenced by, what they talk about, share, where they consume content, and ultimately what they care about most.


    MarketShare DecisionCloud is a cloud-based enterprise software that provides optimization, mix modeling, cross-channel attribution, planninc pricing, and other analytics.


    Allocadia Marketing Performance Management is planning, budgeting, and performance measurement software built for revenue-driven marketing organizations. Allocadia is designed for everyone in marketing: -- Marketing leadership teams can plan and capture corporate objectives, lead targets, sales goals, and return on investment targets. --Marketing operations pros can create and manage multiple regional, product-centric, and multi-currency global budgets without cumbersome, disconnected spreadsheets CMO’s, marketing leaders, and executives visualize, analyze, and optimize spend to help make smarter investment decisions. --Everyone in marketing and C-Suite stakeholders gets the complete view of marketing performance and the overall business impact by connecting plans and budgets to leading finance, CRM, social media, and marketing automation systems. With extensive integration experience across a wide range of marketing technologies, CRM, Finance and other systems, Allocadia enables the connections you need. Leading marketers from enterprise customers including Juniper Networks, VMware, Red Hat and many others use Allocadia to transform how they plan, manage, measure, and optimize spend and return on investment.


    Marketers report on their results for two reasons: to prove their value, and to improve results. TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates all the data marketers are already using to measure and improve their performance — including organic and paid social analytics, website traffic, conversions, revenue, and more — so you can see what works and what doesn’t from one centralized view. TrackMaven can also show where its customers are winning and losing in their industry by tracking your results against competitors, peers, and influencers. Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing on over 20 digital channels. Founded in 2012, the company is headquartered in Washington, D.C. To learn more, visit www.trackmaven.com or follow us on Twitter @TrackMaven.


    Zoomph is an audience data and activations platform for marketers. Our platform gives you access to real-time social data and our database of 350 million buyer profiles to help you understand your consumers in the context of their daily lives. Over 500 brands and agencies trust Zoomph to analyze massive amounts of earned and owned data. While our analytics tools make sense of data, our activation tools let you easily create hyper-personalized campaigns.


    Full Circle Insights delivers marketing and sales performance management solutions to optimize a company’s marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce App Cloud, Full Circle Insights’ products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue. Learn more at www.fullcircleinsights.com.

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    As the leading performance marketing platform, HasOffers by TUNE gives thousands of businesses HasOffers by TUNE is a SaaS-based partner marketing platform that enables networks, advertisers, and agencies to manage performance-based partnerships across app and web. With HasOffers by TUNE, customers can build and expand mobile-focused affiliate programs: Connect to more than 1,200 integrated mobile networks Manage unlimited publishers, affiliates, and influencers Break free from pixels with native postback tracking Measure and optimize cross-channel campaigns in real-time Control every aspect of offers, payments, and policies Headquartered in Seattle, Washington with hundreds of employees worldwide, TUNE is trusted by innovative affiliate marketers, the largest mobile advertising platforms, and the world’s most iconic brands.


    Maroon.ai is a predictive intelligence product company for enterprise sales and marketers. The plug and play product integrates with your marketing automation and CRM systems and leverages machine learning and predictive classification to determine the deepest context. Using this context to go enhance the quality of your funnel, be it inbound or outbound. All models a built for efficiency and confidence levels or 70% or higher are standard using this product. Typical problems customers solve using maroon: - Scoring and prioritizing prospects - Segmenting leads based on geographies, target markets and product lines - Discovering buyer intent and enabling personalization - Net new accounts with a named account standard - Predictive channel and marketing insights Customers have been able to realize a 23% lift in L2R within 4 months of product adoption. Maroon started its journey in 2016 and since has successfully served customers across the world. To name a few Tata Communications, Oracle Asia Pacific, Eureqa, Airnet Infotech among others.


    CAKE provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.


    Clickx unleashes your business's full potential. Pinpoint which marketing efforts are working, understand your competitors deeply, and demystify what makes your audience convert. Improve traffic and lead flow – all from a single platform. Eliminate all the headaches and guesswork. Our software saves time and hassle by streamlining your marketing intelligence. Focus on what you do best: running your business.


    Our web-based Direct Database Marketing Insights™ reporting platform is designed so that non-programmers can run reports or mine data to test hypotheses and identify trends.


    B2B CMOs, demand gen leaders, and marketing ops warriors rely on Hive9’s cloud-based solution to get one view of all plans and budgets, actively engage their prospects and customers, and measure what matters to get real-time visibility into performance and revenue impact. Unlike static spreadsheets and disparate, out-of-sync tools, Hive9’s cloud-based solution provides always-on marketing performance intelligence by connecting to leading CRM, marketing automation, finance, and project management systems. Hive9 customers include Zebra Technologies, TD Ameritrade, and Sage Software, and the company is based in Austin, Texas.


