Compare Marketing Automation Software

G2 Crowd’s ratings are based on reviews by real users and are updated in real time. Reviewers grade their Marketing Automation Software across a variety of satisfaction metrics as well as report details like cost, deployment time, and user adoption. View our Marketing Automation Software comparison to find accurate measures of how well a vendor has served its customers.

Marketing Automation Pricing (user reported)
Product
G2 Score
Meets Reqs
Support
Free TrialStarting PriceROIAvg. Contract LengthAvg. Discount
G2 Score

88

Meets Reqs

88

Support

95

Free TrialStarting Price$200 /monthROI7-12 monthsAvg. Contract Length1 YearAvg. Discount11-20%HubSpot Pricing
Pardot
566
G2 Score

83

Meets Reqs

83

Support

90

Free TrialStarting Price$1,000 per month ROI7-12 monthsAvg. Contract Length1 YearAvg. Discount11-20%Pardot Pricing
G2 Score

80

Meets Reqs

83

Support

77

Free TrialStarting Price$895 /monthROI7-12 monthsAvg. Contract Length1 YearAvg. Discount21-30%Marketo Pricing
Act-On
273
G2 Score

79

Meets Reqs

84

Support

95

Free TrialStarting Price$600 /monthROI7-12 monthsAvg. Contract Length1 YearAvg. Discount11-20%Act-On Pricing
G2 Score

78

Meets Reqs

82

Support

75

Free TrialStarting Price$2,000 /month ROI13-24 monthsAvg. Contract Length1 YearAvg. Discount11-20%Oracle Eloqua Pricing
G2 Score

76

Meets Reqs

82

Support

92

Free TrialStarting Price$300 /monthROI7-12 monthsAvg. Contract Length1 YearAvg. Discount11-20%iContact Pro Pricing
G2 Score

70

Meets Reqs

83

Support

96

Free TrialStarting Price$15 /monthROILess than 6 monthsAvg. Contract Length1 YearAvg. Discount11-20%LeadSquared Pricing
G2 Score

59

Meets Reqs

73

Support

76

Free TrialStarting Price$199 /monthROI7-12 monthsAvg. Contract LengthMonth-to-monthAvg. Discount11-20%Infusionsoft Pricing
G2 Score

54

Meets Reqs

93

Support

92

Free TrialStarting Price$9 monthROILess than 6 monthsAvg. Contract LengthMonth-to-monthAvg. Discount0-10%ActiveCampaign Pricing
G2 Score

54

Meets Reqs

88

Support

95

Free TrialStarting Price$4/$20 Per MonthROI7-12 monthsAvg. Contract LengthMonth-to-monthAvg. Discount0-10%Autopilot Pricing
G2 Score

51

Meets Reqs

87

Support

95

Free TrialStarting Price$950 /monthROI7-12 monthsAvg. Contract Length1 YearAvg. Discount11-20%Salesfusion Pricing
G2 Score

51

Meets Reqs

94

Support

96

Free TrialStarting Price$30 /monthROIn/aAvg. Contract Lengthn/aAvg. Discountn/aThriveHive Pricing
G2 Score

50

Meets Reqs

86

Support

97

Free TrialStarting Price$99 MonthROILess than 6 monthsAvg. Contract LengthMonth-to-monthAvg. Discount0-10%Hatchbuck Pricing
G2 Score

50

Meets Reqs

84

Support

90

Free TrialStarting Price$149 /MoROI7-12 monthsAvg. Contract LengthMonth-to-monthAvg. Discount11-20%GreenRope Pricing
G2 Score

48

Meets Reqs

87

Support

97

Free TrialStarting Price$0 per monthROILess than 6 monthsAvg. Contract LengthMonth-to-monthAvg. Discount0-10%ActiveDEMAND Pricing
G2 Score

46

Meets Reqs

84

Support

97

Free TrialStarting Price$800 per monthROI7-12 monthsAvg. Contract Length1 YearAvg. Discount11-20%Net-Results Pricing
G2 Score

