Marketing analytics services provide businesses with a variety of data and data analysis to aid them in making marketing decisions.
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As an Omnichannel Integrator, Acxiom Marketing Services helps marketers enable great customer experiences by breaking down data silos and solving for a complete customer view across digital and offline channels. We help marketers plan audiences, engage customers, measure marketing impact, and collaborate with their partners for greater reach, revenue, and return.
Advanced statistical techniques coupled with a deep understanding of your industry and market to measure the performance of your marketing mix. The Analytic Partners approach is customized to address your specific market, your unique brand, and your business challenges.
Bounteous partners with organizations to deliver best-in-class solutions. Drawing on our expertise in strategy, design, engineering, analytics, and marketing, we work in a way that considers the whole business for the long term. By engaging across disciplines, we collaborate with clients to create rich, relevant customer experiences that drive results.
By applying a more holistic, commercially-focused approach to marketing mix modeling, marketing driven analytic organizations can get a much more accurate read on the ROI of their marketing investments. Applying fact-based marketing mix ROI optimization solutions to marketing investments can drive 40% improvements in your marketing effectiveness.
Marketing mix solutions measure the efficiency and return on investment (ROI) for every type of marketing spend on every product in every market. No two markets are the same, and our global insights into even the slightest variances can help you optimise your spending in every corner of the world.