Marketing Automation Software Definition
Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes that are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing. The products listed in this category are marketing automation suite products. Marketing automation suite products contain a broad range of marketing automation functionality that may span other categories in G2 Crowd. The marketing automation suite category excludes products that are targeted toward one specific area of marketing such as email marketing or social marketing. Based on their own needs and budgets, buyers should decide between purchasing several best-of-breed marketing solutions or a broader marketing automation suite.