    Radius is the first data intelligence company that enables customers to outperform revenue targets and outpace their competition by mastering a unified data strategy, discovering their next buyers with audience intelligence, and scale every channel to reach modern B2B customers in more meaningful, effective ways. Unlike the fragmented data providers that fail to deliver insights and actionable workflows, or leverage network-effects from ingested customer data, or analytics vendors that require legacy data providers, which limit insights and focus to tactical use cases, Radius is built for enterprises that trust secure end-to-end platforms to connect all their customer data with the largest, most accurate B2B data source so they can find & win more customers.


    AgencyAnalytics is an all-in-one marketing dashboard and SEO tool designed for agencies. Our drag and drop dashboard is easy to use. SEO integrations like rank tracking, backlink monitoring and website audits are included at no extra cost. Plus, 30+ other integrations so you can connect all of your marketing channels in one place. Integrate Google Analytics, Search Console, Adwords, Facebook Ads, social media, etc. and create beautiful client reports.


    CleverTap helps consumer brands retain their users for life. It is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform. Every day, thousands of brands use CleverTap’s machine learning models to create differentiated customer engagement strategies that help marketers drive omnichannel growth. Build valuable customer relationships using actionable, real-time insights that help create amazing customer experiences. Over 8,000 global brands, including Sony, Vodafone, Domino’s Pizza, DC Comics, Go-Jek, BookMyShow, and DealsPlus trust CleverTap to help them connect with users and grow their mobile apps.

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    Visual IQ, a Nielsen company, is the leading marketing intelligence software provider. Our Marketing Intelligence Platform combines people-based insights with tactical marketing performance in a single user interface, so you can optimize budgets, consumer experiences and business results.


    Built by 2 ex-Googlers, AdHawk is the easiest way to manage your Google AdWords & Facebook Ad campaigns. After years of manually analyzing & optimizing Ad Accounts for thousands of businesses, we feel confident saying software automation makes the work of an advertiser incredibly efficient. Stop optimizing by hand & start using data science & machine learning to help you increase ROI.


    SpotRight makes it fast and easy to define and view custom audiences, and target the people-based audiences across top media-buying platforms like Facebook, Google, and TheTradeDesk.


    Moat is a global analytics provider focused on making brands and publishers more effective. From real-time attention metrics and intelligence to cross-platform measurement and new currencies, Moat offers solutions that make branding and storytelling work better.


    Marketing Performance Measurement for integrated campaigns


    Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.


    The all-in-one install attribution, app analytics and marketing platform. AppMetrica lets you pull your app's raw data for any period via the API and manage it any way you wish. Integrate it into your CRM, BI system or custom analytics solution, or send the data to your ad partner to use it for remarketing.


    BuyerGenomics is a Predictive Marketing Automation solution. Our mission is to democratize the capabilities we've offered for years to Fortune 500 companies to every sized business. Doing so means refining our the machine intelligence in BuyerGenomics over time to improve our Clients ability to grow customer relationships, increase revenues and profitability, and acquire net-new higher value customer ever more effectively.


    Impact is a marketing technology company helping brands grow by optimizing their paid marketing and media spend. The Impact platform was designed to respond to marketers’ demands for simplicity, transparency, performance, and confidence to drive growth through marketing. The platform is the first native integration of leading solutions to stop ad fraud, enable more confident decisions through media measurement, attribution, and mix optimization, and create new performance partnerships, including with influencers and strategic partners. Founded in Santa Barbara, CA in 2008, Impact has seven offices across the United States, Europe, and Asia. ** Formerly Impact Radius


    IQBlade is a software platform which helps businesses to thrive in today’s ultra-competitive markets. Gain real-time insight into your competitors, business partners and customers to give you tangible competitive advantage in a B2B environment


    ispot.tv is a real-time TV ad data and analytics solution, designed to measure viewer attention on-screen and set the standard for TV ad attribution.



    Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.


    FunnelWise integrates with CRMs and marketing automation platforms to help companies gain focused, deep insight into their revenue funnel. The FunnelWise solution allows both marketing and sales to: - Drill-down into key funnel metrics shared by marketing and sales: movement, velocity, conversions and aging - Determine revenue drivers to optimize efforts - Attribute marketing effort and view funnel leakage - Understand marketing’s impact on revenue - Identify missed revenue with cross-funnel comparisons - Diagnose issues and quickly course correct with an early warning system - Set and monitor progress to goals with daily indicators - Eliminate manual reporting and data manipulation - Accelerate growth with intelligent recommendations - Compare performance by funnel stage and data segments FunnelWise offers more than a software solution, it comes with a methodology and funnel expertise to maximize the investment. The FunnelWise team works closely with clients to ensure the solution drives future growth.