44

Meets Reqs

91

Support

100

Free TrialStarting Price$250 per monthROI7-12 monthsAvg. Contract Length1 YearAvg. Discount0-10%Lead Liaison Pricing
G2 Score

43

Meets Reqs

90

Support

96

Free TrialStarting Pricen/aROIn/aAvg. Contract Lengthn/aAvg. Discountn/aGatorAutomation Pricing
G2 Score

42

Meets Reqs

85

Support

73

Free TrialStarting Pricen/aROIn/aAvg. Contract Lengthn/aAvg. Discountn/aIBM Campaign Pricing
G2 Score

41

Meets Reqs

84

Support

98

Free TrialStarting Pricen/aROI7-12 monthsAvg. Contract Length1 YearAvg. Discountn/aRight On Interactive Pricing
G2 Score

39

Meets Reqs

87

Support

94

Free TrialStarting Price600 /monthROIn/aAvg. Contract LengthMonth-to-monthAvg. Discountn/aeTrigue Pricing
G2 Score

39

Meets Reqs

85

Support

92

Free TrialStarting Pricen/aROILess than 6 monthsAvg. Contract LengthMonth-to-monthAvg. Discount21-30%SharpSpring Pricing
G2 Score

39

Meets Reqs

83

Support

90

Free TrialStarting Price$297 /monthROILess than 6 monthsAvg. Contract LengthMonth-to-monthAvg. Discount0-10%ONTRAPORT Pricing
G2 Score

39

Meets Reqs

77

Support

86

Free TrialStarting Price$495 / monthROI7-12 monthsAvg. Contract Length1 YearAvg. Discount11-20%CallidusCloud Marketing Automation Pricing
G2 Score

38

Meets Reqs

66

Support

66

Free TrialStarting Pricen/aROI7-12 monthsAvg. Contract Length2 YearsAvg. Discountn/aSilverpop, an IBM Company Pricing
G2 Score

35

Meets Reqs

82

Support

74

Free TrialStarting Pricen/aROIn/aAvg. Contract Lengthn/aAvg. Discountn/aAdobe Campaign Pricing
G2 Score

24

Meets Reqs

80

Support

86

Free TrialStarting Price$1,069 per yearROI7-12 monthsAvg. Contract Length1 YearAvg. Discountn/ainBOX25 Pricing
G2 Score

23

Meets Reqs

78

Support

91

Free TrialStarting Pricen/aROILess than 6 monthsAvg. Contract Length1 YearAvg. Discount0-10%Plumb5 Pricing
G2 Score

21

Meets Reqs

61

Support

60

Free TrialStarting Pricen/aROIn/aAvg. Contract Lengthn/aAvg. Discountn/aTeradata Integrated Marketing Management Pricing
G2 Score

20

Meets Reqs

83

Support

97

Free TrialStarting Pricen/aROIn/aAvg. Contract Lengthn/aAvg. Discountn/aSales Engine International Pricing
0Compare Marketing Automation Software

G2 Crowd gathers reviews from real users in order to determine how well a software works for its customers. Switching to a new Marketing Automation software is going to require budget, valuable hours to implement, and your organization’s commitment to a new system. To make the best selection, you need to discover which Marketing Automation products are out there and compare them based on metrics that are important to your business.

The table above displays a few of the ratings which reviewers grade their systems on, including the G2 Score, a composite satisfaction rating and market presence score, and pricing information. Since the cost associated with licensing and implementing a new system is likely the most important factor in a Marketing Automation purchasing decision, users’ self-reported costs, return on investment, contract information, and discounts are listed above.

These figures represent a more accurate estimation than most vendors will provide upfront, because in addition to the explicit price charged, we also ask reviewers to include internal setup costs, third-party consultation fees, and maintenance expenditures. Use this information to your advantage when planning your implementation budgets and when entering into Marketing Automation pricing negotiations.

Need help? Talk to a human
Would you like help finding the right Marketing Automation product?