G2 Crowd’s ratings are based on reviews by real users and are updated in real time. Reviewers grade their Marketing Automation Software across a variety of satisfaction metrics as well as report details like cost, deployment time, and user adoption. View our Marketing Automation Software comparison to find accurate measures of how well a vendor has served its customers.
Check out our Buying Assistant
G2 Crowd gathers reviews from real users in order to determine how well a software works for its customers. Switching to a new Marketing Automation software is going to require budget, valuable hours to implement, and your organization’s commitment to a new system. To make the best selection, you need to discover which Marketing Automation products are out there and compare them based on metrics that are important to your business.
The table above displays a few of the ratings which reviewers grade their systems on, including the G2 Score, a composite satisfaction rating and market presence score, and pricing information. Since the cost associated with licensing and implementing a new system is likely the most important factor in a Marketing Automation purchasing decision, users’ self-reported costs, return on investment, contract information, and discounts are listed above.
These figures represent a more accurate estimation than most vendors will provide upfront, because in addition to the explicit price charged, we also ask reviewers to include internal setup costs, third-party consultation fees, and maintenance expenditures. Use this information to your advantage when planning your implementation budgets and when entering into Marketing Automation pricing negotiations.