Best Marketing Automation Software

Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive marketing tasks. Marketing automation tools are used to specify criteria and outcomes for tasks and processes that are then interpreted, stored, and executed by software tools. Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. These platforms often have features for email marketing, social media marketing, lead generation, and more. Marketing automation products often integrate with CRM Software tools, though CRM tools with marketing automation are considered CRM all-in-one products.

To qualify for inclusion in the Marketing Automation category, a product must:

  • Automate more than one of the following: email, social media, SMS, and digital ads
  • Allow dynamic segmentation of marketing campaign targets
  • Contact targets after specific actions or periods of time

Marketing Automation Software Grid® Overview

The best Marketing Automation Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
G2 Crowd Grid® for Marketing Automation
Leaders
High Performers
Contenders
Niche
Oracle eloqua
Smartfocus
Hubspot
Ibm campaign
Sales engine international
Marketo
Adobe campaign
Pardot
Oracle responsys
Ibm watson campaign automation
Mapp digital
Mailchimp
Act on
Right on interactive
Calliduscloud marketing automation
Net results
Etrigue
Dotmailer
Communigator
Activecampaign
Clickdimensions
Salesfusion
Bronto
Genoo
Inbox25
Listrak
Sailthru experience center
Getresponse
Maropost marketing cloud
Icontact pro
Autopilot
Greenrope
Thrivehive
Intercom
Hatchbuck
Leadsquared
Adestra
Emarsys
Iterable
Sharpspring
Salesmanago
Lead liaison
Plumb5
Vbout
Mautic
Demandforce
Activedemand
Real magnet
Blueshift
Selligent
Wishpond
Outboundengine
Dss
Exponea
Informz
Drip
Clickfunnels
Emfluence marketing platform
Media ocean
Market Presence
Satisfaction
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    HubSpot
    HubSpot

    Hubspot allows me to create multiple campaigns and link all of my efforts together so I can get see the complete picture. I like that I can pull to...

    Marketing Automation reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Kate from G2 Crowd

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