Marketing automation consultants provide marketing teams with expertise related to marketing automation software, and the design and execution of successful marketing automation campaigns. This consulting specialization goes hand in hand with marketing strategy to help businesses shape and streamline marketing efforts, and maximize marketing reach and results. Marketing automation consulting services can include solutions for sales funnel design, lead scoring system creation, and lead nurturing programs development, as well as demand generation and lead generation system building. Marketing automation consulting firms can also offer dedicated support for certain marketing automation and CRM tools.
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